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Un mensaje curioso de un compa\u00f1ero de trabajo hace que Brent Waible vea una notificaci\u00f3n que recibi\u00f3 m\u00e1s temprano: es una alerta de picos de Emplifi que le avisa que algo est\u00e1 pasando en Twitter. Mucha gente est\u00e1 interactuando, y el tema es Hardee\u2019s\u00ae. Al conocido CEO de una empresa fabricante de almohadas le est\u00e1n confiscando su smartphone en el estacionamiento de un restaurante Hardee\u2019s\u00ae.<\/p>\n<p>Brent Waible es Gerente Senior de Medios en CKE Restaurants Inc., una empresa privada que opera Carl\u2019s Jr.\u00ae y Hardee\u2019s\u00ae, dos marcas regionales reconocidas por productos innovadores como las 100% Black Angus Thickburgers\u00ae y los Made from Scratch\u2122 Biscuits. 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Es decir, invitar a la gente a los restaurantes Hardee\u2019s\u00ae a probar de verdad esos famosos biscuits esponjosos. Esto dec\u00eda el tuit:<\/p>\n<p>&nbsp;<\/p>\n<div>\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-1\" class=\"\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?creatorScreenName=Emplifi&amp;dnt=false&amp;embedId=twitter-widget-1&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1570190585696292865&amp;lang=en&amp;origin=https%3A%2F%2Femplifistg.wpenginepowered.com%2Fcustomers%2Fhardees-success&amp;sessionId=7112faca4dc962a6316c4298020e2a7a767a1e51&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1570190585696292865\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Esto se tradujo en m\u00e1s descargas de la app de Hardee\u2019s\u00ae y m\u00e1s tr\u00e1fico en los restaurantes.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Creo que fue una jugada exitosa para todos: mostramos que escuchamos a los consumidores y que estamos conectados, y ah\u00ed es donde entra Emplifi.","quote_author":"Brent Waible","quote_author_description":"Gerente Senior de Medios en CKE Restaurants, Hardee\u2019s & Carl\u2019s Jr"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>La conclusi\u00f3n<\/h2>\n<p>En pocas palabras, no es com\u00fan que Hardee\u2019s\u00ae se sume a conversaciones pol\u00edticas o polarizantes en redes sociales. 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Un mensaje curioso de un compa\u00f1ero de trabajo hace que Brent Waible vea una notificaci\u00f3n que recibi\u00f3 m\u00e1s temprano: es una alerta de picos de Emplifi que le avisa que algo est\u00e1 pasando en Twitter. Mucha gente est\u00e1 interactuando, y el tema es Hardee\u2019s\u00ae. Al conocido CEO de una empresa fabricante de almohadas le est\u00e1n confiscando su smartphone en el estacionamiento de un restaurante Hardee\u2019s\u00ae.<\/p>\n<p>Brent Waible es Gerente Senior de Medios en CKE Restaurants Inc., una empresa privada que opera Carl\u2019s Jr.\u00ae y Hardee\u2019s\u00ae, dos marcas regionales reconocidas por productos innovadores como las 100% Black Angus Thickburgers\u00ae y los Made from Scratch\u2122 Biscuits. 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Es decir, invitar a la gente a los restaurantes Hardee\u2019s\u00ae a probar de verdad esos famosos biscuits esponjosos. Esto dec\u00eda el tuit:<\/p>\n<p>&nbsp;<\/p>\n<div>\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-1\" class=\"\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?creatorScreenName=Emplifi&amp;dnt=false&amp;embedId=twitter-widget-1&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1570190585696292865&amp;lang=en&amp;origin=https%3A%2F%2Femplifistg.wpenginepowered.com%2Fcustomers%2Fhardees-success&amp;sessionId=7112faca4dc962a6316c4298020e2a7a767a1e51&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1570190585696292865\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Esto se tradujo en m\u00e1s descargas de la app de Hardee\u2019s\u00ae y m\u00e1s tr\u00e1fico en los restaurantes.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Creo que fue una jugada exitosa para todos: mostramos que escuchamos a los consumidores y que estamos conectados, y ah\u00ed es donde entra Emplifi.","quote_author":"Brent Waible","quote_author_description":"Gerente Senior de Medios en CKE Restaurants, Hardee\u2019s & Carl\u2019s Jr"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>La conclusi\u00f3n<\/h2>\n<p>En pocas palabras, no es com\u00fan que Hardee\u2019s\u00ae se sume a conversaciones pol\u00edticas o polarizantes en redes sociales. Sin embargo, al escuchar a su audiencia, la empresa encontr\u00f3 una oportunidad para aprovechar un tema de conversaci\u00f3n y convertirlo en m\u00e1s seguidores y m\u00e1s ventas en sus restaurantes.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13932,"id":13932,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/es\/clientes\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18309,"date":"2025-04-18 17:23:10","modified":"2025-10-17 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