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Los clientes ven cobrar vida los videos al escanear las etiquetas con su smartphone, sin software adicional.<\/p>\n<p>\u00abLa <a href=\"https:\/\/emplifi.io\/product\/ugc-platform\/\">plataforma de UGC<\/a> de Emplifi est\u00e1 a la vanguardia de la tecnolog\u00eda para aprovechar el UGC: de im\u00e1genes a videos, podemos hacer mucho m\u00e1s con nuestro UGC visual\u00bb, dijo Thompson.<\/p>\n<p>El contenido de AR que Jones Soda recopil\u00f3 y cur\u00f3 con Emplifi es valioso por su flexibilidad para reutilizarlo de forma innovadora en distintos canales, como email, redes sociales y una galer\u00eda en el sitio.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3238 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2.jpeg\" alt=\"\" width=\"1000\" height=\"422\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2-300x127.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2-768x324.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2-24x10.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2-36x15.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2-48x20.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>\u00abEl soporte del equipo de Emplifi ha sido m\u00e1s que \u00fatil\u00bb, dijo <b>Erin Moriarty, Gerente Senior de Marketing Digital en Jones Soda Co.<\/b> \u00abCada vez que tengo un problema, el equipo lo resuelve conmigo y encuentra una soluci\u00f3n creativa para superarlo.\u00bb<\/p>\n<h2>De galer\u00edas manuales a galer\u00edas de UGC automatizadas en el sitio<\/h2>\n<p>Emplifi facilit\u00f3 la transici\u00f3n de una galer\u00eda de fotos manual, con contenido de clientes reunido a lo largo de los a\u00f1os y dif\u00edcil de ordenar, a 54 galer\u00edas de UGC automatizadas en todo el sitio, incluidas las p\u00e1ginas de producto y una p\u00e1gina de campa\u00f1a donde los clientes votan por sus etiquetas favoritas enviadas por otros fans. Esta p\u00e1gina \u00fanica logr\u00f3 una impresionante <b>tasa de interacci\u00f3n de 69%<\/b> y gener\u00f3 <b>m\u00e1s de 4,600 votos de la comunidad<\/b> en solo un mes.<\/p>\n<p>\u00abAntes de Emplifi ten\u00edamos una galer\u00eda aislada, un poco anticuada y sin algunas funciones necesarias\u00bb, dijo Curt. \u00abNos preguntamos: &#8216;\u00bfC\u00f3mo ser\u00eda reconstruirla desde cero?&#8217; Tras explorar nuestras opciones de UGC, elegimos Emplifi.\u00bb<\/p>\n<p>\u00abPoder curar contenido generado por usuarios de forma r\u00e1pida y sencilla, con solo filtrar resultados por texto y usar el sistema de reconocimiento de im\u00e1genes con IA, sin duda nos ha ahorrado mucho tiempo\u00bb, dijo Erin. \u00abLas capacidades de la IA fueron un gran argumento a favor.\u00bb<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3240 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f4a045affa04aef08a8_image4-copy.jpeg\" alt=\"\" width=\"1000\" height=\"528\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f4a045affa04aef08a8_image4-copy.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f4a045affa04aef08a8_image4-copy-300x158.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f4a045affa04aef08a8_image4-copy-768x406.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f4a045affa04aef08a8_image4-copy-24x13.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f4a045affa04aef08a8_image4-copy-36x19.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f4a045affa04aef08a8_image4-copy-48x25.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Activaci\u00f3n omnicanal del UGC<\/h2>\n<p>Automatizar la curaci\u00f3n de UGC permite al equipo de Jones Soda celebrar la creatividad de su comunidad en sus canales de marketing m\u00e1s importantes, para que ning\u00fan env\u00edo pase desapercibido. 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Con la comunidad en su centro, Jones Soda es famosa por mostrar en sus botellas <a href=\"https:\/\/emplifi.io\/resources\/blog\/what-is-user-generated-content\/\">contenido generado por usuarios (UGC)<\/a> de consumidores apasionados.<\/p>\n<p>Para 2010, Jones Soda hab\u00eda reunido m\u00e1s de un mill\u00f3n de env\u00edos de fans que quer\u00edan aparecer en la etiqueta. Hoy, con m\u00e1s puntos de contacto digitales y activaciones tecnol\u00f3gicas \u00fanicas, la marca buscaba una forma escalable de agilizar la recopilaci\u00f3n de UGC y mostrar el incre\u00edble contenido de su comunidad de formas originales e innovadoras. Al final, el equipo de Jones Soda eligi\u00f3 Emplifi para impulsar su marketing basado en la comunidad.<\/p>\n<h2>Realidad aumentada para dar vida al UGC<\/h2>\n<p>Como pionera en UGC y tecnolog\u00eda, Jones Soda no se qued\u00f3 en las im\u00e1genes est\u00e1ticas para celebrar el contenido de sus clientes. La campa\u00f1a \u00abREEL LABELS\u00bb de la marca permite a los usuarios enviar videos que se muestran en el sitio con Emplifi, y el equipo los convirti\u00f3 en una experiencia de AR en etiquetas reales. Los clientes ven cobrar vida los videos al escanear las etiquetas con su smartphone, sin software adicional.<\/p>\n<p>\u00abLa <a href=\"https:\/\/emplifi.io\/product\/ugc-platform\/\">plataforma de UGC<\/a> de Emplifi est\u00e1 a la vanguardia de la tecnolog\u00eda para aprovechar el UGC: de im\u00e1genes a videos, podemos hacer mucho m\u00e1s con nuestro UGC visual\u00bb, dijo Thompson.<\/p>\n<p>El contenido de AR que Jones Soda recopil\u00f3 y cur\u00f3 con Emplifi es valioso por su flexibilidad para reutilizarlo de forma innovadora en distintos canales, como email, redes sociales y una galer\u00eda en el sitio.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3238 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2.jpeg\" alt=\"\" width=\"1000\" height=\"422\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2-300x127.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2-768x324.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2-24x10.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2-36x15.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2-48x20.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>\u00abEl soporte del equipo de Emplifi ha sido m\u00e1s que \u00fatil\u00bb, dijo <b>Erin Moriarty, Gerente Senior de Marketing Digital en Jones Soda Co.<\/b> \u00abCada vez que tengo un problema, el equipo lo resuelve conmigo y encuentra una soluci\u00f3n creativa para superarlo.\u00bb<\/p>\n<h2>De galer\u00edas manuales a galer\u00edas de UGC automatizadas en el sitio<\/h2>\n<p>Emplifi facilit\u00f3 la transici\u00f3n de una galer\u00eda de fotos manual, con contenido de clientes reunido a lo largo de los a\u00f1os y dif\u00edcil de ordenar, a 54 galer\u00edas de UGC automatizadas en todo el sitio, incluidas las p\u00e1ginas de producto y una p\u00e1gina de campa\u00f1a donde los clientes votan por sus etiquetas favoritas enviadas por otros fans. Esta p\u00e1gina \u00fanica logr\u00f3 una impresionante <b>tasa de interacci\u00f3n de 69%<\/b> y gener\u00f3 <b>m\u00e1s de 4,600 votos de la comunidad<\/b> en solo un mes.<\/p>\n<p>\u00abAntes de Emplifi ten\u00edamos una galer\u00eda aislada, un poco anticuada y sin algunas funciones necesarias\u00bb, dijo Curt. \u00abNos preguntamos: &#8216;\u00bfC\u00f3mo ser\u00eda reconstruirla desde cero?&#8217; Tras explorar nuestras opciones de UGC, elegimos Emplifi.\u00bb<\/p>\n<p>\u00abPoder curar contenido generado por usuarios de forma r\u00e1pida y sencilla, con solo filtrar resultados por texto y usar el sistema de reconocimiento de im\u00e1genes con IA, sin duda nos ha ahorrado mucho tiempo\u00bb, dijo Erin. \u00abLas capacidades de la IA fueron un gran argumento a favor.\u00bb<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3240 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f4a045affa04aef08a8_image4-copy.jpeg\" alt=\"\" width=\"1000\" height=\"528\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f4a045affa04aef08a8_image4-copy.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f4a045affa04aef08a8_image4-copy-300x158.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f4a045affa04aef08a8_image4-copy-768x406.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f4a045affa04aef08a8_image4-copy-24x13.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f4a045affa04aef08a8_image4-copy-36x19.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f4a045affa04aef08a8_image4-copy-48x25.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Activaci\u00f3n omnicanal del UGC<\/h2>\n<p>Automatizar la curaci\u00f3n de UGC permite al equipo de Jones Soda celebrar la creatividad de su comunidad en sus canales de marketing m\u00e1s importantes, para que ning\u00fan env\u00edo pase desapercibido. El equipo muestra el UGC de muchas formas: integra galer\u00edas de Emplifi en sus campa\u00f1as de email de Klaviyo y comparte UGC en sus perfiles sociales.<\/p>\n<p>\u00abEmplifi tiene muchas herramientas que nos parecieron s\u00f3lidas para generar viralidad con votaciones e interacci\u00f3n, y eso ayud\u00f3 a hacer crecer el negocio y el reconocimiento de marca\u00bb, dijo Thomson.<\/p>\n<p>Jones Soda tambi\u00e9n permite a los visitantes comprar directamente desde cada pieza de UGC del sitio con los Shoppable Gallery Badges de Emplifi, lo que impuls\u00f3 un aumento de 48% en el valor promedio de pedido (AOV) y de 55% en el tiempo de permanencia en el sitio.<\/p>\n<p>\u00abVimos un impacto directo en nuestro negocio DTC gracias a Emplifi: la experiencia es mucho m\u00e1s fluida y nuestras galer\u00edas mejoraron much\u00edsimo\u00bb, dijo Thompson.<\/p>\n<p>El equipo de Jones Soda espera seguir profundizando su compromiso con los clientes e inspirando a su comunidad de creadores talentosos a seguir compartiendo sus creaciones con la comunidad de la marca.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":4174,"id":4174,"title":"lightning","filename":"lightning.svg","filesize":647,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","link":"https:\/\/emplifi.io\/es\/clientes\/jones-soda-success\/lightning-2\/","alt":"","author":"1","description":"","caption":"","name":"lightning-2","status":"inherit","uploaded_to":18221,"date":"2024-12-04 14:24:19","modified":"2025-11-11 18:08:46","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":16,"height":22,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","thumbnail-width":109,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","medium-width":217,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","medium_large-width":768,"medium_large-height":1060,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","large-width":742,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","1536x1536-width":16,"1536x1536-height":22,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","2048x2048-width":16,"2048x2048-height":22,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","fullscreen-width":16,"fullscreen-height":22,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","menu-24x24-width":16,"menu-24x24-height":22,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","menu-36x36-width":16,"menu-36x36-height":22,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","menu-48x48-width":16,"menu-48x48-height":22}},"title":"Desaf\u00edo","description":"Antes de Emplifi, a Jones Soda le costaba gestionar m\u00e1s de un mill\u00f3n de env\u00edos de usuarios. 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