{"id":14714,"date":"2025-01-09T22:45:59","date_gmt":"2025-01-09T22:45:59","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/customers\/stori-card\/"},"modified":"2025-07-03T15:20:35","modified_gmt":"2025-07-03T15:20:35","slug":"stori-transformacion-banca-digital","status":"publish","type":"customer_posts","link":"https:\/\/emplifi.io\/es\/clientes\/stori-transformacion-banca-digital\/","title":{"rendered":"Stori Card"},"content":{"rendered":"","protected":false},"featured_media":7727,"template":"","customer_solutions_tax":[178],"customer_topics_tax":[179,184,181,182],"customer_industries_tax":[185],"resource_visibility_tax":[],"class_list":["post-14714","customer_posts","type-customer_posts","status-publish","has-post-thumbnail","hentry","customer_solutions_tax-social-marketing-es","customer_topics_tax-analytics-reporting-es","customer_topics_tax-community-management-es","customer_topics_tax-social-listening-es","customer_topics_tax-social-media-management-es","customer_industries_tax-retail-ecommerce-es"],"acf":{"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"

Con Emplifi Community y Listening, Stori aprovech\u00f3 momentos culturales, optimiz\u00f3 campa\u00f1as y prepar\u00f3 el terreno para crecer en toda Am\u00e9rica Latina.<\/span><\/p>\n

Fundada en 2020, Stori<\/a> es una fintech mexicana en r\u00e1pido crecimiento cuya misi\u00f3n es llevar tranquilidad financiera a m\u00e1s de 100 millones de latinoamericanos. Con soluciones crediticias innovadoras y una base de m\u00e1s de 3 millones de usuarios, Stori se convirti\u00f3 en 2022 en el primer unicornio fundado por mujeres en M\u00e9xico y en 2023 expandi\u00f3 operaciones a Colombia. Sin embargo, su r\u00e1pido crecimiento trajo consigo el reto de entender y gestionar las interacciones sociales a gran escala. Emplifi les dio las herramientas necesarias para conectar con sus audiencias de forma significativa: desde momentos culturales, hasta dudas sobre el producto y engagement estrat\u00e9gico.<\/span><\/p>\n

C\u00f3mo superar los retos de una banca 100% digital<\/h2>\n

A medida que su base de usuarios crec\u00eda y comenzaban operaciones en Colombia, entender y gestionar los mensajes en redes sociales se volvi\u00f3 esencial para mantener conexiones s\u00f3lidas con los clientes. El equipo de social media de Stori se ve\u00eda abrumado por procesos manuales, lentos e insuficientes para analizar la interacci\u00f3n y el desempe\u00f1o de campa\u00f1as.<\/span><\/p>\n

Necesitaban identificar qu\u00e9 contenido generaba mayor impacto, entender preguntas y comentarios frecuentes, y optimizar sus respuestas. Para complicar las cosas, depend\u00edan de anal\u00edticas nativas de cada red social, lo que dificultaba dar seguimiento a m\u00e9tricas clave. Adem\u00e1s, quer\u00edan posicionarse como una de las mejores opciones de banca digital, conociendo mejor qu\u00e9 valoraban sus usuarios.<\/span><\/p>\n"},{"acf_fc_layout":"quote","quote":"Analizar el alcance, la interacci\u00f3n y el rendimiento de las campa\u00f1as era casi imposible con nuestras herramientas anteriores. Todo era manual y no ten\u00edamos la claridad que necesit\u00e1bamos.","quote_author":"Guadalupe Barranco (Lups)","quote_author_description":"Social Responding Lead, Stori"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"

Stori necesitaba una soluci\u00f3n escalable y eficiente para analizar la interacci\u00f3n en redes sociales y mejorar el rendimiento de sus campa\u00f1as frente a millones de usuarios.<\/span><\/p>\n

Anal\u00edtica en tiempo real que impulsa el \u00e9xito<\/h2>\n

La plataforma de Emplifi trajo resultados inmediatos. Gracias a Community y Listening, Stori comenz\u00f3 a gestionar todas sus redes en un solo lugar, clasificar conversaciones por tema o urgencia y responder con m\u00e1s contexto y relevancia.<\/span><\/p>\n

\u201cCon Community de Emplifi hacemos todo desde un solo lugar: desde programar contenido en tiempo real hasta interactuar con los usuarios. Hoy sabemos qu\u00e9 le gusta a nuestra audiencia, y eso se refleja en los resultados<\/span>\u201d, dijo Lups, Social Responding Lead de Stori Card.<\/p>\n

Identificaron momentos culturales que conectaban profundamente. Una publicaci\u00f3n sobre comida mexicana en temporada navide\u00f1a alcanz\u00f3 a m\u00e1s de 15,000 usuarios y gener\u00f3 19,000 impresiones en un solo d\u00eda, demostrando c\u00f3mo Emplifi ayud\u00f3 a reforzar su identidad de marca de forma aut\u00e9ntica y cercana.<\/span><\/p>\n

Adem\u00e1s del engagement en tiempo real, las m\u00e9tricas de Emplifi ayudaron a establecer benchmarks de rendimiento y a probar nuevas estrategias, como durante el lanzamiento de su producto de dep\u00f3sitos. Esto les permiti\u00f3 ajustar t\u00e1cticas con base en datos reales.<\/span><\/p>\n

5x m\u00e1s eficiencia para escalar en LATAM<\/h2>\n

Con Emplifi, la estrategia de redes sociales de Stori alcanz\u00f3 un nuevo nivel: aumentaron su velocidad operativa en 5x, liberando tiempo para enfocarse en iniciativas de construcci\u00f3n de marca. <\/span>En solo un a\u00f1o, lograron: <\/span>71,115 nuevos seguidores, <\/span>142,256 conversaciones gestionadas. <\/span>Este nuevo nivel de eficiencia tambi\u00e9n les permiti\u00f3 expandirse con confianza en LATAM, integrando sus operaciones de Colombia en la misma plataforma para garantizar una comunicaci\u00f3n consistente. Adem\u00e1s, fortalecieron su estrategia usando Listening para analizar sentimiento de marca y competencia.<\/span><\/p>\n"},{"acf_fc_layout":"quote","quote":"El impacto de Emplifi en nuestra operaci\u00f3n es irremplazable. Ahora medimos el \u00e9xito en tiempo real, tomamos decisiones basadas en datos y conectamos con los usuarios de forma significativa.","quote_author":"Guadalupe Barranco (Lups)","quote_author_description":"Social Responding Lead, Stori"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"

Satisfechos con Emplifi, est\u00e1n explorando nuevas iniciativas como la publicaci\u00f3n cruzada para ganar visibilidad. Su equipo social est\u00e1 preparado para alcanzar objetivos ambiciosos, como reducir los tiempos de respuesta a menos de una hora y posicionar a Stori como l\u00edder en banca digital en Am\u00e9rica Latina.<\/span><\/p>\n"}]},"resource_feed_clone":{"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Insights de Emplifi","section_text":"

Explora nuestros \u00faltimos blogs y reportes dise\u00f1ados para ayudarte a dominar tus estrategias de social media y experiencia del cliente e impulsar el crecimiento de tu marca.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":false,"custom_links":false}},"stats_clone":{"stats_group":{"show_section":true,"section_subhead":"","section_headline":"","section_text":"","stats":[{"stat":"5x","description":"Incremento en velocidad operativa","logo":false},{"stat":"70,000+","description":"Nuevos seguidores en un a\u00f1o","logo":false},{"stat":"140,000+ ","description":"Conversaciones gestionadas en todos sus 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Descubre c\u00f3mo Stori Card multiplic\u00f3 por 5 su eficiencia operativa y aument\u00f3 la interacci\u00f3n en toda la regi\u00f3n.<\/span><\/p>\n","button_1":{"title":"","url":"","target":"","0":""},"button_2":{"title":"","url":"","target":"","0":""},"video_modal_group":{"add_video":false,"button_text":"","video_type":"youtube","vimeo_embed":"