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Verweildauer auf der Website","logo":false},{"stat":"12\u00a0%","description":"H\u00f6herer durchschnittlicher Bestellwert","logo":false},{"stat":"35\u00a0%","description":"H\u00f6here Wiederbesuchsrate","logo":false}]},"stats_clone":{"stats_group":{"show_section":true,"section_subhead":"","section_headline":"","section_text":"","stats":[{"stat":"31\u00a0%","description":"Mehr Verweildauer auf der Website","logo":false},{"stat":"12\u00a0%","description":"H\u00f6herer durchschnittlicher Bestellwert","logo":false},{"stat":"35\u00a0%","description":"H\u00f6here Wiederbesuchsrate","logo":false}]}},"content_builder":[{"acf_fc_layout":"quote","quote":"Ich glaube nicht, dass wir auf Emplifi verzichten k\u00f6nnten, wenn es darum geht, unsere Kunden zu inspirieren, wie sie unsere Produkte tats\u00e4chlich nutzen. Wir haben so viele treue Kunden und Instagram-Influencer, die gro\u00dfartige Fotos machen. Es w\u00e4re schade, diese Bilder nicht zu nutzen.","quote_author":"Lisa Claire Mindegaard Uhrenholt","quote_author_description":"SoMe & Digital Campaign Manager bei Trollbeads"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Kreativit\u00e4t, Community und Content greifen bei Trollbeads harmonisch ineinander. Das Schmuckunternehmen aus Kopenhagen erm\u00f6glicht es seinen Kunden, individuellen Sammlerschmuck zu gestalten. Bei so vielen kreativen Kombinationen und unterschiedlichen Stilen wurde UGC unverzichtbar, um neue Kunden zu inspirieren. Trollbeads brauchte jedoch eine L\u00f6sung, die auch das internationale Publikum ber\u00fccksichtigt und allen Website-Besuchern ein durchg\u00e4ngiges Erlebnis bietet. F\u00fcr das bestm\u00f6gliche UGC-Erlebnis setzte Trollbeads auf Emplifi.<\/p>\n<h2>Inspiration, die Ergebnisse bringt<\/h2>\n<p>Da sich Trollbeads-Schmuck stark individualisieren l\u00e4sst, holen sich Kunden oft gegenseitig Inspiration. Mit UGC kann das Trollbeads-Team diese Community auf alle digitalen Kan\u00e4le in mehreren Regionen ausweiten. Die Strategie kommt bei der Zielgruppe gut an und bietet bestehenden Kunden wie neuen Fans ein frisches Content-Erlebnis.<\/p>\n<p>\u201eMit Emplifi k\u00f6nnen wir unsere Kunden inspirieren, vor allem neue Kunden, aber auch Fans. Sie lieben es, ihre Bilder auf der Website zu sehen, und feuern sich gegenseitig auf Facebook und Instagram an.\u201c<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3400 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1.jpeg\" alt=\"Trollbeads UGC\" width=\"935\" height=\"705\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1.jpeg 935w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-300x226.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-768x579.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-24x18.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-36x27.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-48x36.jpeg 48w\" sizes=\"auto, (max-width: 935px) 100vw, 935px\" \/><\/p>\n<p>Mit Emplifi verzeichnete das Trollbeads-Team eine\u00a0<b>um 31\u00a0% h\u00f6here Verweildauer auf der Website<\/b>. Kunden interagierten nicht nur auf Social Media, sondern auch auf Produktdetailseiten und in Inspirationsgalerien.<\/p>\n<h2>Produkt-Tagging f\u00fcr einen h\u00f6heren AOV<\/h2>\n<p>Was Trollbeads von anderen Marken unterscheidet, ist die Einzigartigkeit jedes Schmuckst\u00fccks und damit auch jedes UGC-Beitrags. Doch manuell sicherzustellen, dass jedes einzelne Produkt im gezeigten UGC shoppable ist, kann aufwendig sein. Mit Emplifi kann das Trollbeads-Team jedes Produkt im UGC mit dem Produktkatalog von Trollbeads abgleichen. Das macht das Tagging einfach und effektiv und sorgt f\u00fcr mehr Conversions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3401 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2.jpeg\" alt=\"Trollbeads UGC\" width=\"1080\" height=\"484\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-300x134.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-1024x459.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-768x344.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-24x11.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-36x16.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-48x22.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>So verzeichnete das Trollbeads-Team mit Emplifi einen\u00a0<b>um 12\u00a0% h\u00f6heren durchschnittlichen Bestellwert<\/b>. Da alle Inhalte direkt zum Handeln anregen, erzielt Trollbeads ein messbares Umsatzplus.<\/p>\n<h2>Wirkung \u00fcber den gesamten Funnel, mit Blick nach vorn<\/h2>\n<p>UGC wirkt sich bei Trollbeads sp\u00fcrbar auf jede Phase der Customer Journey aus. Von der Markenentdeckung auf Social Media bis zum Engagement nach dem Kauf: Die Fans der Marke reagieren eindeutig positiv auf UGC.<\/p>\n<p>\u201eUGC beeinflusst alle KPIs, die wir messen, vom Engagement auf Instagram bis zur Klickrate bei E-Mails. Wenn ich UGC-Bilder auf unserem offiziellen Instagram-Account poste, erzielen sie eine h\u00f6here Engagement-Rate als normale Beitr\u00e4ge.\u201c<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3402 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3.jpeg\" alt=\"Trollbeads UGC\" width=\"1080\" height=\"522\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-300x145.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-1024x495.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-768x371.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-24x12.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-36x17.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-48x23.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<div class=\"emplifi-article-renderer\">\n<div class=\"emplifi-article-renderer__article-body\">\n<p>Indem Trollbeads die Community in den Vordergrund stellt und Kunden mit Bildern echter Kunden inspiriert, hat das Unternehmen eine beeindruckende, von der Community getragene Marke aufgebaut und sein Marketing so ausgerichtet, dass Content, Community und Commerce perfekt ineinandergreifen.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"quote","quote":"Ich glaube nicht, dass wir auf Emplifi verzichten k\u00f6nnten, wenn es darum geht, unsere Kunden zu inspirieren, wie sie unsere Produkte tats\u00e4chlich nutzen. Wir haben so viele treue Kunden und Instagram-Influencer, die gro\u00dfartige Fotos machen. Es w\u00e4re schade, diese Bilder nicht zu nutzen.","quote_author":"Lisa Claire Mindegaard Uhrenholt","quote_author_description":"SoMe & Digital Campaign Manager bei Trollbeads"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Kreativit\u00e4t, Community und Content greifen bei Trollbeads harmonisch ineinander. Das Schmuckunternehmen aus Kopenhagen erm\u00f6glicht es seinen Kunden, individuellen Sammlerschmuck zu gestalten. Bei so vielen kreativen Kombinationen und unterschiedlichen Stilen wurde UGC unverzichtbar, um neue Kunden zu inspirieren. Trollbeads brauchte jedoch eine L\u00f6sung, die auch das internationale Publikum ber\u00fccksichtigt und allen Website-Besuchern ein durchg\u00e4ngiges Erlebnis bietet. F\u00fcr das bestm\u00f6gliche UGC-Erlebnis setzte Trollbeads auf Emplifi.<\/p>\n<h2>Inspiration, die Ergebnisse bringt<\/h2>\n<p>Da sich Trollbeads-Schmuck stark individualisieren l\u00e4sst, holen sich Kunden oft gegenseitig Inspiration. Mit UGC kann das Trollbeads-Team diese Community auf alle digitalen Kan\u00e4le in mehreren Regionen ausweiten. Die Strategie kommt bei der Zielgruppe gut an und bietet bestehenden Kunden wie neuen Fans ein frisches Content-Erlebnis.<\/p>\n<p>\u201eMit Emplifi k\u00f6nnen wir unsere Kunden inspirieren, vor allem neue Kunden, aber auch Fans. Sie lieben es, ihre Bilder auf der Website zu sehen, und feuern sich gegenseitig auf Facebook und Instagram an.\u201c<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3400 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1.jpeg\" alt=\"Trollbeads UGC\" width=\"935\" height=\"705\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1.jpeg 935w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-300x226.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-768x579.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-24x18.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-36x27.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-48x36.jpeg 48w\" sizes=\"auto, (max-width: 935px) 100vw, 935px\" \/><\/p>\n<p>Mit Emplifi verzeichnete das Trollbeads-Team eine\u00a0<b>um 31\u00a0% h\u00f6here Verweildauer auf der Website<\/b>. Kunden interagierten nicht nur auf Social Media, sondern auch auf Produktdetailseiten und in Inspirationsgalerien.<\/p>\n<h2>Produkt-Tagging f\u00fcr einen h\u00f6heren AOV<\/h2>\n<p>Was Trollbeads von anderen Marken unterscheidet, ist die Einzigartigkeit jedes Schmuckst\u00fccks und damit auch jedes UGC-Beitrags. Doch manuell sicherzustellen, dass jedes einzelne Produkt im gezeigten UGC shoppable ist, kann aufwendig sein. Mit Emplifi kann das Trollbeads-Team jedes Produkt im UGC mit dem Produktkatalog von Trollbeads abgleichen. Das macht das Tagging einfach und effektiv und sorgt f\u00fcr mehr Conversions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3401 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2.jpeg\" alt=\"Trollbeads UGC\" width=\"1080\" height=\"484\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-300x134.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-1024x459.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-768x344.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-24x11.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-36x16.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-48x22.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>So verzeichnete das Trollbeads-Team mit Emplifi einen\u00a0<b>um 12\u00a0% h\u00f6heren durchschnittlichen Bestellwert<\/b>. Da alle Inhalte direkt zum Handeln anregen, erzielt Trollbeads ein messbares Umsatzplus.<\/p>\n<h2>Wirkung \u00fcber den gesamten Funnel, mit Blick nach vorn<\/h2>\n<p>UGC wirkt sich bei Trollbeads sp\u00fcrbar auf jede Phase der Customer Journey aus. Von der Markenentdeckung auf Social Media bis zum Engagement nach dem Kauf: Die Fans der Marke reagieren eindeutig positiv auf UGC.<\/p>\n<p>\u201eUGC beeinflusst alle KPIs, die wir messen, vom Engagement auf Instagram bis zur Klickrate bei E-Mails. Wenn ich UGC-Bilder auf unserem offiziellen Instagram-Account poste, erzielen sie eine h\u00f6here Engagement-Rate als normale Beitr\u00e4ge.\u201c<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3402 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3.jpeg\" alt=\"Trollbeads UGC\" width=\"1080\" height=\"522\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-300x145.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-1024x495.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-768x371.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-24x12.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-36x17.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-48x23.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<div class=\"emplifi-article-renderer\">\n<div class=\"emplifi-article-renderer__article-body\">\n<p>Indem Trollbeads die Community in den Vordergrund stellt und Kunden mit Bildern echter Kunden inspiriert, hat das Unternehmen eine beeindruckende, von der Community getragene Marke aufgebaut und sein Marketing so ausgerichtet, dass Content, Community und Commerce perfekt ineinandergreifen.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n"}]},"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"Herausforderung","description":"Trollbeads musste nutzergenerierte Inhalte \u00fcber mehrere Regionen skalieren und nahtlos in digitale Kan\u00e4le und Produktseiten integrieren, um das globale Nutzererlebnis zu verbessern."},{"icon":false,"title":"L\u00f6sung","description":"Mit der Plattform von Emplifi konnte Trollbeads UGC effizient verwalten und pr\u00e4sentieren, dank automatischem Produkt-Tagging und Anbindung an den eigenen Katalog. "},{"icon":false,"title":"Ergebnis","description":"Mit shoppable und leicht zug\u00e4nglichem UGC steigerte Trollbeads die Conversions, verbesserte das Kundenerlebnis und st\u00e4rkte sein Image als Community-getriebene Marke."}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"Herausforderung","description":"Trollbeads musste nutzergenerierte Inhalte \u00fcber mehrere Regionen skalieren und nahtlos in digitale Kan\u00e4le und Produktseiten integrieren, um das globale Nutzererlebnis zu verbessern."},{"icon":false,"title":"L\u00f6sung","description":"Mit der Plattform von Emplifi konnte Trollbeads UGC effizient verwalten und pr\u00e4sentieren, dank automatischem Produkt-Tagging und Anbindung an den eigenen Katalog. 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