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Die pulsierende Energie der Region zieht jedes Jahr Millionen Touristen an. Im Rahmen seines Destinationsmarketings wollte das Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi) die verborgenen Sch\u00e4tze der Stadt ins Rampenlicht r\u00fccken.<\/p>\n<h2>Die L\u00f6sung<\/h2>\n<p>DCT Abu Dhabi nutzt TikTok, um Abu Dhabi in einem v\u00f6llig neuen Licht zu zeigen und Attraktionen und Events in der ganzen Stadt zu bewerben. TikTok \u00fcberzeugte durch seine j\u00fcngere, menschlichere Tonalit\u00e4t. Zudem wollte das Team die hohe Teilbarkeit von TikTok nutzen und mit Trendthemen und Sounds relevante und ansprechende Videoinhalte erstellen.<\/p>\n<p>DCT Abu Dhabi erstellt auf TikTok Inhalte, die f\u00fcr die eigenen Zielgruppen relevant sind. Mit der TikTok-Integration von Emplifi kann das Team die Performance seiner Inhalte analysieren und die Content-Erstellung daran ausrichten, was bei diesen Zielgruppen am besten ankommt.<\/p>\n<p>DCT Abu Dhabi h\u00e4lt das Interesse an bezahlten Inhalten zudem hoch, indem es native Inhalte bewirbt. TikTok macht das Teilen von Inhalten einfach, und die Plattform belohnt Nutzer, die die richtigen Inhalte teilen. Mit nur 15 Followern zum Start und ohne bezahlte Werbung hat Visit Abu Dhabi einen weiten Weg zur\u00fcckgelegt. Dank einer Strategie, die auf Relevanz und trendigen Ausdruck setzt, erzielte das erste Video auf dem Account 70.000 Aufrufe. Im Januar 2022 hatte der Account \u00fcber 272.000 Follower.<\/p>\n<p>Im April 2021 ging DCT Abu Dhabi au\u00dferdem eine Partnerschaft mit TikTok ein, um Content Creator einzubinden, die das Beste des Emirats kreativ und authentisch zeigen. So erreichte DCT Abu Dhabi ein gr\u00f6\u00dferes Publikum weltweit und inspirierte Zuschauer, Abu Dhabi bei ihren k\u00fcnftigen Reisepl\u00e4nen zu ber\u00fccksichtigen. Die Partnerschaft bot die Gelegenheit, Abu Dhabi durch einzigartige Inhalte von Einheimischen und Einwohnern kennenzulernen, mit Highlights wie den ikonischen Orten der Hauptstadt, den Menschen und der Kultur sowie der Exklusivit\u00e4t und den Angeboten der Stadt und vielem mehr.<\/p>\n<h2>Die Ergebnisse<\/h2>\n<p>Die Strategie von DCT Abu Dhabi aus bezahlten und organischen Inhalten erzielte herausragende Ergebnisse. Der Account Visit Abu Dhabi geh\u00f6rt weltweit zu den drei Tourismusbeh\u00f6rden mit den meisten Followern. Im Januar 2022 verzeichnete der Account mehr als 110 Millionen Aufrufe, 1,9 Millionen Likes und \u00fcber 15.000 Kommentare.<\/p>\n<p>DCT Abu Dhabi nutzt die TikTok-Integration von Emplifi, um Wiedergabezeiten und Abschlussraten der Videos t\u00e4glich zu \u00fcberwachen. Die meisten durchschnittlichen Wiedergabezeiten des Accounts liegen \u00fcber 50\u00a0%, einige Videos erreichen 110\u00a0% (wie viele Sekunden ein Video angesehen wurde). Der Content-Ansatz zahlt sich aus: Viele Follower interagieren mit der Seite, markieren ihre Freunde und fragen nach weiteren Informationen zu den beworbenen Attraktionen und Events. Die Follower sch\u00e4tzen zudem die Kreativit\u00e4t und Authentizit\u00e4t des Account-Admins.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Seit wir TikTok zu unseren Social-Media-Kan\u00e4len hinzugef\u00fcgt haben, hat sich die Plattform als fantastischer und erfolgreicher Weg erwiesen, die Anziehungskraft von Abu Dhabi einem breiteren Publikum direkt in die Hand zu geben. Dieser direkte Kanal erh\u00f6ht die Sichtbarkeit von Abu Dhabi bei einer breiteren Zielgruppe von Reisenden mit unterschiedlichen Altersgruppen, Interessen und Budgets. \u00dcber den Kanal von DCT Abu Dhabi k\u00f6nnen wir Inhalte gezielt f\u00fcr diese Segmente erstellen. Als strategischer Partner von Emplifi haben wir f\u00fcr die Region MEA am exklusiven Alpha-Programm teilgenommen. So konnten wir unsere TikTok-Kampagnen \u00fcberwachen und auswerten und unsere Inhalte anhand der Reaktionen und des Engagements des Publikums anpassen, was uns intelligente Daten-Insights liefert.","quote_author":"Ahmad Dohjoka","quote_author_description":"Media Planner"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Das Ziel<\/h2>\n<p>Abu Dhabi ist eines der f\u00fchrenden Reiseziele der Welt, bekannt f\u00fcr einzigartige Freizeitangebote und erstklassige Gastfreundschaft. 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Mit der TikTok-Integration von Emplifi kann das Team die Performance seiner Inhalte analysieren und die Content-Erstellung daran ausrichten, was bei diesen Zielgruppen am besten ankommt.<\/p>\n<p>DCT Abu Dhabi h\u00e4lt das Interesse an bezahlten Inhalten zudem hoch, indem es native Inhalte bewirbt. TikTok macht das Teilen von Inhalten einfach, und die Plattform belohnt Nutzer, die die richtigen Inhalte teilen. Mit nur 15 Followern zum Start und ohne bezahlte Werbung hat Visit Abu Dhabi einen weiten Weg zur\u00fcckgelegt. Dank einer Strategie, die auf Relevanz und trendigen Ausdruck setzt, erzielte das erste Video auf dem Account 70.000 Aufrufe. Im Januar 2022 hatte der Account \u00fcber 272.000 Follower.<\/p>\n<p>Im April 2021 ging DCT Abu Dhabi au\u00dferdem eine Partnerschaft mit TikTok ein, um Content Creator einzubinden, die das Beste des Emirats kreativ und authentisch zeigen. 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