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Solo ven su propio contenido.","quote_author":"Giorgia Mezzi","quote_author_description":"L\u00edder de Equipo Internacional en Xplace"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Dar a los clientes el control sin perder cohesi\u00f3n<\/h2>\n<p>Para hacer realidad esta visi\u00f3n, Emplifi aport\u00f3 la flexibilidad y la escalabilidad necesarias para dar autonom\u00eda a los clientes sin perder cohesi\u00f3n estrat\u00e9gica. La clave fue crear entornos independientes para cada cliente dentro de la plataforma. No un acceso compartido, sino espacios totalmente adaptados a los flujos de trabajo y estructuras de aprobaci\u00f3n de cada marca.<\/p>\n<p>Este enfoque permiti\u00f3 a Xplace estandarizar la operaci\u00f3n en m\u00e1s de quince cuentas de clientes y adaptarse a la madurez digital de cada uno. Adem\u00e1s de dar las herramientas, Xplace gu\u00eda y capacita a sus clientes en la plataforma para que gestionen con confianza su propio ecosistema digital.<\/p>\n<p>\u00abAdaptamos cada suite al nivel de habilidad digital del cliente. Si es muy h\u00e1bil, le damos m\u00e1s acceso. Si no, se la simplificamos. Se trata de acompa\u00f1arlo donde est\u00e1\u00bb, dijo Giorgia Mezzi.<\/p>\n<p>Con los m\u00f3dulos Publisher, Community, Content Hub y Listening de Emplifi, Xplace cre\u00f3 un sistema que apoya tanto la ejecuci\u00f3n creativa como las decisiones basadas en datos. Funciones como el etiquetado, la segmentaci\u00f3n de contenido, los flujos de aprobaci\u00f3n automatizados y los reportes bajo demanda ayudan a alinear a todos los involucrados, desde los equipos sociales hasta la alta direcci\u00f3n.<\/p>\n<p>En organizaciones grandes con equipos complejos, este enfoque fomenta un mayor involucramiento y un compromiso a largo plazo. Los clientes se involucran no por obligaci\u00f3n, sino por la propiedad y la confianza que el proceso construye.<\/p>\n<h2>Mayor retenci\u00f3n de clientes, marcas con m\u00e1s control y un nuevo est\u00e1ndar en gesti\u00f3n de reputaci\u00f3n<\/h2>\n<p>Al poner la autonom\u00eda en el centro de la relaci\u00f3n entre agencia y cliente, Xplace logr\u00f3 mejoras medibles en eficiencia operativa, involucramiento de los clientes y velocidad de decisi\u00f3n. Los reportes estandarizados y los insights en tiempo real dieron claridad a las marcas, y el acompa\u00f1amiento cercano de la agencia permiti\u00f3 que clientes de todos los tama\u00f1os y niveles lideraran con eficacia sus propios esfuerzos digitales.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Algunas empresas se sorprenden de verdad de que exista este tipo de herramienta. Cuando les mostramos c\u00f3mo trabajamos, quedan impresionad\u00edsimas, porque no ten\u00edan idea de que algo as\u00ed pod\u00eda simplificarles la vida.","quote_author":"Laura Bartoli","quote_author_description":"CMO y Estratega Digital en Xplace"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>El impacto de este enfoque fue mucho m\u00e1s all\u00e1 de la operaci\u00f3n diaria. Con el poder de Emplifi Listening, Xplace dio un paso estrat\u00e9gico audaz y lanz\u00f3 su propia oficina de prensa. Listening fue el motor de esta capacidad y posicion\u00f3 a Xplace como socio clave no solo en estrategia de contenido, sino tambi\u00e9n en gesti\u00f3n de reputaci\u00f3n.<\/p>\n<p>\u00abListening completa una de nuestras narrativas clave: ser due\u00f1os y tener el control de lo que la gente dice de tu marca. Ahora ofrecemos servicios de revisi\u00f3n de prensa con nuestra nueva oficina de prensa, y el social listening tiene un papel fundamental en eso\u00bb, comparti\u00f3 Laura.<\/p>\n<p>Esta expansi\u00f3n reforz\u00f3 el compromiso de Xplace de ayudar a sus clientes no solo a participar en las conversaciones, sino a liderarlas. En un entorno acelerado donde retener clientes es un reto, el modelo de Xplace basado en propiedad compartida, transparencia y alianzas a largo plazo sigue marcando un nuevo est\u00e1ndar.<\/p>\n<p>Con esta combinaci\u00f3n de tecnolog\u00eda, confianza y estrategia, Xplace demuestra que el futuro de la relaci\u00f3n entre agencia y cliente no se trata de control. 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