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Nachhaltigkeit und Sneakern f\u00fcr echtes Wetter einen Namen gemacht hat. Ob auf dem verregneten Arbeitsweg oder im matschigen Park: Die zu 100\u00a0% wasserdichten Schuhe der Marke sind f\u00fcr den Alltag gemacht, und die Kunden hatten viel dazu zu sagen, wie sie sich bew\u00e4hren.<\/p>\n<p>Statt auf Paid Media zu setzen, wuchs Vessi \u00fcber die Community. Jeder Kommentar, jede Frage und jeder Wunsch wurde Teil der Markengeschichte. Doch mit einem nur zweik\u00f6pfigen Social-Team war es eine Herausforderung, mit den schnellen Unterhaltungen auf TikTok, Instagram und Facebook Schritt zu halten. Was war am wichtigsten? Welche Themen waren dringend, welche Ideen waren Trends und welche Stimmen mussten geh\u00f6rt werden?<\/p>\n<p>Mit Emplifi fand Vessi einen Weg, aus diesem st\u00e4ndigen Strom an Gespr\u00e4chen Klarheit zu gewinnen. Listening-Tools, Tags und schlanke Workflows machten aus der \u00fcberw\u00e4ltigenden Menge echte Insights: Der Aufwand f\u00fcr das Community Management sank um die H\u00e4lfte, Inhalte wurden gezielter, und Kunden gestalten die Marke direkt mit.<\/p>\n<h2>Eine wachsende Community ohne klare Orientierung<\/h2>\n<p>F\u00fcr ein zweik\u00f6pfiges Team war der unaufh\u00f6rliche Strom an Unterhaltungen Geschenk und Herausforderung zugleich. Die nativen Analytics der Plattformen lieferten kaum mehr als oberfl\u00e4chliche Zahlen. Es war schwer zu erkennen, was am wichtigsten war, was noch am selben Tag eine Antwort brauchte, was warten konnte und welche Themen sich zu Mustern verdichteten. Ganze Tage gingen f\u00fcr die Beantwortung von DMs drauf, sodass kaum Zeit blieb, Inhalte zu planen oder die Strategie zu verfolgen.<\/p>\n<p>Die Insights waren da, doch ohne pr\u00e4zisere Tools blieben sie im Rauschen verborgen.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Vor Emplifi haben wir im Blindflug gearbeitet. Die Analytics in den nativen Apps waren sehr begrenzt. Wir konnten weder Volumen noch Themen sehen oder erkennen, was wirklich Aufmerksamkeit brauchte","quote_author":"Alexandra Olaizola","quote_author_description":"Social Media Coordinator bei Vessi"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Aus Rauschen wird Strategie<\/h2>\n<p>Mit Emplifi gewann das Team von Vessi endlich Transparenz und Kontrolle. Listening-Abfragen machten Pain Points wie \u201enasse Socken\u201c in Echtzeit sichtbar, w\u00e4hrend Tags endlose Kommentare in nachverfolgbare Themen verwandelten, von Gr\u00f6\u00dfenanfragen bis zu Produktlob. Gemeinsame Notizen und gespeicherte Antworten b\u00fcndelten jahrelanges Kundenwissen und sorgten f\u00fcr reibungslose Zusammenarbeit und schnellere Antworten.<\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@vessi\/video\/7413811389657107717\" data-video-id=\"7413811389657107717\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@vessi\" href=\"https:\/\/www.tiktok.com\/@vessi?refer=embed\">@vessi<\/a> Had to educate the team before we pop-up at the Eaton Centre sept 20 <a title=\"toronto\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/toronto?refer=embed\">#toronto<\/a> <a title=\"eatoncentre\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/eatoncentre?refer=embed\">#eatoncentre<\/a> <a title=\"popupshop\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/popupshop?refer=embed\">#popupshop<\/a> <a title=\"waterproofshoes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/waterproofshoes?refer=embed\">#waterproofshoes<\/a> <a target=\"_blank\" title=\"\u266c original sound - Vessi\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7413811426413038342?refer=embed\">\u266c original sound - Vessi<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Die einheitlichen <a href=\"https:\/\/emplifi.io\/de\/product\/social-media-analytics\/\">Social Media Analytics<\/a> von Emplifi gaben dem Team Orientierung. Statt oberfl\u00e4chlicher nativer Statistiken sah es nun, welche Beitr\u00e4ge Gespr\u00e4che ausl\u00f6sten, wann Inhalte angepasst werden sollten und wie es im Vergleich zum Wettbewerb abschnitt. Ein durchsuchbares Kommentar-Archiv \u00fcber 90 Tage lieferte sofortige Belege f\u00fcr die Gesch\u00e4ftsleitung und f\u00fcr Produktfeedback.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi hilft uns enorm dabei, Dringendes herauszufiltern, damit wir reagieren k\u00f6nnen, wenn es darauf ankommt, und die Reporting-Funktionen sind einfach top. Die Insights pr\u00e4gen nicht nur unsere Strategie, sie helfen uns, unsere Kunden wirklich zu verstehen.","quote_author":"Taylor Knight","quote_author_description":"Social Media Manager bei Vessi"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Effizienz, Engagement und eine Community, die antwortet<\/h2>\n<p>Der Unterschied zeigte sich schnell. Der Aufwand f\u00fcr Community Management halbierte sich, und das Team gewann jeden Tag Stunden zur\u00fcck, um sich auf Inhalte zu konzentrieren, die Wachstum f\u00f6rdern. Statt Nachrichten hinterherzulaufen, plant es Kampagnen jetzt mit Zuversicht und wei\u00df, welche Formate echte Gespr\u00e4che ausl\u00f6sen.<\/p>\n<p>Eine Erkenntnis stach besonders hervor: Die Zielgruppe von Vessi kommentiert lieber, statt nur mit einem Like weiterzuscrollen. Diese Interaktionstiefe hebt Vessi von gr\u00f6\u00dferen Marken mit mehr Reichweite, aber weniger Engagement ab. Die Strategie setzt nun auf Beitr\u00e4ge, die zu Dialog und Beteiligung einladen.<\/p>\n<p>Die Tools setzten auch Kreativit\u00e4t frei. Zum 1. April nahm Vessi Kundenw\u00fcnsche nach \u201eBarfu\u00dfschuhen\u201c auf die Schippe, untermauert mit Screenshots echter Kommentare, die \u00fcber die Emplifi-Suche gefunden wurden. Der Witz kam genau deshalb so gut an, weil er auf echten Kundengespr\u00e4chen beruhte.<\/p>\n<p>Auch operative Erfolge summierten sich. Link-in-Bio-Buttons trennen jetzt Gewinnspielteilnahmen aus den USA und Kanada, sodass die Kampagnendaten sauber bleiben. Tags erfassen Produktw\u00fcnsche wie halbe Gr\u00f6\u00dfen und liefern Produktteams belastbare Zahlen statt verstreuter Einzelberichte.<\/p>\n<p>\u201eWir haben das Gef\u00fchl, unsere Kunden heute viel besser zu kennen\u201c, sagt Taylor Knight, Social Media Manager bei Vessi. \u201eDer Austausch mit ihnen f\u00fchlt sich an wie ein Gespr\u00e4ch mit Freunden, nicht mit einer gesichtslosen Marke. Die Insights pr\u00e4gen jeden Inhalt, den wir ver\u00f6ffentlichen.\u201c<\/p>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Vessi ist ein Hersteller wasserdichter Schuhe aus Vancouver, der sich mit Innovation, Nachhaltigkeit und Sneakern f\u00fcr echtes Wetter einen Namen gemacht hat. Ob auf dem verregneten Arbeitsweg oder im matschigen Park: Die zu 100\u00a0% wasserdichten Schuhe der Marke sind f\u00fcr den Alltag gemacht, und die Kunden hatten viel dazu zu sagen, wie sie sich bew\u00e4hren.<\/p>\n<p>Statt auf Paid Media zu setzen, wuchs Vessi \u00fcber die Community. Jeder Kommentar, jede Frage und jeder Wunsch wurde Teil der Markengeschichte. Doch mit einem nur zweik\u00f6pfigen Social-Team war es eine Herausforderung, mit den schnellen Unterhaltungen auf TikTok, Instagram und Facebook Schritt zu halten. Was war am wichtigsten? Welche Themen waren dringend, welche Ideen waren Trends und welche Stimmen mussten geh\u00f6rt werden?<\/p>\n<p>Mit Emplifi fand Vessi einen Weg, aus diesem st\u00e4ndigen Strom an Gespr\u00e4chen Klarheit zu gewinnen. Listening-Tools, Tags und schlanke Workflows machten aus der \u00fcberw\u00e4ltigenden Menge echte Insights: Der Aufwand f\u00fcr das Community Management sank um die H\u00e4lfte, Inhalte wurden gezielter, und Kunden gestalten die Marke direkt mit.<\/p>\n<h2>Eine wachsende Community ohne klare Orientierung<\/h2>\n<p>F\u00fcr ein zweik\u00f6pfiges Team war der unaufh\u00f6rliche Strom an Unterhaltungen Geschenk und Herausforderung zugleich. Die nativen Analytics der Plattformen lieferten kaum mehr als oberfl\u00e4chliche Zahlen. Es war schwer zu erkennen, was am wichtigsten war, was noch am selben Tag eine Antwort brauchte, was warten konnte und welche Themen sich zu Mustern verdichteten. Ganze Tage gingen f\u00fcr die Beantwortung von DMs drauf, sodass kaum Zeit blieb, Inhalte zu planen oder die Strategie zu verfolgen.<\/p>\n<p>Die Insights waren da, doch ohne pr\u00e4zisere Tools blieben sie im Rauschen verborgen.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Vor Emplifi haben wir im Blindflug gearbeitet. Die Analytics in den nativen Apps waren sehr begrenzt. Wir konnten weder Volumen noch Themen sehen oder erkennen, was wirklich Aufmerksamkeit brauchte","quote_author":"Alexandra Olaizola","quote_author_description":"Social Media Coordinator bei Vessi"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Aus Rauschen wird Strategie<\/h2>\n<p>Mit Emplifi gewann das Team von Vessi endlich Transparenz und Kontrolle. Listening-Abfragen machten Pain Points wie \u201enasse Socken\u201c in Echtzeit sichtbar, w\u00e4hrend Tags endlose Kommentare in nachverfolgbare Themen verwandelten, von Gr\u00f6\u00dfenanfragen bis zu Produktlob. Gemeinsame Notizen und gespeicherte Antworten b\u00fcndelten jahrelanges Kundenwissen und sorgten f\u00fcr reibungslose Zusammenarbeit und schnellere Antworten.<\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@vessi\/video\/7413811389657107717\" data-video-id=\"7413811389657107717\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@vessi\" href=\"https:\/\/www.tiktok.com\/@vessi?refer=embed\">@vessi<\/a> Had to educate the team before we pop-up at the Eaton Centre sept 20 <a title=\"toronto\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/toronto?refer=embed\">#toronto<\/a> <a title=\"eatoncentre\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/eatoncentre?refer=embed\">#eatoncentre<\/a> <a title=\"popupshop\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/popupshop?refer=embed\">#popupshop<\/a> <a title=\"waterproofshoes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/waterproofshoes?refer=embed\">#waterproofshoes<\/a> <a target=\"_blank\" title=\"\u266c original sound - Vessi\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7413811426413038342?refer=embed\">\u266c original sound - Vessi<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Die einheitlichen <a href=\"https:\/\/emplifi.io\/de\/product\/social-media-analytics\/\">Social Media Analytics<\/a> von Emplifi gaben dem Team Orientierung. 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