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Auf Basis des <a href=\"https:\/\/emplifi.io\/product\/social-media-analytics\/\" target=\"_blank\" rel=\"noopener\">flexiblen Reportings von Emplifi<\/a> verfolgt es Performance, Momentum und <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-engagement\/\" target=\"_blank\" rel=\"noopener\">Engagement auf Social-Media-Plattformen<\/a> der K\u00e4mpfer. Was als Reporting-Funktion nach Events begann, pr\u00e4gt jetzt Matchmaking-Entscheidungen, Marketingstrategie und die Art, wie neue Stars weltweit entdeckt und gef\u00f6rdert werden.<\/p>\n<p>Die Vision? Ein vollst\u00e4ndig integriertes \u00d6kosystem, in dem die Daten von Emplifi direkt in die internen Tools von UFC flie\u00dfen und alles von regionaler Promotion und Hauptk\u00e4mpfen \u00fcber die Platzierung von Inhalten bis zu Sponsoring-Chancen bestimmen. 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21 % mehr als im Vorjahr","logo":false},{"stat":"95\u00a0%","description":"Weniger Zeit f\u00fcr Reporting &amp; Analytics","logo":false},{"stat":"2 Billionen","description":"Listening-Impressionen im Vergleich zum Vorjahr","logo":false}]}},"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p><strong>UFC ist mehr als die f\u00fchrende MMA-Organisation: UFC ist eine globale Medienmacht. Mit den besten K\u00e4mpfern, dem gr\u00f6\u00dften Publikum im Kampfsport und Social Media im Zentrum von allem hat sich UFC mit Emplifi zusammengetan, um jeden Moment innerhalb und au\u00dferhalb des Octagon zu einem datengetriebenen Spektakel zu machen, das Fans weltweit sehen und sp\u00fcren.<\/strong><\/p>\n<p>UFC f\u00fchrt nicht nur im Kampfsport, sondern schreibt das Playbook f\u00fcr digitale Dominanz im Sport neu. Von Pay-per-View-Arenen bis zu Social Feeds macht UFC jeden Moment zum globalen Event und jeden K\u00e4mpfer zu einer Story, von der die Welt nicht genug bekommt.<\/p>\n<p>Ihren H\u00f6hepunkt erreichte diese Strategie bei <b><i>UFC 306<\/i><\/b><span style=\"font-weight: 400;\"> in der hochmodernen Sphere in Las Vegas. Mit 16.024 Fans vor Ort, Rekord-Ticketeinnahmen von 22 Millionen US-Dollar und weiteren Rekorden bei Sponsoring, Merchandise und Pro-Kopf-Umsatz hob das Event das Gesch\u00e4ft mit dem Kampfsport auf ein neues Level und wurde zur lukrativsten Nacht der UFC-Geschichte. Es setzte einen neuen Goldstandard daf\u00fcr, was m\u00f6glich ist, wenn Live-Spektakel auf digitale Strategie trifft.<\/span><\/p>\n<p>Diese gro\u00dfe Nacht war das Ergebnis eines konsequenten, mehrj\u00e4hrigen Engagements f\u00fcr digitale Innovation. Mit \u00fcber 300 Millionen Followern, 26 Milliarden Videoaufrufen und einem Platz unter den Top 5 der US-Sportligen nach Community-Gr\u00f6\u00dfe hat UFC seine Social-Media-Kan\u00e4le zur globalen Kommandozentrale gemacht. Sie verst\u00e4rken Talente, vergr\u00f6\u00dfern Fangemeinden und treiben explosives Wachstum an.<\/p>\n<p>Im Zentrum dieses Wandels steht Emplifi, der langj\u00e4hrige Partner von UFC f\u00fcr eine smarte, skalierbare und datengest\u00fctzte <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-strategy\/\" target=\"_blank\" rel=\"noopener\">Social-Media-Strategie<\/a>. Von Echtzeit-Listening und Zielgruppen-Insights bis zu K\u00e4mpfer-Analytics und Automatisierung hilft Emplifi UFC, im Tempo des Sports zu agieren: agil, global und immer aktiv.<\/p>\n<p>So entstehen Champions. Nicht nur im Octagon, sondern auf jeder Plattform, auf die die Welt schaut.<\/p>\n<h2>Der Druck, im globalen Kampfsportgesch\u00e4ft rund um die Uhr schnell zu skalieren<\/h2>\n<p>UFC produziert pausenlos Inhalte \u00fcber Kontinente, Kulturen und Zeitzonen hinweg. Bei \u00fcber 42 Events pro Jahr, Spin-off-Serien wie Dana White\u2019s Contender Series und schnell wachsenden Formaten weltweit war der Druck, wirkungsvolle, lokalisierte Inhalte in gro\u00dfem Umfang zu liefern, nie gr\u00f6\u00dfer.<\/p>\n<p>Von der Spitze her traf UFC eine mutige Entscheidung: Social Media sollte ein zentraler Treiber des Gesch\u00e4fts werden.<\/p>\n<p>&#8222;Unser CEO h\u00e4lt Social Media f\u00fcr wichtiger als traditionelle Medien&#8220;, sagt Aziz Bawany, Senior Director of Digital Media &amp; Product bei UFC. &#8222;Diese R\u00fcckendeckung erlaubt uns, schnell zu handeln, neue Strategien zu testen und Trends in Echtzeit zu nutzen.&#8220;<\/p>\n<p>Doch die Umsetzung war keine Kleinigkeit. Das Team von UFC verfolgte die Performance der K\u00e4mpfer manuell: Es pr\u00fcfte st\u00fcndlich die <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-metrics\/\" target=\"_blank\" rel=\"noopener\">Social-Media-Statistiken<\/a>, trug Daten von Hand zusammen und versuchte, mit langsamen Tools schnelle Entscheidungen zu treffen. In einem Sport, in dem der Hype die Zuschauerzahlen treibt, ist Tempo alles.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Fr\u00fcher hat unser Team die Social-Media-Follower jedes K\u00e4mpfers manuell gepr\u00fcft und das Wachstum von Hand verfolgt. Heute \u00f6ffne ich einfach das Leaderboard und sehe sofort, wer am meisten zugelegt hat. Was fr\u00fcher Stunden dauerte, geht jetzt in Sekunden.","quote_author":"Hailey Carroll","quote_author_description":"Social Media Coordinator, UFC"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>UFC brauchte eine L\u00f6sung, die mit den eigenen Ambitionen mitw\u00e4chst: die manuelle Arbeit \u00fcberfl\u00fcssig macht, aufstrebende Talente schneller sichtbar macht und die Insights liefert, um den Kampf um Aufmerksamkeit Post f\u00fcr Post zu gewinnen.<\/p>\n<h2>Wie Listening-Intelligenz jeden Schlag, jeden Post und jede Promotion antreibt<\/h2>\n<p>Nachdem UFC Social Media zum zentralen Gesch\u00e4ftsmotor gemacht hatte, brauchte das Team Tools, die mit Tempo und Komplexit\u00e4t der Kampfsportwelt mithalten.<\/p>\n<p>Das hie\u00df: reaktives Reporting durch Echtzeit-Insights ersetzen, Manuelles automatisieren und einen globalen Blick auf die Stimmung der Fans in jeder Region, bei jedem Event und zu jedem K\u00e4mpfer gewinnen.<\/p>\n<p>Genau hier kam Emplifi ins Spiel.<\/p>\n<p>Mit den <a href=\"https:\/\/emplifi.io\/product\/social-listening\/\" target=\"_blank\" rel=\"noopener\">Listening-Funktionen von Emplifi<\/a> und den Analytics-Funktionen verfolgt das Digitalteam von UFC jetzt den Buzz der Fans in Echtzeit, erkennt, was in welchen M\u00e4rkten z\u00fcndet, und macht schnell die Momente und Pers\u00f6nlichkeiten sichtbar, die mehr Reichweite verdienen. Ob ein aufstrebender Star unerwartet Aufmerksamkeit gewinnt oder eine regionale Fangemeinde f\u00fcr einen lokalen K\u00e4mpfer brennt: Die Plattform hilft UFC, schnell vom Bauchgef\u00fchl zu datenbasiertem Handeln zu kommen.<\/p>\n<p>&#8222;Bei 42 Events pro Jahr und K\u00e4mpfern auf der ganzen Welt brauchen wir Daten, um zu sehen, wer den Durchbruch schafft&#8220;, sagt Bawany. &#8222;Mit Emplifi erkennen wir aufstrebende Stars, verfolgen Engagement-Trends und bringen die richtigen Talente zur richtigen Zeit im richtigen Markt nach vorn.&#8220;<\/p>\n<p>Dieses Tempo und diese Pr\u00e4zision schlagen sich direkt in Gesch\u00e4ftsergebnissen nieder. Matchmaking-Entscheidungen werden pr\u00e4ziser. Regionale Content-Strategien wirken st\u00e4rker. Fan-Erlebnisse werden eindrucksvoller. Und K\u00e4mpfer, vor allem neue Talente, werden schneller sichtbar.<\/p>\n<p>In einer Welt, in der Aufmerksamkeit die W\u00e4hrung ist, gewinnt UFC den Handel:<\/p>\n<ul>\n<li>300 Mio.+: Follower insgesamt auf allen Social-Media-Plattformen von UFC<\/li>\n<li>26 Mrd.+: Videoaufrufe, 21 % mehr als im Vorjahr<\/li>\n<li>Von den Top 20 in die Top 10 der globalen Sportligen nach Community-Gr\u00f6\u00dfe<\/li>\n<li>Jetzt unter den Top 5 der US-Sportligen nach digitalem Publikum<\/li>\n<\/ul>\n<p>UFC hat ein System aufgebaut, das in gro\u00dfem Umfang zuh\u00f6rt, in Echtzeit reagiert und aus Daten Dominanz macht.<\/p>\n<h2>Vom Leaderboard zur Startrampe: Die n\u00e4chste \u00c4ra der K\u00e4mpfer-Promotion<\/h2>\n<p>F\u00fcr UFC ist die n\u00e4chste Entwicklungsstufe bereits im Gange: der Aufbau der st\u00e4rksten, datengetriebenen Promotion-Engine f\u00fcr K\u00e4mpfer in diesem Sport.<\/p>\n<p>Im Zentrum steht das K\u00e4mpfer-Leaderboard. Auf Basis des <a href=\"https:\/\/emplifi.io\/product\/social-media-analytics\/\" target=\"_blank\" rel=\"noopener\">flexiblen Reportings von Emplifi<\/a> verfolgt es Performance, Momentum und <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-engagement\/\" target=\"_blank\" rel=\"noopener\">Engagement auf Social-Media-Plattformen<\/a> der K\u00e4mpfer. Was als Reporting-Funktion nach Events begann, pr\u00e4gt jetzt Matchmaking-Entscheidungen, Marketingstrategie und die Art, wie neue Stars weltweit entdeckt und gef\u00f6rdert werden.<\/p>\n<p>Die Vision? Ein vollst\u00e4ndig integriertes \u00d6kosystem, in dem die Daten von Emplifi direkt in die internen Tools von UFC flie\u00dfen und alles von regionaler Promotion und Hauptk\u00e4mpfen \u00fcber die Platzierung von Inhalten bis zu Sponsoring-Chancen bestimmen. 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