{"id":18229,"date":"2022-10-12T23:26:00","date_gmt":"2022-10-12T23:26:00","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/customers\/viz-media-success\/"},"modified":"2026-10-07T01:23:02","modified_gmt":"2026-10-07T01:23:02","slug":"viz-media-success","status":"publish","type":"customer_posts","link":"https:\/\/emplifi.io\/de\/customers\/viz-media-success\/","title":{"rendered":"VIZ 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der Galerie \"Fan Zone\"","logo":false},{"stat":"50.000","description":"Gesammelte UGC-Beitr\u00e4ge in den ersten 8 Monaten","logo":false}]},"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Das Manga- (Graphic Novel) und Anime-Schwergewicht VIZ Media ist f\u00fchrend in der amerikanischen Japan-Popkultur und ver\u00f6ffentlicht und vertreibt Inhalte f\u00fcr die H\u00e4lfte aller Manga-Leser der Gen Z. Mit einem vielf\u00e4ltigen Publikum aus zahlreichen Fandoms wollte die Marke eine st\u00e4rker von Fans gepr\u00e4gte Website mit nutzergenerierten Inhalten (UGC) aufbauen. Um die gro\u00dfe Community authentisch einzubinden und den internen Aufwand zu senken, setzte VIZ Media auf Emplifi.<\/p>\n<h2>Digitale N\u00e4he zu den Fans schaffen<\/h2>\n<p>Bisher interagierte VIZ Media online \u00fcber Foren mit seinen Lesern. Um dieses Engagement zu verst\u00e4rken und die Leserschaft enger an die Marke zu binden, brauchte das Team eine L\u00f6sung, die Fan-Inhalte auf der Website einbindet. Mit Emplifi schuf die Marke die UGC-Galerie &#8222;Fan Zone&#8220; und lud Leser ein, Fotos ihrer Manga-Sammlungen und von Outfits hochzuladen, die von den Geschichten inspiriert sind. <b>Seit dem Start der Galerie liegt die Engagement-Rate seit Jahresbeginn bei 27,55 %.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3404\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1.png\" alt=\"VIZ Media UGC\" width=\"1080\" height=\"544\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1.png 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-300x151.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-1024x516.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-768x387.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-24x12.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-36x18.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-48x24.png 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"quote","quote":"[Wir haben uns gefragt,] wie wir Fans so auf unserer Website einbinden, dass sie mitmachen k\u00f6nnen, und wie wir als Team diesen Prozess managen. Mit Emplifi k\u00f6nnen wir Inhalte aus Social Media \u00fcbernehmen, Freigaben anfragen und den Prozess quasi optimieren. So heben wir die Gespr\u00e4che hervor, die ohnehin schon stattfinden.","quote_author":"Ryan Crowder","quote_author_description":"Senior Social Media Manager, VIZ Media"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Nutzbare Inhalte einfach sammeln, mit Freigabe<\/h2>\n<p>Um f\u00fcr jedes Fandom Community-Erlebnisse zu schaffen, musste VIZ Media viele hochwertige Inhalte sammeln. Dank einer sehr engagierten Community sammelte VIZ Media fast 50.000 UGC-Beitr\u00e4ge f\u00fcr die kommerzielle Nutzung und sicherte sich mit der Freigabefunktion von Emplifi ganz einfach die Rechte f\u00fcr alle Kan\u00e4le.<\/p>\n<p>&#8222;Mit Emplifi k\u00f6nnen wir Freigaben ganz unkompliziert anfragen, und das bringt unser Team voran.&#8220; \u2013<b> Ryan Crowder, Senior Social Media Manager<\/b><\/p>\n<p>Mit Inhalten, die auf die einzelnen Teile der VIZ-Community zugeschnitten sind, konnte die Marke authentisch mit ihren Fans in Kontakt treten, jenseits klassischer Markenanzeigen und Influencer-Inhalte.<\/p>\n<p>&#8222;Unsere Fan-Communitys sind eine Art Proof of Concept f\u00fcr Gelegenheitsbesucher unserer Website. Wer sich eine sehr beliebte Serie ansieht, sieht all das Cosplay (eine Art Fandom rund um die Serie) und kann sich besser damit identifizieren.&#8220; <b>\u2013 Ryan Crowder, Senior Social Media Manager<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3405\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2.jpeg\" alt=\"VIZ Media UGC\" width=\"1080\" height=\"763\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-300x212.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-1024x723.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-768x543.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-24x17.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-36x25.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-48x34.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h2>Weniger Aufwand dank effizienter Content-Sammlung<\/h2>\n<p>VIZ Media suchte au\u00dferdem nach einem Weg, das Sammeln von Inhalten zu vereinfachen und H\u00fcrden abzubauen, die die Effizienz des Unternehmens bremsten. 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Mit Emplifi schuf die Marke die UGC-Galerie &#8222;Fan Zone&#8220; und lud Leser ein, Fotos ihrer Manga-Sammlungen und von Outfits hochzuladen, die von den Geschichten inspiriert sind. <b>Seit dem Start der Galerie liegt die Engagement-Rate seit Jahresbeginn bei 27,55 %.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3404\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1.png\" alt=\"VIZ Media UGC\" width=\"1080\" height=\"544\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1.png 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-300x151.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-1024x516.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-768x387.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-24x12.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-36x18.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-48x24.png 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"quote","quote":"[Wir haben uns gefragt,] wie wir Fans so auf unserer Website einbinden, dass sie mitmachen k\u00f6nnen, und wie wir als Team diesen Prozess managen. Mit Emplifi k\u00f6nnen wir Inhalte aus Social Media \u00fcbernehmen, Freigaben anfragen und den Prozess quasi optimieren. So heben wir die Gespr\u00e4che hervor, die ohnehin schon stattfinden.","quote_author":"Ryan Crowder","quote_author_description":"Senior Social Media Manager, VIZ Media"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Nutzbare Inhalte einfach sammeln, mit Freigabe<\/h2>\n<p>Um f\u00fcr jedes Fandom Community-Erlebnisse zu schaffen, musste VIZ Media viele hochwertige Inhalte sammeln. Dank einer sehr engagierten Community sammelte VIZ Media fast 50.000 UGC-Beitr\u00e4ge f\u00fcr die kommerzielle Nutzung und sicherte sich mit der Freigabefunktion von Emplifi ganz einfach die Rechte f\u00fcr alle Kan\u00e4le.<\/p>\n<p>&#8222;Mit Emplifi k\u00f6nnen wir Freigaben ganz unkompliziert anfragen, und das bringt unser Team voran.&#8220; \u2013<b> Ryan Crowder, Senior Social Media Manager<\/b><\/p>\n<p>Mit Inhalten, die auf die einzelnen Teile der VIZ-Community zugeschnitten sind, konnte die Marke authentisch mit ihren Fans in Kontakt treten, jenseits klassischer Markenanzeigen und Influencer-Inhalte.<\/p>\n<p>&#8222;Unsere Fan-Communitys sind eine Art Proof of Concept f\u00fcr Gelegenheitsbesucher unserer Website. Wer sich eine sehr beliebte Serie ansieht, sieht all das Cosplay (eine Art Fandom rund um die Serie) und kann sich besser damit identifizieren.&#8220; <b>\u2013 Ryan Crowder, Senior Social Media Manager<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3405\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2.jpeg\" alt=\"VIZ Media UGC\" width=\"1080\" height=\"763\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-300x212.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-1024x723.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-768x543.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-24x17.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-36x25.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-48x34.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h2>Weniger Aufwand dank effizienter Content-Sammlung<\/h2>\n<p>VIZ Media suchte au\u00dferdem nach einem Weg, das Sammeln von Inhalten zu vereinfachen und H\u00fcrden abzubauen, die die Effizienz des Unternehmens bremsten. Die Integration von Emplifi befreite nicht nur m\u00fchsame Workflows, sondern brachte auch keine zus\u00e4tzlichen Aufgaben mit sich: UGC lassen sich intern einfach freigeben und nahtlos online pr\u00e4sentieren.<\/p>\n<div class=\"emplifi-article-renderer\">\n<div class=\"emplifi-article-renderer__article-body\">\n<p>Mit einer benutzerfreundlichen Plattform f\u00fcr das Team hat Emplifi die Community von VIZ Media online zum Leben erweckt und den Weg f\u00fcr eine noch ansprechendere digitale Marke geebnet.<\/p>\n<\/div>\n<\/div>\n"},{"acf_fc_layout":"quote","quote":"Emplifi reduziert den Aufwand f\u00fcr mein Team. Emplifi bietet viele richtig gute Funktionen, mit denen UGC auf unserer Website ganz einfach funktionieren, ganz ohne zus\u00e4tzliches Coding. Viele aus unserem Team k\u00f6nnen einfach loslegen und erledigen, was zu tun ist.","quote_author":"Ryan Crowder","quote_author_description":"Senior Social Media Manager, VIZ Media"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13930,"id":13930,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/de\/customers\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18307,"date":"2025-04-18 17:23:10","modified":"2025-10-17 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