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Zusammen bieten sie volle Transparenz \u00fcber das gesamte Social-Media-Portfolio von G2 Esports.<\/p>\n<p>&#8222;Alles rund um Esports findet in Social Media statt&#8220;, sagt Natascha Sturm, Senior Data Analyst bei G2 Esports. &#8222;Dort vernetzen wir uns mit unseren Fans und unterhalten sie, und wir machen Memes \u00fcber uns selbst und unsere Konkurrenz. Emplifi liefert uns effektives, automatisiertes Reporting, mit dem wir tief in unsere Social-Media-Kennzahlen eintauchen und unsere Inhalte optimieren k\u00f6nnen.&#8220;<\/p>\n<p>Das Datenteam brauchte Insights, um zu beurteilen, ob seine Social-Media-Kampagnen wirklich wirken, und um datenbasiert zu entscheiden, wie sich Erfolge wiederholen lassen, ohne das Interesse der Fans zu verlieren. 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Dank der Content-Labels k\u00f6nnen Teams die Performance aller Kan\u00e4le sofort messen, mit KPIs vergleichen und f\u00fcr Benchmarking nutzen.<\/p>\n<p>&#8222;Dass wir alle Daten an einem Ort haben, um die Wirkung zu messen, spart uns viel Zeit und Aufwand&#8220;, sagt Sturm. &#8222;In der Emplifi-Plattform legen wir Regeln und Bedingungen f\u00fcr das automatische Labeling fest und \u00fcberlassen den Rest der Technologie.&#8220;<\/p>\n<p>Das Team von G2 Esports hat rund 100 Regeln und Bedingungen eingerichtet, um alle im Emplifi-System erfassten Inhalte automatisch zu labeln. Das Datenteam zieht anschlie\u00dfend Insights aus dem <a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\/analytics\">automatisierten Reporting<\/a> von Emplifi, um die Zielgruppen auf jeder Plattform zu verstehen und die Wirksamkeit von Kampagnen zu bewerten. 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Die Marke brauchte eine integrierte L\u00f6sung, um ihre Pr\u00e4senz auf westlichen und chinesischen Plattformen zu managen und wichtige Kennzahlen zu erfassen, mit denen sich die Performance aller Unternehmensprofile verfolgen l\u00e4sst.<\/p>\n<h2>Eine L\u00f6sung f\u00fcr eine globale Marke<\/h2>\n<p>G2 Esports entschied sich f\u00fcr die <a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\">Emplifi Social Marketing Cloud<\/a> und die chinesische Plattform KAWO, die sich in die Emplifi-Plattform integriert, um alle Social-Media-Plattformen mit einem Login zu managen. Mit der Emplifi-Plattform managen Marken ihre gesamte Pr\u00e4senz auf westlichen Social-Media-Plattformen wie Facebook, Twitter, YouTube und Instagram. Mit KAWO erstellen, planen und ver\u00f6ffentlichen Marken Social-Media-Inhalte auf den gr\u00f6\u00dften chinesischen Plattformen wie WeChat, Weibo und Douyin. Zusammen bieten sie volle Transparenz \u00fcber das gesamte Social-Media-Portfolio von G2 Esports.<\/p>\n<p>&#8222;Alles rund um Esports findet in Social Media statt&#8220;, sagt Natascha Sturm, Senior Data Analyst bei G2 Esports. &#8222;Dort vernetzen wir uns mit unseren Fans und unterhalten sie, und wir machen Memes \u00fcber uns selbst und unsere Konkurrenz. Emplifi liefert uns effektives, automatisiertes Reporting, mit dem wir tief in unsere Social-Media-Kennzahlen eintauchen und unsere Inhalte optimieren k\u00f6nnen.&#8220;<\/p>\n<p>Das Datenteam brauchte Insights, um zu beurteilen, ob seine Social-Media-Kampagnen wirklich wirken, und um datenbasiert zu entscheiden, wie sich Erfolge wiederholen lassen, ohne das Interesse der Fans zu verlieren. Emplifi und KAWO bieten beide <a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\/content\">Content-Monitoring<\/a> und wichtige Performance-Insights zur Bewertung von Social-Media-Kampagnen.<\/p>\n<h2>Wichtige Daten f\u00fcr Social-Media-Kampagnen<\/h2>\n<p>Mit der Labeling-Funktion von Emplifi organisiert G2 Esports alle Daten zu Kampagnen, Memes und Banter, Spielberichterstattung und vielem mehr. Dank der Content-Labels k\u00f6nnen Teams die Performance aller Kan\u00e4le sofort messen, mit KPIs vergleichen und f\u00fcr Benchmarking nutzen.<\/p>\n<p>&#8222;Dass wir alle Daten an einem Ort haben, um die Wirkung zu messen, spart uns viel Zeit und Aufwand&#8220;, sagt Sturm. &#8222;In der Emplifi-Plattform legen wir Regeln und Bedingungen f\u00fcr das automatische Labeling fest und \u00fcberlassen den Rest der Technologie.&#8220;<\/p>\n<p>Das Team von G2 Esports hat rund 100 Regeln und Bedingungen eingerichtet, um alle im Emplifi-System erfassten Inhalte automatisch zu labeln. Das Datenteam zieht anschlie\u00dfend Insights aus dem <a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\/analytics\">automatisierten Reporting<\/a> von Emplifi, um die Zielgruppen auf jeder Plattform zu verstehen und die Wirksamkeit von Kampagnen zu bewerten. Das Social-Media-Team kann die Kampagnen dann gezielt anpassen.<\/p>\n<h2>Chinesische Fans mit relevanten Daten erreichen<\/h2>\n<p>G2 Esports baut seine Marke auch aktiv im chinesischen Markt auf und kommuniziert mit Fans in China dort, wo sie am aktivsten sind. Da Performance-Kennzahlen auf chinesischen Social-Media-Plattformen nicht so leicht verf\u00fcgbar sind, brauchte das Team Unterst\u00fctzung beim Zugriff auf wichtige Zielgruppendaten. F\u00fcr ein tieferes Verst\u00e4ndnis seines chinesischen Publikums kann G2 Esports mit dem Tool f\u00fcr Wettbewerber-Rankings seine Weibo-Pr\u00e4senz mit anderen Organisationen vergleichen.<\/p>\n<p>&#8222;Social Media ist entscheidend, um beim chinesischen Publikum Bekanntheit aufzubauen&#8220;, sagt ChiaYu Su, Social Media Coordinator-China bei G2 Esports. &#8222;KAWO bietet klaren und einfachen Zugriff auf Statistiken von Weibo, WeChat und Douyin und erleichtert unseren Teams das Reporting deutlich. Zudem ist die Emplifi-Oberfl\u00e4che wie KAWO aufgebaut, was f\u00fcr Konsistenz in unseren Abl\u00e4ufen sorgt, vor allem bei unserem Labeling-System.&#8220;<\/p>\n<p>KAWO zeigt dem Team, wie oft Wettbewerber posten, welche Inhalte sie ver\u00f6ffentlichen und wie ihre Posts performen. So erfuhr G2 Esports, dass lokale Esports-Inhalte in Social Media eher Spielberichte als pers\u00f6nliche Inhalte wie Memes enthielten. Das Social-Media-Team konnte seine Strategie entsprechend an die Interessen des lokalen Markts anpassen.<\/p>\n<h2>Das Fazit<\/h2>\n<p>Mit der integrierten Emplifi Social Marketing Cloud und der KAWO-Plattform greift G2 Esports in Echtzeit auf wichtige Social-Media-Kennzahlen zu und optimiert seine Inhalte f\u00fcr ein globales Publikum. Das Tool zur Wettbewerberanalyse liefert dem Social-Media-Team f\u00fcr China Insights in lokale Strategien der Konkurrenz, die in die marktspezifische Kommunikationsstrategie der Organisation einflie\u00dfen.<\/p>\n<p>M\u00f6chten Sie die gesamte Social-Media-Pr\u00e4senz Ihrer Marke auf einer einheitlichen Plattform managen? <a href=\"https:\/\/emplifi.io\/demo-social-marketing-cloud\">Vereinbaren Sie noch heute eine Demo<\/a> mit einem Emplifi-Experten.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13930,"id":13930,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/de\/customers\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18307,"date":"2025-04-18 17:23:10","modified":"2025-10-17 15:07:28","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":36,"height":36,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","thumbnail-width":36,"thumbnail-height":36,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","medium-width":36,"medium-height":36,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","medium_large-width":36,"medium_large-height":36,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","large-width":36,"large-height":36,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","1536x1536-width":36,"1536x1536-height":36,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","2048x2048-width":36,"2048x2048-height":36,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","fullscreen-width":36,"fullscreen-height":36,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge-24x24.png","menu-24x24-width":24,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","menu-36x36-width":36,"menu-36x36-height":36,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","menu-48x48-width":36,"menu-48x48-height":36}},"title":"Herausforderung","description":"G2 Esports sammelte Daten bisher dezentral. 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