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Emplifi hat uns \u00fcberzeugt, weil das Team eine Beziehung aufgebaut und uns dann genau die Tools daf\u00fcr gegeben hat.","quote_author":"Tamara Pircz","quote_author_description":"Senior Director of eCommerce, Vitamin Shoppe"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Wie die Syndizierung von Emplifi Ratings &amp; Reviews kundengenerierte Inhalte befl\u00fcgelt<\/h2>\n<p>The Vitamin Shoppe wurde 1977 gegr\u00fcndet und verkaufte zun\u00e4chst, Sie ahnen es, Vitamine und andere Nahrungserg\u00e4nzungsmittel.<\/p>\n<p>Seitdem setzt das Unternehmen auf den wachsenden Wellness-Markt und hat sein Sortiment um Vitamine, Mineralstoffe, spezielle Nahrungserg\u00e4nzungsmittel, Kr\u00e4uter, Sportnahrung, hom\u00f6opathische Mittel, nachhaltige Produkte und Beauty-Produkte erweitert.<\/p>\n<p>Heute bietet The Vitamin Shoppe seinen Kunden einen umfangreichen Online-Katalog mit Produkten von \u00fcber 700 Marken. Sie alle sollen den Kunden zu einem ges\u00fcnderen, gl\u00fccklicheren Leben verhelfen.<\/p>\n<h2>Die Herausforderung<\/h2>\n<p>The Vitamin Shoppe wollte deutlich mehr Ratings &amp; Reviews sammeln, damit Kunden Produkte besser vergleichen und schneller finden, was sie suchen.<\/p>\n<p>Leider empfand das Unternehmen seine bisherige L\u00f6sung f\u00fcr Ratings &amp; Reviews als zu kompliziert. Zudem konnten Kunden Produktbewertungen nicht direkt aus einer E-Mail heraus abgeben, ein wunder Punkt f\u00fcr das Unternehmen.<\/p>\n<p>&#8222;Wir suchten einen L\u00f6sungsanbieter, der mehr ist als nur ein Lieferant: jemanden, der uns hilft, das Gesch\u00e4ft auszubauen, und ein echter strategischer Partner ist. Emplifi hat uns \u00fcberzeugt, weil das Team eine Beziehung aufgebaut und uns dann genau die Tools daf\u00fcr gegeben hat.&#8220; \u2013 Tamara Pircz, Senior Director of eCommerce<\/p>\n<h2>Die L\u00f6sungen<\/h2>\n<h3>Syndizierung<\/h3>\n<p>Das Hauptziel des Unternehmens war einfach: mehr Bewertungen f\u00fcr seine Online-Produkte sammeln. Zum Gl\u00fcck war auch die L\u00f6sung einfach.<\/p>\n<p>Dank der Funktion zur Syndizierung von Bewertungen konnte The Vitamin Shoppe seine Content-Sammlung enorm steigern. Mit Emplifi Syndication sammelte und zeigte The Vitamin Shoppe Produktbewertungen, die seine Markenpartner auf ihren eigenen Websites erhalten hatten.<\/p>\n<p>F\u00fcr die Markenpartner von The Vitamin Shoppe fielen bei Emplifi keine Geb\u00fchren an, selbst wenn sie eine andere Plattform zum Sammeln und Verwalten ihrer kundengenerierten Inhalte nutzten. Die Marken mussten Emplifi nur erlauben, ihre Bewertungen an H\u00e4ndler in seinem Netzwerk zu syndizieren.<\/p>\n<p>Die Syndizierung erwies sich als \u00e4u\u00dferst wirksamer Weg, die Abdeckungsrate des Katalogs zu erh\u00f6hen, also den Anteil der Produkte auf der Website mit mindestens einer Bewertung. Mit der Syndizierung konnten Marken ihre kundengenerierten Inhalte im Onlineshop von The Vitamin Shoppe anzeigen lassen. <b>Dadurch hatten mehr als 60 % des umfangreichen Online-Katalogs eine Bewertung.<\/b><\/p>\n<p>Im ersten vollen Jahr mit Emplifi Ratings &amp; Reviews stieg die Gesamtzahl der Bewertungen (native plus syndizierte Bewertungen) bei The Vitamin Shoppe <b>um mehr als 150 %<\/b>.<\/p>\n<p>Studien zeigen, dass mehr Bewertungen die Conversion-Rate stark beeinflussen k\u00f6nnen. Eine Studie des Spiegel Center der Northwestern University ergab sogar, dass ein Produkt mit nur f\u00fcnf Bewertungen mit 270 % h\u00f6herer Wahrscheinlichkeit gekauft wird als ein Produkt ohne Bewertungen.<\/p>\n<h3>Ratings &amp; Reviews<\/h3>\n<p>Neben den positiven Ergebnissen der Syndizierung konnte The Vitamin Shoppe dank der umfassenden Sammelfunktionen von Emplifi Ratings &amp; Reviews auch mehr native Bewertungen gewinnen. Wie? Mit Funktionen, die nachweislich bessere Ergebnisse liefern.<\/p>\n<p>Kunden, die bei The Vitamin Shoppe eine Bewertung abgaben, erhielten die Aufforderung &#8222;Do More&#8220;. Diese Funktion ber\u00fccksichtigt die Kaufhistorie und bittet um weitere Bewertungen. Do More spricht Kunden genau dann an, wenn sie ohnehin bereit sind, Inhalte zu verfassen. 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Emplifi hat uns \u00fcberzeugt, weil das Team eine Beziehung aufgebaut und uns dann genau die Tools daf\u00fcr gegeben hat.","quote_author":"Tamara Pircz","quote_author_description":"Senior Director of eCommerce, Vitamin Shoppe"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Wie die Syndizierung von Emplifi Ratings &amp; Reviews kundengenerierte Inhalte befl\u00fcgelt<\/h2>\n<p>The Vitamin Shoppe wurde 1977 gegr\u00fcndet und verkaufte zun\u00e4chst, Sie ahnen es, Vitamine und andere Nahrungserg\u00e4nzungsmittel.<\/p>\n<p>Seitdem setzt das Unternehmen auf den wachsenden Wellness-Markt und hat sein Sortiment um Vitamine, Mineralstoffe, spezielle Nahrungserg\u00e4nzungsmittel, Kr\u00e4uter, Sportnahrung, hom\u00f6opathische Mittel, nachhaltige Produkte und Beauty-Produkte erweitert.<\/p>\n<p>Heute bietet The Vitamin Shoppe seinen Kunden einen umfangreichen Online-Katalog mit Produkten von \u00fcber 700 Marken. Sie alle sollen den Kunden zu einem ges\u00fcnderen, gl\u00fccklicheren Leben verhelfen.<\/p>\n<h2>Die Herausforderung<\/h2>\n<p>The Vitamin Shoppe wollte deutlich mehr Ratings &amp; Reviews sammeln, damit Kunden Produkte besser vergleichen und schneller finden, was sie suchen.<\/p>\n<p>Leider empfand das Unternehmen seine bisherige L\u00f6sung f\u00fcr Ratings &amp; Reviews als zu kompliziert. Zudem konnten Kunden Produktbewertungen nicht direkt aus einer E-Mail heraus abgeben, ein wunder Punkt f\u00fcr das Unternehmen.<\/p>\n<p>&#8222;Wir suchten einen L\u00f6sungsanbieter, der mehr ist als nur ein Lieferant: jemanden, der uns hilft, das Gesch\u00e4ft auszubauen, und ein echter strategischer Partner ist. Emplifi hat uns \u00fcberzeugt, weil das Team eine Beziehung aufgebaut und uns dann genau die Tools daf\u00fcr gegeben hat.&#8220; \u2013 Tamara Pircz, Senior Director of eCommerce<\/p>\n<h2>Die L\u00f6sungen<\/h2>\n<h3>Syndizierung<\/h3>\n<p>Das Hauptziel des Unternehmens war einfach: mehr Bewertungen f\u00fcr seine Online-Produkte sammeln. Zum Gl\u00fcck war auch die L\u00f6sung einfach.<\/p>\n<p>Dank der Funktion zur Syndizierung von Bewertungen konnte The Vitamin Shoppe seine Content-Sammlung enorm steigern. Mit Emplifi Syndication sammelte und zeigte The Vitamin Shoppe Produktbewertungen, die seine Markenpartner auf ihren eigenen Websites erhalten hatten.<\/p>\n<p>F\u00fcr die Markenpartner von The Vitamin Shoppe fielen bei Emplifi keine Geb\u00fchren an, selbst wenn sie eine andere Plattform zum Sammeln und Verwalten ihrer kundengenerierten Inhalte nutzten. Die Marken mussten Emplifi nur erlauben, ihre Bewertungen an H\u00e4ndler in seinem Netzwerk zu syndizieren.<\/p>\n<p>Die Syndizierung erwies sich als \u00e4u\u00dferst wirksamer Weg, die Abdeckungsrate des Katalogs zu erh\u00f6hen, also den Anteil der Produkte auf der Website mit mindestens einer Bewertung. Mit der Syndizierung konnten Marken ihre kundengenerierten Inhalte im Onlineshop von The Vitamin Shoppe anzeigen lassen. <b>Dadurch hatten mehr als 60 % des umfangreichen Online-Katalogs eine Bewertung.<\/b><\/p>\n<p>Im ersten vollen Jahr mit Emplifi Ratings &amp; Reviews stieg die Gesamtzahl der Bewertungen (native plus syndizierte Bewertungen) bei The Vitamin Shoppe <b>um mehr als 150 %<\/b>.<\/p>\n<p>Studien zeigen, dass mehr Bewertungen die Conversion-Rate stark beeinflussen k\u00f6nnen. Eine Studie des Spiegel Center der Northwestern University ergab sogar, dass ein Produkt mit nur f\u00fcnf Bewertungen mit 270 % h\u00f6herer Wahrscheinlichkeit gekauft wird als ein Produkt ohne Bewertungen.<\/p>\n<h3>Ratings &amp; Reviews<\/h3>\n<p>Neben den positiven Ergebnissen der Syndizierung konnte The Vitamin Shoppe dank der umfassenden Sammelfunktionen von Emplifi Ratings &amp; Reviews auch mehr native Bewertungen gewinnen. Wie? Mit Funktionen, die nachweislich bessere Ergebnisse liefern.<\/p>\n<p>Kunden, die bei The Vitamin Shoppe eine Bewertung abgaben, erhielten die Aufforderung &#8222;Do More&#8220;. Diese Funktion ber\u00fccksichtigt die Kaufhistorie und bittet um weitere Bewertungen. Do More spricht Kunden genau dann an, wenn sie ohnehin bereit sind, Inhalte zu verfassen. Diese pers\u00f6nlichen Anfragen k\u00f6nnen <b>die eingereichten Produktbewertungen bei Kunden von Emplifi um 20 bis 30 % steigern<\/b>.<\/p>\n<p>Dank Funktionen wie Do More stieg die durchschnittliche Zahl der monatlich gesammelten nativen Bewertungen bei The Vitamin Shoppe nach der Einf\u00fchrung von Ratings &amp; Reviews von Emplifi um 58 %.<\/p>\n<h3>Inbox Submission<\/h3>\n<p>Au\u00dferdem nutzte The Vitamin Shoppe die Funktion Inbox Submission von Emplifi Ratings &amp; Reviews voll aus, mit der Kunden Produktbewertungen direkt aus einer E-Mail heraus abgeben k\u00f6nnen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3397\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/vita-1.png\" alt=\"\" width=\"470\" height=\"804\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/vita-1.png 470w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/vita-1-175x300.png 175w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/vita-1-14x24.png 14w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/vita-1-21x36.png 21w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/vita-1-28x48.png 28w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/p>\n<p>Die Funktion Inbox Submission wurde nach dem Mobile-First-Prinzip entwickelt und eignet sich daher besonders gut, um kundengenerierte Inhalte auf Mobilger\u00e4ten zu sammeln.<\/p>\n<p>Die Funktion zahlte sich sofort aus. Im Jahr nach der Einf\u00fchrung von Ratings &amp; Reviews von Emplifi stellte The Vitamin Shoppe fest, dass <b>62 % der Einreichungen f\u00fcr Ratings &amp; Reviews auf einem Mobilger\u00e4t erfolgten<\/b>.<\/p>\n<p>&#8222;Unsere mobile Einreichungsrate f\u00fcr Bewertungen ist nach der Einf\u00fchrung von Emplifi in die H\u00f6he geschnellt. Sie wurde von Anfang an zu einem zentralen Baustein unserer Strategie f\u00fcr Produktbewertungen.&#8220;<\/p>\n<h3>Erstklassiger Kundenservice<\/h3>\n<p>Eine der wichtigsten Anforderungen an einen Anbieter f\u00fcr Ratings &amp; Reviews war die F\u00e4higkeit, die komplexen Vorschriften rund um das Sammeln und Anzeigen kundengenerierter Inhalte zu Vitaminen und anderen Produkten von The Vitamin Shoppe zu beherrschen.<\/p>\n<p>Emplifi sorgte daf\u00fcr, dass The Vitamin Shoppe die individuelle Betreuung erhielt, die n\u00f6tig war, um alle regulatorischen Vorgaben einzuhalten.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi hat uns wirklich geholfen, die Komplexit\u00e4t unseres Gesch\u00e4fts zu meistern und alles richtig zu machen. Die Menschen, mit denen wir bei Emplifi zusammenarbeiten, sind mit Abstand die beeindruckendsten. Sie reagieren immer schnell und entwickeln gern mit uns neue Wege, unser Gesch\u00e4ft auszubauen.","quote_author":"Tamara Pircz","quote_author_description":"Senior Director of eCommerce, Vitamin Shoppe"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Unterm Strich<\/h2>\n<p>Bei einer sehr gro\u00dfen Zahl an SKUs in seinem Onlineshop suchte The Vitamin Shoppe eine L\u00f6sung f\u00fcr kundengenerierte Inhalte, die mehr Bewertungen bringt und die Abdeckungsrate erh\u00f6ht. Dank Ratings &amp; Reviews von Emplifi konnte das Unternehmen mit Funktionen wie Inbox Submission und &#8222;Do More&#8220; <b>die nativ gesammelten Bewertungen um 58 % steigern<\/b>.<\/p>\n<p>Einen regelrechten Sprung bei den Sammelraten erlebte das Unternehmen aber, als die Syndizierung von Emplifi richtig in Fahrt kam. <b>Mit Syndizierung stiegen die Bewertungen um 150 %<\/b> und verhalfen The Vitamin Shoppe zu einer beneidenswerten Abdeckungsrate.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13930,"id":13930,"title":"Case Study Icon 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