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hinweg an Ausr\u00fcstung, Materialien und alles N\u00f6tige zu kommen. Doch um Studierende heute zu erreichen, braucht es mehr als polierte Kampagnen. Es braucht Relevanz, Tempo und Inhalte, die nach Campus klingen, nicht nach Konzern.<\/p>\n<p>Hier kommen die Student Marketing Directors (SMDs) von Follett ins Spiel. An 20 Universit\u00e4ten erstellen und ver\u00f6ffentlichen Studierende Inhalte, die ihre Kommilitonen ansprechen sollen. Das Programm war bereits stark, doch hinter den Kulissen wurden Steuerung und Erfolgsmessung immer weniger tragbar.<\/p>\n<p>Mit einem wachsenden Netzwerk studentischer Creator und Dutzenden zu betreuenden Accounts brauchte Follett einen besseren Weg, um Markenkonsistenz zu sichern und Inhalte trotzdem authentisch und lokal zu halten. Emplifi half dem Team, das studentisch gef\u00fchrte Social Media in ein skalierbares Programm zu verwandeln, mit zentralem Reporting, vereinfachten Freigaben und klaren Leistungsnachweisen.<\/p>\n<h2>Studentische Inhalte skalieren, ohne zentrale Transparenz<\/h2>\n<p>Social Media f\u00fcr Dutzende Universit\u00e4ten zu managen hie\u00df f\u00fcr das Team, st\u00e4ndig zwischen Accounts, Tabellen und manuellem Reporting zu jonglieren. Ohne zentrale Plattform musste man sich f\u00fcr das Performance-Tracking bei jedem einzelnen Account anmelden und die Ergebnisse anschlie\u00dfend manuell zusammentragen.<\/p>\n<p>\u201eIch hatte wirklich keinen Einblick, wie das Programm lief, au\u00dfer ich h\u00e4tte jede Woche unz\u00e4hlige Stunden damit verbracht, mich bei jedem einzelnen Account anzumelden und alles von Hand auszurechnen.\u201c (Kelso Imboden-Brown, Senior Social Media Manager of Strategy Operations bei Follett Higher Education)<\/p>\n<p>Die Zeit f\u00fcr das Reporting fehlte f\u00fcr Strategie und Programmwachstum. Und weil native Social-Media-Plattformen nur begrenzte historische Daten boten, lie\u00dfen sich Ergebnisse kaum im Jahresvergleich auswerten. Genau das ist aber entscheidend f\u00fcr ein Gesch\u00e4ft, das von den saisonalen Zyklen des akademischen Kalenders gepr\u00e4gt ist.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Vor diesem Tool hatte ich keine historischen Daten\u2026 ich konnte nur 90 Tage zur\u00fcckgehen. Ich h\u00e4tte also nicht sagen k\u00f6nnen, wie wir letztes Jahr zum Semesterstart abgeschnitten haben.","quote_author":"Kelso Imboden-Brown","quote_author_description":" Senior Social Media Manager & Strategy Operations bei Follett Higher Education"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Emplifi als intelligenter Copilot<\/h2>\n<p>Als Follett Emplifi einf\u00fchrte, wurde die Plattform schnell zur zentralen Schaltstelle f\u00fcr Strategie, Social-Media-Publishing und Reporting im gesamten Programm. Individuelle Dashboards wurden zum R\u00fcckgrat der Abl\u00e4ufe und gaben Kelso einen klaren \u00dcberblick, wie sich einzelne Hochschulen, von der NYU bis Virginia Tech, im Jahresvergleich entwickelten.<\/p>\n<p>Statt sich bei separaten Accounts anzumelden und jede Woche Tabellen neu aufzubauen, hat das Team jetzt einheitliche Transparenz in einem Workspace. Studierende verfolgen ihre eigene Performance in Echtzeit, sammeln Praxiserfahrung mit einem professionellen Tool und tragen zu messbarem Markenwachstum bei.<\/p>\n<p>Mit den einheitlichen Analysen von Emplifi kann das Team nach den erfolgreichsten Posts filtern und genau verstehen, was ankommt, ob Meme-Content, Campus-Trends oder Videos von Markenbotschaftern. Insights, deren Aufbereitung fr\u00fcher Stunden dauerte, liegen jetzt in Minuten vor.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Ich kann diesen Report in wenigen Minuten erstellen.","quote_author":"Kelso Imboden-Brown","quote_author_description":" Senior Social Media Manager & Strategy Operations bei Follett Higher Education"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Der Beweis: Authentische Inhalte von Studierenden schlagen klassische Werbung<\/h2>\n<p>Da das manuelle Reporting drastisch zur\u00fcckging, hatte das Team die Freiheit, sich auf Performance und kreative Experimente zu konzentrieren. Die Daten zeigten eines klar: Authentische, von Studierenden erstellte Inhalte schnitten durchweg besser ab als klassische Studio-Anzeigen und bezahlte Kampagnen.<\/p>\n<p>\u201eDiese organischen Inhalte von Studierenden sind der beste Content, den wir als Unternehmen haben. Und daf\u00fcr werde ich k\u00e4mpfen, wenn es sein muss, bis zum Letzten\u201c, sagt Kelso.<\/p>\n<p>\u201eWir haben die Daten, die es beweisen\u2026 am besten performt das, was Studierende erstellen.\u201c<\/p>\n<p>Dank konsistentem Reporting in Echtzeit hat auch die Gesch\u00e4ftsleitung mehr Transparenz. Die F\u00fchrungsebene erh\u00e4lt jetzt klare Performance-Insights im Wochen- und Jahresvergleich, was den Wert des Programms im gesamten Unternehmen unterstreicht.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Es geht darum, besser zu sein als in der Vorwoche. Mit diesem Tool k\u00f6nnen wir unserem CEO und der F\u00fchrungsebene jeden Monat den Erfolg des Programms belegen.","quote_author":"Kelso Imboden-Brown","quote_author_description":" Senior Social Media Manager & Strategy Operations bei Follett Higher Education"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Ein skalierbares Modell f\u00fcr digitales Campus-Engagement<\/h2>\n<p>Heute betreibt Follett ein leistungsstarkes, von Studierenden getragenes Social-Media-Programm, das auf Transparenz, Effizienz und messbarer Wirkung basiert. Aus einem tabellenlastigen Prozess ist ein schlankes System geworden, das sowohl das Markenwachstum als auch die Entwicklung der Studierenden f\u00f6rdert.<\/p>\n<p>\u201eDie meisten unserer SMDs haben noch nie ein Social Media Management Tool genutzt\u2026 es geht darum, echte Praxiserfahrung zu bieten\u2026 das k\u00f6nnen sie in ihren Lebenslauf und ihr Portfolio aufnehmen\u201c, sagt Kelso.<\/p>\n<p>Durch die Verbindung von authentischem Campus-Storytelling mit einheitlichen Analysen und schlanken Workflows hat Follett Higher Education einen skalierbaren Wachstumsmotor geschaffen, der mehr Besucher in die Buchhandlungen bringt, die Bindung an den Campus st\u00e4rkt und die n\u00e4chste Generation von Marketern vorbereitet.<\/p>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Follett Higher Education unterst\u00fctzt Campus-Buchhandlungen in den gesamten USA und hilft Studierenden, \u00fcber das ganze akademische Jahr hinweg an Ausr\u00fcstung, Materialien und alles N\u00f6tige zu kommen. Doch um Studierende heute zu erreichen, braucht es mehr als polierte Kampagnen. Es braucht Relevanz, Tempo und Inhalte, die nach Campus klingen, nicht nach Konzern.<\/p>\n<p>Hier kommen die Student Marketing Directors (SMDs) von Follett ins Spiel. An 20 Universit\u00e4ten erstellen und ver\u00f6ffentlichen Studierende Inhalte, die ihre Kommilitonen ansprechen sollen. Das Programm war bereits stark, doch hinter den Kulissen wurden Steuerung und Erfolgsmessung immer weniger tragbar.<\/p>\n<p>Mit einem wachsenden Netzwerk studentischer Creator und Dutzenden zu betreuenden Accounts brauchte Follett einen besseren Weg, um Markenkonsistenz zu sichern und Inhalte trotzdem authentisch und lokal zu halten. Emplifi half dem Team, das studentisch gef\u00fchrte Social Media in ein skalierbares Programm zu verwandeln, mit zentralem Reporting, vereinfachten Freigaben und klaren Leistungsnachweisen.<\/p>\n<h2>Studentische Inhalte skalieren, ohne zentrale Transparenz<\/h2>\n<p>Social Media f\u00fcr Dutzende Universit\u00e4ten zu managen hie\u00df f\u00fcr das Team, st\u00e4ndig zwischen Accounts, Tabellen und manuellem Reporting zu jonglieren. Ohne zentrale Plattform musste man sich f\u00fcr das Performance-Tracking bei jedem einzelnen Account anmelden und die Ergebnisse anschlie\u00dfend manuell zusammentragen.<\/p>\n<p>\u201eIch hatte wirklich keinen Einblick, wie das Programm lief, au\u00dfer ich h\u00e4tte jede Woche unz\u00e4hlige Stunden damit verbracht, mich bei jedem einzelnen Account anzumelden und alles von Hand auszurechnen.\u201c (Kelso Imboden-Brown, Senior Social Media Manager of Strategy Operations bei Follett Higher Education)<\/p>\n<p>Die Zeit f\u00fcr das Reporting fehlte f\u00fcr Strategie und Programmwachstum. Und weil native Social-Media-Plattformen nur begrenzte historische Daten boten, lie\u00dfen sich Ergebnisse kaum im Jahresvergleich auswerten. Genau das ist aber entscheidend f\u00fcr ein Gesch\u00e4ft, das von den saisonalen Zyklen des akademischen Kalenders gepr\u00e4gt ist.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Vor diesem Tool hatte ich keine historischen Daten\u2026 ich konnte nur 90 Tage zur\u00fcckgehen. Ich h\u00e4tte also nicht sagen k\u00f6nnen, wie wir letztes Jahr zum Semesterstart abgeschnitten haben.","quote_author":"Kelso Imboden-Brown","quote_author_description":" Senior Social Media Manager & Strategy Operations bei Follett Higher Education"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Emplifi als intelligenter Copilot<\/h2>\n<p>Als Follett Emplifi einf\u00fchrte, wurde die Plattform schnell zur zentralen Schaltstelle f\u00fcr Strategie, Social-Media-Publishing und Reporting im gesamten Programm. Individuelle Dashboards wurden zum R\u00fcckgrat der Abl\u00e4ufe und gaben Kelso einen klaren \u00dcberblick, wie sich einzelne Hochschulen, von der NYU bis Virginia Tech, im Jahresvergleich entwickelten.<\/p>\n<p>Statt sich bei separaten Accounts anzumelden und jede Woche Tabellen neu aufzubauen, hat das Team jetzt einheitliche Transparenz in einem Workspace. Studierende verfolgen ihre eigene Performance in Echtzeit, sammeln Praxiserfahrung mit einem professionellen Tool und tragen zu messbarem Markenwachstum bei.<\/p>\n<p>Mit den einheitlichen Analysen von Emplifi kann das Team nach den erfolgreichsten Posts filtern und genau verstehen, was ankommt, ob Meme-Content, Campus-Trends oder Videos von Markenbotschaftern. Insights, deren Aufbereitung fr\u00fcher Stunden dauerte, liegen jetzt in Minuten vor.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Ich kann diesen Report in wenigen Minuten erstellen.","quote_author":"Kelso Imboden-Brown","quote_author_description":" Senior Social Media Manager & Strategy Operations bei Follett Higher Education"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Der Beweis: Authentische Inhalte von Studierenden schlagen klassische Werbung<\/h2>\n<p>Da das manuelle Reporting drastisch zur\u00fcckging, hatte das Team die Freiheit, sich auf Performance und kreative Experimente zu konzentrieren. Die Daten zeigten eines klar: Authentische, von Studierenden erstellte Inhalte schnitten durchweg besser ab als klassische Studio-Anzeigen und bezahlte Kampagnen.<\/p>\n<p>\u201eDiese organischen Inhalte von Studierenden sind der beste Content, den wir als Unternehmen haben. Und daf\u00fcr werde ich k\u00e4mpfen, wenn es sein muss, bis zum Letzten\u201c, sagt Kelso.<\/p>\n<p>\u201eWir haben die Daten, die es beweisen\u2026 am besten performt das, was Studierende erstellen.\u201c<\/p>\n<p>Dank konsistentem Reporting in Echtzeit hat auch die Gesch\u00e4ftsleitung mehr Transparenz. Die F\u00fchrungsebene erh\u00e4lt jetzt klare Performance-Insights im Wochen- und Jahresvergleich, was den Wert des Programms im gesamten Unternehmen unterstreicht.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Es geht darum, besser zu sein als in der Vorwoche. Mit diesem Tool k\u00f6nnen wir unserem CEO und der F\u00fchrungsebene jeden Monat den Erfolg des Programms belegen.","quote_author":"Kelso Imboden-Brown","quote_author_description":" Senior Social Media Manager & Strategy Operations bei Follett Higher Education"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Ein skalierbares Modell f\u00fcr digitales Campus-Engagement<\/h2>\n<p>Heute betreibt Follett ein leistungsstarkes, von Studierenden getragenes Social-Media-Programm, das auf Transparenz, Effizienz und messbarer Wirkung basiert. Aus einem tabellenlastigen Prozess ist ein schlankes System geworden, das sowohl das Markenwachstum als auch die Entwicklung der Studierenden f\u00f6rdert.<\/p>\n<p>\u201eDie meisten unserer SMDs haben noch nie ein Social Media Management Tool genutzt\u2026 es geht darum, echte Praxiserfahrung zu bieten\u2026 das k\u00f6nnen sie in ihren Lebenslauf und ihr Portfolio aufnehmen\u201c, sagt Kelso.<\/p>\n<p>Durch die Verbindung von authentischem Campus-Storytelling mit einheitlichen Analysen und schlanken Workflows hat Follett Higher Education einen skalierbaren Wachstumsmotor geschaffen, der mehr Besucher in die Buchhandlungen bringt, die Bindung an den Campus st\u00e4rkt und die n\u00e4chste Generation von Marketern vorbereitet.<\/p>\n"}]},"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13930,"id":13930,"title":"Case Study Icon 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