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Mit innovativen Kreditl\u00f6sungen und \u00fcber 3 Millionen Nutzern wurde Stori 2022 zum ersten von einer Frau gegr\u00fcndeten Unicorn Mexikos und expandierte im folgenden Jahr nach Kolumbien. Das schnelle Wachstum brachte jedoch eine Herausforderung mit sich: Social-Media-Interaktionen \u00fcber mehrere Plattformen hinweg zu managen und zu verstehen. Emplifi lieferte Stori die Tools, um Zielgruppen wirkungsvoll anzusprechen, etwa rund um kulturelle Momente, bei Produktfragen und mit optimiertem Engagement in ganz Lateinamerika.<\/p>\n<h2>Wachstumsschmerzen eines Digital-Banking-Pioniers<\/h2>\n<p>Als die Nutzerbasis von Stori auf \u00fcber 3 Millionen wuchs und das Gesch\u00e4ft nach Kolumbien expandierte, wurde es entscheidend, Social-Media-Interaktionen plattform\u00fcbergreifend zu managen und zu verstehen, um starke Kundenbeziehungen zu erhalten. Anfangs war das Social-Media-Team von Stori mit der Analyse von Engagement und Kampagnen-Performance \u00fcberlastet. 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Das zeigt, wie die Tools von Emplifi Stori geholfen haben, Engagement aufzubauen und die eigene Markenidentit\u00e4t als nahbarer, kundenorientierter Finanzdienstleister zu st\u00e4rken.<\/p>\n<p>\u00dcber das Echtzeit-Engagement hinaus erm\u00f6glichten die Tools von Emplifi dem Team von Stori, Performance-Benchmarks zu setzen und neue Taktiken zu erproben. Diese Kennzahlen waren besonders wertvoll, als Stori neue Services wie das eigene Einlagenprodukt einf\u00fchrte: So konnte das Team die Reaktion der Kunden messen und die Strategie datenbasiert verfeinern.<\/p>\n<h2>F\u00fcnfmal effizienter: Antrieb f\u00fcr das regionale Wachstum von Stori<\/h2>\n<p>Mit den Tools von Emplifi erreichte die <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-strategy\/\">Social-Media-Strategie<\/a> von Stori ein neues Niveau: Die operative Geschwindigkeit verf\u00fcnffachte sich, und das Team gewann Zeit f\u00fcr Initiativen zum Markenaufbau. 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Wir k\u00f6nnen Erfolge jetzt in Echtzeit messen, datenbasierte Entscheidungen treffen und in ganz Lateinamerika echte Verbindungen zu unseren Nutzern aufbauen.","quote_author":"Guadalupe Barranco (Lups)","quote_author_description":"Leiterin Social Responding, Stori"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<div>\n<div class=\"customer-stories-article_contentWrapper__ER0_b\">\n<p>Zufrieden mit dem Support von Emplifi pr\u00fcft Stori nun Cross-Publishing-Initiativen, um die Sichtbarkeit der Marke weiter zu erh\u00f6hen. Da das Social-Media-Team schneller reagieren und Insights f\u00fcr wirkungsvolle Kampagnen gewinnen kann, ist es bestens ger\u00fcstet, um ehrgeizige Ziele zu erreichen. Dazu geh\u00f6rt, die Reaktionszeiten auf unter eine Stunde zu senken und Stori als f\u00fchrenden Anbieter im Digital Banking in Lateinamerika zu positionieren.<\/p>\n<\/div>\n<\/div>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p><b>Mit Emplifi Community und Listening nutzte Stori kulturelle Momente, optimierte die Kampagnen-Performance und legte den Grundstein f\u00fcr die regionale Expansion in Lateinamerika.<\/b><\/p>\n<p><a href=\"https:\/\/storicard.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stori<\/a> wurde 2020 gegr\u00fcndet und ist ein schnell wachsendes mexikanisches Fintech mit der Mission, mehr als 100 Millionen Menschen in Lateinamerika finanzielle Sicherheit zu geben. Mit innovativen Kreditl\u00f6sungen und \u00fcber 3 Millionen Nutzern wurde Stori 2022 zum ersten von einer Frau gegr\u00fcndeten Unicorn Mexikos und expandierte im folgenden Jahr nach Kolumbien. 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So lie\u00dfen sich Anfragen priorisieren, die Stimmung der Zielgruppe verfolgen und Nutzern relevantere Antworten geben.<\/p>\n<p><i>&#8222;Mit Emplifi Community erledigen wir alles an einem Ort, von der Content-Planung in Echtzeit bis zur Interaktion mit Nutzern&#8220;, sagt Lups. &#8222;Wir wissen jetzt, was bei unserer Zielgruppe ankommt, und unsere Posts spiegeln das wider.&#8220;<\/i><\/p>\n<p>Mit den neuen Insights begann Stori, kulturelle Momente zu erkennen, die besonders gut ankamen. Ein Post \u00fcber die mexikanische K\u00fcche w\u00e4hrend der Feiertage erreichte an einem Tag \u00fcber 15.000 Nutzer und erzielte 19.000 Impressions. Das zeigt, wie die Tools von Emplifi Stori geholfen haben, Engagement aufzubauen und die eigene Markenidentit\u00e4t als nahbarer, kundenorientierter Finanzdienstleister zu st\u00e4rken.<\/p>\n<p>\u00dcber das Echtzeit-Engagement hinaus erm\u00f6glichten die Tools von Emplifi dem Team von Stori, Performance-Benchmarks zu setzen und neue Taktiken zu erproben. Diese Kennzahlen waren besonders wertvoll, als Stori neue Services wie das eigene Einlagenprodukt einf\u00fchrte: So konnte das Team die Reaktion der Kunden messen und die Strategie datenbasiert verfeinern.<\/p>\n<h2>F\u00fcnfmal effizienter: Antrieb f\u00fcr das regionale Wachstum von Stori<\/h2>\n<p>Mit den Tools von Emplifi erreichte die <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-strategy\/\">Social-Media-Strategie<\/a> von Stori ein neues Niveau: Die operative Geschwindigkeit verf\u00fcnffachte sich, und das Team gewann Zeit f\u00fcr Initiativen zum Markenaufbau. In nur einem Jahr gewann Stori 71.115 neue Follower und betreute 142.256 Unterhaltungen. Dank der neuen Effizienz konnte Stori seine Pr\u00e4senz in ganz Lateinamerika souver\u00e4n ausbauen und das Gesch\u00e4ft in Kolumbien reibungslos in die Emplifi-Plattform integrieren, um eine einheitliche Markenkommunikation \u00fcber alle Regionen hinweg sicherzustellen. Zus\u00e4tzlich baute das Team die Nutzung der Listening-Funktionen von Emplifi aus und konzentrierte sich dabei auf die Markenstimmung und Wettbewerbsanalysen.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Der Einfluss von Emplifi auf unsere Abl\u00e4ufe ist unersetzlich. Wir k\u00f6nnen Erfolge jetzt in Echtzeit messen, datenbasierte Entscheidungen treffen und in ganz Lateinamerika echte Verbindungen zu unseren Nutzern aufbauen.","quote_author":"Guadalupe Barranco (Lups)","quote_author_description":"Leiterin Social Responding, Stori"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<div>\n<div class=\"customer-stories-article_contentWrapper__ER0_b\">\n<p>Zufrieden mit dem Support von Emplifi pr\u00fcft Stori nun Cross-Publishing-Initiativen, um die Sichtbarkeit der Marke weiter zu erh\u00f6hen. Da das Social-Media-Team schneller reagieren und Insights f\u00fcr wirkungsvolle Kampagnen gewinnen kann, ist es bestens ger\u00fcstet, um ehrgeizige Ziele zu erreichen. 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