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Y exige una verdadera plataforma de gesti\u00f3n de redes sociales para retail pensada para marcas globales.<\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1189890847?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Mango x Emplifi Customer Case Study\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>","wistia_embed":"","youtube_embed":""}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Una presencia social en crecimiento, sin un sistema claro<\/h2>\n<p>Antes de Emplifi, el ecosistema social de Mango estaba fragmentado. La planificaci\u00f3n de contenidos viv\u00eda en archivos est\u00e1ticos, mientras que la publicaci\u00f3n, la anal\u00edtica y la gesti\u00f3n de comunidad se repart\u00edan entre varias herramientas. Los datos quedaban enterrados en exportaciones y las conversaciones, dispersas entre plataformas.<\/p>\n<p>El equipo se mov\u00eda constantemente entre pesta\u00f1as, paneles y hojas de c\u00e1lculo, intentando responder a preguntas tan sencillas como cr\u00edticas: \u00bfqu\u00e9 est\u00e1 funcionando ahora mismo?, \u00bfqu\u00e9 conversaciones requieren atenci\u00f3n primero?, \u00bfqu\u00e9 conecta con cada audiencia y mercado?<\/p>\n<p>Al mismo tiempo, la bandeja de entrada no paraba de crecer. Cada plataforma ten\u00eda su propio lenguaje, ritmo y expectativas, lo que dificultaba mantener un tono de voz coherente en cinco l\u00edneas de marca distintas. Lo que el equipo necesitaba no eran m\u00e1s herramientas, sino un \u00fanico sistema que lo reuniera todo.<\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"quote","quote":"Antes de trabajar con Emplifi, el d\u00eda a d\u00eda era bastante complicado. Era todo muy manual, muy fragmentado. Est\u00e1bamos perdiendo el foco y la visi\u00f3n global de todas nuestras l\u00edneas.","quote_author":"Yasmina Morilla","quote_author_description":"Social Media Manager, Mango"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>De la fragmentaci\u00f3n al flujo<\/h2>\n<p>Con Emplifi, Mango ha unificado toda su operaci\u00f3n social en un mismo entorno conectado.<\/p>\n<p>La publicaci\u00f3n se ha vuelto m\u00e1s r\u00e1pida y consistente gracias a las <a href=\"https:\/\/emplifi.io\/product\/social-media-publishing\/\">herramientas de publicaci\u00f3n en redes sociales<\/a> de Emplifi, que permiten a los equipos internos y a las agencias externas planificar y activar contenido en todos los canales desde un calendario compartido. Lo que antes requer\u00eda varios pasos ahora ocurre dentro de un flujo de trabajo \u00e1gil.<\/p>\n<p>A la vez, las conversaciones se han consolidado. Con el <a href=\"https:\/\/emplifi.io\/product\/social-customer-care\/\">software de atenci\u00f3n al cliente<\/a> de Emplifi, los comentarios y los mensajes directos de cada plataforma se gestionan en un \u00fanico lugar. El equipo puede priorizar, responder y escalar incidencias sin cambiar de herramienta, manteniendo siempre una voz de marca coherente en cada interacci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"quote","quote":"El hecho de tener todo unido en la misma herramienta ayuda mucho a ser \u00e1giles y, sobre todo, a tener una visi\u00f3n global de todas las l\u00edneas.","quote_author":"Yasmina Morilla","quote_author_description":"Social Media Manager, Mango"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Convertir la visibilidad en mejores decisiones<\/h2>\n<p>Lo que antes requer\u00eda horas de informes manuales ahora est\u00e1 disponible al instante a trav\u00e9s del <a href=\"https:\/\/emplifi.io\/product\/social-media-analytics\/\">software de anal\u00edtica de redes sociales<\/a> de Emplifi. El rendimiento se puede desglosar por l\u00ednea de marca, tipo de contenido, campa\u00f1a o colaboraci\u00f3n, todo en tiempo real.<\/p>\n<p>En lugar de depender de un equipo central de reporting, los datos ahora se comparten en toda la organizaci\u00f3n. Cualquiera puede explorar lo que est\u00e1 funcionando, comparar formatos y actuar sobre la informaci\u00f3n al momento.<\/p>\n<p>Con los dashboards, los equipos pueden responder r\u00e1pidamente a preguntas como:<\/p>\n<ul>\n<li>\u00bfQu\u00e9 contenido genera m\u00e1s engagement?<\/li>\n<li>\u00bfC\u00f3mo se comparan las colaboraciones con creadores frente a las publicaciones de marca?<\/li>\n<li>\u00bfDe qu\u00e9 deber\u00edamos hacer m\u00e1s la pr\u00f3xima vez?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Respuestas m\u00e1s r\u00e1pidas, mejor sentimiento, crecimiento m\u00e1s inteligente<\/h2>\n<p>Con la publicaci\u00f3n, la anal\u00edtica y la gesti\u00f3n de comunidad unificadas, el equipo de Mango dedica menos tiempo a gestionar herramientas y m\u00e1s a interactuar con sus clientes.<\/p>\n<p>Los tiempos de respuesta son m\u00e1s r\u00e1pidos. Las conversaciones, m\u00e1s consistentes. Y la experiencia de marca se siente consistente, sin importar d\u00f3nde interact\u00faa el cliente.<\/p>\n<p>Esa consistencia no solo mejora la eficiencia, tambi\u00e9n hace aflorar insights m\u00e1s claros. Con una visi\u00f3n unificada del rendimiento, Mango puede ver con rapidez qu\u00e9 conecta m\u00e1s con su audiencia y por qu\u00e9.<\/p>\n<p>Un patr\u00f3n llam\u00f3 la atenci\u00f3n desde el principio. Las colaboraciones con creadores generan, de forma constante, la respuesta m\u00e1s fuerte por parte de la comunidad de Mango. Apoy\u00e1ndose en los datos del dashboard, el equipo descubri\u00f3 que estas publicaciones alcanzan habitualmente entre un 90% y un 100% de sentimiento positivo, lo que convierte las colaboraciones con influencers en una palanca de crecimiento repetible.<\/p>\n<p>Y, a la vez, escalar ya no a\u00f1ade complejidad.<\/p>\n<p>Mango puede entrar en nuevos mercados, lanzar nuevos perfiles e incrementar el volumen de contenido sin introducir nuevos sistemas ni trabajo manual. Lo que antes ralentizaba al equipo ahora impulsa el crecimiento.<\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Dise\u00f1ado para escalar, anclado en la conexi\u00f3n<\/h2>\n<p>Para las marcas globales, crecer suele tener un coste en consistencia. M\u00e1s canales, m\u00e1s contenido, m\u00e1s conversaciones, todo ello suma complejidad.<\/p>\n<p>Al unificarlo todo en una <a href=\"https:\/\/emplifi.io\/\">plataforma de experiencia de cliente con IA<\/a> como Emplifi, Mango ha construido un sistema en el que escala y simplicidad se refuerzan mutuamente.<\/p>\n<p>Eso se traduce en publicar m\u00e1s r\u00e1pido, en interacciones con cliente m\u00e1s consistentes y en la capacidad de escalar contenido y engagement sin sumar carga operativa.<\/p>\n<p>Y para cada cliente que comenta, pregunta o comparte una opini\u00f3n, esa diferencia se nota.<\/p>\n<p>&nbsp;<\/p>\n"}],"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13932,"id":13932,"title":"Case Study Icon 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