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Juntas dan visibilidad total de todo el cat\u00e1logo de redes sociales de G2 Esports.<\/p>\n<p>\u00abTodo lo relacionado con los esports est\u00e1 en redes sociales\u00bb, dijo Natascha Sturm, Analista de Datos Senior de G2 Esports. \u00abAs\u00ed conectamos con nuestros fans y los entretenemos, adem\u00e1s de hacer memes de nosotros mismos y de la competencia. Emplifi nos da reportes automatizados y efectivos para analizar a fondo nuestras m\u00e9tricas sociales y optimizar nuestro contenido.\u00bb<\/p>\n<p>El equipo de datos necesitaba insights para saber si sus campa\u00f1as sociales eran realmente efectivas y tomar decisiones basadas en datos para replicar los \u00e9xitos sin perder el inter\u00e9s de los fans. 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Las etiquetas de contenido permiten a los equipos medir al instante el desempe\u00f1o de todos los canales, compararlo con sus KPI y usarlo para benchmarking.<\/p>\n<p>\u00abTener todos nuestros datos en un solo lugar para medir el impacto nos ahorra mucho tiempo y esfuerzo\u00bb, dijo Sturm. \u00abEn la plataforma de Emplifi definimos nuestras reglas y condiciones de etiquetado autom\u00e1tico y la tecnolog\u00eda hace el resto.\u00bb<\/p>\n<p>El equipo de G2 Esports defini\u00f3 unas 100 reglas y condiciones para etiquetar autom\u00e1ticamente todo el contenido que sigue el sistema de Emplifi. Luego, el equipo de datos extrae insights de los <a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\/analytics\">reportes automatizados<\/a> de Emplifi para entender a la audiencia de cada plataforma y evaluar la efectividad de las campa\u00f1as. As\u00ed, el equipo de redes sociales puede ajustar sus campa\u00f1as.<\/p>\n<h2>Llegar a los fans chinos con datos relevantes<\/h2>\n<p>G2 Esports tambi\u00e9n construye activamente su marca en el mercado chino y se comunica con los fans locales donde m\u00e1s activos est\u00e1n. Como las m\u00e9tricas de desempe\u00f1o en las redes sociales chinas no son tan accesibles, el equipo necesitaba apoyo para obtener informaci\u00f3n clave de su audiencia. Para entender mejor a su p\u00fablico chino, G2 Esports puede usar la herramienta de ranking de desempe\u00f1o de competidores y comparar su presencia en Weibo con la de otras organizaciones.<\/p>\n<p>\u00abLas redes sociales son clave para ganar visibilidad ante el p\u00fablico chino\u00bb, dijo ChiaYu Su, responsable de redes sociales para China en G2 Esports. \u00abKAWO da acceso claro y directo a las estad\u00edsticas de Weibo, WeChat y Douyin y facilita mucho los reportes para nuestros equipos. Adem\u00e1s, la interfaz de Emplifi replica la de KAWO para mantener la coherencia en toda nuestra operaci\u00f3n, sobre todo en nuestro sistema de etiquetas.\u00bb<\/p>\n<p>KAWO muestra al equipo con qu\u00e9 frecuencia publican sus competidores, qu\u00e9 tipo de contenido comparten y c\u00f3mo les va. Con esta informaci\u00f3n, G2 Esports descubri\u00f3 que el contenido local de esports inclu\u00eda m\u00e1s cobertura de juegos que contenido personal, como memes. El equipo de redes sociales ajust\u00f3 su estrategia a los intereses del mercado local.<\/p>\n<h2>La conclusi\u00f3n<\/h2>\n<p>Con Emplifi Social Marketing Cloud integrado con la plataforma KAWO, G2 Esports accede en tiempo real a m\u00e9tricas sociales cr\u00edticas para optimizar su contenido para su audiencia global. 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Juntas dan visibilidad total de todo el cat\u00e1logo de redes sociales de G2 Esports.<\/p>\n<p>\u00abTodo lo relacionado con los esports est\u00e1 en redes sociales\u00bb, dijo Natascha Sturm, Analista de Datos Senior de G2 Esports. \u00abAs\u00ed conectamos con nuestros fans y los entretenemos, adem\u00e1s de hacer memes de nosotros mismos y de la competencia. Emplifi nos da reportes automatizados y efectivos para analizar a fondo nuestras m\u00e9tricas sociales y optimizar nuestro contenido.\u00bb<\/p>\n<p>El equipo de datos necesitaba insights para saber si sus campa\u00f1as sociales eran realmente efectivas y tomar decisiones basadas en datos para replicar los \u00e9xitos sin perder el inter\u00e9s de los fans. Tanto Emplifi como KAWO ofrecen <a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\/content\">monitoreo de contenido<\/a> e insights clave de desempe\u00f1o para evaluar campa\u00f1as en redes sociales.<\/p>\n<h2>Datos clave para orientar las campa\u00f1as sociales<\/h2>\n<p>Con la funci\u00f3n de etiquetado de Emplifi, G2 Esports organiza todos los datos de sus campa\u00f1as, memes y bromas, cobertura de juegos y mucho m\u00e1s. Las etiquetas de contenido permiten a los equipos medir al instante el desempe\u00f1o de todos los canales, compararlo con sus KPI y usarlo para benchmarking.<\/p>\n<p>\u00abTener todos nuestros datos en un solo lugar para medir el impacto nos ahorra mucho tiempo y esfuerzo\u00bb, dijo Sturm. \u00abEn la plataforma de Emplifi definimos nuestras reglas y condiciones de etiquetado autom\u00e1tico y la tecnolog\u00eda hace el resto.\u00bb<\/p>\n<p>El equipo de G2 Esports defini\u00f3 unas 100 reglas y condiciones para etiquetar autom\u00e1ticamente todo el contenido que sigue el sistema de Emplifi. Luego, el equipo de datos extrae insights de los <a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\/analytics\">reportes automatizados<\/a> de Emplifi para entender a la audiencia de cada plataforma y evaluar la efectividad de las campa\u00f1as. As\u00ed, el equipo de redes sociales puede ajustar sus campa\u00f1as.<\/p>\n<h2>Llegar a los fans chinos con datos relevantes<\/h2>\n<p>G2 Esports tambi\u00e9n construye activamente su marca en el mercado chino y se comunica con los fans locales donde m\u00e1s activos est\u00e1n. Como las m\u00e9tricas de desempe\u00f1o en las redes sociales chinas no son tan accesibles, el equipo necesitaba apoyo para obtener informaci\u00f3n clave de su audiencia. Para entender mejor a su p\u00fablico chino, G2 Esports puede usar la herramienta de ranking de desempe\u00f1o de competidores y comparar su presencia en Weibo con la de otras organizaciones.<\/p>\n<p>\u00abLas redes sociales son clave para ganar visibilidad ante el p\u00fablico chino\u00bb, dijo ChiaYu Su, responsable de redes sociales para China en G2 Esports. \u00abKAWO da acceso claro y directo a las estad\u00edsticas de Weibo, WeChat y Douyin y facilita mucho los reportes para nuestros equipos. Adem\u00e1s, la interfaz de Emplifi replica la de KAWO para mantener la coherencia en toda nuestra operaci\u00f3n, sobre todo en nuestro sistema de etiquetas.\u00bb<\/p>\n<p>KAWO muestra al equipo con qu\u00e9 frecuencia publican sus competidores, qu\u00e9 tipo de contenido comparten y c\u00f3mo les va. Con esta informaci\u00f3n, G2 Esports descubri\u00f3 que el contenido local de esports inclu\u00eda m\u00e1s cobertura de juegos que contenido personal, como memes. El equipo de redes sociales ajust\u00f3 su estrategia a los intereses del mercado local.<\/p>\n<h2>La conclusi\u00f3n<\/h2>\n<p>Con Emplifi Social Marketing Cloud integrado con la plataforma KAWO, G2 Esports accede en tiempo real a m\u00e9tricas sociales cr\u00edticas para optimizar su contenido para su audiencia global. La herramienta de seguimiento del desempe\u00f1o de competidores da al equipo de redes sociales en China insights sobre las estrategias de la competencia local que orientan la comunicaci\u00f3n de la organizaci\u00f3n en cada mercado.<\/p>\n<p>\u00bfTe interesa gestionar toda la presencia de tu marca en redes sociales desde una plataforma unificada? <a href=\"https:\/\/emplifi.io\/demo-social-marketing-cloud\">Agenda una demo<\/a> hoy con un experto de Emplifi.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13932,"id":13932,"title":"Case Study Icon 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