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Ob Teamnews, Spott und Klatsch oder brandaktuelle Trades: Sportthemen trenden in den sozialen Medien fast immer. Die Arizona Cardinals spielen in der hart umk\u00e4mpften National Football League (NFL) und wissen, dass Social Media der schnellste und direkteste Weg ist, m\u00f6glichst viele Menschen zu erreichen. Neben gro\u00dfer Reichweite wollen sie ihrem Publikum ansprechende und durchdachte Inhalte bieten.<\/p>\n<p>&#8222;Es gibt so viel Content in den sozialen Medien, da wollen wir nicht noch zum Rauschen beitragen&#8220;, sagt Zach Galia, Leiter digitale Inhalte bei den Arizona Cardinals. &#8222;Wir wollen uns abheben und mit Inhalten durchdringen, die es wert sind, gesehen zu werden.&#8220;<\/p>\n<h2>Schneller, einfacher Zugriff auf mehrere Social-Media-Reports an einem Ort<\/h2>\n<p>Um zu verstehen, welche Inhalte ihre Fans \u00f6fter sehen wollen, brauchten die Arizona Cardinals eine M\u00f6glichkeit, ihre Social-Media-Posts plattform\u00fcbergreifend zu analysieren und die Reaktionen ihres Publikums einzusch\u00e4tzen. Bisher zogen sie f\u00fcr jede Social-Media-Plattform einzeln Analytics-Reports und erstellten mehrere Berichte mit unterschiedlichen Daten. Das Team w\u00fcnschte sich eine L\u00f6sung, die die Analyse schneller, einfacher und \u00fcbersichtlicher macht: alle Daten aller Social-Media-Plattformen an einem zentralen Ort.<\/p>\n<p>Die Arizona Cardinals f\u00fchrten\u00a0<a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\">Emplifi Social<\/a>\u00a0ein, um ihren Teams f\u00fcr Business Development und Aktivierung schnell leicht verst\u00e4ndliche Daten zu jedem Inhalt bereitzustellen. Mit den \u00fcbersichtlichen, individuell anpassbaren Dashboards von Emplifi verfolgen sie wichtige Kennzahlen \u00fcber alle Social-Media-Profile hinweg, auch f\u00fcr einzelne Kampagnen. In Sekunden erstellen sie pr\u00e4sentationsfertige Reports zur\u00a0<a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\/analytics\">Social-Media-Analyse<\/a>\u00a0und exportieren eigene Dashboards und Visualisierungen.<\/p>\n<p>&#8222;Emplifi liefert uns schnelle, standardisierte Reports, mit denen wir viel fundierter \u00fcber die Daten sprechen k\u00f6nnen, die wir unseren Teams f\u00fcr Business Development und Aktivierung pr\u00e4sentieren&#8220;, sagt Galia. &#8222;In der Saison gilt: Je schneller wir liefern, desto leichter fallen Entscheidungen.&#8220;<\/p>\n<p>Das Social-Media-Team der Cardinals hat zudem anderen internen Teams gezeigt, wie sie eigene Reports erstellen, und spart dadurch viel Zeit.<\/p>\n<h2>Reports analysieren und klug entscheiden<\/h2>\n<p>Mit Emplifi k\u00f6nnen die Arizona Cardinals gro\u00dfe Mengen an Social-Media-Daten im Detail auswerten und besser verstehen, welche Inhalte bei ihrem Publikum am besten ankommen und warum. So optimieren sie ihre Ma\u00dfnahmen.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Die Zahlen hinter jedem Inhalt und jedem Post zeigen uns, was die Menschen am meisten interessiert. So treffen wir bessere, fundiertere Entscheidungen. Mit Emplifi haben wir den Finger am Puls: Wir sehen, wonach Fans suchen, was funktioniert und was nicht.","quote_author":"Zach Galia","quote_author_description":"Leiter digitale Inhalte, Arizona Cardinals"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Insights f\u00fcr gutes Storytelling<\/h2>\n<p>Ob mitten in der Saison oder in der Offseason: Mit Emplifi lassen sich Multichannel-Kampagnen ganz einfach in Echtzeit und an einem Ort analysieren. 2021 starteten die Arizona Cardinals auf YouTube die historische Videoreihe &#8222;Cardinals Folktales&#8220;. Daraus entstanden auch eine Podcast-Reihe, ausf\u00fchrliche Artikel und Fotogalerien.<\/p>\n<p>&#8222;Die Folktales-Reihe ist unsere bisher gr\u00f6\u00dfte und umfassendste Kampagne und l\u00e4uft auf allen unseren digitalen Plattformen&#8220;, erg\u00e4nzt Galia. &#8222;Mit Emplifi sehen wir, wie sie auf jedem Kanal performt hat. Das pr\u00e4gt unsere Entscheidungen f\u00fcr die Zukunft.&#8220;<\/p>\n<p>Anhand der Daten aus Emplifi nahmen die Cardinals w\u00e4hrend der Kampagne einige Anpassungen vor. Mit Emplifi b\u00fcndeln sie die Daten aller Plattformen \u00fcber die gesamte Reihe an einem Ort und erhalten ein vollst\u00e4ndiges Bild der Kampagnen-Performance.<\/p>\n<h2>Ein Trend bei den Rankings<\/h2>\n<p>Die automatische Content-Labeling-Funktion von Emplifi kategorisiert alle Inhalte der Arizona Cardinals \u00fcber mehrere Social-Media-Plattformen hinweg. Die Labels zeigen, welche Inhalte beim Publikum ankommen. 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Das Team w\u00fcnschte sich eine L\u00f6sung, die die Analyse schneller, einfacher und \u00fcbersichtlicher macht: alle Daten aller Social-Media-Plattformen an einem zentralen Ort.<\/p>\n<p>Die Arizona Cardinals f\u00fchrten\u00a0<a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\">Emplifi Social<\/a>\u00a0ein, um ihren Teams f\u00fcr Business Development und Aktivierung schnell leicht verst\u00e4ndliche Daten zu jedem Inhalt bereitzustellen. Mit den \u00fcbersichtlichen, individuell anpassbaren Dashboards von Emplifi verfolgen sie wichtige Kennzahlen \u00fcber alle Social-Media-Profile hinweg, auch f\u00fcr einzelne Kampagnen. In Sekunden erstellen sie pr\u00e4sentationsfertige Reports zur\u00a0<a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\/analytics\">Social-Media-Analyse<\/a>\u00a0und exportieren eigene Dashboards und Visualisierungen.<\/p>\n<p>&#8222;Emplifi liefert uns schnelle, standardisierte Reports, mit denen wir viel fundierter \u00fcber die Daten sprechen k\u00f6nnen, die wir unseren Teams f\u00fcr Business Development und Aktivierung pr\u00e4sentieren&#8220;, sagt Galia. &#8222;In der Saison gilt: Je schneller wir liefern, desto leichter fallen Entscheidungen.&#8220;<\/p>\n<p>Das Social-Media-Team der Cardinals hat zudem anderen internen Teams gezeigt, wie sie eigene Reports erstellen, und spart dadurch viel Zeit.<\/p>\n<h2>Reports analysieren und klug entscheiden<\/h2>\n<p>Mit Emplifi k\u00f6nnen die Arizona Cardinals gro\u00dfe Mengen an Social-Media-Daten im Detail auswerten und besser verstehen, welche Inhalte bei ihrem Publikum am besten ankommen und warum. So optimieren sie ihre Ma\u00dfnahmen.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Die Zahlen hinter jedem Inhalt und jedem Post zeigen uns, was die Menschen am meisten interessiert. So treffen wir bessere, fundiertere Entscheidungen. Mit Emplifi haben wir den Finger am Puls: Wir sehen, wonach Fans suchen, was funktioniert und was nicht.","quote_author":"Zach Galia","quote_author_description":"Leiter digitale Inhalte, Arizona Cardinals"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Insights f\u00fcr gutes Storytelling<\/h2>\n<p>Ob mitten in der Saison oder in der Offseason: Mit Emplifi lassen sich Multichannel-Kampagnen ganz einfach in Echtzeit und an einem Ort analysieren. 2021 starteten die Arizona Cardinals auf YouTube die historische Videoreihe &#8222;Cardinals Folktales&#8220;. Daraus entstanden auch eine Podcast-Reihe, ausf\u00fchrliche Artikel und Fotogalerien.<\/p>\n<p>&#8222;Die Folktales-Reihe ist unsere bisher gr\u00f6\u00dfte und umfassendste Kampagne und l\u00e4uft auf allen unseren digitalen Plattformen&#8220;, erg\u00e4nzt Galia. &#8222;Mit Emplifi sehen wir, wie sie auf jedem Kanal performt hat. Das pr\u00e4gt unsere Entscheidungen f\u00fcr die Zukunft.&#8220;<\/p>\n<p>Anhand der Daten aus Emplifi nahmen die Cardinals w\u00e4hrend der Kampagne einige Anpassungen vor. Mit Emplifi b\u00fcndeln sie die Daten aller Plattformen \u00fcber die gesamte Reihe an einem Ort und erhalten ein vollst\u00e4ndiges Bild der Kampagnen-Performance.<\/p>\n<h2>Ein Trend bei den Rankings<\/h2>\n<p>Die automatische Content-Labeling-Funktion von Emplifi kategorisiert alle Inhalte der Arizona Cardinals \u00fcber mehrere Social-Media-Plattformen hinweg. Die Labels zeigen, welche Inhalte beim Publikum ankommen. So erstellte das Team etwa Grafiken zu Tabellenst\u00e4nden und Power Rankings als erg\u00e4nzenden Content f\u00fcr seine Wochenstrategie. Mit Emplifi zeigte sich dann, dass diese Posts auf jedem Kanal durchgehend zu den drei erfolgreichsten geh\u00f6rten.<\/p>\n<p>&#8222;Heute sorgen wir daf\u00fcr, dass die Ranking-Posts nach jedem Sonntagssieg am Montag oder Dienstag online gehen&#8220;, sagt Galia. &#8222;Au\u00dferdem nehmen wir die Daten der Ranking-Posts in jeden Report auf.&#8220;<\/p>\n<h2>Mehr Performance auf ganzer Linie<\/h2>\n<p>Seit 2019 verzeichnen die Arizona Cardinals fast 20 % mehr durchschnittliche Reichweite pro Facebook-Inhalt, \u00fcber 15 % mehr Interaktionen mit ihren Inhalten insgesamt und fast 18 Millionen Videoaufrufe. Seit M\u00e4rz 2019 hat das Team zudem \u00fcber eine halbe Million Follower auf seinen Social-Media-Plattformen hinzugewonnen.<\/p>\n<h2>Das Fazit<\/h2>\n<p>Auch k\u00fcnftig wollen die Arizona Cardinals mit ansprechenden Inhalten ihr Publikum vergr\u00f6\u00dfern und neue Cardinals-Fans gewinnen. Emplifi zeigt, welche Inhalte den Fans der Arizona Cardinals am besten gefallen, und bildet so die Grundlage f\u00fcr die Entscheidungen des Teams.<\/p>\n<p>&#8222;Je besser wir unser Publikum verstehen, also was ihm Spa\u00df macht und was ihm gef\u00e4llt, desto besser k\u00f6nnen wir ihm die Inhalte bieten, die es sehen will&#8220;, erg\u00e4nzt Galia.<\/p>\n<p>Brauchen Sie Unterst\u00fctzung beim Zugriff auf Daten zur Performance Ihrer Social-Media-Inhalte? Wenn Sie Ihre Analyseprozesse vereinfachen m\u00f6chten,\u00a0<a href=\"https:\/\/emplifi.io\/demo-social-marketing-cloud\">vereinbaren Sie noch heute eine Demo<\/a>\u00a0der Social Marketing Cloud mit einem Emplifi-Experten.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"Herausforderung","description":"Die Cardinals aus der NFL mussten w\u00f6chentliche Reports f\u00fcr \u00fcber 350 Sponsoren manuell erstellen und brauchten daf\u00fcr in der Saison t\u00e4glich mehr als vier Stunden."},{"icon":false,"title":"L\u00f6sung","description":"Mit der Task Automation von Emplifi automatisierten sie das Labeling von Posts und die Report-Erstellung, senkten den manuellen Aufwand deutlich und vereinfachten das Reporting."},{"icon":false,"title":"Ergebnis","description":"Das Team sparte in der Saison \u00fcber 500 Stunden, senkte das manuelle Reporting um 90 % und lieferte umfassende Insights zur Wirkung von \u00fcber 350 Sponsorenkampagnen. 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