Marketing

Digital Marketing Associate - Paid Campaigns

About Emplifi

Emplifi is a leading unified customer engagement platform that empowers businesses to reach and grow communities through digital- and social-first strategies. More than 20,000 brands like McDonald’s, Ford Motor Company, and Delta Air Lines rely on Emplifi to connect to consumers across marketing, commerce, and care.

 

About the Marketing Team 

Marketing is the center of creativity at Emplifi. We are a growing department with a ‘can do’ attitude that prides ourselves on setting aggressive goals and not just meeting them but exceeding them. Every role on our team holds a key function in the success of our business. You'll work alongside skilled marketing experts, build your marketing prowess, and collaborate cross-functionally with other teams around the globe.

One thing we can promise is you'll never get bored. Being in a hyper-growth stage we have so many exciting adventures ahead of us. If you're looking for a job where you can have a real impact then you've come to the right place.  

 

Job Summary

The Digital Marketing Associate will work closely with the rest of the marketing team including: demand gen, product marketing, design, marketing operations, and others in sales to identify and execute on digital strategies including growing the website audience, improving social media and market presence with continually improved design. This role requires critical thinking, flexibility, attention to detail, organization, consistent follow-up, and ability to prioritize in a fast-paced and dynamic environment. The strongest candidates will have social media and digital ad experience, excellent communications and relationship-building skills and an enthusiasm for dynamic and innovative social media, reporting on results and a willingness to learn and adjust with the changing environment.

This position will be remotely located within North America.

What You’ll Do Here

  • Own the execution of paid campaigns including paid social, paid search, performance max, paid content syndication, etc. In addition owning the budget, measurement, continual improvement of cost per lead. 
  • Own ad placement monitoring closely for conversion to lead, with a focus on growing our digital presence and website traffic.
  • Optimize and carry out continuous multi variant testing and planning adjusting campaigns based on results.
  • Own tooling supporting demand gen on our digital properties (including Qualified)
  • In house execution of campaigns and reporting, no agency management.
  • Complete demand analysis measuring success and cost of lead.
  • Work with 3rd party consultants and services team.
  • Ensure high quality coverage in our digital spaces.
  • Work with the entire marketing team to drive successful digital campaigns that mirror our market message.

 

What You’ll Bring to Us

  • BS degree in marketing or business 
  • 3+ years of similar experience
  • Deep understanding of Google Analytics (GA4)
  • Deep understanding of reporting in Salesforce.com
  • Experience with 6Sense.com and Qualified.com a plus
  • Proven passion for metrics, setting goals and achieving them
  • Strategic thinker with ability to adjust to changing dynamics
  • Experience in diving deep into new topics and correlating them to our customers needs
  • An enthusiastic, high energy team member who is viewed as a “doer” on the team and across internal organizations 
  • Willing to travel as needed

What We Offer

  • International, fast paced and rapidly growing environment
  • Chance to work with the world’s biggest brands at the CX tech leader
  • Agile and open-minded culture, with high levels of trust and flexibility
  • Opportunity for professional growth and development
  • Possibility to learn new and cutting-edge technologies, in an environment that encourages new ideas
  • Benefits package including Medical, Dental, Vision & Life Coverage Options
  • Flexible Working Hours
  • Unlimited PTO
  • 12 paid Holidays
  • 2 Paid Community Service Days
  • Company paid STD and LTD
  • 401K
  • Parental Leave Benefits
  • Educational Reimbursement Opportunities
  • Referral Bonus Program
  • Access to an Employee Assistance Program (EAP)
  • Scheduled Company Learning Days and access to additional courses via our online Emplifi Academy
  • There’s more as well! Speak with us to find out all the details!

 

position:
Digital Marketing Associate - Paid Campaigns
department:
Marketing
location:
Boston, Columbus, Philadelphia, Phoenix, Seattle
Employment Type:
Full-time
Apply Now!