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Desde noticias del equipo, burlas y chismes hasta los \u00faltimos traspasos, los temas deportivos casi siempre son tendencia. Como parte de la ultracompetitiva National Football League (NFL), los Arizona Cardinals saben que las redes sociales son la forma m\u00e1s r\u00e1pida y directa de llegar al mayor n\u00famero posible de personas. Adem\u00e1s de un gran alcance, su meta es crear contenido atractivo y bien pensado para su audiencia.<\/p>\n<p>\u00abHay tanto contenido en redes sociales que no queremos sumar al ruido\u00bb, dijo Zach Galia, Director de Contenido Digital de los Arizona Cardinals. \u00abQueremos destacar y abrirnos paso con contenido que valga la pena ver.\u00bb<\/p>\n<h2>Acceso r\u00e1pido y sencillo a varios reportes de redes sociales en un solo lugar<\/h2>\n<p>Para entender qu\u00e9 tipo de contenido quieren ver m\u00e1s sus fans, los Arizona Cardinals necesitaban analizar sus publicaciones en todas las plataformas y medir la reacci\u00f3n de su audiencia. Antes extra\u00edan manualmente reportes de anal\u00edtica de cada red social por separado y creaban varios reportes con datos distintos. El equipo buscaba una soluci\u00f3n que hiciera el an\u00e1lisis m\u00e1s r\u00e1pido, f\u00e1cil y ordenado: una forma de reunir los datos de todas las redes sociales en un solo lugar.<\/p>\n<p>Los Arizona Cardinals implementaron\u00a0<a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\">Emplifi Social<\/a>\u00a0para dar r\u00e1pidamente a sus equipos de desarrollo de negocio y activaci\u00f3n datos f\u00e1ciles de entender sobre cada contenido. Con los dashboards intuitivos y personalizables de Emplifi, siguen m\u00e9tricas clave en todos sus perfiles sociales, incluso por campa\u00f1a. Generan en segundos reportes de\u00a0<a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\/analytics\">anal\u00edtica de redes sociales<\/a>\u00a0listos para presentar y exportan dashboards y visualizaciones a la medida.<\/p>\n<p>\u00abEmplifi nos da reportes r\u00e1pidos y estandarizados que nos permiten hablar con m\u00e1s criterio sobre los datos que presentamos a nuestros equipos de desarrollo de negocio y activaci\u00f3n\u00bb, dijo Galia. \u00abDurante la temporada, entre m\u00e1s r\u00e1pido entregamos, m\u00e1s f\u00e1cil es tomar decisiones.\u00bb<\/p>\n<p>El equipo de redes sociales de los Cardinals tambi\u00e9n ense\u00f1\u00f3 a otros equipos internos a generar sus propios reportes, lo que les ahorr\u00f3 mucho tiempo.<\/p>\n<h2>Analizar reportes para tomar decisiones inteligentes<\/h2>\n<p>Con Emplifi, los Arizona Cardinals pueden profundizar f\u00e1cilmente en grandes vol\u00famenes de datos sociales y entender mejor qu\u00e9 contenido conecta m\u00e1s con sus audiencias, y por qu\u00e9, para optimizar sus esfuerzos.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Los n\u00fameros detr\u00e1s de cada contenido o publicaci\u00f3n nos muestran lo que m\u00e1s le interesa a la gente, y eso nos ayuda a tomar decisiones mejores y m\u00e1s informadas. Con Emplifi tenemos el pulso de lo que buscan los fans, lo que funciona y lo que no.","quote_author":"Zach Galia","quote_author_description":"Director de Contenido Digital, Arizona Cardinals"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Insights para contar una gran historia<\/h2>\n<p>En plena temporada o fuera de ella, Emplifi facilita analizar campa\u00f1as multicanal en tiempo real y en un solo lugar. En 2021, los Arizona Cardinals lanzaron en YouTube una serie hist\u00f3rica de videos llamada \u00abCardinals Folktales\u00bb, que despu\u00e9s se convirti\u00f3 tambi\u00e9n en podcast, art\u00edculos extensos y galer\u00edas de fotos.<\/p>\n<p>\u00abLa serie Folktales ha sido nuestra campa\u00f1a m\u00e1s grande y completa, presente en todas nuestras plataformas digitales\u00bb, agreg\u00f3 Galia. \u00abCon Emplifi vemos su desempe\u00f1o en cada canal, y eso ha guiado nuestras decisiones a futuro.\u00bb<\/p>\n<p>Los Cardinals hicieron algunos ajustes durante la campa\u00f1a con base en los datos de Emplifi. Con Emplifi re\u00fanen en un solo lugar los datos de toda la serie en cada plataforma y obtienen una visi\u00f3n completa del desempe\u00f1o de la campa\u00f1a.<\/p>\n<h2>Una tendencia en los rankings<\/h2>\n<p>La funci\u00f3n de etiquetado autom\u00e1tico de contenido de Emplifi clasifica todo el contenido de los Arizona Cardinals en varias redes sociales. 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En 2021, los Arizona Cardinals lanzaron en YouTube una serie hist\u00f3rica de videos llamada \u00abCardinals Folktales\u00bb, que despu\u00e9s se convirti\u00f3 tambi\u00e9n en podcast, art\u00edculos extensos y galer\u00edas de fotos.<\/p>\n<p>\u00abLa serie Folktales ha sido nuestra campa\u00f1a m\u00e1s grande y completa, presente en todas nuestras plataformas digitales\u00bb, agreg\u00f3 Galia. \u00abCon Emplifi vemos su desempe\u00f1o en cada canal, y eso ha guiado nuestras decisiones a futuro.\u00bb<\/p>\n<p>Los Cardinals hicieron algunos ajustes durante la campa\u00f1a con base en los datos de Emplifi. Con Emplifi re\u00fanen en un solo lugar los datos de toda la serie en cada plataforma y obtienen una visi\u00f3n completa del desempe\u00f1o de la campa\u00f1a.<\/p>\n<h2>Una tendencia en los rankings<\/h2>\n<p>La funci\u00f3n de etiquetado autom\u00e1tico de contenido de Emplifi clasifica todo el contenido de los Arizona Cardinals en varias redes sociales. Las etiquetas les muestran qu\u00e9 contenido conecta con su audiencia. Por ejemplo, empezaron a crear gr\u00e1ficos de posiciones y power rankings como contenido complementario en su estrategia semanal. Con Emplifi descubrieron que estas publicaciones segu\u00edan entre las tres mejores de cada canal.<\/p>\n<p>\u00abAhora nos aseguramos de publicar los rankings cada lunes o martes despu\u00e9s de una victoria en domingo\u00bb, dijo Galia. \u00abTambi\u00e9n incluimos los datos de esas publicaciones en cada reporte.\u00bb<\/p>\n<h2>Mejor desempe\u00f1o en todos los frentes<\/h2>\n<p>Desde 2019, los Arizona Cardinals lograron un aumento de casi 20% en el alcance promedio de cada contenido en Facebook, m\u00e1s de 15% en las interacciones totales con su contenido y casi 18 millones de reproducciones de video. Desde marzo de 2019, el equipo tambi\u00e9n sum\u00f3 m\u00e1s de medio mill\u00f3n de seguidores en sus redes sociales.<\/p>\n<h2>La conclusi\u00f3n<\/h2>\n<p>A futuro, los Arizona Cardinals quieren seguir haciendo crecer su audiencia y atraer nuevos fans de los Cardinals con contenido atractivo. Emplifi identifica el contenido que m\u00e1s disfrutan los fans de los Arizona Cardinals y as\u00ed gu\u00eda las decisiones del equipo.<\/p>\n<p>\u00abEntre m\u00e1s entendemos a nuestra audiencia, lo que disfruta y lo que le gusta, mejor podemos darle el contenido que quiere ver\u00bb, agreg\u00f3 Galia.<\/p>\n<p>\u00bfNecesitas ayuda para acceder a los datos de desempe\u00f1o de tu contenido en redes sociales? Si quieres simplificar tus procesos de an\u00e1lisis,\u00a0<a href=\"https:\/\/emplifi.io\/demo-social-marketing-cloud\">agenda hoy una demo<\/a>\u00a0de Social Marketing Cloud con un experto de Emplifi.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"Desaf\u00edo","description":"Los Cardinals de la NFL ten\u00edan que generar manualmente reportes semanales para m\u00e1s de 350 patrocinadores y dedicaban m\u00e1s de cuatro horas diarias durante la temporada."},{"icon":false,"title":"Soluci\u00f3n","description":"Con Task Automation de Emplifi automatizaron el etiquetado de publicaciones y la generaci\u00f3n de reportes, redujeron mucho el trabajo manual y agilizaron el proceso de reportes."},{"icon":false,"title":"Resultado","description":"El equipo ahorr\u00f3 m\u00e1s de 500 horas durante la temporada, redujo 90% los reportes manuales y ofreci\u00f3 insights completos sobre la efectividad de m\u00e1s de 350 campa\u00f1as de patrocinio, con m\u00e1s eficiencia e impacto estrat\u00e9gico."}]}},"callout_clone":{"callout_group":{"show_section":false,"image":false,"subhead":"","headline":"","text":"","button_type":"links","button_1":null,"button_2":null,"chat_button_text":"","fallback_button":null}},"resource_feed_clone":{"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Insights de Emplifi","section_text":"<p>Explora nuestros blogs m\u00e1s recientes y gu\u00edas completas para dominar tus estrategias de customer experience e impulsar el crecimiento.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":[{"resource":false},{"resource":false},{"resource":false}],"custom_links":false}},"page_cta":{"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null}},"awards_clone":{"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false}}},"_links":{"self":[{"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/customer_posts\/18243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/customer_posts"}],"about":[{"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/types\/customer_posts"}],"author":[{"embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/users\/18"}],"version-history":[{"count":0,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/customer_posts\/18243\/revisions"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/media?parent=18243"}],"wp:term":[{"taxonomy":"customer_solutions_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/customer_solutions_tax?post=18243"},{"taxonomy":"customer_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/customer_topics_tax?post=18243"},{"taxonomy":"customer_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/customer_industries_tax?post=18243"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/resource_visibility_tax?post=18243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}