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Queremos saber qui\u00e9n la orient\u00f3 en la direcci\u00f3n correcta. Queremos saber todo lo que podamos sobre los datos, no solo los que salen de la anal\u00edtica, sino los que surgen de interacciones reales, como cuando un cliente deja un comentario, algo que solo obtenemos con Emplifi. Eso tiene un valor muy alto para nosotros","quote_author":"Jeremy Barrett Lipkin","quote_author_description":"CEO y fundador, NAVY Hair Care"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>NAVY Hair Care, marca de cuidado capilar sustentable, naci\u00f3 en 2018 con valores centrados en las redes sociales y la comunidad. En busca de feedback sobre sus productos y de conectar con su comunidad mediante contenido aut\u00e9ntico, NAVY Hair Care necesitaba una forma inclusiva de recopilar y compartir las historias de sus clientes. Para aprovechar el UGC visual y las rese\u00f1as escritas de clientes, el equipo de NAVY Hair Care eligi\u00f3 Emplifi.<\/p>\n<h2>Contenido de clientes como feedback en tiempo real<\/h2>\n<p>NAVY Hair Care usa Emplifi para iniciar un di\u00e1logo con sus clientes sobre qu\u00e9 productos y pr\u00e1cticas son valiosos para ellos. El UGC visual le permite a la marca hacer social listening mientras conecta con los compradores en l\u00ednea, y gener\u00f3 un aumento de 264% en la tasa de visitas recurrentes.<\/p>\n<p>&#8220;Emplifi es maravilloso para nosotros porque nos da una mejor idea de lo que pasa en nuestra comunidad.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3367 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-1.jpeg\" alt=\"\" width=\"1000\" height=\"502\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-1.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-1-300x151.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-1-768x386.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-1-24x12.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-1-36x18.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-1-48x24.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Adem\u00e1s de una amplia colecci\u00f3n de rese\u00f1as de productos, NAVY Hair Care usa la funci\u00f3n Checkout Comments de Emplifi para preguntar a los compradores por qu\u00e9 eligieron cada producto. La marca recibe en promedio 360 Checkout Comments por semana y usa este feedback para mejorar continuamente la experiencia del cliente.<\/p>\n<p>&#8220;Es f\u00e1cil para nosotros recopilar todos esos testimonios y entender por qu\u00e9 la gente usa los productos, cu\u00e1ndo y por qu\u00e9 funcionan&#8221;, dijo Lipkin. &#8220;Creo que definitivamente nos llev\u00f3 a otro nivel.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3368 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-2.jpeg\" alt=\"\" width=\"1000\" height=\"406\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-2.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-2-300x122.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-2-768x312.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-2-24x10.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-2-36x15.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-2-48x19.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>La marca reuni\u00f3 suficientes recursos visuales para llenar 16 galer\u00edas \u00fanicas de UGC en las p\u00e1ginas de producto, la p\u00e1gina de inicio del sitio y galer\u00edas de inspiraci\u00f3n. Este contenido aut\u00e9ntico, combinado con rese\u00f1as escritas, ayuda tanto a la marca como a los visitantes del sitio a entender c\u00f3mo es realmente usar sus productos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3369 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-3.jpeg\" alt=\"\" width=\"1000\" height=\"234\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-3.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-3-300x70.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-3-768x180.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-3-24x6.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-3-36x8.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-3-48x11.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Mejorar la experiencia del cliente con subdimensiones de rese\u00f1as<\/h2>\n<p>Con las subdimensiones de rese\u00f1as personalizadas de Emplifi, el equipo de NAVY Hair Care puede ofrecer la informaci\u00f3n de producto m\u00e1s valiosa en cada p\u00e1gina de producto. Con esta funci\u00f3n, la marca puede solicitar a clientes comprometidos feedback espec\u00edfico y relevante sobre cada producto. Al hacer preguntas estandarizadas como &#8220;tipo de cabello&#8221; y &#8220;mejores usos&#8221;, el equipo de NAVY Hair Care obtiene insights valiosos para futuras innovaciones, al mismo tiempo que aporta valor a la experiencia del cliente en el sitio.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3370 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-4.jpeg\" alt=\"\" width=\"1000\" height=\"748\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-4.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-4-300x224.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-4-768x574.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-4-24x18.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-4-36x27.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-4-48x36.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Lealtad a trav\u00e9s de prueba social visual y escrita<\/h2>\n<p>Desde las primeras etapas, el equipo de NAVY Hair Care sab\u00eda los beneficios que el contenido generado por la comunidad traer\u00eda para aumentar la confianza de los compradores. El widget Shoppable Instagram de Emplifi permite a los consumidores comprar directamente desde publicaciones de clientes en Instagram, y gener\u00f3 una impresionante tasa de engagement de 73% entre los visitantes del sitio.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi es clave para nuestro negocio. Decidimos implementar la plataforma en los primeros seis meses de vida de la empresa.","quote_author":"Jeremy Barrett Lipkin","quote_author_description":"CEO y fundador, NAVY Hair Care"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3371 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-5.jpeg\" alt=\"\" width=\"1000\" height=\"659\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-5.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-5-300x198.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-5-768x506.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-5-24x16.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-5-36x24.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-5-48x32.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>El marketing de boca en boca se presenta en formatos simples y f\u00e1ciles de consumir para los clientes de NAVY Hair Care. Las funciones de UGC en texto de Emplifi dan voz plena a los fans apasionados y muestran a los nuevos compradores el enfoque de la marca en su comunidad.<\/p>\n<p>&#8220;Realmente nos esforzamos para que nuestra comunidad cree contenido para nosotros. La mejor recomendaci\u00f3n es la de tus clientes, pero tambi\u00e9n la de tu vecino&#8230; Es como tener una representante de Avon, pero en lugar de que una mujer vaya a tu casa, [el contenido] simplemente se publica en Instagram.&#8221;<\/p>\n<p>Emplifi es una soluci\u00f3n rentable y eficiente que ayuda a NAVY Hair Care a conocer a su audiencia mientras genera confianza con un comercio impulsado por los clientes.<\/p>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"quote","quote":"Queremos saber si la gente regresa y prueba cosas nuevas. Queremos saber qui\u00e9n la orient\u00f3 en la direcci\u00f3n correcta. Queremos saber todo lo que podamos sobre los datos, no solo los que salen de la anal\u00edtica, sino los que surgen de interacciones reales, como cuando un cliente deja un comentario, algo que solo obtenemos con Emplifi. Eso tiene un valor muy alto para nosotros","quote_author":"Jeremy Barrett Lipkin","quote_author_description":"CEO y fundador, NAVY Hair Care"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>NAVY Hair Care, marca de cuidado capilar sustentable, naci\u00f3 en 2018 con valores centrados en las redes sociales y la comunidad. En busca de feedback sobre sus productos y de conectar con su comunidad mediante contenido aut\u00e9ntico, NAVY Hair Care necesitaba una forma inclusiva de recopilar y compartir las historias de sus clientes. Para aprovechar el UGC visual y las rese\u00f1as escritas de clientes, el equipo de NAVY Hair Care eligi\u00f3 Emplifi.<\/p>\n<h2>Contenido de clientes como feedback en tiempo real<\/h2>\n<p>NAVY Hair Care usa Emplifi para iniciar un di\u00e1logo con sus clientes sobre qu\u00e9 productos y pr\u00e1cticas son valiosos para ellos. El UGC visual le permite a la marca hacer social listening mientras conecta con los compradores en l\u00ednea, y gener\u00f3 un aumento de 264% en la tasa de visitas recurrentes.<\/p>\n<p>&#8220;Emplifi es maravilloso para nosotros porque nos da una mejor idea de lo que pasa en nuestra comunidad.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3367 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-1.jpeg\" alt=\"\" width=\"1000\" height=\"502\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-1.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-1-300x151.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-1-768x386.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-1-24x12.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-1-36x18.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-1-48x24.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Adem\u00e1s de una amplia colecci\u00f3n de rese\u00f1as de productos, NAVY Hair Care usa la funci\u00f3n Checkout Comments de Emplifi para preguntar a los compradores por qu\u00e9 eligieron cada producto. La marca recibe en promedio 360 Checkout Comments por semana y usa este feedback para mejorar continuamente la experiencia del cliente.<\/p>\n<p>&#8220;Es f\u00e1cil para nosotros recopilar todos esos testimonios y entender por qu\u00e9 la gente usa los productos, cu\u00e1ndo y por qu\u00e9 funcionan&#8221;, dijo Lipkin. &#8220;Creo que definitivamente nos llev\u00f3 a otro nivel.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3368 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-2.jpeg\" alt=\"\" width=\"1000\" height=\"406\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-2.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-2-300x122.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-2-768x312.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-2-24x10.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-2-36x15.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-2-48x19.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>La marca reuni\u00f3 suficientes recursos visuales para llenar 16 galer\u00edas \u00fanicas de UGC en las p\u00e1ginas de producto, la p\u00e1gina de inicio del sitio y galer\u00edas de inspiraci\u00f3n. Este contenido aut\u00e9ntico, combinado con rese\u00f1as escritas, ayuda tanto a la marca como a los visitantes del sitio a entender c\u00f3mo es realmente usar sus productos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3369 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-3.jpeg\" alt=\"\" width=\"1000\" height=\"234\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-3.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-3-300x70.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-3-768x180.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-3-24x6.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-3-36x8.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-3-48x11.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Mejorar la experiencia del cliente con subdimensiones de rese\u00f1as<\/h2>\n<p>Con las subdimensiones de rese\u00f1as personalizadas de Emplifi, el equipo de NAVY Hair Care puede ofrecer la informaci\u00f3n de producto m\u00e1s valiosa en cada p\u00e1gina de producto. Con esta funci\u00f3n, la marca puede solicitar a clientes comprometidos feedback espec\u00edfico y relevante sobre cada producto. Al hacer preguntas estandarizadas como &#8220;tipo de cabello&#8221; y &#8220;mejores usos&#8221;, el equipo de NAVY Hair Care obtiene insights valiosos para futuras innovaciones, al mismo tiempo que aporta valor a la experiencia del cliente en el sitio.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3370 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-4.jpeg\" alt=\"\" width=\"1000\" height=\"748\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-4.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-4-300x224.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-4-768x574.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-4-24x18.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-4-36x27.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-4-48x36.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Lealtad a trav\u00e9s de prueba social visual y escrita<\/h2>\n<p>Desde las primeras etapas, el equipo de NAVY Hair Care sab\u00eda los beneficios que el contenido generado por la comunidad traer\u00eda para aumentar la confianza de los compradores. El widget Shoppable Instagram de Emplifi permite a los consumidores comprar directamente desde publicaciones de clientes en Instagram, y gener\u00f3 una impresionante tasa de engagement de 73% entre los visitantes del sitio.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi es clave para nuestro negocio. Decidimos implementar la plataforma en los primeros seis meses de vida de la empresa.","quote_author":"Jeremy Barrett Lipkin","quote_author_description":"CEO y fundador, NAVY Hair Care"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3371 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-5.jpeg\" alt=\"\" width=\"1000\" height=\"659\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-5.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-5-300x198.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-5-768x506.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-5-24x16.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-5-36x24.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/navy-5-48x32.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>El marketing de boca en boca se presenta en formatos simples y f\u00e1ciles de consumir para los clientes de NAVY Hair Care. 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