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Por eso la mensajer\u00eda directa y conversacional no ha dejado de crecer. Cuando un cliente puede iniciar una conversaci\u00f3n y resolver un problema concreto sin salir de ese flujo, eso es una CX bien pensada. Para Bath &amp; Body Works Arabia, esto es posible con <a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\/community\">Emplifi Community<\/a>.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Nuestra misi\u00f3n es convertir cada interacci\u00f3n en una conexi\u00f3n significativa, ir m\u00e1s all\u00e1 de resolver dudas para entender y anticipar de verdad las necesidades de nuestros clientes. As\u00ed creamos un entorno donde los clientes se sienten escuchados, valorados e involucrados, lo que fortalece su confianza y lealtad.","quote_author":"Mahmoud Zammar","quote_author_description":"Ejecutivo de Marketing, Bath & Body Works"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>La tendencia hacia una disponibilidad \u00absiempre activa y en todas partes\u00bb, sobre todo en redes sociales, se tradujo en un crecimiento de 25% en la comunidad de Bath &amp; Body Works en 2023.<\/p>\n<p>Como l\u00edder en cuidado personal, la marca vio este aumento como una oportunidad y equip\u00f3 sus canales sociales con una estrategia enfocada en la eficiencia de la atenci\u00f3n al cliente, lo que redujo 38% el tiempo de respuesta de 2022 a 2023 frente al periodo anterior.<\/p>\n<h2>Su soluci\u00f3n: poner la experiencia del cliente al centro<\/h2>\n<p>El compromiso de Bath &amp; Body Works Arabia con una comunicaci\u00f3n digital oportuna y significativa es clave para cultivar relaciones con sus clientes y fomentar la lealtad. Con operaciones centralizadas y acceso \u00e1gil a las conversaciones por mensaje directo mediante la herramienta de community management de Emplifi, se aseguran de que ninguna pregunta, inquietud o muestra de aprecio quede sin respuesta.<\/p>\n<p>En 2023, Mahmoud Zammar (Ejecutivo de Marketing de Bath &amp; Body Works Arabia) y su equipo incorporaron estrat\u00e9gicamente las plantillas de respuesta de Emplifi a su forma de gestionar la comunidad. Esto mejor\u00f3 mucho la eficiencia del equipo y lo llev\u00f3 a fijarse una meta m\u00e1s ambiciosa: responder todas las consultas de clientes en menos de siete horas. Estas herramientas resultan especialmente valiosas en temporadas pico, como campa\u00f1as de ventas y d\u00edas festivos, cuando se concentra la actividad de los clientes en l\u00ednea. Zammar destaca su eficacia durante el Ramadan, cuando el equipo trabaja con horario reducido, y subraya la importancia de la rapidez y la eficiencia.<\/p>\n<p>Al mismo tiempo, la herramienta Link in Bio de Emplifi facilit\u00f3 una mejor colaboraci\u00f3n con influencers, lo que gener\u00f3 un crecimiento de m\u00e1s de 25% en seguidores en sus perfiles sociales y contribuy\u00f3 a aumentar el tr\u00e1fico a su sitio web.<\/p>\n<p>La integraci\u00f3n fluida de sus canales sociales elev\u00f3 a\u00fan m\u00e1s su visibilidad digital, en sinton\u00eda con el enfoque de Bath &amp; Body Works Arabia en decisiones basadas en datos, como se ve en su estrategia de contenido. Analizar con regularidad las m\u00e9tricas de desempe\u00f1o y replicar campa\u00f1as exitosas, como su contenido en Reels que lleg\u00f3 a 800,000 personas en el mercado saud\u00ed, refleja su compromiso con la interacci\u00f3n con los clientes y el crecimiento de la marca. 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Por eso la mensajer\u00eda directa y conversacional no ha dejado de crecer. Cuando un cliente puede iniciar una conversaci\u00f3n y resolver un problema concreto sin salir de ese flujo, eso es una CX bien pensada. Para Bath &amp; Body Works Arabia, esto es posible con <a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\/community\">Emplifi Community<\/a>.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Nuestra misi\u00f3n es convertir cada interacci\u00f3n en una conexi\u00f3n significativa, ir m\u00e1s all\u00e1 de resolver dudas para entender y anticipar de verdad las necesidades de nuestros clientes. As\u00ed creamos un entorno donde los clientes se sienten escuchados, valorados e involucrados, lo que fortalece su confianza y lealtad.","quote_author":"Mahmoud Zammar","quote_author_description":"Ejecutivo de Marketing, Bath & Body Works"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>La tendencia hacia una disponibilidad \u00absiempre activa y en todas partes\u00bb, sobre todo en redes sociales, se tradujo en un crecimiento de 25% en la comunidad de Bath &amp; Body Works en 2023.<\/p>\n<p>Como l\u00edder en cuidado personal, la marca vio este aumento como una oportunidad y equip\u00f3 sus canales sociales con una estrategia enfocada en la eficiencia de la atenci\u00f3n al cliente, lo que redujo 38% el tiempo de respuesta de 2022 a 2023 frente al periodo anterior.<\/p>\n<h2>Su soluci\u00f3n: poner la experiencia del cliente al centro<\/h2>\n<p>El compromiso de Bath &amp; Body Works Arabia con una comunicaci\u00f3n digital oportuna y significativa es clave para cultivar relaciones con sus clientes y fomentar la lealtad. Con operaciones centralizadas y acceso \u00e1gil a las conversaciones por mensaje directo mediante la herramienta de community management de Emplifi, se aseguran de que ninguna pregunta, inquietud o muestra de aprecio quede sin respuesta.<\/p>\n<p>En 2023, Mahmoud Zammar (Ejecutivo de Marketing de Bath &amp; Body Works Arabia) y su equipo incorporaron estrat\u00e9gicamente las plantillas de respuesta de Emplifi a su forma de gestionar la comunidad. Esto mejor\u00f3 mucho la eficiencia del equipo y lo llev\u00f3 a fijarse una meta m\u00e1s ambiciosa: responder todas las consultas de clientes en menos de siete horas. Estas herramientas resultan especialmente valiosas en temporadas pico, como campa\u00f1as de ventas y d\u00edas festivos, cuando se concentra la actividad de los clientes en l\u00ednea. Zammar destaca su eficacia durante el Ramadan, cuando el equipo trabaja con horario reducido, y subraya la importancia de la rapidez y la eficiencia.<\/p>\n<p>Al mismo tiempo, la herramienta Link in Bio de Emplifi facilit\u00f3 una mejor colaboraci\u00f3n con influencers, lo que gener\u00f3 un crecimiento de m\u00e1s de 25% en seguidores en sus perfiles sociales y contribuy\u00f3 a aumentar el tr\u00e1fico a su sitio web.<\/p>\n<p>La integraci\u00f3n fluida de sus canales sociales elev\u00f3 a\u00fan m\u00e1s su visibilidad digital, en sinton\u00eda con el enfoque de Bath &amp; Body Works Arabia en decisiones basadas en datos, como se ve en su estrategia de contenido. Analizar con regularidad las m\u00e9tricas de desempe\u00f1o y replicar campa\u00f1as exitosas, como su contenido en Reels que lleg\u00f3 a 800,000 personas en el mercado saud\u00ed, refleja su compromiso con la interacci\u00f3n con los clientes y el crecimiento de la marca. Este enfoque, respaldado por la plataforma integral de Emplifi, ha sido clave para su \u00e9xito.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Para Bath & Body Works, adoptar la transformaci\u00f3n digital era esencial. Es m\u00e1s que usar la tecnolog\u00eda como herramienta: se trata de hablar el lenguaje de nuestro tiempo para conectar a fondo con nuestros clientes. La combinaci\u00f3n de tecnolog\u00eda y trato personal define nuestra experiencia de \u00e9xito del cliente.","quote_author":"Mahmoud Zammar","quote_author_description":"Ejecutivo de Marketing, Bath & Body Works"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Su \u00e9xito: conversaciones directas que impulsan la intenci\u00f3n de compra<\/h2>\n<p>Cuando las conversaciones empiezan en un espacio tan c\u00f3modo y accesible como las redes sociales, surge una nueva oportunidad: volver a conectar. Los agentes no solo ofrecen una excelente atenci\u00f3n posventa, tambi\u00e9n pueden influir en la decisi\u00f3n de compra. Bath &amp; Body Works Arabia ve el verdadero valor de eliminar fricciones en el recorrido del comprador: los agentes responden preguntas, reconocen la intenci\u00f3n y ofrecen recomendaciones personalizadas en el mismo flujo de trabajo.<\/p>\n<p>Los datos lo confirman. Cuando un agente redirige a un usuario a un portal de eCommerce, el recorrido sin fricciones logra, en promedio, una menor tasa de rebote y un mejor CTR que las campa\u00f1as pagadas. En 2023, Bath &amp; Body Works Arabia tuvo un CTR promedio de 1.13%, mientras que el promedio de los anuncios de Facebook en la misma regi\u00f3n y periodo fue de 0.77%, seg\u00fan datos de Emplifi.<\/p>\n<p>Ahora sus agentes suman otra dimensi\u00f3n poderosa: la generaci\u00f3n de ingresos.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":4174,"id":4174,"title":"lightning","filename":"lightning.svg","filesize":647,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","link":"https:\/\/emplifi.io\/es\/clientes\/jones-soda-success\/lightning-2\/","alt":"","author":"1","description":"","caption":"","name":"lightning-2","status":"inherit","uploaded_to":18221,"date":"2024-12-04 14:24:19","modified":"2025-11-11 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