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El monitoreo continuo detecta las pocas publicaciones que realmente requieren atenci\u00f3n y la integraci\u00f3n con el CRM enruta los casos para responder r\u00e1pido y con contexto.<\/p>\n<p>El resultado: resoluciones m\u00e1s r\u00e1pidas, m\u00e1s elogios y la capacidad de frenar problemas, incluso cr\u00edticas de influencers, antes de que escalen. Al interactuar en el momento de intenci\u00f3n, Domino\u2019s convierte la interacci\u00f3n social en mejores experiencias y m\u00e1s ventas.<\/p>\n<div class=\"emplifi-article-renderer\">\n<div class=\"emplifi-article-renderer__article-body\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n"},{"acf_fc_layout":"quote","quote":"Emplifi Social nos facilita mucho encontrar e interactuar con los clientes justo cuando est\u00e1n por pedir una pizza, as\u00ed que nuestro contact center se est\u00e1 convirtiendo en una operaci\u00f3n de marketing en tiempo real. Por ejemplo, cuando un cliente tuitea: '\u00bfA qui\u00e9n le pido pizza hoy?', podemos responder r\u00e1pido y ganar la venta.","quote_author":"Terri Haffey","quote_author_description":"Gerente de Atenci\u00f3n al Cliente en Domino\u2019s"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Las interacciones en tiempo real generan elogios de los clientes<\/h2>\n<p>Emplifi <a href=\"https:\/\/emplifi.io\/solutions\/social-marketing\/\" target=\"_blank\" rel=\"noopener\">Social Marketing<\/a> busca autom\u00e1ticamente cientos de palabras clave en X y monitorea constantemente el Facebook de Domino&#8217;s para encontrar las publicaciones que requieren atenci\u00f3n: en promedio, menos de 3% del volumen total. Antes de usar Emplifi Social Marketing, los agentes de Domino&#8217;s revisaban manualmente las publicaciones para descartar el otro 97%, una tarea lenta e ineficiente.<\/p>\n<div class=\"emplifi-article-renderer\">\n<div class=\"emplifi-article-renderer__article-body\">\n<p>\u00abLa interacci\u00f3n en tiempo real eleva la experiencia de marca para nuestros clientes. Emplifi Social Marketing nos muestra cu\u00e1ntos elogios hemos ganado gracias a nuestras interacciones en redes sociales\u00bb, agreg\u00f3 Haffey.<\/p>\n<h2>Casos sociales m\u00e1s cortos para ganar eficiencia<\/h2>\n<p>Emplifi Social Marketing se integra sin fricciones con la herramienta de CRM de Domino&#8217;s. La compatibilidad de ambas plataformas ahorr\u00f3 tiempo y aument\u00f3 la eficiencia general del contact center de Domino&#8217;s. Adem\u00e1s del aumento de 128% en el tr\u00e1fico social atendido, Domino&#8217;s redujo 53% el tiempo de gesti\u00f3n. Los casos sociales que antes tomaban 15 minutos ahora suelen resolverse en menos de 5. As\u00ed, el personal del contact center tiene m\u00e1s tiempo para otras tareas importantes.<\/p>\n<h2>Mitigaci\u00f3n de crisis con grandes influencers<\/h2>\n<p>La rapidez tambi\u00e9n es clave para atender crisis que afectan la experiencia del cliente. Cuando Emplifi Social Marketing detecta una de las palabras clave de \u00abalerta\u00bb preseleccionadas por Domino&#8217;s, el equipo recibe una notificaci\u00f3n aunque no est\u00e9 en la plataforma en ese momento.<\/p>\n<p>\u00abEmplifi nos permite escuchar las inquietudes en redes sociales e intervenir r\u00e1pido para resolverlas, incluso de noche y en fines de semana\u00bb, dijo Haffey. \u00abEso tiene un gran impacto en la lealtad de los clientes a largo plazo.\u00bb<\/p>\n<p>Un tipo de evento urgente es la cr\u00edtica de un gran influencer que puede afectar la reputaci\u00f3n de la marca. 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Los casos sociales que antes tomaban 15 minutos ahora suelen resolverse en menos de 5. As\u00ed, el personal del contact center tiene m\u00e1s tiempo para otras tareas importantes.<\/p>\n<h2>Mitigaci\u00f3n de crisis con grandes influencers<\/h2>\n<p>La rapidez tambi\u00e9n es clave para atender crisis que afectan la experiencia del cliente. Cuando Emplifi Social Marketing detecta una de las palabras clave de \u00abalerta\u00bb preseleccionadas por Domino&#8217;s, el equipo recibe una notificaci\u00f3n aunque no est\u00e9 en la plataforma en ese momento.<\/p>\n<p>\u00abEmplifi nos permite escuchar las inquietudes en redes sociales e intervenir r\u00e1pido para resolverlas, incluso de noche y en fines de semana\u00bb, dijo Haffey. \u00abEso tiene un gran impacto en la lealtad de los clientes a largo plazo.\u00bb<\/p>\n<p>Un tipo de evento urgente es la cr\u00edtica de un gran influencer que puede afectar la reputaci\u00f3n de la marca. Por ejemplo, celebridades como Gayle King (1M de seguidores en X), Suze Orman (1.3M de seguidores en X) y Miley Cyrus (46.4M de seguidores en X) han publicado sobre Domino&#8217;s. Emplifi alert\u00f3 al equipo, que respondi\u00f3 a tiempo y convirti\u00f3 a estas cr\u00edticas en promotoras de alto perfil en redes sociales.<\/p>\n<\/div>\n<\/div>\n"},{"acf_fc_layout":"quote","quote":"Cuando una figura conocida menciona a Domino's, para bien o para mal, Emplifi nos permite responder r\u00e1pido. Las respuestas oportunas nos mantienen en sinton\u00eda con nuestra audiencia, nos ayudan a sostener relaciones personalizadas y a ofrecer experiencias positivas.","quote_author":"Terri Haffey","quote_author_description":"Gerente de Atenci\u00f3n al Cliente en Domino\u2019s"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>La conclusi\u00f3n<\/h2>\n<p>Hoy, para ser competitivas, las marcas deben llegar a los clientes donde est\u00e1n. A medida que m\u00e1s interacciones con la marca ocurren en redes sociales, Domino&#8217;s puede responder r\u00e1pido y con precisi\u00f3n a todas las menciones con Emplifi Social Marketing Cloud. Las respuestas oportunas y personalizadas ayudan a construir lealtad y a atender cualquier crisis que surja.<\/p>\n<p>\u00bfQuieres responder en tiempo real a un mayor volumen de menciones en redes sociales? <a href=\"https:\/\/emplifi.io\/demo\/\">Agenda una demo<\/a> hoy con un experto de Emplifi.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13932,"id":13932,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/es\/clientes\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18309,"date":"2025-04-18 17:23:10","modified":"2025-10-17 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