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contenido creativo y visual, las marcas de belleza son reconocidas como pioneras en redes sociales y construyen algunas de las comunidades m\u00e1s leales que existen. Para profundizar en el mundo de la belleza, Emplifi organiz\u00f3 una conversaci\u00f3n franca con <a href=\"https:\/\/www.benefitcosmetics.com\/us\/en\" target=\"_blank\" rel=\"noopener noreferrer\">Benefit Cosmetics<\/a>, una marca con una base de fans incre\u00edblemente activa en redes sociales en todo el mundo.<\/p>\n<p>Durante el <a href=\"https:\/\/youtu.be\/8NUfB5SdoF8\" target=\"_blank\" rel=\"noopener noreferrer\">panel<\/a>, Emily Dybwad, Directora de Marketing Digital, y Rachel Bouvier, Analista Digital S\u00e9nior, Global Digital, analizaron las tendencias y preguntas clave del mundo social en este momento:<\/p>\n<ul>\n<li>\u00bfC\u00f3mo pueden las marcas escalar una estrategia global de contenido que funcione bien en los mercados locales?<\/li>\n<li>\u00bfC\u00f3mo deben usar los datos las marcas para tomar decisiones y seguir siendo relevantes hoy?<\/li>\n<li>\u00bfQu\u00e9 significa tener un enfoque de contenido centrado en la audiencia?<\/li>\n<\/ul>\n<p>Con la experiencia y los consejos pr\u00e1cticos de Benefit, las marcas pueden trazar un camino claro para hacer crecer sus comunidades.<\/p>\n<h2>Como en toda gran experiencia, conf\u00eda en los locales<\/h2>\n<p>En Benefit Cosmetics, las redes sociales se gestionan de la forma que mejor apoya la estrategia general de marketing. Para la marca, esto significa adoptar un enfoque descentralizado, con equipos globales y locales que trabajan juntos para ofrecer experiencias de contenido espec\u00edficas para cada audiencia y cada mercado.<\/p>\n<p>&#8220;Laughter is the best cosmetic&#8221; es un valor clave de la marca, pero el humor puede ser dif\u00edcil, y riesgoso, sin una comprensi\u00f3n clara de las audiencias. El humor es una parte esencial de lo que Benefit quiere transmitir, y es delicado. El reto es usar un humor que realmente conecte con las personas de cada mercado.<\/p>\n<p>Benefit Cosmetics cree en el poder del contenido localizado en cuentas como @benefitspain. Como dijo Dybwad: &#8220;Creo que se pierden muchas oportunidades si no le das a la gente la autonom\u00eda para crear su propio contenido local. Creemos firmemente que las audiencias quieren conectar con alguien en su propio idioma, alguien que entienda las diferencias y los matices.&#8221;<\/p>\n<p>\u00bfY c\u00f3mo lo logran? La estrategia de contenido de Benefit tiene tres frentes que cubren todas las bases y objetivos:<\/p>\n<ul>\n<li>Contenido global para transmitir una imagen de marca coherente<\/li>\n<li>Contenido local para asegurar mensajes aut\u00e9nticos y muy relevantes<\/li>\n<li>Contenido de influencers para atraer nuevos fans a la comunidad de Benefit<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3556\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-1.png\" alt=\"benefit cosmetics content\" width=\"841\" height=\"314\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-1.png 841w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-1-300x112.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-1-768x287.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-1-24x9.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-1-36x13.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-1-48x18.png 48w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><\/p>\n<p>Benefit Cosmetics clasifica su contenido en tres categor\u00edas: global, local e influencers. Este tipo de estrategia de contenido exige un an\u00e1lisis disciplinado y eficiente.<\/p>\n<p>Con una visi\u00f3n macro, Benefit puede definir sus factores de \u00e9xito, como el reconocimiento de marca y la construcci\u00f3n de relaciones. A partir de ah\u00ed, decide c\u00f3mo medirlos y trabaja de cerca con los equipos de cada mercado, que entienden de verdad los matices de lo que est\u00e1 pasando, para ejecutar la visi\u00f3n.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Usamos Emplifi Social para orientar nuestras tres categor\u00edas de contenido: global, local e influencers. Podemos ver el engagement en cada una, incluidos los distintos comentarios que reciben. Esto nos permite reconocer los \u00e9xitos locales y adoptar las mejores pr\u00e1cticas.","quote_author":"Rachel Bouvier","quote_author_description":"Analista Digital S\u00e9nior, Global Digital, Benefit Cosmetics"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>&#8220;Lo que es s\u00faper valioso de Emplifi es la visi\u00f3n integral que tenemos de nuestros distintos lanzamientos de campa\u00f1a. Nos permite tomar decisiones de negocio basadas en datos&#8221;, dijo Bouvier.<\/p>\n<p>Con Emplifi, el equipo global puede tomar distancia y revisar toda la informaci\u00f3n que llega de los distintos mercados para ver si hay un patr\u00f3n o una direcci\u00f3n a la que deba prestar atenci\u00f3n.<\/p>\n<p>Con los datos de su lado, tambi\u00e9n est\u00e1n m\u00e1s abiertos a probar nuevas tendencias para lograr resultados distintos. &#8220;Tenemos la suerte de contar con mercad\u00f3logos fant\u00e1sticos en todas nuestras oficinas del mundo, muy abiertos a experimentar en nuevas plataformas y ver qu\u00e9 resuena con distintos usuarios&#8221;, dijo Bouvier. Animan a otras marcas a hacer lo mismo, porque ayuda a la industria a evolucionar e iterar.<\/p>\n<h2>Apuesta por la combinaci\u00f3n perfecta de autenticidad e innovaci\u00f3n<\/h2>\n<p>Para Benefit Cosmetics, lo que impulsa los resultados es elegir el canal correcto, e incluso la ubicaci\u00f3n del contenido, seg\u00fan el mensaje y el objetivo. El equipo eval\u00faa el contenido en todas las ubicaciones y define lo que significa cada una frente a las dem\u00e1s. Su estrategia incluye una mezcla calculada de contenido de influencers, org\u00e1nico y pagado.<\/p>\n<p>Con la autenticidad en el centro de las redes sociales, es importante mantenerse cerca de las audiencias y crecer con ellas. El equipo de relaciones con influencers de Benefit est\u00e1 al tanto del <a href=\"https:\/\/emplifi.io\/resources\/blog\/influencer-marketing-strategy-guide\/\">marketing de influencers<\/a> y piensa constantemente en esa estrategia.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3558\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-2.png\" alt=\"benefit social snapshot\" width=\"900\" height=\"662\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-2.png 900w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-2-300x221.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-2-768x565.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-2-24x18.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-2-36x26.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-2-48x35.png 48w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>El <a href=\"https:\/\/emplifi.io\/resources\/blog\/influencer-marketing-strategy-guide\/\">marketing de influencers<\/a> es una parte clave de la estrategia de contenido en redes sociales de Benefit Cosmetics<br \/>\n&#8220;La gente definitivamente conecta con personas reales. En este momento, reconocemos que las cosas est\u00e1n cambiando y nos estamos adaptando. Pero aun as\u00ed dir\u00eda que colaborar con personas que forman parte de la comunidad de belleza y que tienen una relaci\u00f3n profunda con una marca siempre va a existir&#8221;, dijo Dybwad. Para muchas marcas que trabajan con influencers, la naturaleza de las alianzas y los objetivos puede cambiar, pero la promesa central del <a href=\"https:\/\/emplifi.io\/resources\/blog\/influencer-marketing-strategy-guide\/\">marketing de influencers<\/a> no deber\u00eda.<\/p>\n<p>En cuanto a la divisi\u00f3n entre contenido org\u00e1nico y pagado, el enfoque actual de Benefit es invertir con cuidado en publicaciones que comunican informaci\u00f3n muy espec\u00edfica. Por ejemplo, puede usar contenido pagado para promover el lanzamiento de un nuevo producto o una oportunidad para el consumidor, como una venta especial. Mientras tanto, usa contenido org\u00e1nico para llegar a la comunidad de belleza en general y profundizar su conexi\u00f3n con ella, sobre todo en Instagram hoy.<\/p>\n<p>Las opciones de formatos y ubicaciones tambi\u00e9n dan a las marcas la oportunidad de aprovechar las innovaciones de las plataformas. Como Instagram, Facebook e incluso TikTok ofrecen experiencias sociales distintas, las plataformas podr\u00edan enfocarse m\u00e1s en desarrollar sus propios grupos y comunidades, y seguir evolucionando a medida que cambia el consumo.<\/p>\n<p>&#8220;Creo que, al estar las personas muy alejadas f\u00edsicamente unas de otras, el mundo virtual y las plataformas sociales realmente pudieron recuperar espacio&#8221;, dijo Dybwad.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3560\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-3.png\" alt=\"benefit social clips\" width=\"980\" height=\"402\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-3.png 980w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-3-300x123.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-3-768x315.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-3-24x10.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-3-36x15.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-3-48x20.png 48w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/p>\n<p>&#8220;Quiz\u00e1 empieces a ver que las plataformas sociales iteran y se diferencian m\u00e1s. Como el video en vivo despeg\u00f3, creo que veremos a Instagram invertir ah\u00ed. En cambio, las funciones del feed de noticias o de las historias podr\u00edan disminuir un poco.&#8221;<\/p>\n<h2>La conclusi\u00f3n<\/h2>\n<p>Al analizar los datos, Benefit Cosmetics ve crecimiento por delante. Como las personas buscan conexi\u00f3n humana, pasan m\u00e1s tiempo interactuando en redes sociales. Como resultado, Benefit Cosmetics registra una tendencia positiva en las impresiones y el alcance globales de su contenido.<\/p>\n<p>Para las marcas que quieren escalar sus estrategias de contenido y construir relaciones m\u00e1s profundas, es importante hacerse preguntas honestas, y quiz\u00e1 dif\u00edciles, sobre su estrategia actual.<\/p>\n<ul>\n<li>\u00bfTu contenido es lo bastante relevante para tus distintas audiencias?<\/li>\n<li>\u00bfPuedes ajustarte y reaccionar a los insights actuales de los datos, como el engagement y el sentimiento?<\/li>\n<li>\u00bfCon qu\u00e9 facilidad adoptas nuevas tendencias, tecnolog\u00edas y formatos de contenido?<\/li>\n<\/ul>\n<p>Con una maquinaria de contenido m\u00e1s exigente que nunca, las marcas m\u00e1s avanzadas en su transformaci\u00f3n digital, e incluso las que se esfuerzan por ser lo m\u00e1s abiertas y \u00e1giles posible, tendr\u00e1n m\u00e1s \u00e9xito a largo plazo.<\/p>\n<p>Para conocer m\u00e1s a fondo el enfoque y los consejos de Benefit Cosmetics, mira ahora la <a href=\"https:\/\/youtu.be\/8NUfB5SdoF8\" target=\"_blank\" rel=\"noopener noreferrer\">conversaci\u00f3n del panel<\/a>. Y si quieres saber m\u00e1s sobre la plataforma Emplifi, <a href=\"https:\/\/emplifi.io\/es\/pide-una-asesoria\/\">agenda una demo<\/a> con un experto de Emplifi hoy mismo.<\/p>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Con contenido creativo y visual, las marcas de belleza son reconocidas como pioneras en redes sociales y construyen algunas de las comunidades m\u00e1s leales que existen. Para profundizar en el mundo de la belleza, Emplifi organiz\u00f3 una conversaci\u00f3n franca con <a href=\"https:\/\/www.benefitcosmetics.com\/us\/en\" target=\"_blank\" rel=\"noopener noreferrer\">Benefit Cosmetics<\/a>, una marca con una base de fans incre\u00edblemente activa en redes sociales en todo el mundo.<\/p>\n<p>Durante el <a href=\"https:\/\/youtu.be\/8NUfB5SdoF8\" target=\"_blank\" rel=\"noopener noreferrer\">panel<\/a>, Emily Dybwad, Directora de Marketing Digital, y Rachel Bouvier, Analista Digital S\u00e9nior, Global Digital, analizaron las tendencias y preguntas clave del mundo social en este momento:<\/p>\n<ul>\n<li>\u00bfC\u00f3mo pueden las marcas escalar una estrategia global de contenido que funcione bien en los mercados locales?<\/li>\n<li>\u00bfC\u00f3mo deben usar los datos las marcas para tomar decisiones y seguir siendo relevantes hoy?<\/li>\n<li>\u00bfQu\u00e9 significa tener un enfoque de contenido centrado en la audiencia?<\/li>\n<\/ul>\n<p>Con la experiencia y los consejos pr\u00e1cticos de Benefit, las marcas pueden trazar un camino claro para hacer crecer sus comunidades.<\/p>\n<h2>Como en toda gran experiencia, conf\u00eda en los locales<\/h2>\n<p>En Benefit Cosmetics, las redes sociales se gestionan de la forma que mejor apoya la estrategia general de marketing. Para la marca, esto significa adoptar un enfoque descentralizado, con equipos globales y locales que trabajan juntos para ofrecer experiencias de contenido espec\u00edficas para cada audiencia y cada mercado.<\/p>\n<p>&#8220;Laughter is the best cosmetic&#8221; es un valor clave de la marca, pero el humor puede ser dif\u00edcil, y riesgoso, sin una comprensi\u00f3n clara de las audiencias. El humor es una parte esencial de lo que Benefit quiere transmitir, y es delicado. El reto es usar un humor que realmente conecte con las personas de cada mercado.<\/p>\n<p>Benefit Cosmetics cree en el poder del contenido localizado en cuentas como @benefitspain. Como dijo Dybwad: &#8220;Creo que se pierden muchas oportunidades si no le das a la gente la autonom\u00eda para crear su propio contenido local. Creemos firmemente que las audiencias quieren conectar con alguien en su propio idioma, alguien que entienda las diferencias y los matices.&#8221;<\/p>\n<p>\u00bfY c\u00f3mo lo logran? La estrategia de contenido de Benefit tiene tres frentes que cubren todas las bases y objetivos:<\/p>\n<ul>\n<li>Contenido global para transmitir una imagen de marca coherente<\/li>\n<li>Contenido local para asegurar mensajes aut\u00e9nticos y muy relevantes<\/li>\n<li>Contenido de influencers para atraer nuevos fans a la comunidad de Benefit<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3556\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-1.png\" alt=\"benefit cosmetics content\" width=\"841\" height=\"314\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-1.png 841w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-1-300x112.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-1-768x287.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-1-24x9.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-1-36x13.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-1-48x18.png 48w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><\/p>\n<p>Benefit Cosmetics clasifica su contenido en tres categor\u00edas: global, local e influencers. Este tipo de estrategia de contenido exige un an\u00e1lisis disciplinado y eficiente.<\/p>\n<p>Con una visi\u00f3n macro, Benefit puede definir sus factores de \u00e9xito, como el reconocimiento de marca y la construcci\u00f3n de relaciones. A partir de ah\u00ed, decide c\u00f3mo medirlos y trabaja de cerca con los equipos de cada mercado, que entienden de verdad los matices de lo que est\u00e1 pasando, para ejecutar la visi\u00f3n.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Usamos Emplifi Social para orientar nuestras tres categor\u00edas de contenido: global, local e influencers. Podemos ver el engagement en cada una, incluidos los distintos comentarios que reciben. Esto nos permite reconocer los \u00e9xitos locales y adoptar las mejores pr\u00e1cticas.","quote_author":"Rachel Bouvier","quote_author_description":"Analista Digital S\u00e9nior, Global Digital, Benefit Cosmetics"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>&#8220;Lo que es s\u00faper valioso de Emplifi es la visi\u00f3n integral que tenemos de nuestros distintos lanzamientos de campa\u00f1a. Nos permite tomar decisiones de negocio basadas en datos&#8221;, dijo Bouvier.<\/p>\n<p>Con Emplifi, el equipo global puede tomar distancia y revisar toda la informaci\u00f3n que llega de los distintos mercados para ver si hay un patr\u00f3n o una direcci\u00f3n a la que deba prestar atenci\u00f3n.<\/p>\n<p>Con los datos de su lado, tambi\u00e9n est\u00e1n m\u00e1s abiertos a probar nuevas tendencias para lograr resultados distintos. &#8220;Tenemos la suerte de contar con mercad\u00f3logos fant\u00e1sticos en todas nuestras oficinas del mundo, muy abiertos a experimentar en nuevas plataformas y ver qu\u00e9 resuena con distintos usuarios&#8221;, dijo Bouvier. Animan a otras marcas a hacer lo mismo, porque ayuda a la industria a evolucionar e iterar.<\/p>\n<h2>Apuesta por la combinaci\u00f3n perfecta de autenticidad e innovaci\u00f3n<\/h2>\n<p>Para Benefit Cosmetics, lo que impulsa los resultados es elegir el canal correcto, e incluso la ubicaci\u00f3n del contenido, seg\u00fan el mensaje y el objetivo. El equipo eval\u00faa el contenido en todas las ubicaciones y define lo que significa cada una frente a las dem\u00e1s. Su estrategia incluye una mezcla calculada de contenido de influencers, org\u00e1nico y pagado.<\/p>\n<p>Con la autenticidad en el centro de las redes sociales, es importante mantenerse cerca de las audiencias y crecer con ellas. El equipo de relaciones con influencers de Benefit est\u00e1 al tanto del <a href=\"https:\/\/emplifi.io\/resources\/blog\/influencer-marketing-strategy-guide\/\">marketing de influencers<\/a> y piensa constantemente en esa estrategia.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3558\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-2.png\" alt=\"benefit social snapshot\" width=\"900\" height=\"662\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-2.png 900w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-2-300x221.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-2-768x565.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-2-24x18.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-2-36x26.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-2-48x35.png 48w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>El <a href=\"https:\/\/emplifi.io\/resources\/blog\/influencer-marketing-strategy-guide\/\">marketing de influencers<\/a> es una parte clave de la estrategia de contenido en redes sociales de Benefit Cosmetics<br \/>\n&#8220;La gente definitivamente conecta con personas reales. En este momento, reconocemos que las cosas est\u00e1n cambiando y nos estamos adaptando. Pero aun as\u00ed dir\u00eda que colaborar con personas que forman parte de la comunidad de belleza y que tienen una relaci\u00f3n profunda con una marca siempre va a existir&#8221;, dijo Dybwad. Para muchas marcas que trabajan con influencers, la naturaleza de las alianzas y los objetivos puede cambiar, pero la promesa central del <a href=\"https:\/\/emplifi.io\/resources\/blog\/influencer-marketing-strategy-guide\/\">marketing de influencers<\/a> no deber\u00eda.<\/p>\n<p>En cuanto a la divisi\u00f3n entre contenido org\u00e1nico y pagado, el enfoque actual de Benefit es invertir con cuidado en publicaciones que comunican informaci\u00f3n muy espec\u00edfica. Por ejemplo, puede usar contenido pagado para promover el lanzamiento de un nuevo producto o una oportunidad para el consumidor, como una venta especial. Mientras tanto, usa contenido org\u00e1nico para llegar a la comunidad de belleza en general y profundizar su conexi\u00f3n con ella, sobre todo en Instagram hoy.<\/p>\n<p>Las opciones de formatos y ubicaciones tambi\u00e9n dan a las marcas la oportunidad de aprovechar las innovaciones de las plataformas. Como Instagram, Facebook e incluso TikTok ofrecen experiencias sociales distintas, las plataformas podr\u00edan enfocarse m\u00e1s en desarrollar sus propios grupos y comunidades, y seguir evolucionando a medida que cambia el consumo.<\/p>\n<p>&#8220;Creo que, al estar las personas muy alejadas f\u00edsicamente unas de otras, el mundo virtual y las plataformas sociales realmente pudieron recuperar espacio&#8221;, dijo Dybwad.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3560\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-3.png\" alt=\"benefit social clips\" width=\"980\" height=\"402\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-3.png 980w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-3-300x123.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-3-768x315.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-3-24x10.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-3-36x15.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/benefit-3-48x20.png 48w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/p>\n<p>&#8220;Quiz\u00e1 empieces a ver que las plataformas sociales iteran y se diferencian m\u00e1s. Como el video en vivo despeg\u00f3, creo que veremos a Instagram invertir ah\u00ed. En cambio, las funciones del feed de noticias o de las historias podr\u00edan disminuir un poco.&#8221;<\/p>\n<h2>La conclusi\u00f3n<\/h2>\n<p>Al analizar los datos, Benefit Cosmetics ve crecimiento por delante. Como las personas buscan conexi\u00f3n humana, pasan m\u00e1s tiempo interactuando en redes sociales. Como resultado, Benefit Cosmetics registra una tendencia positiva en las impresiones y el alcance globales de su contenido.<\/p>\n<p>Para las marcas que quieren escalar sus estrategias de contenido y construir relaciones m\u00e1s profundas, es importante hacerse preguntas honestas, y quiz\u00e1 dif\u00edciles, sobre su estrategia actual.<\/p>\n<ul>\n<li>\u00bfTu contenido es lo bastante relevante para tus distintas audiencias?<\/li>\n<li>\u00bfPuedes ajustarte y reaccionar a los insights actuales de los datos, como el engagement y el sentimiento?<\/li>\n<li>\u00bfCon qu\u00e9 facilidad adoptas nuevas tendencias, tecnolog\u00edas y formatos de contenido?<\/li>\n<\/ul>\n<p>Con una maquinaria de contenido m\u00e1s exigente que nunca, las marcas m\u00e1s avanzadas en su transformaci\u00f3n digital, e incluso las que se esfuerzan por ser lo m\u00e1s abiertas y \u00e1giles posible, tendr\u00e1n m\u00e1s \u00e9xito a largo plazo.<\/p>\n<p>Para conocer m\u00e1s a fondo el enfoque y los consejos de Benefit Cosmetics, mira ahora la <a href=\"https:\/\/youtu.be\/8NUfB5SdoF8\" target=\"_blank\" rel=\"noopener noreferrer\">conversaci\u00f3n del panel<\/a>. Y si quieres saber m\u00e1s sobre la plataforma Emplifi, <a href=\"https:\/\/emplifi.io\/es\/pide-una-asesoria\/\">agenda una demo<\/a> con un experto de Emplifi hoy mismo.<\/p>\n"}]},"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":4174,"id":4174,"title":"lightning","filename":"lightning.svg","filesize":647,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","link":"https:\/\/emplifi.io\/es\/clientes\/jones-soda-success\/lightning-2\/","alt":"","author":"1","description":"","caption":"","name":"lightning-2","status":"inherit","uploaded_to":18221,"date":"2024-12-04 14:24:19","modified":"2025-11-11 18:08:46","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":16,"height":22,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","thumbnail-width":109,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","medium-width":217,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","medium_large-width":768,"medium_large-height":1060,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","large-width":742,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","1536x1536-width":16,"1536x1536-height":22,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","2048x2048-width":16,"2048x2048-height":22,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","fullscreen-width":16,"fullscreen-height":22,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","menu-24x24-width":16,"menu-24x24-height":22,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","menu-36x36-width":16,"menu-36x36-height":22,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","menu-48x48-width":16,"menu-48x48-height":22}},"title":"Desaf\u00edo","description":"Para unir la identidad global de la marca con la relevancia local, Benefit ten\u00eda el reto de conectar con audiencias diversas en distintas regiones."},{"icon":{"ID":4177,"id":4177,"title":"light","filename":"light.svg","filesize":1410,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/light.svg","link":"https:\/\/emplifi.io\/es\/clientes\/jones-soda-success\/light-2\/","alt":"","author":"1","description":"","caption":"","name":"light-2","status":"inherit","uploaded_to":18221,"date":"2024-12-04 14:24:20","modified":"2025-11-11 18:08:46","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":18,"height":22,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/light.svg","thumbnail-width":123,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/light.svg","medium-width":246,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/light.svg","medium_large-width":768,"medium_large-height":937,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/light.svg","large-width":840,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/light.svg","1536x1536-width":18,"1536x1536-height":22,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/light.svg","2048x2048-width":18,"2048x2048-height":22,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/light.svg","fullscreen-width":18,"fullscreen-height":22,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/light.svg","menu-24x24-width":18,"menu-24x24-height":22,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/light.svg","menu-36x36-width":18,"menu-36x36-height":22,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/light.svg","menu-48x48-width":18,"menu-48x48-height":22}},"title":"Soluci\u00f3n","description":"Con Emplifi Social, Benefit implement\u00f3 una s\u00f3lida estrategia de contenido en tres niveles. 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