{"id":27621,"date":"2026-07-08T15:46:50","date_gmt":"2026-07-08T15:46:50","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/?post_type=resource_posts&#038;p=27621"},"modified":"2026-07-08T17:54:19","modified_gmt":"2026-07-08T17:54:19","slug":"gartner-magic-quadrant-social-marketing-listening","status":"publish","type":"resource_posts","link":"https:\/\/emplifi.io\/de\/resources\/gartner-magic-quadrant-social-marketing-listening\/","title":{"rendered":"Gartner Magic Quadrant Social Marketing"},"content":{"rendered":"<style>\/* Emplifi brand system - Gartner MQ 2026 landing pages *\/<br \/>@font-face{font-family:'Poppins';src:url('fonts\/Poppins-SemiBold.ttf') format('truetype');font-weight:600;font-style:normal;font-display:swap;}<br \/>@font-face{font-family:'Poppins';src:url('fonts\/Poppins-Medium.ttf') format('truetype');font-weight:500;font-style:normal;font-display:swap;}<br \/>@font-face{font-family:'Poppins';src:url('fonts\/Poppins-Regular.ttf') 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a{display:block;font-family:'Inter';font-weight:400;font-size:14px;color:#4a4a54;text-decoration:none;margin-bottom:9px;}<br \/>.footer-bottom{display:flex;align-items:center;justify-content:space-between;margin-top:40px;padding-top:24px;border-top:1px solid var(--line);}<br \/>.footer-bottom img{height:26px;}<br \/>.footer-legal{font-size:12px;color:#6a6a74;max-width:680px;line-height:1.5;}<br \/>.soft-link{font-family:'Inter';font-weight:600;font-size:15px;color:var(--dark-blue);text-decoration:none;border-bottom:2px solid var(--plum);padding-bottom:2px;}<br \/>.note-banner{background:#FFF6E9;border:1px solid #F2D9AE;color:#7a5a1e;font-size:12.5px;padding:10px 16px;border-radius:8px;font-family:'Inter';text-align:center;}<br \/><\/style>\n<div class=\"cq-gartner-source\">\n<p><!-- Gartner compliance: external web use of the Gartner name\/research requires Gartner Content Compliance pre-approval. 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The Gartner Magic Quadrant report sits ABOVE the separation line; no Gartner name or research appears below it. --><\/p>\n<div class=\"page\">\n<p><!-- HEADER --><\/p>\n<header class=\"wrap nav\"><img decoding=\"async\" class=\"nav-logo\" src=\"assets\/img\/emplifi-logo.svg\" alt=\"Emplifi\" \/><\/p>\n<nav class=\"nav-links\"><a href=\"#\">Platform<\/a><br \/>\n<a href=\"#\">Solutions<\/a><br \/>\n<a href=\"#\">Customers<\/a><br \/>\n<a href=\"#\">Resources<\/a><br \/>\n<a href=\"#\">Pricing<\/a><\/nav>\n<div class=\"nav-right\"><a class=\"nav-links\" style=\"font-weight: 500; color: #111114; text-decoration: none; font-size: 15px;\" href=\"#\">Login<\/a><br \/>\n<a class=\"btn btn-primary btn-sm\" href=\"#report-form\">Get the Gartner report<\/a><\/div>\n<\/header>\n<p><!-- HERO (report prioritized) --><\/p>\n<section class=\"hero wrap\">\n<div class=\"report-grid\">\n<div>\n<h1>Get the 2026 Gartner\u00ae Magic Quadrant\u2122 for Social Marketing<\/h1>\n<p>&nbsp;<\/p>\n<p class=\"lead\">Download the complimentary 2026 Gartner\u00ae Magic Quadrant\u2122 for Social Marketing report \u2014 an independent analysis of the vendors shaping the future of social marketing, and see where Emplifi placed.<\/p>\n<div class=\"report-grid\" style=\"grid-template-columns: 1fr; 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margin: 0 0 6px;\">Industry trends and innovation<\/h3>\n<p style=\"margin: 0; font-size: 14px;\">Explore the capabilities, technologies, and market shifts shaping the future of social\u00a0marketing.<\/p>\n<\/div>\n<div class=\"card\" style=\"padding: 18px 20px;\">\n<h3 style=\"font-size: 15px; margin: 0 0 6px;\">What defines Leaders in the market<\/h3>\n<p style=\"margin: 0; font-size: 14px;\">Explore the criteria and capabilities Gartner uses to evaluate and differentiate vendors in the social marketing space.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- Marketo form 4048 placeholder (gated) --><\/p>\n<div id=\"report-form\" class=\"formcard\">\n<h3>Get your complimentary report<\/h3>\n<p class=\"form-sub\">Tell us where to send your copy.<\/p>\n<div class=\"mkto-field\">Business email*<\/div>\n<div class=\"mkto-field\">First name*<\/div>\n<div class=\"mkto-field\">Last name*<\/div>\n<div class=\"mkto-field\">Company*<\/div>\n<p><a class=\"btn btn-primary btn-block\" href=\"#\">Get the Gartner report<\/a><\/p>\n<div class=\"mkto-note\">By submitting, you agree to Emplifi processing your details in line with our privacy notice (GDPR \/ LGPD consent).<\/div>\n<div class=\"mkto-embed-note\">Marketo form ID 4048 embeds here at publish time.<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- DIFFERENTIATORS (Emplifi's own content, no Gartner, no competitor names) --><\/p>\n<section class=\"diff wrap\">\n<div class=\"diff-head\">\n<h2>Why leading brands choose Emplifi<\/h2>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"cards3\">\n<div class=\"card\">\n<div class=\"ic\"><\/div>\n<h3>One connected platform<\/h3>\n<p>Marketing, commerce, and care run on a single data layer, so an insight in one area triggers action in another.<\/p>\n<\/div>\n<div class=\"card\">\n<div class=\"ic\"><\/div>\n<h3>AI built for outcomes<\/h3>\n<p>Emplifi Fuel ties everyday social activity to revenue and customer experience, not just task automation.<\/p>\n<\/div>\n<div class=\"card\">\n<div class=\"ic\"><\/div>\n<h3>Live in days, not quarters<\/h3>\n<p>A structured rollout gets teams to measurable impact fast, without long enterprise deployment cycles.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- FOOTER --><\/p>\n<footer class=\"footer\">\n<div class=\"wrap\">\n<div class=\"footer-cols\">\n<div>\n<h4>Platform<\/h4>\n<p><a href=\"#\">Social marketing<\/a><br \/>\n<a href=\"#\">Social commerce<\/a><br \/>\n<a href=\"#\">Social customer care<\/a><br \/>\n<a href=\"#\">Unified analytics<\/a><\/p>\n<\/div>\n<div>\n<h4>Industries<\/h4>\n<p><a href=\"#\">Retail &amp; 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Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.<\/p>\n<p style=\"font-size: 11px; line-height: 1.6; color: rgba(255,255,255,0.6); margin: 0;\">Magic Quadrant\u2122 is a trademark of Gartner, Inc. and\/or its affiliates and is used herein with permission. All rights reserved.<\/p>\n<\/div>\n<\/div>\n<\/footer>\n<\/div>\n<\/div>\n","protected":false},"featured_media":27984,"parent":0,"menu_order":0,"template":"page-templates\/resource-gated.php","resource_topics_tax":[414,250],"resource_types_tax":[207],"resource_industries_tax":[],"resource_visibility_tax":[],"class_list":["post-27621","resource_posts","type-resource_posts","status-publish","has-post-thumbnail","hentry","resource_topics_tax-ecommerce-de","resource_topics_tax-marketing-insights-and-tips-de","resource_types_tax-downloads-de"],"acf":{"hide_main_menu":false,"remove_gtm":false,"resource_video":"","speakers_title":"Speakers:","stats_group":{"show_section":false,"section_subhead":"","section_headline":"","section_text":"","stats":false},"wysiwyg_copy":"","awards_group":{"show_section":false,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"custom_card_title":"","resource_description":"","hero_form_group":{"subhead":"Gartner\u00ae Magic Quadrant\u2122 2026","headline":"Den Gartner\u00ae Magic Quadrant\u2122 2026 for Social Media Management and Listening sichern","text":"<p><span style=\"font-weight: 400;\">Den kostenlosen Report zum Gartner\u00ae Magic Quadrant\u2122 2026 for Social Media Management and Listening herunterladen \u2013 eine unabh\u00e4ngige Analyse der Anbieter, von denen die Zukunft des Social Marketings gepr\u00e4gt wird \u2013 und erfahren, wie Emplifi positioniert wurde.<\/span><\/p>\n","add_bullets":true,"bullets":[{"bullet_title":"Unabh\u00e4ngige Marktbewertung","bullet_description":"Nachvollziehen, wie Social-Marketing-Plattformen von Gartner\u00ae evaluiert wurden und welche Kriterien zur Beurteilung der jeweiligen Anbieter herangezogen wurden."},{"bullet_title":"Branchentrends und Innovation","bullet_description":"Die Funktionen, Technologien und Marktdynamiken entdecken, durch die die Zukunft des Social Marketings bestimmt wird."},{"bullet_title":"Was die Leader am Markt auszeichnet","bullet_description":"Mehr \u00fcber die Kriterien und F\u00e4higkeiten erfahren, anhand derer Anbieter im Social-Marketing-Umfeld von Gartner\u00ae bewertet und differenziert werden."}],"sequel_id":"","marketo_form":"0","form_headline":"Gartner\u00ae Report erhalten","form_embed":"<script src=\"\/\/go.emplifi.io\/js\/forms2\/js\/forms2.min.js\"><\/script> <form id=\"mktoForm_4486\"><\/form> <script>MktoForms2.loadForm(\"\/\/go.emplifi.io\", \"284-ENW-442\", 4486);<\/script>","form_success_message":"Vielen Dank f\u00fcr Ihre Anfrage. 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","content":"<p><span style=\"font-weight: 400;\">Nach unserem Verst\u00e4ndnis handelt es sich beim Gartner\u00ae Magic Quadrant\u2122 um einen Forschungsbericht, in dem Technologieanbieter eines bestimmten Marktes anhand zweier Dimensionen bewertet werden: Vollst\u00e4ndigkeit der Vision und Umsetzungsf\u00e4higkeit. Dieser Bericht stellt eine von mehreren Ressourcen dar, die von Entscheidern in Enterprise-Unternehmen bei der Evaluierung von Social-Marketing-Plattformen herangezogen werden k\u00f6nnen.<\/span><\/p>\n"},{"title":"Wie wurde Emplifi im Report 2026 bewertet?","content":"<p><span style=\"font-weight: 400;\">Emplifi wurde im Gartner\u00ae Magic Quadrant\u2122 2026 for Social Media Management and Listening als \u201eLeader\u201c positioniert. Gartner hat die Anbieter anhand von Kriterien evaluiert, die die Bereiche Publishing, Social Listening, Commerce, Customer Care sowie KI-Funktionen umfassen.<\/span><\/p>\n"},{"title":"Was bedeutet es, als Leader positioniert zu sein?","content":"<p><span style=\"font-weight: 400;\">&#8222;Leaders in this market execute exceptionally well on their current vision and are well-positioned for tomorrow.&#8220;<\/span> <span style=\"font-weight: 400;\">Leader zeichnen sich sowohl durch eine hohe Umsetzungsst\u00e4rke als auch durch eine umfassende, ganzheitliche Vision aus. F\u00fcr uns spiegelt diese Positionierung wider, wie Marketing, Commerce und Customer Care durch KI-gest\u00fctzte Orchestrierung auf einer zentralen, vernetzten Architektur miteinander verbunden werden.<\/span><\/p>\n"},{"title":"Was ist Emplifi Fuel?","content":"<p><span style=\"font-weight: 400;\">Emplifi Fuel ist unsere einheitliche Plattform f\u00fcr autonome Customer Experience (Autonomous CX), die jeden Touchpoint der Customer Journey abdeckt. Kunden nutzen Fuel, um Workflows zwischen Social Marketing, Customer Care und Social Commerce zu orchestrieren \u2013 um so mit ihren Zielgruppen genau dort zu interagieren, wo diese sich aufhalten. Das Herzst\u00fcck ist Fuel AI, eine intelligente Schicht, die \u00fcber die gesamte Plattform hinweg Analysen durchf\u00fchrt, um Entscheidungen zu automatisieren und messbare Gesch\u00e4ftsergebnisse zu generieren.<\/span><\/p>\n"},{"title":"Wof\u00fcr wurde Emplifi entwickelt?","content":"<p><span style=\"font-weight: 400;\">Emplifi wurde speziell f\u00fcr gro\u00dfe B2C-Unternehmen (Enterprise) in den Bereichen Retail, FMCG\/Konsumg\u00fcter, Sport und Entertainment sowie Finanzdienstleistungen entwickelt. Also f\u00fcr Branchen, in denen Social Marketing, Commerce und Kundenservice in gro\u00dfem Ma\u00dfstab konvergieren.<\/span><\/p>\n"},{"title":"Wie schnell k\u00f6nnen Teams mit Emplifi starten?","content":"<p>Standard-Umgebungen f\u00fcr Social Marketing k\u00f6nnen innerhalb einer Woche live gehen. Komplexe, multinationale Implementierungen werden in der Regel innerhalb von 10 bis 15 Tagen abgeschlossen, unterst\u00fctzt durch ma\u00dfgeschneiderte, rollenspezifische E-Learnings.<\/p>\n"},{"title":"Wie funktioniert das Pricing-Modell von Emplifi?","content":"<p><span style=\"font-weight: 400;\">Emplifi nutzt ein <a href=\"https:\/\/emplifi.io\/pricing\/\">verbrauchsbasiertes Modell<\/a>, das an Faktoren wie Zielgruppengr\u00f6\u00dfe, Content-Volumen und Service-Interaktionen gekoppelt ist. Dieser Ansatz deckt die Rechenkosten f\u00fcr KI ab und unterst\u00fctzt eine unbegrenzte Anzahl an Nutzern. Das bietet Unternehmen maximale Flexibilit\u00e4t bei der Skalierung.<\/span><\/p>\n"}],"disclaimer_text":"<section class=\"accordion faqs prev-icon-blocks prev-white bordered \">\n<div class=\"container disclaimer-text center\">\n<div class=\"columns\">\n<div class=\"column\">\n<div class=\"wysiwyg small\">\n<p><i>Gartner, Magic Quadrant\u2122 for Social Media Management and Listening, Claudia Ratterman, Karen Lee, Tia Zervas, 6 July 2026.\u00a0<\/i><\/p>\n<p><i>GARTNER is a trademark of Gartner, Inc. and\/or its affiliates. Magic Quadrant is a registered trademark of Gartner, Inc. and\/or its affiliates and is used herein with permission. All rights reserved.\u00a0<\/i><\/p>\n<p><i>Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner\u2019s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.<\/i><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","add_additional_sections":false,"additional_faq_sections":false}},"_links":{"self":[{"href":"https:\/\/emplifi.io\/de\/wp-json\/wp\/v2\/resource_posts\/27621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/de\/wp-json\/wp\/v2\/resource_posts"}],"about":[{"href":"https:\/\/emplifi.io\/de\/wp-json\/wp\/v2\/types\/resource_posts"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emplifi.io\/de\/wp-json\/wp\/v2\/media\/27984"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/de\/wp-json\/wp\/v2\/media?parent=27621"}],"wp:term":[{"taxonomy":"resource_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/de\/wp-json\/wp\/v2\/resource_topics_tax?post=27621"},{"taxonomy":"resource_types_tax","embeddable":true,"href":"https:\/\/emplifi.io\/de\/wp-json\/wp\/v2\/resource_types_tax?post=27621"},{"taxonomy":"resource_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/de\/wp-json\/wp\/v2\/resource_industries_tax?post=27621"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/de\/wp-json\/wp\/v2\/resource_visibility_tax?post=27621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}