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Kein Wunder, dass direkte, dialogorientierte Kommunikation \u00fcber Nachrichten immer wichtiger wird. Wenn ein Kunde ein Gespr\u00e4ch beginnen und ein konkretes Anliegen l\u00f6sen kann, ohne den Kommunikationsfluss zu verlassen, ist das durchdachte CX. F\u00fcr Bath &amp; Body Works Arabia macht das <a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\/community\">Emplifi Community<\/a> m\u00f6glich.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Unser Ziel ist es, jede Interaktion in eine echte Verbindung zu verwandeln: nicht nur Anfragen zu l\u00f6sen, sondern die Bed\u00fcrfnisse unserer Kunden wirklich zu verstehen und vorauszusehen. So entsteht ein Umfeld, in dem sich Kunden geh\u00f6rt, wertgesch\u00e4tzt und eingebunden f\u00fchlen, und Vertrauen und Loyalit\u00e4t wachsen.","quote_author":"Mahmoud Zammar","quote_author_description":"Marketingmanager, Bath & Body Works"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Der Wandel hin zu st\u00e4ndiger Erreichbarkeit \u00fcberall, vor allem in Social Media, lie\u00df die Community von Bath &amp; Body Works 2023 um 25 % wachsen.<\/p>\n<p>Als f\u00fchrende Marke im Bereich K\u00f6rperpflege sah das Unternehmen in diesem Zustrom eine Chance und richtete seine Social-Media-Kan\u00e4le auf einen effizienten Kundenservice aus. Das Ergebnis: 38 % k\u00fcrzere Antwortzeiten von 2022 bis 2023 im Vergleich zum Vorzeitraum.<\/p>\n<h2>Die L\u00f6sung: Das Kundenerlebnis im Mittelpunkt<\/h2>\n<p>Das Engagement von Bath &amp; Body Works Arabia f\u00fcr zeitnahe, wertvolle digitale Kommunikation ist zentral f\u00fcr Kundenbeziehungen und Loyalit\u00e4t. Mit zentralisierten Abl\u00e4ufen und effizientem Zugriff auf Direktnachrichten \u00fcber das Community-Management-Tool von Emplifi stellt das Team sicher, dass keine Kundenfrage, kein Anliegen und kein Lob unbeantwortet bleibt.<\/p>\n<p>2023 integrierten Mahmoud Zammar (Marketing Executive bei Bath &amp; Body Works Arabia) und sein Team gezielt die Antwortvorlagen von Emplifi in ihr Community Management. Das steigerte die Effizienz des Teams deutlich, sodass es sich ein ehrgeizigeres Ziel setzte: alle Kundenanfragen innerhalb von sieben Stunden zu beantworten. Besonders wertvoll sind diese Tools in Spitzenzeiten wie Sales-Aktionen und Feiertagen, wenn die Online-Aktivit\u00e4t der Kunden besonders hoch ist. Zammar betont ihren Nutzen im Ramadan, wenn das Team mit verk\u00fcrzten Arbeitszeiten arbeitet und Tempo und Effizienz besonders wichtig sind.<\/p>\n<p>Zugleich erleichterte das Tool Link in Bio von Emplifi die Zusammenarbeit mit Influencern. Das brachte \u00fcber 25 % mehr Follower auf den Social-Media-Profilen und trug zu mehr Website-Traffic bei.<\/p>\n<p>Die nahtlose Integration der Social-Media-Kan\u00e4le steigerte die Online-Sichtbarkeit weiter und passt zum datenbasierten Vorgehen von Bath &amp; Body Works Arabia, etwa in der Content-Strategie. Das Team analysiert regelm\u00e4\u00dfig Performance-Kennzahlen und wiederholt erfolgreiche Kampagnen, etwa seine Reels, die im saudischen Markt beeindruckende 800.000 Zuschauer erreichten. Das unterstreicht sein Engagement f\u00fcr Kundenbindung und Markenwachstum. Dieser Ansatz, gest\u00fctzt auf die umfassende Plattform von Emplifi, war entscheidend f\u00fcr den Erfolg.<\/p>\n"},{"acf_fc_layout":"quote","quote":"F\u00fcr Bath & Body Works war die digitale Transformation unverzichtbar. Es geht um mehr, als Technologie nur als Werkzeug zu nutzen; es geht darum, die Sprache unserer Zeit zu sprechen, um eine tiefe Verbindung zu unseren Kunden aufzubauen. Die Verbindung von Technologie und pers\u00f6nlicher Note macht unser Kundenerlebnis aus.","quote_author":"Mahmoud Zammar","quote_author_description":"Marketingmanager, Bath & Body Works"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Der Erfolg: Direkte Gespr\u00e4che, die Kaufabsichten f\u00f6rdern<\/h2>\n<p>Wenn Gespr\u00e4che an einem so vertrauten und leicht zug\u00e4nglichen Ort wie Social Media beginnen, entsteht eine neue Chance: Re-Engagement. 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Das Ergebnis: 38 % k\u00fcrzere Antwortzeiten von 2022 bis 2023 im Vergleich zum Vorzeitraum.<\/p>\n<h2>Die L\u00f6sung: Das Kundenerlebnis im Mittelpunkt<\/h2>\n<p>Das Engagement von Bath &amp; Body Works Arabia f\u00fcr zeitnahe, wertvolle digitale Kommunikation ist zentral f\u00fcr Kundenbeziehungen und Loyalit\u00e4t. Mit zentralisierten Abl\u00e4ufen und effizientem Zugriff auf Direktnachrichten \u00fcber das Community-Management-Tool von Emplifi stellt das Team sicher, dass keine Kundenfrage, kein Anliegen und kein Lob unbeantwortet bleibt.<\/p>\n<p>2023 integrierten Mahmoud Zammar (Marketing Executive bei Bath &amp; Body Works Arabia) und sein Team gezielt die Antwortvorlagen von Emplifi in ihr Community Management. Das steigerte die Effizienz des Teams deutlich, sodass es sich ein ehrgeizigeres Ziel setzte: alle Kundenanfragen innerhalb von sieben Stunden zu beantworten. Besonders wertvoll sind diese Tools in Spitzenzeiten wie Sales-Aktionen und Feiertagen, wenn die Online-Aktivit\u00e4t der Kunden besonders hoch ist. Zammar betont ihren Nutzen im Ramadan, wenn das Team mit verk\u00fcrzten Arbeitszeiten arbeitet und Tempo und Effizienz besonders wichtig sind.<\/p>\n<p>Zugleich erleichterte das Tool Link in Bio von Emplifi die Zusammenarbeit mit Influencern. Das brachte \u00fcber 25 % mehr Follower auf den Social-Media-Profilen und trug zu mehr Website-Traffic bei.<\/p>\n<p>Die nahtlose Integration der Social-Media-Kan\u00e4le steigerte die Online-Sichtbarkeit weiter und passt zum datenbasierten Vorgehen von Bath &amp; Body Works Arabia, etwa in der Content-Strategie. Das Team analysiert regelm\u00e4\u00dfig Performance-Kennzahlen und wiederholt erfolgreiche Kampagnen, etwa seine Reels, die im saudischen Markt beeindruckende 800.000 Zuschauer erreichten. Das unterstreicht sein Engagement f\u00fcr Kundenbindung und Markenwachstum. Dieser Ansatz, gest\u00fctzt auf die umfassende Plattform von Emplifi, war entscheidend f\u00fcr den Erfolg.<\/p>\n"},{"acf_fc_layout":"quote","quote":"F\u00fcr Bath & Body Works war die digitale Transformation unverzichtbar. Es geht um mehr, als Technologie nur als Werkzeug zu nutzen; es geht darum, die Sprache unserer Zeit zu sprechen, um eine tiefe Verbindung zu unseren Kunden aufzubauen. Die Verbindung von Technologie und pers\u00f6nlicher Note macht unser Kundenerlebnis aus.","quote_author":"Mahmoud Zammar","quote_author_description":"Marketingmanager, Bath & Body Works"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Der Erfolg: Direkte Gespr\u00e4che, die Kaufabsichten f\u00f6rdern<\/h2>\n<p>Wenn Gespr\u00e4che an einem so vertrauten und leicht zug\u00e4nglichen Ort wie Social Media beginnen, entsteht eine neue Chance: Re-Engagement. Agents bieten nicht nur hervorragenden Service nach dem Kauf, sondern k\u00f6nnen auch die Kaufentscheidung beeinflussen. Bath &amp; Body Works Arabia erkennt den echten Wert einer reibungslosen Customer Journey, in der Agents Fragen beantworten, Kaufabsichten erkennen und pers\u00f6nliche Empfehlungen geben, alles im selben Workflow.<\/p>\n<p>Die Daten best\u00e4tigen es. Leitet ein Agent einen Nutzer zu einem E-Commerce-Portal weiter, f\u00fchrt die reibungslose Journey im Schnitt zu einer niedrigeren Absprungrate und einer besseren CTR als bezahlte Kampagnen. 2023 erzielte Bath &amp; Body Works Arabia laut Emplifi-Daten eine durchschnittliche CTR von 1,13 %, w\u00e4hrend der Durchschnitt f\u00fcr Facebook-Anzeigen in derselben Region im selben Zeitraum bei 0,77 % lag.<\/p>\n<p>Heute k\u00f6nnen die Agents eine weitere starke Rolle \u00fcbernehmen: Umsatz generieren.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":4173,"id":4173,"title":"lightning","filename":"lightning.svg","filesize":647,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","link":"https:\/\/emplifi.io\/de\/customers\/jones-soda-success\/lightning-2\/","alt":"","author":"1","description":"","caption":"","name":"lightning-2","status":"inherit","uploaded_to":18219,"date":"2024-12-04 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