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for Beds<\/a>\u00a0vor einer besonderen Herausforderung. Betten und Matratzen im Gesch\u00e4ft auszuw\u00e4hlen und auszuprobieren und sich dabei von Mitarbeitenden vor Ort beraten zu lassen, l\u00e4sst sich in einer zweidimensionalen Online-Umgebung nur schwer nachbilden.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Wenn wir uns die H\u00fcrden im Onlinehandel ansehen und warum Menschen nicht online kaufen, liegt das zum Teil daran, dass sie das Produkt nicht physisch erleben k\u00f6nnen. Sie wissen nicht, wie gro\u00df es ist, oder k\u00f6nnen es sich nur schwer vorstellen.","quote_author":"Graham Wilson","quote_author_description":"Director Digital und Omnichannel, Bensons for Beds"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Deshalb suchte Bensons for Beds nach Wegen, das pers\u00f6nliche Einkaufserlebnis aus den Filialen auch auf die Website zu bringen und den Kunden dabei stets ein nahtloses Erlebnis zu bieten.<\/p>\n<h2>L\u00f6sung<\/h2>\n<p>&#8222;Jede Technologie und jede Funktion, die wir auf die Website bringen k\u00f6nnen und mit der unsere Kunden mit Menschen sprechen, aber das Produkt auch erleben k\u00f6nnen, wenn auch digital, st\u00e4rkt dieses Vertrauen wirklich und treibt die Conversion sp\u00fcrbar an&#8220;, so Wilson.<br \/>\nUm dieses Erlebnis zu erm\u00f6glichen, tat sich Bensons for Beds mit Emplifi zusammen und verbindet Online-Kunden \u00fcber Bensons Live sofort mit Experten in den Filialen. Die Grundlage bildet\u00a0<a href=\"https:\/\/emplifi.io\/de\/product\/video-shopping\/\">Emplifi Live Advisor<\/a>, eine L\u00f6sung f\u00fcr pers\u00f6nliche Live-Video-Beratung, mit der Marken digitale Erlebnisse menschlicher gestalten.<\/p>\n<p>In weniger als zwei Wochen einsatzbereit\u00a0und rechtzeitig zum Black Friday live: Online-Kunden konnten auf der Bensons-Website auf einen Button klicken und sich direkt mit einem Live-Experten in der Filiale verbinden, der sie durch das Gesch\u00e4ft f\u00fchrt und ihre Fragen sofort beantwortet. Anschlie\u00dfend kann der Kunde das Produkt direkt kaufen oder in den Warenkorb legen und sp\u00e4ter kaufen.<\/p>\n<p>&#8222;Was das Onboarding angeht, lief alles reibungslos und es war kinderleicht&#8220;, so Wilson. &#8222;Das Tempo, mit dem wir live gehen konnten, war genau so, wie Emplifi es angek\u00fcndigt hatte. Und innerhalb der ersten Stunde hatten wir praktisch schon unseren ersten Verkauf.&#8220;<\/p>\n<h2>Ergebnisse<\/h2>\n<p>Das Team von Bensons for Beds sah sofort Ergebnisse: Der erste Verkauf \u00fcber Live Advisor gelang innerhalb der ersten Stunde, und sowohl die Conversion-Kennzahlen als auch die Kundenzufriedenheit (CSAT) stiegen deutlich.<\/p>\n<p>&#8222;Wenn man unseren Online-AOV [durchschnittlicher Bestellwert] mit dem vergleicht, was wir bei Bensons Live sehen, liegen wir bei dieser Kennzahl 20\u00a0% h\u00f6her&#8220;, so Wilson. &#8222;Das Wichtigste f\u00fcr mich ist aber, was unsere Kunden von diesem Service halten, und so fr\u00fch schon einen CSAT von 4,7 von f\u00fcnf\u00a0zu erreichen, ist absolut gro\u00dfartig.&#8220;<\/p>\n<p>Ein entscheidender Faktor f\u00fcr diese Ergebnisse? Das immersive Erlebnis, das pers\u00f6nliches Live-Video-Shopping bieten kann und herk\u00f6mmlicher E-Commerce nicht, und das f\u00fcr die Experten in den Filialen, die diese Erlebnisse gestalten, genauso nahtlos bleibt.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Eine Technologie nutzen zu k\u00f6nnen, mit der Kunden das Produkt erleben und sehen k\u00f6nnen, ist f\u00fcr uns auf der Website einfach ein gro\u00dfer Vorteil, um f\u00fcr jeden Kunden das richtige Produkt zu finden und ihn zum Kauf zu bewegen\", so Wilson. \"Dass [die Experten in den Filialen] sofort erkannt haben, welchen Mehrwert das f\u00fcr sie und auch f\u00fcr unsere Kunden bringen kann, war absolut fantastisch.","quote_author":"Graham Wilson","quote_author_description":"Director Digital und Omnichannel, Bensons for Beds"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Herausforderung<\/h2>\n<p>Als britischer H\u00e4ndler, der seit mehr als 70 Jahren Betten, Matratzen und Schlafzimmerm\u00f6bel online und in \u00fcber 170 Filialen verkauft, steht\u00a0<a href=\"https:\/\/www.bensonsforbeds.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bensons for Beds<\/a>\u00a0vor einer besonderen Herausforderung. 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Sie wissen nicht, wie gro\u00df es ist, oder k\u00f6nnen es sich nur schwer vorstellen.","quote_author":"Graham Wilson","quote_author_description":"Director Digital und Omnichannel, Bensons for Beds"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Deshalb suchte Bensons for Beds nach Wegen, das pers\u00f6nliche Einkaufserlebnis aus den Filialen auch auf die Website zu bringen und den Kunden dabei stets ein nahtloses Erlebnis zu bieten.<\/p>\n<h2>L\u00f6sung<\/h2>\n<p>&#8222;Jede Technologie und jede Funktion, die wir auf die Website bringen k\u00f6nnen und mit der unsere Kunden mit Menschen sprechen, aber das Produkt auch erleben k\u00f6nnen, wenn auch digital, st\u00e4rkt dieses Vertrauen wirklich und treibt die Conversion sp\u00fcrbar an&#8220;, so Wilson.<br \/>\nUm dieses Erlebnis zu erm\u00f6glichen, tat sich Bensons for Beds mit Emplifi zusammen und verbindet Online-Kunden \u00fcber Bensons Live sofort mit Experten in den Filialen. 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