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positive Stimmung","logo":false},{"stat":"Platz 2","description":"Beliebteste Airline in den USA und Mexiko","logo":false}]},"stats_clone":{"stats_group":{"show_section":true,"section_subhead":"","section_headline":"","section_text":"","stats":[{"stat":"7\u00a0%","description":"Mehr positive Stimmung","logo":false},{"stat":"Platz 2","description":"Beliebteste Airline in den USA und Mexiko","logo":false}]}},"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Die Herausforderung<\/h2>\n<p>Volaris ist die f\u00fchrende Ultra-Low-Cost-Airline mit Sitz in Mexiko und fliegt Ziele in ganz Mexiko, den USA sowie Mittel- und S\u00fcdamerika an. Ihre Mission: Flugreisen f\u00fcr alle zug\u00e4nglich machen und die Branche demokratisieren.<\/p>\n<p>In den letzten 17 Jahren hat Volaris eine beeindruckende Entwicklung hingelegt und z\u00e4hlt mit \u00fcber 30 Millionen Passagieren pro Jahr und fast 15 Millionen Erstfliegern seit 2006 zu den f\u00fchrenden Airlines. Doch nun steht das Unternehmen vor einer gr\u00f6\u00dferen Herausforderung: Je mehr Passagiere Volaris bef\u00f6rdert, desto h\u00f6her liegt die Messlatte, um deren stetig wachsende Anspr\u00fcche zu erf\u00fcllen.<\/p>\n<p>Die Luftfahrtbranche ist hochkomplex, und die Servicequalit\u00e4t h\u00e4ngt oft stark von \u00e4u\u00dferen Faktoren wie dem Wetter oder den Flughafendiensten ab. Diese Faktoren k\u00f6nnen das Erlebnis der Passagiere in wichtigen Momenten stark beeinflussen, etwa auf dem Weg in den Urlaub, zu einem entscheidenden Termin oder zu Verwandten, die man lange nicht gesehen hat.<\/p>\n<p>Die gr\u00f6\u00dfte Herausforderung f\u00fcr Volaris bestand daher darin, die &#8222;Hassliebe&#8220; der Kunden auszubalancieren, vor allem beim Umgang mit negativem Feedback und \u00f6ffentlichen Beschwerden in den sozialen Medien. Noch anspruchsvoller wurde dies, als die Airline ihre Reichweite auf vier Regionen und vier digitale Plattformen ausweitete.<\/p>\n<p>Neben dem Beschwerdemanagement musste Volaris auch die Content-Strategie und den Freigabe-Workflow steuern und die eigene Performance mit der des Wettbewerbs vergleichen.<\/p>\n<h2>Die L\u00f6sung<\/h2>\n<p>Angesichts dieser Herausforderungen setzte Volaris auf Emplifi, um das Content-Management in den sozialen Medien zu steuern und die Online-Beziehung zu den Kunden in den Griff zu bekommen.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi hat meine Arbeit leichter gemacht. Mit diesem Tool arbeite ich effizienter und entwickle im Arbeitsalltag st\u00e4rkere Kommunikationsstrategien.","quote_author":"Lorena Ramos","quote_author_description":"Content- und Innovationsspezialistin, Volaris"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Mit Emplifi verfolgt Volaris die relevanten Kennzahlen seiner Content-Strategie und stellt sicher, dass die Ziele in Reichweite bleiben. Die Plattform liefert n\u00fctzliche Insights und zeigt Chancen auf, die Content-Performance zu verbessern. Gleichzeitig macht sie den Workflow f\u00fcr Content-Management und Freigaben effizienter.<\/p>\n<p>&#8222;Da unsere Inhalte \u00fcber vier digitale Plattformen und vier Regionen verteilt sind, kann das Tracking, Freigeben und Reporting der Ergebnisse langsam und komplex sein. Au\u00dferdem m\u00fcssen wir auf Fragen und Kommentare unserer bestehenden und potenziellen Kunden antworten k\u00f6nnen. Emplifi hilft uns, all diese Aufgaben effizient zu bew\u00e4ltigen&#8220;, sagt Juan Pablo Ganem, Leiter Social Media &amp; Content.<\/p>\n<h2>Die Ergebnisse<\/h2>\n<p>Volaris konnte die positive Stimmung in seinen nutzergenerierten Inhalten (UGC) um 7\u00a0% steigern, w\u00e4hrend beim wichtigsten Wettbewerber die negative Stimmung zunahm.<\/p>\n<p>Dar\u00fcber hinaus wurde Volaris durch die optimierten Content-Management-Workflows 2022 zur zweitbeliebtesten Airline-Marke in Mexiko und den USA. Das zeigen Emplifi-Daten zur Gesamtzahl der Shares und &#8222;Love&#8220;-Reaktionen auf Facebook. Das ist umso bedeutender, als Volaris die lateinamerikanische Airline mit den meisten Strecken in den USA ist.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3307 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1.png\" alt=\"\" width=\"1080\" height=\"672\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1.png 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-300x187.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-1024x637.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-768x478.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-24x15.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-36x22.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-48x30.png 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Auf die Frage, was die wichtigste Wirkung von Emplifi sei, antwortete Juan Pablo Ganem:<\/p>\n<p>&#8222;Emplifi hilft uns, laufend Insights zu gewinnen, wie wir unsere organische Wirkung verbessern und unsere Paid-Strategie \u00fcber alle Regionen und Plattformen hinweg kombinieren k\u00f6nnen. Au\u00dferdem hat Emplifi unseren Workflow f\u00fcr Content-Management und Freigaben effizienter gemacht und die Durchlaufzeiten verk\u00fcrzt.&#8220;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3308 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2.png\" alt=\"\" width=\"1080\" height=\"672\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2.png 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-300x187.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-1024x637.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-768x478.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-24x15.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-36x22.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-48x30.png 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Die Dashboards mit Informationen nahezu in Echtzeit halfen Volaris, die Wirkung der eigenen Kommunikation zu messen und die Performance zu analysieren und mit dem Wettbewerb zu vergleichen. So konnte die Airline ihre Content-Strategie schnell anpassen und die Performance kontinuierlich steigern.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Mit Emplifi k\u00f6nnen wir Daten t\u00e4glich analysieren, wertvolle Insights gewinnen, fundierte Entscheidungen treffen und unsere Social-Media- und Content-Strategie verbessern.","quote_author":"M\u00f3nica Maz\u00f3n","quote_author_description":"Social-Media-Analystin, Volaris"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>K\u00fcnftig m\u00f6chte Volaris das Vertrauen der bestehenden Kunden st\u00e4rken und das Vertrauen derjenigen gewinnen, die (noch) nicht mit der Airline fliegen. Emplifi spielt dabei eine zentrale Rolle, denn Volaris erf\u00e4hrt so schnell, was seine 200 Millionen Kunden \u00fcber die Airline, ihre Inhalte, Services und Wettbewerber denken. Zudem hilft Emplifi dabei, Erkenntnisse zu gewinnen und die Content-Strategie gezielt anzupassen.<\/p>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Die Herausforderung<\/h2>\n<p>Volaris ist die f\u00fchrende Ultra-Low-Cost-Airline mit Sitz in Mexiko und fliegt Ziele in ganz Mexiko, den USA sowie Mittel- und S\u00fcdamerika an. Ihre Mission: Flugreisen f\u00fcr alle zug\u00e4nglich machen und die Branche demokratisieren.<\/p>\n<p>In den letzten 17 Jahren hat Volaris eine beeindruckende Entwicklung hingelegt und z\u00e4hlt mit \u00fcber 30 Millionen Passagieren pro Jahr und fast 15 Millionen Erstfliegern seit 2006 zu den f\u00fchrenden Airlines. Doch nun steht das Unternehmen vor einer gr\u00f6\u00dferen Herausforderung: Je mehr Passagiere Volaris bef\u00f6rdert, desto h\u00f6her liegt die Messlatte, um deren stetig wachsende Anspr\u00fcche zu erf\u00fcllen.<\/p>\n<p>Die Luftfahrtbranche ist hochkomplex, und die Servicequalit\u00e4t h\u00e4ngt oft stark von \u00e4u\u00dferen Faktoren wie dem Wetter oder den Flughafendiensten ab. Diese Faktoren k\u00f6nnen das Erlebnis der Passagiere in wichtigen Momenten stark beeinflussen, etwa auf dem Weg in den Urlaub, zu einem entscheidenden Termin oder zu Verwandten, die man lange nicht gesehen hat.<\/p>\n<p>Die gr\u00f6\u00dfte Herausforderung f\u00fcr Volaris bestand daher darin, die &#8222;Hassliebe&#8220; der Kunden auszubalancieren, vor allem beim Umgang mit negativem Feedback und \u00f6ffentlichen Beschwerden in den sozialen Medien. Noch anspruchsvoller wurde dies, als die Airline ihre Reichweite auf vier Regionen und vier digitale Plattformen ausweitete.<\/p>\n<p>Neben dem Beschwerdemanagement musste Volaris auch die Content-Strategie und den Freigabe-Workflow steuern und die eigene Performance mit der des Wettbewerbs vergleichen.<\/p>\n<h2>Die L\u00f6sung<\/h2>\n<p>Angesichts dieser Herausforderungen setzte Volaris auf Emplifi, um das Content-Management in den sozialen Medien zu steuern und die Online-Beziehung zu den Kunden in den Griff zu bekommen.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi hat meine Arbeit leichter gemacht. Mit diesem Tool arbeite ich effizienter und entwickle im Arbeitsalltag st\u00e4rkere Kommunikationsstrategien.","quote_author":"Lorena Ramos","quote_author_description":"Content- und Innovationsspezialistin, Volaris"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Mit Emplifi verfolgt Volaris die relevanten Kennzahlen seiner Content-Strategie und stellt sicher, dass die Ziele in Reichweite bleiben. Die Plattform liefert n\u00fctzliche Insights und zeigt Chancen auf, die Content-Performance zu verbessern. Gleichzeitig macht sie den Workflow f\u00fcr Content-Management und Freigaben effizienter.<\/p>\n<p>&#8222;Da unsere Inhalte \u00fcber vier digitale Plattformen und vier Regionen verteilt sind, kann das Tracking, Freigeben und Reporting der Ergebnisse langsam und komplex sein. Au\u00dferdem m\u00fcssen wir auf Fragen und Kommentare unserer bestehenden und potenziellen Kunden antworten k\u00f6nnen. Emplifi hilft uns, all diese Aufgaben effizient zu bew\u00e4ltigen&#8220;, sagt Juan Pablo Ganem, Leiter Social Media &amp; Content.<\/p>\n<h2>Die Ergebnisse<\/h2>\n<p>Volaris konnte die positive Stimmung in seinen nutzergenerierten Inhalten (UGC) um 7\u00a0% steigern, w\u00e4hrend beim wichtigsten Wettbewerber die negative Stimmung zunahm.<\/p>\n<p>Dar\u00fcber hinaus wurde Volaris durch die optimierten Content-Management-Workflows 2022 zur zweitbeliebtesten Airline-Marke in Mexiko und den USA. Das zeigen Emplifi-Daten zur Gesamtzahl der Shares und &#8222;Love&#8220;-Reaktionen auf Facebook. Das ist umso bedeutender, als Volaris die lateinamerikanische Airline mit den meisten Strecken in den USA ist.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3307 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1.png\" alt=\"\" width=\"1080\" height=\"672\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1.png 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-300x187.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-1024x637.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-768x478.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-24x15.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-36x22.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-48x30.png 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Auf die Frage, was die wichtigste Wirkung von Emplifi sei, antwortete Juan Pablo Ganem:<\/p>\n<p>&#8222;Emplifi hilft uns, laufend Insights zu gewinnen, wie wir unsere organische Wirkung verbessern und unsere Paid-Strategie \u00fcber alle Regionen und Plattformen hinweg kombinieren k\u00f6nnen. Au\u00dferdem hat Emplifi unseren Workflow f\u00fcr Content-Management und Freigaben effizienter gemacht und die Durchlaufzeiten verk\u00fcrzt.&#8220;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3308 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2.png\" alt=\"\" width=\"1080\" height=\"672\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2.png 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-300x187.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-1024x637.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-768x478.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-24x15.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-36x22.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-48x30.png 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Die Dashboards mit Informationen nahezu in Echtzeit halfen Volaris, die Wirkung der eigenen Kommunikation zu messen und die Performance zu analysieren und mit dem Wettbewerb zu vergleichen. So konnte die Airline ihre Content-Strategie schnell anpassen und die Performance kontinuierlich steigern.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Mit Emplifi k\u00f6nnen wir Daten t\u00e4glich analysieren, wertvolle Insights gewinnen, fundierte Entscheidungen treffen und unsere Social-Media- und Content-Strategie verbessern.","quote_author":"M\u00f3nica Maz\u00f3n","quote_author_description":"Social-Media-Analystin, Volaris"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>K\u00fcnftig m\u00f6chte Volaris das Vertrauen der bestehenden Kunden st\u00e4rken und das Vertrauen derjenigen gewinnen, die (noch) nicht mit der Airline fliegen. Emplifi spielt dabei eine zentrale Rolle, denn Volaris erf\u00e4hrt so schnell, was seine 200 Millionen Kunden \u00fcber die Airline, ihre Inhalte, Services und Wettbewerber denken. Zudem hilft Emplifi dabei, Erkenntnisse zu gewinnen und die Content-Strategie gezielt anzupassen.<\/p>\n"}]},"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"Herausforderung","description":"Mit der Expansion in vier Regionen wurde der Umgang mit Beschwerden und Feedback in den sozialen Medien f\u00fcr Volaris immer anspruchsvoller."},{"icon":false,"title":"L\u00f6sung","description":"Mit der Emplifi-Plattform optimierte Volaris Content-Management und Freigaben und behielt zugleich die wichtigsten Performance-Kennzahlen im Blick."},{"icon":false,"title":"Ergebnis","description":"Dank der Emplifi-Daten wurde Volaris, gemessen an Shares und Reaktionen in den sozialen Medien, zur zweitbeliebtesten Airline-Marke in Mexiko und den USA."}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"Herausforderung","description":"Mit der Expansion in vier Regionen wurde der Umgang mit Beschwerden und Feedback in den sozialen Medien f\u00fcr Volaris immer anspruchsvoller."},{"icon":false,"title":"L\u00f6sung","description":"Mit der Emplifi-Plattform optimierte Volaris Content-Management und Freigaben und behielt zugleich die wichtigsten Performance-Kennzahlen im Blick."},{"icon":false,"title":"Ergebnis","description":"Dank der Emplifi-Daten wurde Volaris, gemessen an Shares und Reaktionen in den sozialen Medien, zur zweitbeliebtesten Airline-Marke in Mexiko und den USA."}]}},"callout_group":{"show_section":false,"image":false,"subhead":"","headline":"","text":"","button_type":"links","button_1":null,"button_2":null,"chat_button_text":"","fallback_button":null},"callout_clone":{"callout_group":{"show_section":false,"image":false,"subhead":"","headline":"","text":"","button_type":"links","button_1":null,"button_2":null,"chat_button_text":"","fallback_button":null}},"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Insights von Emplifi","section_text":"<p>Entdecken Sie unsere neuesten Blogs und umfassenden Leitf\u00e4den, mit denen Sie Customer-Experience-Strategien meistern und Wachstum f\u00f6rdern.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":[{"resource":false},{"resource":false},{"resource":false}],"custom_links":false},"resource_feed_clone":{"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Insights von Emplifi","section_text":"<p>Entdecken Sie unsere neuesten Blogs und umfassenden Leitf\u00e4den, mit denen Sie Customer-Experience-Strategien meistern und Wachstum f\u00f6rdern.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":[{"resource":false},{"resource":false},{"resource":false}],"custom_links":false}},"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null},"page_cta":{"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null}},"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"awards_clone":{"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false}}},"_links":{"self":[{"href":"https:\/\/emplifi.io\/de\/wp-json\/wp\/v2\/customer_posts\/40741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/de\/wp-json\/wp\/v2\/customer_posts"}],"about":[{"href":"https:\/\/emplifi.io\/de\/wp-json\/wp\/v2\/types\/customer_posts"}],"author":[{"embeddable":true,"href":"https:\/\/emplifi.io\/de\/wp-json\/wp\/v2\/users\/52"}],"version-history":[{"count":0,"href":"https:\/\/emplifi.io\/de\/wp-json\/wp\/v2\/customer_posts\/40741\/revisions"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/de\/wp-json\/wp\/v2\/media?parent=40741"}],"wp:term":[{"taxonomy":"customer_solutions_tax","embeddable":true,"href":"https:\/\/emplifi.io\/de\/wp-json\/wp\/v2\/customer_solutions_tax?post=40741"},{"taxonomy":"customer_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/de\/wp-json\/wp\/v2\/customer_topics_tax?post=40741"},{"taxonomy":"customer_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/de\/wp-json\/wp\/v2\/customer_industries_tax?post=40741"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/de\/wp-json\/wp\/v2\/resource_visibility_tax?post=40741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}