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Sportsman's Guide scales content creation with a successful social media marketing campaign

"The combination of Emplifi’s social media contests & campaign tool set and the strategic guidance from its customer success team helped us to scale our ideas and run our most successful social media marketing campaign to date." – Jake Dybedahl, Sr., Social Media Analyst, Sportsman's Guide

The Sportman’s Guide has been one of the premier outdoor sporting goods retailers in the country for the past four decades. When the company wanted to affordably scale content creation and engage its customers, it turned to Emplifi to drive results.

The Sportsman’s Guide partnered with Emplifi to launch and manage its #ShareYourThrill campaign and to encourage customers to post more photos and videos of its products online. In order to unite and engage its community of outdoor enthusiasts, the company displayed its best campaign content in a customer photo gallery on its web page.

The brand received more than 13,000 photo and video submissions and over 168,000 people saw the customer photo gallery on its website. With the Emplifi platform, The Sportman’s Guide was able to execute an impactful social media campaign, save on content creation costs, and strengthen its online community.

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