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Los resultados, con calificaciones y comentarios de los participantes, est\u00e1n disponibles al instante en un dashboard al que se accede desde su portal SaaS.<\/p>\n<p>Los focus groups son una forma de reunir este tipo de informaci\u00f3n, pero Mercedes consider\u00f3 que tomar\u00eda demasiado tiempo. En cambio, Emplifi le permiti\u00f3 obtener la confirmaci\u00f3n que necesitaba y empezar a desarrollar una soluci\u00f3n el mismo d\u00eda.<\/p>\n<p>Hatton pudo generar r\u00e1pido un reporte con los datos de la voz del cliente para mostrar comentarios espec\u00edficos de los visitantes sobre el configurador, seg\u00fan cuenta. Luego lo comparti\u00f3 con el equipo de desarrollo web para actualizar la funcionalidad de la herramienta.<\/p>\n"},{"acf_fc_layout":"quote","quote":"A las pocas horas de tener una hip\u00f3tesis sobre un problema, podemos identificarlo r\u00e1pido y hacer llegar la informaci\u00f3n a las personas correctas para resolverlo, en lugar de tardar mucho m\u00e1s en organizar un focus group.","quote_author":"Craig Chaplick","quote_author_description":"Supervisor de Marketing Digital y Gesti\u00f3n de Relaciones con Clientes, Mercedes-Benz"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Mejorar la experiencia del cliente en el sitio<\/h2>\n<p>Una vez que los desarrolladores resolvieron los problemas del configurador, Mercedes-Benz pudo ver, gracias a los comentarios continuos de los clientes, que los visitantes reportaban una mejor experiencia en el sitio.<\/p>\n<p>Mercedes tambi\u00e9n ha trabajado con Emplifi de otras formas. Cuando un competidor sufri\u00f3 una ola de publicidad negativa el a\u00f1o pasado por noticias sobre conductores con problemas en el acelerador, Mercedes-Benz reforz\u00f3 su propia reputaci\u00f3n de seguridad con una serie de videos que destacaba las opiniones positivas de sus clientes sobre sus experiencias con veh\u00edculos Mercedes-Benz.<\/p>\n<p>Luego, la automotriz public\u00f3 esos videos en su sitio web y lanz\u00f3 un anuncio de TV que invitaba a los espectadores a verlos en el sitio. Despu\u00e9s, Mercedes us\u00f3 Emplifi para encuestar la respuesta de los clientes a los videos. La marca de lujo descubri\u00f3 que el anuncio de TV era una forma eficaz de atraer visitas recurrentes a MBUSA.com, y que quienes ve\u00edan los videos en MBUSA.com ten\u00edan una mejor opini\u00f3n de la marca que quienes no los ve\u00edan.<\/p>\n<h2>La conclusi\u00f3n<\/h2>\n<p>MBUSA fabrica veh\u00edculos de lujo que ofrecen comodidad y tecnolog\u00eda de alta gama, y quer\u00eda que los usuarios tuvieran una experiencia similar al visitar su sitio web. MBUSA trabaj\u00f3 con Emplifi para pedir la opini\u00f3n de sus clientes con una tecnolog\u00eda de encuestas responsiva, segura y accesible. Al entender las necesidades, expectativas y percepciones de los clientes sobre su experiencia en MBUSA.com, Mercedes-Benz pudo tomar decisiones clave para mejorar el redise\u00f1o del sitio.<\/p>\n<p>\u00bfNecesitas ayuda para entender los puntos de dolor de tus clientes? \u00bfC\u00f3mo puedes aumentar su satisfacci\u00f3n? Si quieres obtener comentarios de tus clientes para mejorar sus experiencias, <a href=\"https:\/\/emplifi.io\/demo\/\">agenda una demo<\/a> hoy con un experto de Emplifi.<\/p>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Frenar antes de redise\u00f1ar la herramienta<\/h2>\n<p>Mercedes-Benz USA (MBUSA) ofrece a los conductores la gama m\u00e1s diversa del segmento de lujo, con 14 modelos. Despu\u00e9s de lanzar un sitio web redise\u00f1ado y lleno de contenido multimedia, MBUSA no tard\u00f3 en identificar y corregir fallas para asegurar una experiencia de compra positiva a sus clientes, seg\u00fan la empresa.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Acab\u00e1bamos de relanzar nuestro sitio web y sent\u00edamos que era clave hacerlo bien","quote_author":"Eric Jillard","quote_author_description":"Gerente del Departamento de Marketing Digital y Gesti\u00f3n de Relaciones con Clientes, Mercedes-Benz"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Poco despu\u00e9s del relanzamiento, por ejemplo, la automotriz not\u00f3 que su configurador de veh\u00edculos no era tan f\u00e1cil de usar como esperaban los dise\u00f1adores del sitio. Pero antes de pedir a sus desarrolladores web que lo reconstruyeran, us\u00f3 Emplifi para saber exactamente c\u00f3mo lo usaban los visitantes y obtener sus comentarios.<\/p>\n<p>Mercedes tambi\u00e9n usa la tecnolog\u00eda de anal\u00edtica de Webmetrics Inc. para saber c\u00f3mo navegaban estos visitantes por el sitio antes y despu\u00e9s de ver los videos. Pero la anal\u00edtica por s\u00ed sola no ofrecer\u00eda una comprensi\u00f3n tan completa de lo que los visitantes piensan de la marca Mercedes-Benz.<\/p>\n<h2>Los insights de los clientes generan soluciones el mismo d\u00eda<\/h2>\n<p>La tecnolog\u00eda \u00fanica de encuestas de intercepci\u00f3n de Emplifi muestra una ventana emergente a visitantes elegidos al azar para invitarlos a una encuesta de usabilidad; quienes aceptan ven la encuesta al salir del sitio. Los resultados, con calificaciones y comentarios de los participantes, est\u00e1n disponibles al instante en un dashboard al que se accede desde su portal SaaS.<\/p>\n<p>Los focus groups son una forma de reunir este tipo de informaci\u00f3n, pero Mercedes consider\u00f3 que tomar\u00eda demasiado tiempo. En cambio, Emplifi le permiti\u00f3 obtener la confirmaci\u00f3n que necesitaba y empezar a desarrollar una soluci\u00f3n el mismo d\u00eda.<\/p>\n<p>Hatton pudo generar r\u00e1pido un reporte con los datos de la voz del cliente para mostrar comentarios espec\u00edficos de los visitantes sobre el configurador, seg\u00fan cuenta. Luego lo comparti\u00f3 con el equipo de desarrollo web para actualizar la funcionalidad de la herramienta.<\/p>\n"},{"acf_fc_layout":"quote","quote":"A las pocas horas de tener una hip\u00f3tesis sobre un problema, podemos identificarlo r\u00e1pido y hacer llegar la informaci\u00f3n a las personas correctas para resolverlo, en lugar de tardar mucho m\u00e1s en organizar un focus group.","quote_author":"Craig Chaplick","quote_author_description":"Supervisor de Marketing Digital y Gesti\u00f3n de Relaciones con Clientes, Mercedes-Benz"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Mejorar la experiencia del cliente en el sitio<\/h2>\n<p>Una vez que los desarrolladores resolvieron los problemas del configurador, Mercedes-Benz pudo ver, gracias a los comentarios continuos de los clientes, que los visitantes reportaban una mejor experiencia en el sitio.<\/p>\n<p>Mercedes tambi\u00e9n ha trabajado con Emplifi de otras formas. Cuando un competidor sufri\u00f3 una ola de publicidad negativa el a\u00f1o pasado por noticias sobre conductores con problemas en el acelerador, Mercedes-Benz reforz\u00f3 su propia reputaci\u00f3n de seguridad con una serie de videos que destacaba las opiniones positivas de sus clientes sobre sus experiencias con veh\u00edculos Mercedes-Benz.<\/p>\n<p>Luego, la automotriz public\u00f3 esos videos en su sitio web y lanz\u00f3 un anuncio de TV que invitaba a los espectadores a verlos en el sitio. Despu\u00e9s, Mercedes us\u00f3 Emplifi para encuestar la respuesta de los clientes a los videos. La marca de lujo descubri\u00f3 que el anuncio de TV era una forma eficaz de atraer visitas recurrentes a MBUSA.com, y que quienes ve\u00edan los videos en MBUSA.com ten\u00edan una mejor opini\u00f3n de la marca que quienes no los ve\u00edan.<\/p>\n<h2>La conclusi\u00f3n<\/h2>\n<p>MBUSA fabrica veh\u00edculos de lujo que ofrecen comodidad y tecnolog\u00eda de alta gama, y quer\u00eda que los usuarios tuvieran una experiencia similar al visitar su sitio web. MBUSA trabaj\u00f3 con Emplifi para pedir la opini\u00f3n de sus clientes con una tecnolog\u00eda de encuestas responsiva, segura y accesible. Al entender las necesidades, expectativas y percepciones de los clientes sobre su experiencia en MBUSA.com, Mercedes-Benz pudo tomar decisiones clave para mejorar el redise\u00f1o del sitio.<\/p>\n<p>\u00bfNecesitas ayuda para entender los puntos de dolor de tus clientes? \u00bfC\u00f3mo puedes aumentar su satisfacci\u00f3n? Si quieres obtener comentarios de tus clientes para mejorar sus experiencias, <a href=\"https:\/\/emplifi.io\/demo\/\">agenda una demo<\/a> hoy con un experto de Emplifi.<\/p>\n"}]},"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"Desaf\u00edo","description":"Tras lanzar un sitio web redise\u00f1ado con contenido multimedia, Mercedes-Benz USA (MBUSA) enfrent\u00f3 fallas y problemas de usabilidad en su configurador de veh\u00edculos."},{"icon":false,"title":"Soluci\u00f3n","description":"MBUSA us\u00f3 la tecnolog\u00eda de encuestas de intercepci\u00f3n de Emplifi para recopilar comentarios de los visitantes e identificar los problemas del configurador."},{"icon":false,"title":"Resultado","description":"MBUSA mejor\u00f3 la experiencia del cliente en su sitio web y recibe comentarios positivos de forma 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