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de engagement de la galer\u00eda \"Fan Zone\"","logo":false},{"stat":"50,000","description":"Piezas de UGC recopiladas en los primeros 8 meses","logo":false}]},"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>VIZ Media, potencia del manga (novela gr\u00e1fica) y el anime, es l\u00edder de la cultura pop japonesa en Estados Unidos: publica y distribuye contenido para la mitad de los lectores de manga de la Gen Z. Con una audiencia diversa que re\u00fane varios fandoms, la marca quer\u00eda crear un sitio web m\u00e1s impulsado por los fans, con contenido generado por usuarios (UGC). Para conectar de forma aut\u00e9ntica con su amplia comunidad de lectores y reducir la carga de trabajo interna, VIZ Media recurri\u00f3 a Emplifi.<\/p>\n<h2>Crear una conexi\u00f3n digital con los fans<\/h2>\n<p>Antes, VIZ Media usaba foros para interactuar con sus lectores en l\u00ednea. Para redoblar esa interacci\u00f3n y acercar m\u00e1s a sus lectores a la marca, el equipo necesitaba una soluci\u00f3n que incorporara el contenido de los fans en el sitio. Con Emplifi, la marca cre\u00f3 una galer\u00eda de UGC llamada \u00abFan Zone\u00bb e invit\u00f3 a sus lectores a subir fotos de sus colecciones de manga y de outfits inspirados en las historias. <b>Desde que la galer\u00eda se lanz\u00f3, han logrado una tasa de engagement de 27.55% en lo que va del a\u00f1o.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3404\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1.png\" alt=\"VIZ Media UGC\" width=\"1080\" height=\"544\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1.png 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-300x151.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-1024x516.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-768x387.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-24x12.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-36x18.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-48x24.png 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"quote","quote":"[Nos pregunt\u00e1bamos] c\u00f3mo incorporar a los fans en nuestro sitio para que participen, y c\u00f3mo gestionar ese proceso como equipo. Con Emplifi podemos extraer contenido de redes sociales, pedir permisos y, de cierto modo, agilizar el proceso. Esto nos ayuda a destacar las conversaciones que ya est\u00e1n ocurriendo.","quote_author":"Ryan Crowder","quote_author_description":"Gerente Senior de Redes Sociales, VIZ Media"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Recopilar contenido \u00fatil con facilidad, y con permiso<\/h2>\n<p>Crear experiencias impulsadas por la comunidad en cada fandom exig\u00eda a VIZ Media reunir un gran volumen de contenido de alta calidad. Con una comunidad muy activa, VIZ media recopil\u00f3 casi 50,000 piezas de UGC para uso comercial con la funci\u00f3n de permisos de Emplifi, que le permite asegurar contenido para todos sus canales con facilidad.<\/p>\n<p>\u00abEmplifi nos permite pedir permisos de una forma muy \u00e1gil que ayuda a nuestro equipo a avanzar\u00bb, <b> Ryan Crowder, Gerente Senior de Redes Sociales<\/b><\/p>\n<p>Usar contenido pensado para los distintos segmentos de la comunidad de VIZ permiti\u00f3 a la marca conectar con sus fans de forma aut\u00e9ntica, m\u00e1s all\u00e1 de los anuncios de marca tradicionales y el contenido de influencers.<\/p>\n<p>\u00abNuestras comunidades de fans son una especie de prueba de concepto para los visitantes casuales del sitio. Si alguien llega a ver una serie muy popular, puede ver todo el cosplay (una especie de fandom en torno a esa propiedad) y sentirse m\u00e1s identificado.\u00bb <b>Ryan Crowder, Gerente Senior de Redes Sociales<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3405\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2.jpeg\" alt=\"VIZ Media UGC\" width=\"1080\" height=\"763\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-300x212.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-1024x723.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-768x543.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-24x17.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-36x25.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-48x34.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h2>Menos carga de trabajo con una recopilaci\u00f3n de contenido eficiente<\/h2>\n<p>VIZ Media tambi\u00e9n buscaba agilizar la recopilaci\u00f3n de contenido y eliminar las barreras que sol\u00edan frenar su eficiencia. 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Con Emplifi podemos extraer contenido de redes sociales, pedir permisos y, de cierto modo, agilizar el proceso. Esto nos ayuda a destacar las conversaciones que ya est\u00e1n ocurriendo.","quote_author":"Ryan Crowder","quote_author_description":"Gerente Senior de Redes Sociales, VIZ Media"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Recopilar contenido \u00fatil con facilidad, y con permiso<\/h2>\n<p>Crear experiencias impulsadas por la comunidad en cada fandom exig\u00eda a VIZ Media reunir un gran volumen de contenido de alta calidad. Con una comunidad muy activa, VIZ media recopil\u00f3 casi 50,000 piezas de UGC para uso comercial con la funci\u00f3n de permisos de Emplifi, que le permite asegurar contenido para todos sus canales con facilidad.<\/p>\n<p>\u00abEmplifi nos permite pedir permisos de una forma muy \u00e1gil que ayuda a nuestro equipo a avanzar\u00bb, <b> Ryan Crowder, Gerente Senior de Redes Sociales<\/b><\/p>\n<p>Usar contenido pensado para los distintos segmentos de la comunidad de VIZ permiti\u00f3 a la marca conectar con sus fans de forma aut\u00e9ntica, m\u00e1s all\u00e1 de los anuncios de marca tradicionales y el contenido de influencers.<\/p>\n<p>\u00abNuestras comunidades de fans son una especie de prueba de concepto para los visitantes casuales del sitio. Si alguien llega a ver una serie muy popular, puede ver todo el cosplay (una especie de fandom en torno a esa propiedad) y sentirse m\u00e1s identificado.\u00bb <b>Ryan Crowder, Gerente Senior de Redes Sociales<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3405\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2.jpeg\" alt=\"VIZ Media UGC\" width=\"1080\" height=\"763\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-300x212.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-1024x723.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-768x543.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-24x17.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-36x25.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-48x34.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h2>Menos carga de trabajo con una recopilaci\u00f3n de contenido eficiente<\/h2>\n<p>VIZ Media tambi\u00e9n buscaba agilizar la recopilaci\u00f3n de contenido y eliminar las barreras que sol\u00edan frenar su eficiencia. La integraci\u00f3n de Emplifi no solo destrab\u00f3 flujos de trabajo tediosos, sino que no sum\u00f3 tareas: el UGC se aprueba f\u00e1cilmente de forma interna y se muestra en l\u00ednea sin fricciones.<\/p>\n<div class=\"emplifi-article-renderer\">\n<div class=\"emplifi-article-renderer__article-body\">\n<p>Con una plataforma f\u00e1cil de usar para su equipo, Emplifi dio vida en l\u00ednea a la comunidad de VIZ Media y abri\u00f3 el camino a una marca digital m\u00e1s atractiva.<\/p>\n<\/div>\n<\/div>\n"},{"acf_fc_layout":"quote","quote":"Emplifi reduce al m\u00ednimo el trabajo de mi equipo. Tiene muchas funciones excelentes para que el UGC funcione en nuestro sitio con mucha facilidad, sin necesidad de programar. Muchas personas del equipo pueden entrar y hacer lo que haga falta.","quote_author":"Ryan Crowder","quote_author_description":"Gerente Senior de Redes Sociales, VIZ Media"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13932,"id":13932,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/es\/clientes\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18309,"date":"2025-04-18 17:23:10","modified":"2025-10-17 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