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En redes sociales, esa conexi\u00f3n cobra vida. Pero detr\u00e1s de cada publicaci\u00f3n perfectamente curada y de cada campa\u00f1a exitosa hay un equipo que trabaja sin descanso para que su contenido conecte. Su reto no era la creatividad, sino el tiempo, la eficiencia y la precisi\u00f3n.<\/p>\n<p>Gestionar varias plataformas, medir el desempe\u00f1o y decidir qu\u00e9 contenido amplificar no era solo una tarea: era un equilibrio constante. Con redes sociales que evolucionan a toda velocidad, TUI fly Belgium necesitaba un enfoque m\u00e1s inteligente y estrat\u00e9gico para ir un paso adelante. 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El proceso de reportes era engorroso y exig\u00eda horas de trabajo manual. Elegir qu\u00e9 publicaciones promocionar era adivinar: \u00bfla m\u00e1s atractiva visualmente? \u00bfLa de mensaje de marca m\u00e1s fuerte? \u00bfO la que \u00abse sent\u00eda\u00bb correcta? Sin datos que respaldaran las decisiones, siempre hab\u00eda dudas.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Como Coordinadora de Branded Content, pasaba horas reuniendo a mano datos de desempe\u00f1o de las publicaciones y decidiendo qu\u00e9 contenido promocionar. Era un proceso lento, poco eficiente y sin insights respaldados por datos.","quote_author":"Ineke Vanhaelemeesch","quote_author_description":"Coordinadora de Branded Content en TUI"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>La frustraci\u00f3n era evidente. 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El proceso de reportes era engorroso y exig\u00eda horas de trabajo manual. Elegir qu\u00e9 publicaciones promocionar era adivinar: \u00bfla m\u00e1s atractiva visualmente? \u00bfLa de mensaje de marca m\u00e1s fuerte? \u00bfO la que \u00abse sent\u00eda\u00bb correcta? Sin datos que respaldaran las decisiones, siempre hab\u00eda dudas.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Como Coordinadora de Branded Content, pasaba horas reuniendo a mano datos de desempe\u00f1o de las publicaciones y decidiendo qu\u00e9 contenido promocionar. Era un proceso lento, poco eficiente y sin insights respaldados por datos.","quote_author":"Ineke Vanhaelemeesch","quote_author_description":"Coordinadora de Branded Content en TUI"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>La frustraci\u00f3n era evidente. El equipo necesitaba una forma m\u00e1s inteligente de trabajar, que le diera confianza en sus decisiones, le liberara tiempo y le permitiera enfocarse en lo que mejor hace: dar vida a la historia de TUI.<\/p>\n<h2>M\u00e1s eficiencia y decisiones basadas en datos<\/h2>\n<p>Emplifi no cambi\u00f3 nada de la creatividad de TUI; le dio la claridad y la estructura para llevarla m\u00e1s lejos.<br \/>\nEl primer gran avance lleg\u00f3 con los reportes automatizados. Lo que antes tomaba cuatro horas ahora tomaba segundos. En lugar de perderse en hojas de c\u00e1lculo, el equipo pod\u00eda enfocarse en entender los insights en vez de perseguirlos.<\/p>\n<p>Luego lleg\u00f3 Performance Prediction, la herramienta de Emplifi impulsada por IA que transform\u00f3 la forma en que TUI fly Belgium promociona sus publicaciones. En lugar de depender de la intuici\u00f3n, el equipo pod\u00eda ver en tiempo real qu\u00e9 publicaciones conectaban m\u00e1s con su audiencia. Las de mayor potencial se promocionaban, para que el contenido correcto llegara a las personas correctas sin desperdiciar presupuesto.<\/p>\n<p>Por \u00faltimo, el etiquetado de contenido dio estructura a su <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-strategy\/\" target=\"_blank\" rel=\"noopener\">estrategia social<\/a>. Al clasificar las publicaciones por tema, ubicaci\u00f3n o tipo, el equipo pod\u00eda analizar al instante qu\u00e9 funcionaba y ajustar su enfoque. Se acabaron las dudas: solo decisiones claras y basadas en datos que amplificaron el mensaje de TUI.<\/p>\n<p>\u00abLa llegada de la predicci\u00f3n de desempe\u00f1o con IA cambi\u00f3 nuestra forma de promocionar contenido\u00bb, dijo Vanhaelemeesch. \u00abAhora destinamos el presupuesto a donde m\u00e1s importa, con m\u00e1s interacci\u00f3n y un gasto m\u00e1s inteligente.\u00bb<\/p>\n<h2>Social media managers seguros crean contenido m\u00e1s atractivo y rentable<\/h2>\n<p>Con Emplifi, la transformaci\u00f3n fue innegable. El tiempo de reportes se redujo 75%: menos tiempo extrayendo n\u00fameros y m\u00e1s tiempo creando contenido atractivo.<\/p>\n<p>Las publicaciones promocionadas con Performance Prediction tuvieron 150% m\u00e1s comentarios, prueba de que el contenido correcto llegaba a la audiencia correcta. Y lo m\u00e1s impresionante: el costo por engagement (CPE) baj\u00f3 81.5%, lo que permiti\u00f3 a TUI fly Belgium hacer m\u00e1s con el mismo presupuesto.<\/p>\n<p>Pero m\u00e1s all\u00e1 de los n\u00fameros, el mayor cambio fue la confianza. Los social media managers ya no ten\u00edan que preguntarse si estaban tomando las decisiones correctas. Cada publicaci\u00f3n, cada campa\u00f1a y cada decisi\u00f3n de presupuesto estaba respaldada por insights s\u00f3lidos impulsados por IA.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Antes de Emplifi, elegir qu\u00e9 publicaci\u00f3n promocionar era adivinar. Ahora, con insights impulsados por IA, invertimos nuestro presupuesto con inteligencia y obtenemos la mayor interacci\u00f3n de nuestra audiencia.","quote_author":"Ineke Vanhaelemeesch","quote_author_description":"Coordinadora de Branded Content en TUI"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>La <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-strategy\/\" target=\"_blank\" rel=\"noopener\">estrategia en redes sociales<\/a> de TUI fly Belgium hoy es m\u00e1s precisa, inteligente y efectiva que nunca. El storytelling humano que define a la marca es m\u00e1s fuerte que nunca, porque ahora est\u00e1 respaldado por datos correctos y actualizados al minuto.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13932,"id":13932,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/es\/clientes\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18309,"date":"2025-04-18 17:23:10","modified":"2025-10-17 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