{"id":18238,"date":"2025-07-15T09:54:49","date_gmt":"2025-07-15T09:54:49","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/customers\/how-crayola-turned-social-buzz-into-real-time-insights\/"},"modified":"2026-10-14T13:02:49","modified_gmt":"2026-10-14T13:02:49","slug":"how-crayola-turned-social-buzz-into-real-time-insights","status":"publish","type":"customer_posts","link":"https:\/\/emplifi.io\/es\/clientes\/how-crayola-turned-social-buzz-into-real-time-insights\/","title":{"rendered":"Crayola"},"content":{"rendered":"","protected":false},"author":18,"featured_media":15526,"template":"","customer_solutions_tax":[344,178],"customer_topics_tax":[179,184,181,182],"customer_industries_tax":[471],"resource_visibility_tax":[],"class_list":["post-18238","customer_posts","type-customer_posts","status-publish","has-post-thumbnail","hentry","customer_solutions_tax-service-agenct-case-management-es","customer_solutions_tax-social-marketing-es","customer_topics_tax-analytics-reporting-es","customer_topics_tax-community-management-es","customer_topics_tax-social-listening-es","customer_topics_tax-social-media-management-es","customer_industries_tax-consumer-packaged-goods-es"],"acf":{"remove_gtm":false,"customer_card_logo":{"ID":15801,"id":15801,"title":"crayola-latest-color","filename":"crayola-latest-color.svg","filesize":30781,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/crayola-latest-color.svg","link":"https:\/\/emplifi.io\/es\/clientes\/how-crayola-turned-social-buzz-into-real-time-insights\/crayola-latest-color-2\/","alt":"","author":"54","description":"","caption":"","name":"crayola-latest-color-2","status":"inherit","uploaded_to":18238,"date":"2025-07-23 17:19:03","modified":"2025-07-23 17:19:03","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1,"height":1,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/crayola-latest-color.svg","thumbnail-width":1,"thumbnail-height":1,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/crayola-latest-color.svg","medium-width":1,"medium-height":1,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/crayola-latest-color.svg","medium_large-width":1,"medium_large-height":1,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/crayola-latest-color.svg","large-width":1,"large-height":1,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/crayola-latest-color.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/crayola-latest-color.svg","2048x2048-width":1,"2048x2048-height":1,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/crayola-latest-color.svg","fullscreen-width":1,"fullscreen-height":1,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/crayola-latest-color.svg","menu-24x24-width":1,"menu-24x24-height":1,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/crayola-latest-color.svg","menu-36x36-width":1,"menu-36x36-height":1,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/crayola-latest-color.svg","menu-48x48-width":1,"menu-48x48-height":1}},"customer_card_logo_white":{"ID":15806,"id":15806,"title":"Crayola-latest-white","filename":"Crayola-latest-white.svg","filesize":3776,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","link":"https:\/\/emplifi.io\/es\/clientes\/how-crayola-turned-social-buzz-into-real-time-insights\/crayola-latest-white-2\/","alt":"","author":"54","description":"","caption":"","name":"crayola-latest-white-2","status":"inherit","uploaded_to":18238,"date":"2025-07-23 17:19:03","modified":"2025-07-23 17:19:03","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1,"height":1,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","thumbnail-width":1,"thumbnail-height":1,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","medium-width":1,"medium-height":1,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","medium_large-width":1,"medium_large-height":1,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","large-width":1,"large-height":1,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","2048x2048-width":1,"2048x2048-height":1,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","fullscreen-width":1,"fullscreen-height":1,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","menu-24x24-width":1,"menu-24x24-height":1,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","menu-36x36-width":1,"menu-36x36-height":1,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","menu-48x48-width":1,"menu-48x48-height":1}},"customer_card_description":"Ante una avalancha de contenido viral y conversaciones entre generaciones, Crayola us\u00f3 Emplifi para detectar tendencias 90% m\u00e1s r\u00e1pido y convertir el caos en tiempo real en claridad creativa.\r\n","customer_card_subhead":"Caso de \u00e9xito","customer_card_headline":"Nuevos colores: c\u00f3mo Crayola convirti\u00f3 el ruido en insights en tiempo real","customer_card_quote":"\"Emplifi nos permite detectar comportamientos que de otro modo se nos habr\u00edan escapado. Ese tipo de se\u00f1al vale oro para nuestros equipos multifuncionales. Ya no solo reaccionamos: escuchamos con prop\u00f3sito gracias a Emplifi. Y eso se nota en c\u00f3mo conectamos, c\u00f3mo planeamos y c\u00f3mo construimos lealtad con el tiempo.\"","customer_card_quote_author":"Brittany Mehalick","customer_card_quote_author_title":"Gerente de Engagement y Tendencias en Redes Sociales, Crayola","customer_card_stats":[{"stat":"80%","description":"Contenido viral procesado m\u00e1s r\u00e1pido"},{"stat":"100%","description":"Aumento del engagement monitoreado en TikTok"},{"stat":"90%","description":"Detecci\u00f3n y respuesta m\u00e1s r\u00e1pidas a tendencias emergentes"}],"customer_card_button_text":"Lee la historia completa","customer_card_cover_image":{"ID":15526,"id":15526,"title":"EMP592-Customer Story Images Hero Logo for Crayola","filename":"EMP592-Customer-Story-Images-Hero-Logo-for-Crayola.webp","filesize":665858,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola.webp","link":"https:\/\/emplifi.io\/es\/clientes\/how-crayola-turned-social-buzz-into-real-time-insights\/emp592-customer-story-images-hero-logo-for-crayola-2\/","alt":"","author":"18","description":"","caption":"","name":"emp592-customer-story-images-hero-logo-for-crayola-2","status":"inherit","uploaded_to":18238,"date":"2025-07-15 01:16:51","modified":"2025-07-15 01:16:51","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola-300x169.webp","medium-width":300,"medium-height":169,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola-768x432.webp","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola-1024x576.webp","large-width":1024,"large-height":576,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola-1536x864.webp","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola.webp","2048x2048-width":1920,"2048x2048-height":1080,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola.webp","fullscreen-width":1920,"fullscreen-height":1080,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola-24x14.webp","menu-24x24-width":24,"menu-24x24-height":14,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola-36x20.webp","menu-36x36-width":36,"menu-36x36-height":20,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola-48x27.webp","menu-48x48-width":48,"menu-48x48-height":27}},"hero_customer_group":{"image":{"ID":15526,"id":15526,"title":"EMP592-Customer Story Images Hero Logo for Crayola","filename":"EMP592-Customer-Story-Images-Hero-Logo-for-Crayola.webp","filesize":665858,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola.webp","link":"https:\/\/emplifi.io\/es\/clientes\/how-crayola-turned-social-buzz-into-real-time-insights\/emp592-customer-story-images-hero-logo-for-crayola-2\/","alt":"","author":"18","description":"","caption":"","name":"emp592-customer-story-images-hero-logo-for-crayola-2","status":"inherit","uploaded_to":18238,"date":"2025-07-15 01:16:51","modified":"2025-07-15 01:16:51","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola-300x169.webp","medium-width":300,"medium-height":169,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola-768x432.webp","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola-1024x576.webp","large-width":1024,"large-height":576,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola-1536x864.webp","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola.webp","2048x2048-width":1920,"2048x2048-height":1080,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola.webp","fullscreen-width":1920,"fullscreen-height":1080,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola-24x14.webp","menu-24x24-width":24,"menu-24x24-height":14,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola-36x20.webp","menu-36x36-width":36,"menu-36x36-height":20,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola-48x27.webp","menu-48x48-width":48,"menu-48x48-height":27}},"dark_image_overlay_percent":"50","subhead":"Caso de \u00e9xito","headline":"Nuevos colores: c\u00f3mo Crayola convirti\u00f3 el ruido social en insights en tiempo real","text":"<p>Ante una avalancha de contenido viral y conversaciones entre generaciones, Crayola us\u00f3 Emplifi para detectar tendencias 90% m\u00e1s r\u00e1pido y convertir el caos en tiempo real en claridad creativa.<\/p>\n","button_1":null,"button_2":null,"video_modal_group":{"add_video":true,"button_text":"Ver ahora","video_type":"vimeo","vimeo_embed":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1101215570?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"How Crayola Turned TikTok Buzz Into Real-Time Social Insights | Emplifi Case Study\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"},"logo_1":{"ID":15806,"id":15806,"title":"Crayola-latest-white","filename":"Crayola-latest-white.svg","filesize":3776,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","link":"https:\/\/emplifi.io\/es\/clientes\/how-crayola-turned-social-buzz-into-real-time-insights\/crayola-latest-white-2\/","alt":"","author":"54","description":"","caption":"","name":"crayola-latest-white-2","status":"inherit","uploaded_to":18238,"date":"2025-07-23 17:19:03","modified":"2025-07-23 17:19:03","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1,"height":1,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","thumbnail-width":1,"thumbnail-height":1,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","medium-width":1,"medium-height":1,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","medium_large-width":1,"medium_large-height":1,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","large-width":1,"large-height":1,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","2048x2048-width":1,"2048x2048-height":1,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","fullscreen-width":1,"fullscreen-height":1,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","menu-24x24-width":1,"menu-24x24-height":1,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","menu-36x36-width":1,"menu-36x36-height":1,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","menu-48x48-width":1,"menu-48x48-height":1}},"logo_2":{"ID":4186,"id":4186,"title":"emplifi-logo-full-white","filename":"emplifi-logo-full-white.svg","filesize":4075,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","link":"https:\/\/emplifi.io\/es\/clientes\/stori-transformacion-banca-digital\/emplifi-logo-full-white-2\/","alt":"","author":"1","description":"","caption":"","name":"emplifi-logo-full-white-2","status":"inherit","uploaded_to":14714,"date":"2024-12-04 15:26:52","modified":"2025-06-27 00:17:28","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":220,"height":49,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","thumbnail-width":150,"thumbnail-height":33,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","medium-width":300,"medium-height":67,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","medium_large-width":768,"medium_large-height":171,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","large-width":1024,"large-height":228,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","1536x1536-width":220,"1536x1536-height":49,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","2048x2048-width":220,"2048x2048-height":49,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","fullscreen-width":220,"fullscreen-height":49,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-24x24-width":24,"menu-24x24-height":5,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-36x36-width":36,"menu-36x36-height":8,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-48x48-width":48,"menu-48x48-height":11}}},"stats_group":{"show_section":true,"section_subhead":"","section_headline":"","section_text":"","stats":[{"stat":"80%","description":"Contenido viral procesado m\u00e1s r\u00e1pido","logo":false},{"stat":"100%","description":"Aumento del engagement monitoreado en TikTok","logo":false},{"stat":"90%","description":" Detecci\u00f3n y respuesta m\u00e1s r\u00e1pidas a tendencias emergentes","logo":false}]},"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Cuando una marca hist\u00f3rica basada en la creatividad se encuentra con el torbellino de tendencias de TikTok y fans que van de ni\u00f1os peque\u00f1os a trendsetters, el resultado no es caos, es reinvenci\u00f3n. Con Emplifi, Crayola reinvent\u00f3 c\u00f3mo su equipo social escucha, aprende y crea en tiempo real.<\/p>\n<h2>Donde el material de arte se encuentra con los picos del algoritmo<\/h2>\n<p>Crayola es una marca de casa, sin\u00f3nimo de color, creatividad y alegr\u00eda infantil. Por m\u00e1s de un siglo, sus innovadores productos de arte han despertado la imaginaci\u00f3n de familias, salones de clase y creadores. Hoy, sus canales sociales son ecosistemas vibrantes, llenos de comentarios de fans, interacci\u00f3n divertida y detecci\u00f3n de tendencias culturales.<\/p>\n<p>La creatividad est\u00e1 en el centro de todo lo que hace Crayola, incluida su forma de conectar con su comunidad. Con millones de fans en TikTok, Instagram y Facebook, la marca necesitaba una forma m\u00e1s inteligente de escuchar, interactuar y adaptarse en tiempo real. As\u00ed lleg\u00f3 <a href=\"https:\/\/emplifi.io\/product\/social-media-engagement-tool\/\">Emplifi Community<\/a>: una plataforma que ayud\u00f3 a Crayola a agilizar sus respuestas y detectar antes las tendencias emergentes.<\/p>\n<h2>Un punto de inflexi\u00f3n para el equipo social<\/h2>\n<p>La creciente presencia digital de Crayola trajo una ola de nuevas oportunidades y retos. Gestionar las interacciones con fans en plataformas como TikTok, Facebook, Instagram y X exig\u00eda una plataforma capaz de seguir el ritmo y la escala de Crayola. Pero la herramienta anterior del equipo no era compatible con TikTok y depend\u00eda de procesos manuales y lentos, sobre todo en picos de campa\u00f1a o momentos virales.<\/p>\n<p>\u00abNecesit\u00e1bamos monitorear mejor TikTok y agilizar la forma de manejar el volumen entrante\u00bb, dijo Brittany Mehalick, Gerente de <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-engagement\/\" target=\"_blank\" rel=\"noopener\">Engagement<\/a> y Tendencias en Redes Sociales en Crayola. \u00abCon nuestro flujo anterior, procesar lo que se volv\u00eda viral pod\u00eda tomar d\u00edas. Necesit\u00e1bamos una soluci\u00f3n para actuar en tiempo real.\u00bb<\/p>\n"},{"acf_fc_layout":"quote","quote":"Hac\u00edamos a mano cosas que deb\u00edan estar automatizadas. Nuestros reportes tardaban demasiado. Nuestros agentes ten\u00edan demasiado ruido que filtrar.","quote_author":"Brittany Mehalick","quote_author_description":"Gerente de Engagement y Tendencias en Redes Sociales en Crayola"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Al equipo no le faltaban insights. Solo necesitaba mejores herramientas para encontrarlos r\u00e1pido y actuar. Adem\u00e1s de las carencias de la plataforma, el flujo de trabajo era pesado: el etiquetado, el enrutamiento y el an\u00e1lisis de tendencias frenaban al equipo y limitaban su capacidad de escalar.<\/p>\n<h2>Del caos manual al ritmo en tiempo real<\/h2>\n<p>Lo que sigui\u00f3 fue un cambio estructural. Crayola incorpor\u00f3 <a href=\"https:\/\/emplifi.io\/product\/social-media-engagement-tool\/\">Emplifi Community<\/a> para transformar c\u00f3mo su equipo social procesa el engagement, detecta tendencias y enruta el soporte. La meta no era solo mantener el ritmo, sino abrir espacio para escuchar, crear y decidir con base en datos reales.<\/p>\n<p>Uno de los mayores avances fue la visibilidad. De pronto, TikTok dej\u00f3 de ser un misterio y se volvi\u00f3 una parte monitoreada y manejable del d\u00eda a d\u00eda. El equipo pod\u00eda ver comentarios, seguir el volumen y actuar en tiempo real, en vez de reaccionar un d\u00eda tarde.<\/p>\n<p>\u00abAntes clasific\u00e1bamos el contenido viral a mano\u00bb, dijo Brittany. \u00abAhora lo aislamos y priorizamos con unos cuantos clics. Cambi\u00f3 en qu\u00e9 nos podemos enfocar.\u00bb<\/p>\n<p>Con etiquetado masivo, enrutamiento automatizado y dashboards inteligentes, cada parte del flujo de trabajo qued\u00f3 m\u00e1s limpia. Las plantillas aseguraron un tono consistente. Adem\u00e1s, la integraci\u00f3n con la <a href=\"https:\/\/emplifi.io\/product\/social-customer-care\/\">plataforma de atenci\u00f3n al cliente en redes sociales<\/a> de Emplifi cerr\u00f3 el ciclo y permiti\u00f3 al equipo pasar de la detecci\u00f3n a la resoluci\u00f3n sin cambiar de herramienta.<\/p>\n<p>\u00abLa integraci\u00f3n entre Community y Agent es algo que nos entusiasma mucho\u00bb, dijo Brittany. \u00abYa est\u00e1 mejorando c\u00f3mo gestionamos los contactos entrantes, y se siente como el comienzo de algo mucho m\u00e1s grande.\u00bb<\/p>\n<h2>Insights que no se quedan en una hoja de c\u00e1lculo<\/h2>\n<p>Lo que empez\u00f3 como una b\u00fasqueda de eficiencia pronto se volvi\u00f3 algo m\u00e1s profundo. Con Emplifi, el equipo social de Crayola afin\u00f3 su o\u00eddo y capt\u00f3 lo que su audiencia realmente dec\u00eda.<\/p>\n<p>Un ejemplo destacado viene de las conversaciones sobre la plastilina que seca al aire. Lo que empez\u00f3 como charla casual revel\u00f3 un patr\u00f3n claro: los clientes combinaban la plastilina con pinturas espec\u00edficas. Este insight, detectado con <a href=\"https:\/\/emplifi.io\/product\/social-listening\/\">Emplifi Listening<\/a>, no se qued\u00f3 en el equipo social: lleg\u00f3 hasta la estrategia de producto.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi nos permite detectar comportamientos que de otro modo se nos habr\u00edan escapado. Ese tipo de se\u00f1al vale oro para nuestros equipos multifuncionales. Ya no solo reaccionamos: escuchamos con prop\u00f3sito gracias a Emplifi. Y eso se nota en c\u00f3mo conectamos, c\u00f3mo planeamos y c\u00f3mo construimos lealtad con el tiempo.","quote_author":"Brittany Mehalick","quote_author_description":"Gerente de Engagement y Tendencias en Redes Sociales en Crayola"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Tambi\u00e9n cambi\u00f3 la forma en que Crayola aborda sus campa\u00f1as. Cuando la marca relanz\u00f3 ocho colores de crayones retirados, el equipo apost\u00f3 por respuestas con personalidad: cada color respond\u00eda a los fans con su propia voz. El tono era divertido, pero la log\u00edstica era precisa. Emplifi permiti\u00f3 mantener una interacci\u00f3n divertida sin perder el control.<\/p>\n<p>M\u00e1s all\u00e1 de la operaci\u00f3n diaria, el cambio en la capacidad de respuesta tuvo un efecto domin\u00f3. La confianza de los clientes creci\u00f3. Los equipos globales ahora reciben res\u00famenes de sentimiento por regi\u00f3n. Y los reportes, que antes consum\u00edan mucho tiempo, ahora est\u00e1n a unos cuantos clics.<\/p>\n"}],"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13932,"id":13932,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/es\/clientes\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18309,"date":"2025-04-18 17:23:10","modified":"2025-10-17 15:09:22","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":36,"height":36,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","thumbnail-width":36,"thumbnail-height":36,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","medium-width":36,"medium-height":36,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","medium_large-width":36,"medium_large-height":36,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","large-width":36,"large-height":36,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","1536x1536-width":36,"1536x1536-height":36,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","2048x2048-width":36,"2048x2048-height":36,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","fullscreen-width":36,"fullscreen-height":36,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge-24x24.png","menu-24x24-width":24,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","menu-36x36-width":36,"menu-36x36-height":36,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","menu-48x48-width":36,"menu-48x48-height":36}},"title":"Desaf\u00edo","description":"Crayola necesitaba monitorear TikTok y gestionar grandes vol\u00famenes de contenido con m\u00e1s agilidad."},{"icon":{"ID":13927,"id":13927,"title":"Case Study Icon Solution","filename":"Case-Study-Icon-Solution.png","filesize":783,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","link":"https:\/\/emplifi.io\/es\/clientes\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-solution-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-solution-2","status":"inherit","uploaded_to":18309,"date":"2025-04-18 17:23:09","modified":"2025-07-04 17:31:19","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":36,"height":36,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","thumbnail-width":36,"thumbnail-height":36,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","medium-width":36,"medium-height":36,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","medium_large-width":36,"medium_large-height":36,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","large-width":36,"large-height":36,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","1536x1536-width":36,"1536x1536-height":36,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","2048x2048-width":36,"2048x2048-height":36,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","fullscreen-width":36,"fullscreen-height":36,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution-24x24.png","menu-24x24-width":24,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","menu-36x36-width":36,"menu-36x36-height":36,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","menu-48x48-width":36,"menu-48x48-height":36}},"title":"Soluci\u00f3n","description":"Adopt\u00f3 Emplifi Community para agilizar sus flujos de trabajo, mejorar la detecci\u00f3n de tendencias y monitorear TikTok."},{"icon":{"ID":13922,"id":13922,"title":"Case Study Icon Outcome","filename":"Case-Study-Icon-Outcome.png","filesize":1282,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","link":"https:\/\/emplifi.io\/es\/clientes\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-outcome-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-outcome-2","status":"inherit","uploaded_to":18309,"date":"2025-04-18 17:23:08","modified":"2025-10-17 15:09:22","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":36,"height":36,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","thumbnail-width":36,"thumbnail-height":36,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","medium-width":36,"medium-height":36,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","medium_large-width":36,"medium_large-height":36,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","large-width":36,"large-height":36,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","1536x1536-width":36,"1536x1536-height":36,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","2048x2048-width":36,"2048x2048-height":36,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","fullscreen-width":36,"fullscreen-height":36,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome-24x24.png","menu-24x24-width":24,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","menu-36x36-width":36,"menu-36x36-height":36,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","menu-48x48-width":36,"menu-48x48-height":36}},"title":"Resultado","description":"El equipo logr\u00f3 respuestas m\u00e1s r\u00e1pidas, insights m\u00e1s profundos entre \u00e1reas y mayor cohesi\u00f3n global"}]},"callout_group":{"show_section":false,"image":false,"subhead":"","headline":"","text":"","button_type":"links","button_1":null,"button_2":null,"chat_button_text":"","fallback_button":null},"resource_feed_group":{"show_section":false,"section_subhead":"","section_headline":"Insights de Emplifi","section_text":"<p>Explora nuestros blogs m\u00e1s recientes y gu\u00edas completas para dominar tus estrategias de customer experience e impulsar el crecimiento.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":[{"resource":false},{"resource":false},{"resource":false}],"custom_links":false},"page_cta_group":{"show_section":false,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null},"awards_group":{"show_section":false,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"customer_card_person":{"ID":18132,"id":18132,"title":"Crayola-Brittany-Mehalick-2","filename":"Crayola-Brittany-Mehalick-2-1.webp","filesize":23718,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-Brittany-Mehalick-2-1.webp","link":"https:\/\/emplifi.io\/es\/clientes\/how-crayola-turned-social-buzz-into-real-time-insights\/crayola-brittany-mehalick-2-2-2\/","alt":"Crayola Full body ","author":"1","description":"","caption":"","name":"crayola-brittany-mehalick-2-2-2","status":"inherit","uploaded_to":18238,"date":"2025-10-16 18:39:31","modified":"2025-10-16 19:25:44","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":352,"height":548,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-Brittany-Mehalick-2-1-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-Brittany-Mehalick-2-1-193x300.webp","medium-width":193,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-Brittany-Mehalick-2-1.webp","medium_large-width":352,"medium_large-height":548,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-Brittany-Mehalick-2-1.webp","large-width":352,"large-height":548,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-Brittany-Mehalick-2-1.webp","1536x1536-width":352,"1536x1536-height":548,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-Brittany-Mehalick-2-1.webp","2048x2048-width":352,"2048x2048-height":548,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-Brittany-Mehalick-2-1.webp","fullscreen-width":352,"fullscreen-height":548,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-Brittany-Mehalick-2-1-15x24.webp","menu-24x24-width":15,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-Brittany-Mehalick-2-1-23x36.webp","menu-36x36-width":23,"menu-36x36-height":36,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-Brittany-Mehalick-2-1-31x48.webp","menu-48x48-width":31,"menu-48x48-height":48}},"tab_card_stat":"100%","tab_card_stat_description":"Aumento en el engagement en TikTok","tab_card_small_text":"Crayola","tab_card_large_text":"Mejor\u00f3 la detecci\u00f3n de tendencias y los insights en TikTok","tab_card_logo":{"ID":15801,"id":15801,"title":"crayola-latest-color","filename":"crayola-latest-color.svg","filesize":30781,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/crayola-latest-color.svg","link":"https:\/\/emplifi.io\/es\/clientes\/how-crayola-turned-social-buzz-into-real-time-insights\/crayola-latest-color-2\/","alt":"","author":"54","description":"","caption":"","name":"crayola-latest-color-2","status":"inherit","uploaded_to":18238,"date":"2025-07-23 17:19:03","modified":"2025-07-23 17:19:03","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1,"height":1,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/crayola-latest-color.svg","thumbnail-width":1,"thumbnail-height":1,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/crayola-latest-color.svg","medium-width":1,"medium-height":1,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/crayola-latest-color.svg","medium_large-width":1,"medium_large-height":1,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/crayola-latest-color.svg","large-width":1,"large-height":1,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/crayola-latest-color.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/crayola-latest-color.svg","2048x2048-width":1,"2048x2048-height":1,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/crayola-latest-color.svg","fullscreen-width":1,"fullscreen-height":1,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/crayola-latest-color.svg","menu-24x24-width":1,"menu-24x24-height":1,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/crayola-latest-color.svg","menu-36x36-width":1,"menu-36x36-height":1,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/crayola-latest-color.svg","menu-48x48-width":1,"menu-48x48-height":1}},"tab_card_bg_color":"#000066","customer_hero_clone":{"hero_customer_group":{"image":{"ID":15526,"id":15526,"title":"EMP592-Customer Story Images Hero Logo for Crayola","filename":"EMP592-Customer-Story-Images-Hero-Logo-for-Crayola.webp","filesize":665858,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola.webp","link":"https:\/\/emplifi.io\/es\/clientes\/how-crayola-turned-social-buzz-into-real-time-insights\/emp592-customer-story-images-hero-logo-for-crayola-2\/","alt":"","author":"18","description":"","caption":"","name":"emp592-customer-story-images-hero-logo-for-crayola-2","status":"inherit","uploaded_to":18238,"date":"2025-07-15 01:16:51","modified":"2025-07-15 01:16:51","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola-300x169.webp","medium-width":300,"medium-height":169,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola-768x432.webp","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola-1024x576.webp","large-width":1024,"large-height":576,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola-1536x864.webp","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola.webp","2048x2048-width":1920,"2048x2048-height":1080,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola.webp","fullscreen-width":1920,"fullscreen-height":1080,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola-24x14.webp","menu-24x24-width":24,"menu-24x24-height":14,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola-36x20.webp","menu-36x36-width":36,"menu-36x36-height":20,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/EMP592-Customer-Story-Images-Hero-Logo-for-Crayola-48x27.webp","menu-48x48-width":48,"menu-48x48-height":27}},"dark_image_overlay_percent":"50","subhead":"Caso de \u00e9xito","headline":"Nuevos colores: c\u00f3mo Crayola convirti\u00f3 el ruido social en insights en tiempo real","text":"<p>Ante una avalancha de contenido viral y conversaciones entre generaciones, Crayola us\u00f3 Emplifi para detectar tendencias 90% m\u00e1s r\u00e1pido y convertir el caos en tiempo real en claridad creativa.<\/p>\n","button_1":null,"button_2":null,"video_modal_group":{"add_video":true,"button_text":"Ver ahora","video_type":"vimeo","vimeo_embed":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1101215570?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"How Crayola Turned TikTok Buzz Into Real-Time Social Insights | Emplifi Case Study\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"},"logo_1":{"ID":15806,"id":15806,"title":"Crayola-latest-white","filename":"Crayola-latest-white.svg","filesize":3776,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","link":"https:\/\/emplifi.io\/es\/clientes\/how-crayola-turned-social-buzz-into-real-time-insights\/crayola-latest-white-2\/","alt":"","author":"54","description":"","caption":"","name":"crayola-latest-white-2","status":"inherit","uploaded_to":18238,"date":"2025-07-23 17:19:03","modified":"2025-07-23 17:19:03","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1,"height":1,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","thumbnail-width":1,"thumbnail-height":1,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","medium-width":1,"medium-height":1,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","medium_large-width":1,"medium_large-height":1,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","large-width":1,"large-height":1,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","2048x2048-width":1,"2048x2048-height":1,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","fullscreen-width":1,"fullscreen-height":1,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","menu-24x24-width":1,"menu-24x24-height":1,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","menu-36x36-width":1,"menu-36x36-height":1,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/07\/Crayola-latest-white.svg","menu-48x48-width":1,"menu-48x48-height":1}},"logo_2":{"ID":4186,"id":4186,"title":"emplifi-logo-full-white","filename":"emplifi-logo-full-white.svg","filesize":4075,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","link":"https:\/\/emplifi.io\/es\/clientes\/stori-transformacion-banca-digital\/emplifi-logo-full-white-2\/","alt":"","author":"1","description":"","caption":"","name":"emplifi-logo-full-white-2","status":"inherit","uploaded_to":14714,"date":"2024-12-04 15:26:52","modified":"2025-06-27 00:17:28","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":220,"height":49,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","thumbnail-width":150,"thumbnail-height":33,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","medium-width":300,"medium-height":67,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","medium_large-width":768,"medium_large-height":171,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","large-width":1024,"large-height":228,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","1536x1536-width":220,"1536x1536-height":49,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","2048x2048-width":220,"2048x2048-height":49,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","fullscreen-width":220,"fullscreen-height":49,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-24x24-width":24,"menu-24x24-height":5,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-36x36-width":36,"menu-36x36-height":8,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-48x48-width":48,"menu-48x48-height":11}}}},"stats_clone":{"stats_group":{"show_section":true,"section_subhead":"","section_headline":"","section_text":"","stats":[{"stat":"80%","description":"Contenido viral procesado m\u00e1s r\u00e1pido","logo":false},{"stat":"100%","description":"Aumento del engagement monitoreado en TikTok","logo":false},{"stat":"90%","description":" Detecci\u00f3n y respuesta m\u00e1s r\u00e1pidas a tendencias emergentes","logo":false}]}},"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Cuando una marca hist\u00f3rica basada en la creatividad se encuentra con el torbellino de tendencias de TikTok y fans que van de ni\u00f1os peque\u00f1os a trendsetters, el resultado no es caos, es reinvenci\u00f3n. Con Emplifi, Crayola reinvent\u00f3 c\u00f3mo su equipo social escucha, aprende y crea en tiempo real.<\/p>\n<h2>Donde el material de arte se encuentra con los picos del algoritmo<\/h2>\n<p>Crayola es una marca de casa, sin\u00f3nimo de color, creatividad y alegr\u00eda infantil. Por m\u00e1s de un siglo, sus innovadores productos de arte han despertado la imaginaci\u00f3n de familias, salones de clase y creadores. Hoy, sus canales sociales son ecosistemas vibrantes, llenos de comentarios de fans, interacci\u00f3n divertida y detecci\u00f3n de tendencias culturales.<\/p>\n<p>La creatividad est\u00e1 en el centro de todo lo que hace Crayola, incluida su forma de conectar con su comunidad. Con millones de fans en TikTok, Instagram y Facebook, la marca necesitaba una forma m\u00e1s inteligente de escuchar, interactuar y adaptarse en tiempo real. As\u00ed lleg\u00f3 <a href=\"https:\/\/emplifi.io\/product\/social-media-engagement-tool\/\">Emplifi Community<\/a>: una plataforma que ayud\u00f3 a Crayola a agilizar sus respuestas y detectar antes las tendencias emergentes.<\/p>\n<h2>Un punto de inflexi\u00f3n para el equipo social<\/h2>\n<p>La creciente presencia digital de Crayola trajo una ola de nuevas oportunidades y retos. Gestionar las interacciones con fans en plataformas como TikTok, Facebook, Instagram y X exig\u00eda una plataforma capaz de seguir el ritmo y la escala de Crayola. Pero la herramienta anterior del equipo no era compatible con TikTok y depend\u00eda de procesos manuales y lentos, sobre todo en picos de campa\u00f1a o momentos virales.<\/p>\n<p>\u00abNecesit\u00e1bamos monitorear mejor TikTok y agilizar la forma de manejar el volumen entrante\u00bb, dijo Brittany Mehalick, Gerente de <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-engagement\/\" target=\"_blank\" rel=\"noopener\">Engagement<\/a> y Tendencias en Redes Sociales en Crayola. \u00abCon nuestro flujo anterior, procesar lo que se volv\u00eda viral pod\u00eda tomar d\u00edas. Necesit\u00e1bamos una soluci\u00f3n para actuar en tiempo real.\u00bb<\/p>\n"},{"acf_fc_layout":"quote","quote":"Hac\u00edamos a mano cosas que deb\u00edan estar automatizadas. Nuestros reportes tardaban demasiado. Nuestros agentes ten\u00edan demasiado ruido que filtrar.","quote_author":"Brittany Mehalick","quote_author_description":"Gerente de Engagement y Tendencias en Redes Sociales en Crayola"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Al equipo no le faltaban insights. Solo necesitaba mejores herramientas para encontrarlos r\u00e1pido y actuar. Adem\u00e1s de las carencias de la plataforma, el flujo de trabajo era pesado: el etiquetado, el enrutamiento y el an\u00e1lisis de tendencias frenaban al equipo y limitaban su capacidad de escalar.<\/p>\n<h2>Del caos manual al ritmo en tiempo real<\/h2>\n<p>Lo que sigui\u00f3 fue un cambio estructural. Crayola incorpor\u00f3 <a href=\"https:\/\/emplifi.io\/product\/social-media-engagement-tool\/\">Emplifi Community<\/a> para transformar c\u00f3mo su equipo social procesa el engagement, detecta tendencias y enruta el soporte. La meta no era solo mantener el ritmo, sino abrir espacio para escuchar, crear y decidir con base en datos reales.<\/p>\n<p>Uno de los mayores avances fue la visibilidad. De pronto, TikTok dej\u00f3 de ser un misterio y se volvi\u00f3 una parte monitoreada y manejable del d\u00eda a d\u00eda. El equipo pod\u00eda ver comentarios, seguir el volumen y actuar en tiempo real, en vez de reaccionar un d\u00eda tarde.<\/p>\n<p>\u00abAntes clasific\u00e1bamos el contenido viral a mano\u00bb, dijo Brittany. \u00abAhora lo aislamos y priorizamos con unos cuantos clics. Cambi\u00f3 en qu\u00e9 nos podemos enfocar.\u00bb<\/p>\n<p>Con etiquetado masivo, enrutamiento automatizado y dashboards inteligentes, cada parte del flujo de trabajo qued\u00f3 m\u00e1s limpia. Las plantillas aseguraron un tono consistente. Adem\u00e1s, la integraci\u00f3n con la <a href=\"https:\/\/emplifi.io\/product\/social-customer-care\/\">plataforma de atenci\u00f3n al cliente en redes sociales<\/a> de Emplifi cerr\u00f3 el ciclo y permiti\u00f3 al equipo pasar de la detecci\u00f3n a la resoluci\u00f3n sin cambiar de herramienta.<\/p>\n<p>\u00abLa integraci\u00f3n entre Community y Agent es algo que nos entusiasma mucho\u00bb, dijo Brittany. \u00abYa est\u00e1 mejorando c\u00f3mo gestionamos los contactos entrantes, y se siente como el comienzo de algo mucho m\u00e1s grande.\u00bb<\/p>\n<h2>Insights que no se quedan en una hoja de c\u00e1lculo<\/h2>\n<p>Lo que empez\u00f3 como una b\u00fasqueda de eficiencia pronto se volvi\u00f3 algo m\u00e1s profundo. Con Emplifi, el equipo social de Crayola afin\u00f3 su o\u00eddo y capt\u00f3 lo que su audiencia realmente dec\u00eda.<\/p>\n<p>Un ejemplo destacado viene de las conversaciones sobre la plastilina que seca al aire. Lo que empez\u00f3 como charla casual revel\u00f3 un patr\u00f3n claro: los clientes combinaban la plastilina con pinturas espec\u00edficas. Este insight, detectado con <a href=\"https:\/\/emplifi.io\/product\/social-listening\/\">Emplifi Listening<\/a>, no se qued\u00f3 en el equipo social: lleg\u00f3 hasta la estrategia de producto.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi nos permite detectar comportamientos que de otro modo se nos habr\u00edan escapado. Ese tipo de se\u00f1al vale oro para nuestros equipos multifuncionales. Ya no solo reaccionamos: escuchamos con prop\u00f3sito gracias a Emplifi. Y eso se nota en c\u00f3mo conectamos, c\u00f3mo planeamos y c\u00f3mo construimos lealtad con el tiempo.","quote_author":"Brittany Mehalick","quote_author_description":"Gerente de Engagement y Tendencias en Redes Sociales en Crayola"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Tambi\u00e9n cambi\u00f3 la forma en que Crayola aborda sus campa\u00f1as. Cuando la marca relanz\u00f3 ocho colores de crayones retirados, el equipo apost\u00f3 por respuestas con personalidad: cada color respond\u00eda a los fans con su propia voz. El tono era divertido, pero la log\u00edstica era precisa. Emplifi permiti\u00f3 mantener una interacci\u00f3n divertida sin perder el control.<\/p>\n<p>M\u00e1s all\u00e1 de la operaci\u00f3n diaria, el cambio en la capacidad de respuesta tuvo un efecto domin\u00f3. La confianza de los clientes creci\u00f3. Los equipos globales ahora reciben res\u00famenes de sentimiento por regi\u00f3n. Y los reportes, que antes consum\u00edan mucho tiempo, ahora est\u00e1n a unos cuantos clics.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13932,"id":13932,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/es\/clientes\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18309,"date":"2025-04-18 17:23:10","modified":"2025-10-17 15:09:22","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":36,"height":36,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","thumbnail-width":36,"thumbnail-height":36,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","medium-width":36,"medium-height":36,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","medium_large-width":36,"medium_large-height":36,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","large-width":36,"large-height":36,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","1536x1536-width":36,"1536x1536-height":36,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","2048x2048-width":36,"2048x2048-height":36,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","fullscreen-width":36,"fullscreen-height":36,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge-24x24.png","menu-24x24-width":24,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","menu-36x36-width":36,"menu-36x36-height":36,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","menu-48x48-width":36,"menu-48x48-height":36}},"title":"Desaf\u00edo","description":"Crayola necesitaba monitorear TikTok y gestionar grandes vol\u00famenes de contenido con m\u00e1s agilidad."},{"icon":{"ID":13927,"id":13927,"title":"Case Study Icon Solution","filename":"Case-Study-Icon-Solution.png","filesize":783,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","link":"https:\/\/emplifi.io\/es\/clientes\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-solution-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-solution-2","status":"inherit","uploaded_to":18309,"date":"2025-04-18 17:23:09","modified":"2025-07-04 17:31:19","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":36,"height":36,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","thumbnail-width":36,"thumbnail-height":36,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","medium-width":36,"medium-height":36,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","medium_large-width":36,"medium_large-height":36,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","large-width":36,"large-height":36,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","1536x1536-width":36,"1536x1536-height":36,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","2048x2048-width":36,"2048x2048-height":36,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","fullscreen-width":36,"fullscreen-height":36,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution-24x24.png","menu-24x24-width":24,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","menu-36x36-width":36,"menu-36x36-height":36,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","menu-48x48-width":36,"menu-48x48-height":36}},"title":"Soluci\u00f3n","description":"Adopt\u00f3 Emplifi Community para agilizar sus flujos de trabajo, mejorar la detecci\u00f3n de tendencias y monitorear TikTok."},{"icon":{"ID":13922,"id":13922,"title":"Case Study Icon Outcome","filename":"Case-Study-Icon-Outcome.png","filesize":1282,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","link":"https:\/\/emplifi.io\/es\/clientes\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-outcome-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-outcome-2","status":"inherit","uploaded_to":18309,"date":"2025-04-18 17:23:08","modified":"2025-10-17 15:09:22","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":36,"height":36,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","thumbnail-width":36,"thumbnail-height":36,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","medium-width":36,"medium-height":36,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","medium_large-width":36,"medium_large-height":36,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","large-width":36,"large-height":36,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","1536x1536-width":36,"1536x1536-height":36,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","2048x2048-width":36,"2048x2048-height":36,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","fullscreen-width":36,"fullscreen-height":36,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome-24x24.png","menu-24x24-width":24,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","menu-36x36-width":36,"menu-36x36-height":36,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","menu-48x48-width":36,"menu-48x48-height":36}},"title":"Resultado","description":"El equipo logr\u00f3 respuestas m\u00e1s r\u00e1pidas, insights m\u00e1s profundos entre \u00e1reas y mayor cohesi\u00f3n global"}]}},"callout_clone":{"callout_group":{"show_section":false,"image":false,"subhead":"","headline":"","text":"","button_type":"links","button_1":null,"button_2":null,"chat_button_text":"","fallback_button":null}},"resource_feed_clone":{"resource_feed_group":{"show_section":false,"section_subhead":"","section_headline":"Insights de Emplifi","section_text":"<p>Explora nuestros blogs m\u00e1s recientes y gu\u00edas completas para dominar tus estrategias de customer experience e impulsar el crecimiento.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":[{"resource":false},{"resource":false},{"resource":false}],"custom_links":false}},"page_cta":{"page_cta_group":{"show_section":false,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null}},"awards_clone":{"awards_group":{"show_section":false,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false}}},"_links":{"self":[{"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/customer_posts\/18238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/customer_posts"}],"about":[{"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/types\/customer_posts"}],"author":[{"embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/users\/18"}],"version-history":[{"count":0,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/customer_posts\/18238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/media\/15526"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/media?parent=18238"}],"wp:term":[{"taxonomy":"customer_solutions_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/customer_solutions_tax?post=18238"},{"taxonomy":"customer_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/customer_topics_tax?post=18238"},{"taxonomy":"customer_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/customer_industries_tax?post=18238"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/resource_visibility_tax?post=18238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}