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With a diverse audience comprising multiple fandoms, the brand intended to build a more fan-driven website with user-generated content (UGC). Aiming to engage the brand\u2019s sweeping community of readers authentically and reduce internal workload, VIZ Media looked to Emplifi.<\/p>\n<h2>Creating digital rapport with fans<\/h2>\n<p>Previously, VIZ Media used forums to interact with readers online. To double down on that engagement while drawing their readership closer to the brand, the team needed a solution that would incorporate their fan content on the site. With Emplifi, the brand created a \u201cFan Zone\u201d gallery of UGC, encouraging their readers to upload photos of their manga collections and outfits inspired by the stories.\u00a0<b>Since the gallery went live, they&#8217;ve seen a 27.55% year-to-date engagement rate.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3404\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1.png\" alt=\"VIZ Media UGC\" width=\"1080\" height=\"544\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1.png 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-300x151.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-1024x516.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-768x387.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-24x12.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-36x18.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-48x24.png 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"quote","quote":"[We were asking ourselves] how do we incorporate fans into our site so they can participate \u2013 and how do we, as a team, manage that process? With Emplifi, we\u2019re able to pull from social media, request permission, and sort of streamline the process. This helps us highlight those conversations that are already happening.","quote_author":"Ryan Crowder","quote_author_description":"Senior Social Media Manager, VIZ Media"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Collecting usable content easily \u2014 with permission<\/h2>\n<p>Creating community-driven experiences across each fandom required VIZ Media to collect a large volume of high-quality content. With a highly engaged community, VIZ media collected almost 50,000 pieces of UGC for commercial use using Emplifi&#8217;s permissions functionality to easily secure content for all channels.<\/p>\n<p>\u00abEmplifi allows us to ask for permissions in a really streamlined way that helps our team move forward.\u00bb \u2014<b>\u00a0Ryan Crowder, Senior Social Media Manager<\/b><\/p>\n<p>Using content catering to the subsections of VIZ\u2019s community allowed the brand to connect with its fans in an authentic way, beyond traditional branded ads and influencer content.<\/p>\n<p>\u00abOur fan communities are sort of a proof of concept for our casual website visitors. If someone comes to check out a series that&#8217;s really popular, they can see all the cosplay (like a sort of fandom around that property) and they can kind of relate to it more.\u00bb <b>\u2014 Ryan Crowder, Senior Social Media Manager<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3405\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2.jpeg\" alt=\"VIZ Media UGC\" width=\"1080\" height=\"763\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-300x212.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-1024x723.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-768x543.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-24x17.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-36x25.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-48x34.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h2>Reducing workload with efficient content collection<\/h2>\n<p>VIZ Media was also looking for a way to streamline content collection and remove barriers that typically hindered the company\u2019s efficiency. Not only did the integration of Emplifi unclog tedious workflow, but it also didn\u2019t add additional tasks, allowing UGC to be approved easily internally, and seamlessly showcased online.<\/p>\n<div class=\"emplifi-article-renderer\">\n<div class=\"emplifi-article-renderer__article-body\">\n<p>With an easy-to-use platform for staff, Emplifi brought VIZ Media\u2019s community to life online, paving the way for a more engaging digital brand.<\/p>\n<\/div>\n<\/div>\n"},{"acf_fc_layout":"quote","quote":"Emplifi minimizes the work my staff has to do. Emplifi has a lot of really great functionality to make UGC work on our site very easily, and doesn't require additional coding. 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