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La marca nunca se ha tratado de im\u00e1genes pulidas y sobreproducidas, sino de autenticidad. Desde los trabajadores ferroviarios para quienes Hamilton Carhartt dise\u00f1\u00f3 por primera vez en 1889 hasta los agricultores, constructores y trabajadores de oficios que hoy conf\u00edan en Carhartt, la marca la definen quienes la usan.<\/p>\n<p>Con el auge de las redes sociales, Carhartt vio una oportunidad: no crear m\u00e1s contenido, sino amplificar las voces de quienes ya viven los valores de la marca. Con Emplifi, Carhartt le dio la vuelta a su marketing, puso a sus clientes reales al frente y cre\u00f3 un homenaje vivo y din\u00e1mico a los trabajadores que siempre han definido la marca.<\/p>\n<h2>Capturar la verdad del trabajo duro<\/h2>\n<p>Carhartt siempre ha hablado de la realidad del trabajo: las jornadas largas, la tierra, el sudor, el orgullo. Pero en el mundo digital, la verdad suele perderse detr\u00e1s de campa\u00f1as perfectamente curadas. Los clientes no quer\u00edan ver a un modelo posando en una obra montada; quer\u00edan ver a un electricista con una linterna entre los dientes, reparando un apag\u00f3n en plena tormenta.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Nuestros clientes no solo usan Carhartt, viven en Carhartt. Y quieren verse reflejados. 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Por eso el UGC es tan poderoso: es su mundo, su realidad, sus historias.","quote_author":"Kaleena Ocasio","quote_author_description":"Especialista en Contenido Digital D2C en Carhatt Inc"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>El desaf\u00edo era claro: Carhartt necesitaba llevar historias reales a la experiencia de marca y crear un entorno de compra en l\u00ednea tan real como las personas que usaban su ropa todos los d\u00edas.<\/p>\n<h2>Convertir a los clientes en narradores<\/h2>\n<p>En lugar de depender de campa\u00f1as de marketing impecables, Carhartt decidi\u00f3 poner el poder en manos de sus clientes y recurri\u00f3 a Emplifi para acortar la distancia entre la marca y su comunidad fiel. 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Ahora sus historias definen a Carhartt como ninguna campa\u00f1a podr\u00eda hacerlo\u00bb, Kaleena Ocasio, Especialista en Contenido Digital D2C en Carhartt Inc<\/p>\n<h2>Con ra\u00edces en la comunidad, impulsada por lo digital<\/h2>\n<p>Carhartt tiene ra\u00edces profundas en el mundo f\u00edsico, en obras y granjas, pero la marca ha llevado su legado al espacio digital de forma natural. Al combinar eventos presenciales con activaciones de UGC, Carhartt mantiene su storytelling aut\u00e9ntico y atractivo.<\/p>\n<p>En un evento reciente del Groundhog Day en Pennsylvania, c\u00f3digos QR invitaron a los asistentes a compartir fotos en tiempo real y convirtieron una tradici\u00f3n local en un momento de contenido. En Detroit, el Carhartt Workshop combina el esp\u00edritu DIY con pantallas digitales impulsadas por Emplifi que muestran galer\u00edas de UGC rotativas y dan vida a las historias de los clientes en la tienda.<\/p>\n<p>\u00abEste tipo de activaciones nos permite llegar a nuestros clientes donde est\u00e1n y hacerlos parte de nuestra marca de una forma aut\u00e9ntica y participativa\u00bb, dijo Kaleena Ocasio, Especialista en Contenido Digital D2C en Carhartt.<\/p>\n<p>Al unir experiencias f\u00edsicas con storytelling digital, Carhartt demuestra que incluso las marcas m\u00e1s ic\u00f3nicas pueden innovar sin perder sus ra\u00edces.<\/p>\n<h2>Una experiencia de marca viva<\/h2>\n<p>La alianza de Carhartt con Emplifi convirti\u00f3 a su comunidad en un motor de rendimiento, donde las historias de personas reales no solo inspiraron, tambi\u00e9n generaron resultados de negocio medibles.<\/p>\n<ul>\n<li>Las galer\u00edas UGC lograron una tasa de conversi\u00f3n de 27%, prueba de que las historias reales generan confianza real y ventas.<\/li>\n<li>Con m\u00e1s de 85K+ interacciones, los clientes de Carhartt no solo interactuaron: se volvieron parte del ecosistema de la marca.<\/li>\n<li>El UGC no solo conect\u00f3 emocionalmente; gener\u00f3 $150K en ingresos con impacto directo en los resultados.<\/li>\n<\/ul>\n"},{"acf_fc_layout":"quote","quote":"A los clientes de Carhartt les gusta ver a personas reales usando nuestra ropa, y eso los anima a comprar con confianza. Y me encanta que podamos ofrecer todo eso con ayuda de Emplifi.","quote_author":"Kaleena Ocasio","quote_author_description":"Especialista en Contenido Digital D2C en Carhartt Inc"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Al poner a su comunidad al centro, Carhartt moderniz\u00f3 su experiencia digital sin dejar de ser fiel a su legado. El UGC se convirti\u00f3 en un motor de negocio basado en la autenticidad, la lealtad y el impacto.<\/p>\n<p>El marketing no construy\u00f3 la marca Carhartt, lo hizo su gente. Y con Emplifi, sus voces podr\u00e1n impulsar el crecimiento por generaciones.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13932,"id":13932,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/es\/clientes\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18309,"date":"2025-04-18 17:23:10","modified":"2025-10-17 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