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de \u00e9xito","headline":"C\u00f3mo National Bank of Kuwait unific\u00f3 su estrategia en redes sociales para profundizar el engagement y promover la educaci\u00f3n financiera","text":"<p>C\u00f3mo NBK logr\u00f3 un crecimiento notable del engagement, con un aumento de 623% en impresiones de contenido y de 471% en vistas de video<\/p>\n","button_1":null,"button_2":null,"video_modal_group":{"add_video":false,"button_text":"","video_type":"youtube","vimeo_embed":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/339430037?h=d982fc6177&title=0&byline=0&portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" 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Al reunir a sus equipos de RP y marketing en la plataforma de Emplifi, NBK aline\u00f3 sus mensajes, conect\u00f3 a un nivel m\u00e1s profundo con su audiencia y reforz\u00f3 su papel como referente en educaci\u00f3n financiera.<\/strong><\/p>\n<p>Desde su fundaci\u00f3n en 1952, National Bank of Kuwait (NBK) es el primer banco nacional de Kuwait y la primera sociedad an\u00f3nima de la regi\u00f3n del Golfo. Conocido como \u201cEl banco que conoces y en el que conf\u00edas\u201d, NBK ha construido su reputaci\u00f3n sobre la estabilidad, la innovaci\u00f3n y el enfoque en el cliente.<\/p>\n<p>Con una oferta completa de servicios financieros y de inversi\u00f3n, NBK se ha convertido en un referente comprometido con brindar a sus clientes educaci\u00f3n financiera oportuna y experiencias bancarias excepcionales. Al mismo tiempo, NBK necesitaba una soluci\u00f3n que unificara sus estrategias de RP y marketing y le permitiera entender mejor a su audiencia.<\/p>\n<h2>RP y marketing unidos para mensajes consistentes y de impacto<\/h2>\n<p>El objetivo de NBK era claro: ofrecer a su audiencia mensajes consistentes y oportunos, alineados con sus necesidades, sin perder la voz confiable del banco. Pero esto requer\u00eda una colaboraci\u00f3n m\u00e1s estrecha entre los equipos de RP y marketing. RP necesitaba mejores herramientas para que la presencia de la marca se mantuviera precisa y con autoridad en todos los canales, mientras que marketing necesitaba insights m\u00e1s profundos sobre el comportamiento de los clientes para crear contenido relevante y personalizado.<\/p>\n"},{"acf_fc_layout":"quote","quote":"El reto tambi\u00e9n era mantener una voz unificada en todos los canales sociales y, al mismo tiempo, asegurar que nuestras acciones de RP fueran oportunas y estuvieran alineadas con las expectativas de los clientes. Necesit\u00e1bamos herramientas para gestionar este proceso con eficacia y entender a fondo las reacciones de la audiencia en tiempo real.","quote_author":"Abdul Mohsen Al-Rushaid","quote_author_description":"Vicepresidente s\u00e9nior en NBK"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Una plataforma que une equipos y amplifica el impacto<\/h2>\n<p>Para lograrlo, NBK adopt\u00f3 la plataforma de Emplifi y puso en sinton\u00eda a sus equipos de RP y marketing. Al centralizar contenido, datos e insights, Emplifi le dio a NBK las herramientas que necesitaba para asegurar mensajes consistentes y un engagement significativo.<\/p>\n<p>\u201cLa plataforma de Emplifi nos dio las herramientas para unificar nuestros esfuerzos de RP y marketing, algo esencial para mantener una voz de marca consistente. Esta unificaci\u00f3n nos permite conectar con nuestra audiencia de forma m\u00e1s personalizada y transmitir mensajes que realmente conectan en todos los canales.\u201d (Gabriel Karam, Head de Marketing Digital en NBK)<\/p>\n<p>Con Publisher y Content Hub de Emplifi, NBK simplific\u00f3 la gesti\u00f3n de sus redes sociales y facilit\u00f3 la planeaci\u00f3n, programaci\u00f3n y coordinaci\u00f3n de campa\u00f1as. \u201cPublisher transform\u00f3 nuestro proceso de publicaci\u00f3n y logr\u00f3 que nuestras acciones de RP en redes sociales fueran m\u00e1s coherentes y coordinadas\u201d, dijo Abdul.<\/p>\n<p>Al mismo tiempo, las herramientas de Analytics y Listening de Emplifi le dieron a NBK visibilidad en tiempo real del sentimiento y el engagement de su audiencia. As\u00ed, los equipos pudieron ajustar sus campa\u00f1as r\u00e1pidamente y crear contenido de mayor impacto. \u201cMonitorear el sentimiento ha sido clave para nosotros\u201d, dijo Gabriel. \u201cEstos insights sobre las preferencias de los clientes nos han permitido maximizar el engagement y afinar nuestras campa\u00f1as con eficacia.\u201d<br \/>\nAdem\u00e1s, las sugerencias con IA de Emplifi aportaron una ventaja predictiva que ayuda a NBK a anticipar las necesidades de los clientes y mejorar a\u00fan m\u00e1s sus mensajes.<\/p>\n<h2>M\u00e1s engagement gracias a esfuerzos unificados<\/h2>\n<p>Al unir RP y marketing, NBK logr\u00f3 resultados notables. Las impresiones de contenido del banco aumentaron 623% y las vistas de video crecieron 471%, reflejo del \u00e9xito de campa\u00f1as personalizadas y centradas en la audiencia.<\/p>\n<p>Entre las iniciativas m\u00e1s destacadas de NBK est\u00e1n la campa\u00f1a \u201cLet\u2019s Be Aware\u201d, que impuls\u00f3 la conciencia financiera con contenido educativo, y la campa\u00f1a \u201cCard Spends &amp; Salary Switch\u201d, que conect\u00f3 con grupos espec\u00edficos de clientes mediante mensajes relevantes y segmentados. Estas campa\u00f1as demostraron c\u00f3mo las herramientas de Emplifi ayudaron a NBK a cumplir su misi\u00f3n de educar y empoderar a su audiencia.<\/p>\n"},{"acf_fc_layout":"quote","quote":"A medida que seguimos evolucionando, veo a Emplifi ayud\u00e1ndonos a transmitir mensajes de productos y servicios a\u00fan m\u00e1s personalizados y de mayor impacto en m\u00faltiples canales. Tambi\u00e9n vemos crecer la alianza en integraci\u00f3n de datos e IA, lo que nos permitir\u00e1 mantenernos a la vanguardia del engagement con clientes y de la presencia de marca.","quote_author":"Abdul Mohsen Al-Rushaid","quote_author_description":"Vicepresidente s\u00e9nior en NBK"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>National Bank of Kuwait siempre ha sido l\u00edder en servicios bancarios excepcionales. Con la plataforma de Emplifi, NBK no solo profundiza su conexi\u00f3n con su audiencia, sino que tambi\u00e9n fortalece su papel como asesor de confianza en educaci\u00f3n financiera. Con una estrategia bien pensada, colaboraci\u00f3n y las herramientas adecuadas, NBK sigue dando forma al futuro del engagement con clientes en el sector financiero.<\/p>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p><strong>National Bank of Kuwait (NBK) es un pilar del sector financiero de Kuwait. Al reunir a sus equipos de RP y marketing en la plataforma de Emplifi, NBK aline\u00f3 sus mensajes, conect\u00f3 a un nivel m\u00e1s profundo con su audiencia y reforz\u00f3 su papel como referente en educaci\u00f3n financiera.<\/strong><\/p>\n<p>Desde su fundaci\u00f3n en 1952, National Bank of Kuwait (NBK) es el primer banco nacional de Kuwait y la primera sociedad an\u00f3nima de la regi\u00f3n del Golfo. Conocido como \u201cEl banco que conoces y en el que conf\u00edas\u201d, NBK ha construido su reputaci\u00f3n sobre la estabilidad, la innovaci\u00f3n y el enfoque en el cliente.<\/p>\n<p>Con una oferta completa de servicios financieros y de inversi\u00f3n, NBK se ha convertido en un referente comprometido con brindar a sus clientes educaci\u00f3n financiera oportuna y experiencias bancarias excepcionales. Al mismo tiempo, NBK necesitaba una soluci\u00f3n que unificara sus estrategias de RP y marketing y le permitiera entender mejor a su audiencia.<\/p>\n<h2>RP y marketing unidos para mensajes consistentes y de impacto<\/h2>\n<p>El objetivo de NBK era claro: ofrecer a su audiencia mensajes consistentes y oportunos, alineados con sus necesidades, sin perder la voz confiable del banco. Pero esto requer\u00eda una colaboraci\u00f3n m\u00e1s estrecha entre los equipos de RP y marketing. RP necesitaba mejores herramientas para que la presencia de la marca se mantuviera precisa y con autoridad en todos los canales, mientras que marketing necesitaba insights m\u00e1s profundos sobre el comportamiento de los clientes para crear contenido relevante y personalizado.<\/p>\n"},{"acf_fc_layout":"quote","quote":"El reto tambi\u00e9n era mantener una voz unificada en todos los canales sociales y, al mismo tiempo, asegurar que nuestras acciones de RP fueran oportunas y estuvieran alineadas con las expectativas de los clientes. Necesit\u00e1bamos herramientas para gestionar este proceso con eficacia y entender a fondo las reacciones de la audiencia en tiempo real.","quote_author":"Abdul Mohsen Al-Rushaid","quote_author_description":"Vicepresidente s\u00e9nior en NBK"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Una plataforma que une equipos y amplifica el impacto<\/h2>\n<p>Para lograrlo, NBK adopt\u00f3 la plataforma de Emplifi y puso en sinton\u00eda a sus equipos de RP y marketing. Al centralizar contenido, datos e insights, Emplifi le dio a NBK las herramientas que necesitaba para asegurar mensajes consistentes y un engagement significativo.<\/p>\n<p>\u201cLa plataforma de Emplifi nos dio las herramientas para unificar nuestros esfuerzos de RP y marketing, algo esencial para mantener una voz de marca consistente. Esta unificaci\u00f3n nos permite conectar con nuestra audiencia de forma m\u00e1s personalizada y transmitir mensajes que realmente conectan en todos los canales.\u201d (Gabriel Karam, Head de Marketing Digital en NBK)<\/p>\n<p>Con Publisher y Content Hub de Emplifi, NBK simplific\u00f3 la gesti\u00f3n de sus redes sociales y facilit\u00f3 la planeaci\u00f3n, programaci\u00f3n y coordinaci\u00f3n de campa\u00f1as. \u201cPublisher transform\u00f3 nuestro proceso de publicaci\u00f3n y logr\u00f3 que nuestras acciones de RP en redes sociales fueran m\u00e1s coherentes y coordinadas\u201d, dijo Abdul.<\/p>\n<p>Al mismo tiempo, las herramientas de Analytics y Listening de Emplifi le dieron a NBK visibilidad en tiempo real del sentimiento y el engagement de su audiencia. As\u00ed, los equipos pudieron ajustar sus campa\u00f1as r\u00e1pidamente y crear contenido de mayor impacto. \u201cMonitorear el sentimiento ha sido clave para nosotros\u201d, dijo Gabriel. \u201cEstos insights sobre las preferencias de los clientes nos han permitido maximizar el engagement y afinar nuestras campa\u00f1as con eficacia.\u201d<br \/>\nAdem\u00e1s, las sugerencias con IA de Emplifi aportaron una ventaja predictiva que ayuda a NBK a anticipar las necesidades de los clientes y mejorar a\u00fan m\u00e1s sus mensajes.<\/p>\n<h2>M\u00e1s engagement gracias a esfuerzos unificados<\/h2>\n<p>Al unir RP y marketing, NBK logr\u00f3 resultados notables. Las impresiones de contenido del banco aumentaron 623% y las vistas de video crecieron 471%, reflejo del \u00e9xito de campa\u00f1as personalizadas y centradas en la audiencia.<\/p>\n<p>Entre las iniciativas m\u00e1s destacadas de NBK est\u00e1n la campa\u00f1a \u201cLet\u2019s Be Aware\u201d, que impuls\u00f3 la conciencia financiera con contenido educativo, y la campa\u00f1a \u201cCard Spends &amp; Salary Switch\u201d, que conect\u00f3 con grupos espec\u00edficos de clientes mediante mensajes relevantes y segmentados. Estas campa\u00f1as demostraron c\u00f3mo las herramientas de Emplifi ayudaron a NBK a cumplir su misi\u00f3n de educar y empoderar a su audiencia.<\/p>\n"},{"acf_fc_layout":"quote","quote":"A medida que seguimos evolucionando, veo a Emplifi ayud\u00e1ndonos a transmitir mensajes de productos y servicios a\u00fan m\u00e1s personalizados y de mayor impacto en m\u00faltiples canales. Tambi\u00e9n vemos crecer la alianza en integraci\u00f3n de datos e IA, lo que nos permitir\u00e1 mantenernos a la vanguardia del engagement con clientes y de la presencia de marca.","quote_author":"Abdul Mohsen Al-Rushaid","quote_author_description":"Vicepresidente s\u00e9nior en NBK"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>National Bank of Kuwait siempre ha sido l\u00edder en servicios bancarios excepcionales. Con la plataforma de Emplifi, NBK no solo profundiza su conexi\u00f3n con su audiencia, sino que tambi\u00e9n fortalece su papel como asesor de confianza en educaci\u00f3n financiera. Con una estrategia bien pensada, colaboraci\u00f3n y las herramientas adecuadas, NBK sigue dando forma al futuro del engagement con clientes en el sector financiero.<\/p>\n"}]},"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"Desaf\u00edo","description":"NBK necesitaba unificar sus esfuerzos de RP y marketing para mantener una comunicaci\u00f3n consistente en todas las plataformas, adaptando los mensajes a su audiencia diversa."},{"icon":false,"title":"Soluci\u00f3n","description":"Las herramientas de Emplifi permitieron a NBK centralizar la gesti\u00f3n de contenido, monitorear el sentimiento de la audiencia en tiempo real y alinear todas sus comunicaciones con los valores del banco."},{"icon":false,"title":"Resultado","description":"NBK logr\u00f3 un crecimiento notable del engagement, con un aumento de 623% en impresiones de contenido y de 471% en vistas de video."}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"Desaf\u00edo","description":"NBK necesitaba unificar sus esfuerzos de RP y marketing para mantener una comunicaci\u00f3n consistente en todas las plataformas, adaptando los mensajes a su audiencia diversa."},{"icon":false,"title":"Soluci\u00f3n","description":"Las herramientas de Emplifi permitieron a NBK centralizar la gesti\u00f3n de contenido, monitorear el sentimiento de la audiencia en tiempo real y alinear todas sus comunicaciones con los valores del banco."},{"icon":false,"title":"Resultado","description":"NBK logr\u00f3 un crecimiento notable del engagement, con un aumento de 623% en impresiones de contenido y de 471% en vistas de video."}]}},"callout_group":{"show_section":false,"image":false,"subhead":"","headline":"","text":"","button_type":"links","button_1":null,"button_2":null,"chat_button_text":"","fallback_button":null},"callout_clone":{"callout_group":{"show_section":false,"image":false,"subhead":"","headline":"","text":"","button_type":"links","button_1":null,"button_2":null,"chat_button_text":"","fallback_button":null}},"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Insights de Emplifi","section_text":"<p>Explora nuestros blogs m\u00e1s recientes y gu\u00edas completas para dominar tus estrategias de customer experience e impulsar el crecimiento.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":[{"resource":false},{"resource":false},{"resource":false}],"custom_links":false},"resource_feed_clone":{"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Insights de Emplifi","section_text":"<p>Explora nuestros blogs m\u00e1s recientes y gu\u00edas completas para dominar tus estrategias de customer experience e impulsar el crecimiento.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":[{"resource":false},{"resource":false},{"resource":false}],"custom_links":false}},"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null},"page_cta":{"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null}},"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"awards_clone":{"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false}}},"_links":{"self":[{"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/customer_posts\/40724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/customer_posts"}],"about":[{"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/types\/customer_posts"}],"author":[{"embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/users\/52"}],"version-history":[{"count":0,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/customer_posts\/40724\/revisions"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/media?parent=40724"}],"wp:term":[{"taxonomy":"customer_solutions_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/customer_solutions_tax?post=40724"},{"taxonomy":"customer_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/customer_topics_tax?post=40724"},{"taxonomy":"customer_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/customer_industries_tax?post=40724"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/resource_visibility_tax?post=40724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}