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Durchg\u00e4ngiges Monitoring filtert die wenigen Posts heraus, die wirklich Aufmerksamkeit brauchen, und die CRM-Integration leitet F\u00e4lle f\u00fcr schnelle, kontextbezogene Antworten weiter.<\/p>\n<p>Das Ergebnis: schnellere L\u00f6sungen, mehr Lob von Kunden und die M\u00f6glichkeit, Probleme zu entsch\u00e4rfen, bevor sie eskalieren, auch wenn Influencer Kritik \u00fcben. Weil Domino&#8217;s genau im Moment der Kaufabsicht reagiert, werden aus Social-Interaktionen bessere Erlebnisse und zus\u00e4tzliche Ums\u00e4tze.<\/p>\n<div class=\"emplifi-article-renderer\">\n<div class=\"emplifi-article-renderer__article-body\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n"},{"acf_fc_layout":"quote","quote":"Mit Emplifi Social finden wir Kunden ganz einfach genau dann, wenn sie gerade eine Pizza bestellen wollen, und k\u00f6nnen mit ihnen interagieren. So wird unser Contact Center zu einer Marketingeinheit in Echtzeit. Wenn ein Kunde zum Beispiel postet: \"Wo soll ich heute Pizza bestellen?\", k\u00f6nnen wir schnell antworten und den Verkauf gewinnen.","quote_author":"Terri Haffey","quote_author_description":"Manager of Customer Care bei Domino\u2019s"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Echtzeit-Interaktionen bringen Lob von Kunden<\/h2>\n<p>Emplifi <a href=\"https:\/\/emplifi.io\/solutions\/social-marketing\/\" target=\"_blank\" rel=\"noopener\">Social Marketing<\/a> durchsucht automatisch Hunderte Keywords auf X und \u00fcberwacht laufend die Facebook-Seite von Domino&#8217;s, um Posts zu finden, die Aufmerksamkeit brauchen: im Schnitt weniger als 3 % des Gesamtaufkommens. Bevor Domino&#8217;s Emplifi Social Marketing nutzte, sortierten die Agents Social-Media-Posts manuell, um die \u00fcbrigen 97 % auszufiltern. Das war zeitaufwendig und ineffizient.<\/p>\n<div class=\"emplifi-article-renderer\">\n<div class=\"emplifi-article-renderer__article-body\">\n<p>&#8222;Interaktionen in Echtzeit verbessern das Markenerlebnis f\u00fcr unsere Kunden. Emplifi Social Marketing zeigt uns, wie viel Lob wir durch unsere Social-Media-Interaktionen erhalten haben&#8220;, erg\u00e4nzt Haffey.<\/p>\n<h2>K\u00fcrzere Social-F\u00e4lle steigern die Effizienz<\/h2>\n<p>Emplifi Social Marketing l\u00e4sst sich nahtlos in das CRM-Tool von Domino&#8217;s integrieren. Die Kompatibilit\u00e4t beider Plattformen sparte Zeit und steigerte die Effizienz des Contact Centers insgesamt. Neben 128 % mehr bearbeitetem Social-Traffic hat Domino&#8217;s auch die Bearbeitungszeit um 53 % verk\u00fcrzt. Social-F\u00e4lle, die fr\u00fcher 15 Minuten dauerten, sind heute meist in weniger als 5 Minuten erledigt. So bleibt den Mitarbeitenden im Contact Center mehr Zeit f\u00fcr andere wichtige Aufgaben.<\/p>\n<h2>Krisenpr\u00e4vention bei gro\u00dfen Influencern<\/h2>\n<p>Schnelligkeit ist auch entscheidend, um Krisen zu bew\u00e4ltigen, die sich auf das Kundenerlebnis auswirken. Erkennt Emplifi Social Marketing eines der vorab festgelegten &#8222;Alarm&#8220;-Keywords von Domino&#8217;s, erh\u00e4lt das Team eine Benachrichtigung, auch wenn es gerade nicht in der Plattform ist.<\/p>\n<p>&#8222;Mit Emplifi h\u00f6ren wir Anliegen in Social Media und k\u00f6nnen schnell eingreifen, um die Dinge wieder ins Lot zu bringen, auch nachts und am Wochenende&#8220;, sagt Haffey. &#8222;Das wirkt sich stark auf die langfristige Kundenbindung aus.&#8220;<\/p>\n<p>Ein zeitkritisches Ereignis ist zum Beispiel Kritik von einem gro\u00dfen Influencer, die dem Ruf der Marke schaden kann. So haben Prominente wie Gayle King (1 Mio. Follower auf X), Suze Orman (1,3 Mio. Follower auf X) und Miley Cyrus (46,4 Mio. Follower auf X) \u00fcber Domino&#8217;s gepostet. Emplifi alarmierte das Team, das rechtzeitig reagierte und diese Kritiker zu prominenten F\u00fcrsprechern in Social Media machte.<\/p>\n<\/div>\n<\/div>\n"},{"acf_fc_layout":"quote","quote":"Wenn sich eine bekannte Pers\u00f6nlichkeit zu Domino's \u00e4u\u00dfert, ob positiv oder negativ, k\u00f6nnen wir mit Emplifi schnell reagieren. Zeitnahe Antworten zeigen, dass wir nah an unserem Publikum sind. So pflegen wir pers\u00f6nliche Beziehungen und sorgen f\u00fcr positive Kundenerlebnisse.","quote_author":"Terri Haffey","quote_author_description":"Manager of Customer Care bei Domino\u2019s"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Das Fazit<\/h2>\n<p>Um wettbewerbsf\u00e4hig zu bleiben, m\u00fcssen Marken ihre Kunden heute dort abholen, wo sie sind. 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So bleibt den Mitarbeitenden im Contact Center mehr Zeit f\u00fcr andere wichtige Aufgaben.<\/p>\n<h2>Krisenpr\u00e4vention bei gro\u00dfen Influencern<\/h2>\n<p>Schnelligkeit ist auch entscheidend, um Krisen zu bew\u00e4ltigen, die sich auf das Kundenerlebnis auswirken. Erkennt Emplifi Social Marketing eines der vorab festgelegten &#8222;Alarm&#8220;-Keywords von Domino&#8217;s, erh\u00e4lt das Team eine Benachrichtigung, auch wenn es gerade nicht in der Plattform ist.<\/p>\n<p>&#8222;Mit Emplifi h\u00f6ren wir Anliegen in Social Media und k\u00f6nnen schnell eingreifen, um die Dinge wieder ins Lot zu bringen, auch nachts und am Wochenende&#8220;, sagt Haffey. &#8222;Das wirkt sich stark auf die langfristige Kundenbindung aus.&#8220;<\/p>\n<p>Ein zeitkritisches Ereignis ist zum Beispiel Kritik von einem gro\u00dfen Influencer, die dem Ruf der Marke schaden kann. So haben Prominente wie Gayle King (1 Mio. Follower auf X), Suze Orman (1,3 Mio. Follower auf X) und Miley Cyrus (46,4 Mio. Follower auf X) \u00fcber Domino&#8217;s gepostet. Emplifi alarmierte das Team, das rechtzeitig reagierte und diese Kritiker zu prominenten F\u00fcrsprechern in Social Media machte.<\/p>\n<\/div>\n<\/div>\n"},{"acf_fc_layout":"quote","quote":"Wenn sich eine bekannte Pers\u00f6nlichkeit zu Domino's \u00e4u\u00dfert, ob positiv oder negativ, k\u00f6nnen wir mit Emplifi schnell reagieren. Zeitnahe Antworten zeigen, dass wir nah an unserem Publikum sind. So pflegen wir pers\u00f6nliche Beziehungen und sorgen f\u00fcr positive Kundenerlebnisse.","quote_author":"Terri Haffey","quote_author_description":"Manager of Customer Care bei Domino\u2019s"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Das Fazit<\/h2>\n<p>Um wettbewerbsf\u00e4hig zu bleiben, m\u00fcssen Marken ihre Kunden heute dort abholen, wo sie sind. Da immer mehr Interaktionen mit Marken in Social Media stattfinden, kann Domino&#8217;s mit der Emplifi Social Marketing Cloud schnell und pr\u00e4zise auf alle Erw\u00e4hnungen reagieren. Zeitnahe, pers\u00f6nliche Antworten st\u00e4rken die Kundenbindung und helfen, aufkommende Krisen zu bew\u00e4ltigen.<\/p>\n<p>M\u00f6chten Sie in Echtzeit auf mehr Erw\u00e4hnungen in Social Media reagieren? <a href=\"https:\/\/emplifi.io\/demo\">Vereinbaren Sie noch heute eine Demo<\/a> mit einem Emplifi-Experten.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13930,"id":13930,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/de\/customers\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18307,"date":"2025-04-18 17:23:10","modified":"2025-10-17 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