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En el marketing de viajes, el contenido generado por usuarios es una mina de oro escondida a plena vista.","quote_author":"Whitney Reynolds","quote_author_description":"Directora de Redes Sociales, Kimpton Hotels"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Kimpton Hotels &amp; Restaurants es una de las marcas m\u00e1s queridas de la industria hotelera. Destino de viajeros exigentes, los visitantes eligen los hoteles Kimpton por sus experiencias \u00fanicas y su atenci\u00f3n al cliente c\u00e1lida y cercana.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3375 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1.png\" alt=\"p\u00e1gina de UGC de Kimpton\" width=\"916\" height=\"1029\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1.png 916w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-267x300.png 267w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-912x1024.png 912w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-768x863.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-21x24.png 21w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-32x36.png 32w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-43x48.png 43w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><\/p>\n<p>Fiel a su visi\u00f3n divertida de los viajes boutique de lujo, la marca buscaba aumentar su <a href=\"https:\/\/emplifi.io\/resources\/blog\/influencer-marketing-strategy-guide\/\">engagement en redes sociales<\/a> y, en \u00faltima instancia, impulsar m\u00e1s reservaciones en l\u00ednea. Quer\u00eda contar la historia de su marca a trav\u00e9s del contenido que sus hu\u00e9spedes publican en redes sociales, mostr\u00e1ndolo y celebr\u00e1ndolo en los sitios web de sus distintas propiedades y en sus canales propios.<\/p>\n<p>Kimpton y Emplifi colaboraron por primera vez en el concurso de fotos de mascotas de la marca. Emplifi ayud\u00f3 a Kimpton a amplificar su campa\u00f1a en redes sociales: recopilar f\u00e1cilmente fotos y videos de las mascotas que visitaban sus hoteles, mostrar las participaciones en un micrositio e incorporar una funci\u00f3n de votaci\u00f3n.<\/p>\n<p>\u00abNo podr\u00edamos pedir un mejor socio que Emplifi\u00bb, dijo Reynolds. \u00abLa creatividad y la capacidad de respuesta del equipo de Emplifi no tienen comparaci\u00f3n, y realmente creen que el \u00e9xito de nuestra marca es su \u00e9xito.\u00bb<\/p>\n<p>Tras el enorme \u00e9xito del concurso en redes sociales, Kimpton trabaj\u00f3 con el equipo de Emplifi para evaluar el efecto de este contenido de clientes en las reservaciones en l\u00ednea, mostrando galer\u00edas de fotos reales de clientes en las p\u00e1ginas de cada una de sus propiedades.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3376 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-2.png\" alt=\"UGC de Kimpton\" width=\"916\" height=\"626\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-2.png 916w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-2-300x205.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-2-768x525.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-2-24x16.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-2-36x25.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-2-48x33.png 48w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><\/p>\n"},{"acf_fc_layout":"quote","quote":"La plataforma de Emplifi nos facilita gestionar y obtener los permisos de la enorme cantidad de contenido de hu\u00e9spedes que recibimos cada d\u00eda. Contamos con un gran volumen de contenido generado por usuarios rico y hermoso, y Emplifi nos ayuda a reconocer de manera personal a las personas que lo crean.","quote_author":"Whitney Reynolds","quote_author_description":"Directora de Redes Sociales, Kimpton Hotels"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"quote","quote":"El contenido entre pares en redes sociales informa e inspira las decisiones de compra por su autenticidad y su capacidad de contar historias en primera persona. En el marketing de viajes, el contenido generado por usuarios es una mina de oro escondida a plena vista.","quote_author":"Whitney Reynolds","quote_author_description":"Directora de Redes Sociales, Kimpton Hotels"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Kimpton Hotels &amp; Restaurants es una de las marcas m\u00e1s queridas de la industria hotelera. Destino de viajeros exigentes, los visitantes eligen los hoteles Kimpton por sus experiencias \u00fanicas y su atenci\u00f3n al cliente c\u00e1lida y cercana.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3375 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1.png\" alt=\"p\u00e1gina de UGC de Kimpton\" width=\"916\" height=\"1029\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1.png 916w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-267x300.png 267w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-912x1024.png 912w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-768x863.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-21x24.png 21w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-32x36.png 32w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-43x48.png 43w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><\/p>\n<p>Fiel a su visi\u00f3n divertida de los viajes boutique de lujo, la marca buscaba aumentar su <a href=\"https:\/\/emplifi.io\/resources\/blog\/influencer-marketing-strategy-guide\/\">engagement en redes sociales<\/a> y, en \u00faltima instancia, impulsar m\u00e1s reservaciones en l\u00ednea. 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Contamos con un gran volumen de contenido generado por usuarios rico y hermoso, y Emplifi nos ayuda a reconocer de manera personal a las personas que lo crean.","quote_author":"Whitney Reynolds","quote_author_description":"Directora de Redes Sociales, Kimpton Hotels"}]},"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"Desaf\u00edo","description":"Kimpton quer\u00eda aumentar su engagement en redes sociales y, en \u00faltima instancia, impulsar m\u00e1s reservaciones en l\u00ednea."},{"icon":false,"title":"Soluci\u00f3n","description":"La marca se asoci\u00f3 con Emplifi para recopilar f\u00e1cilmente fotos y videos de las mascotas de sus hu\u00e9spedes y mostrarlos en un micrositio durante un concurso de fotos de mascotas."},{"icon":false,"title":"Resultado","description":"Hoy han recopilado m\u00e1s de 3.6 millones de fotos de viajeros que generaron m\u00e1s de 200 millones de interacciones, y su empresa matriz, el grupo hotelero IHG, 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