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target=\"_blank\" rel=\"noopener noreferrer\">Bensons for Beds<\/a>\u00a0enfrenta un desaf\u00edo \u00fanico. La experiencia de elegir camas y colchones y probarlos en tienda, as\u00ed como la posibilidad de recibir ayuda de un asesor, es dif\u00edcil de replicar en un entorno en l\u00ednea y bidimensional.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Cuando analizamos los desaf\u00edos del canal en l\u00ednea y por qu\u00e9 la gente no compra en l\u00ednea, en parte es porque no puede interactuar f\u00edsicamente con el producto. No sabe qu\u00e9 tan grande es o le cuesta imaginar su tama\u00f1o.","quote_author":"Graham Wilson","quote_author_description":"Director de Digital y Omnicanal, Bensons for Beds"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Para resolverlo, Bensons for Beds buscaba la forma de llevar a su sitio web la misma experiencia de compra personalizada que ofrec\u00eda en sus tiendas, garantizando siempre una experiencia fluida para sus clientes.<\/p>\n<h2>Soluci\u00f3n<\/h2>\n<p>\u00abCualquier tecnolog\u00eda y cualquier capacidad que podamos llevar al sitio web, que permita a nuestros clientes hablar con personas, pero tambi\u00e9n experimentar el producto, aunque sea de forma digital, realmente ayuda a aumentar esa confianza y a impulsar la conversi\u00f3n\u00bb, dijo Wilson.<br \/>\nPara ofrecer esta experiencia, Bensons for Beds se asoci\u00f3 con Emplifi para conectar al instante a sus compradores en l\u00ednea con expertos en tienda a trav\u00e9s de Bensons Live, impulsado por\u00a0<a href=\"https:\/\/emplifi.io\/es\/product\/video-shopping\/\">Emplifi Live Advisor<\/a>, una soluci\u00f3n de video en vivo uno a uno que ayuda a las marcas a humanizar las experiencias digitales.<\/p>\n<p>En funcionamiento en menos de dos semanas\u00a0y a tiempo para el Black Friday, los compradores en l\u00ednea pod\u00edan hacer clic en un bot\u00f3n del sitio de Bensons y conectarse directamente con un experto en tienda, que les muestra la tienda y responde al instante cualquier pregunta. Despu\u00e9s, el comprador puede adquirir el producto en ese momento o agregarlo a su carrito y comprarlo m\u00e1s tarde.<\/p>\n<p>\u00abEn cuanto al proceso de onboarding, fue fluido y facil\u00edsimo\u00bb, dijo Wilson. \u00abEl ritmo para salir en vivo fue exactamente el que Emplifi nos hab\u00eda dicho. Y en la primera hora pr\u00e1cticamente ya hab\u00edamos hecho nuestra primera venta.\u00bb<\/p>\n<h2>Resultados<\/h2>\n<p>El equipo de Bensons for Beds vio resultados inmediatos, con su primera venta a trav\u00e9s de Live Advisor en la primera hora, y aumentos notables tanto en sus m\u00e9tricas de conversi\u00f3n como en la satisfacci\u00f3n del cliente (CSAT).<\/p>\n<p>\u00abSi comparamos nuestro AOV [valor promedio del pedido] en l\u00ednea con lo que vemos en Bensons Live, estamos un 20% arriba en esa m\u00e9trica\u00bb, dijo Wilson. \u00abLo m\u00e1s importante para m\u00ed es lo que nuestros clientes piensan de este servicio, y tener un CSAT de 4.7 de cinco\u00a0tan pronto es absolutamente incre\u00edble.\u00bb<\/p>\n<p>\u00bfUn factor clave detr\u00e1s de estos resultados? La experiencia inmersiva que las compras por video en vivo uno a uno pueden ofrecer y el eCommerce tradicional no, con una experiencia igual de fluida para los expertos en tienda que la brindan.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Poder usar una tecnolog\u00eda que permite a los clientes vivir esa experiencia y verla es una gran ventaja para nosotros en el sitio web, para ayudar a encontrar el producto adecuado para cada cliente y lograr que concrete la compra\", dijo Wilson. \"Que [los expertos en tienda] pudieran ver al instante el valor que pod\u00eda aportarles tanto a ellos como a nuestros clientes fue absolutamente fant\u00e1stico.","quote_author":"Graham Wilson","quote_author_description":"Director de Digital y Omnicanal, Bensons for Beds"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Desaf\u00edo<\/h2>\n<p>Como minorista brit\u00e1nico que vende camas, colchones y muebles de dormitorio en l\u00ednea y en m\u00e1s de 170 tiendas desde hace m\u00e1s de 70 a\u00f1os,\u00a0<a href=\"https:\/\/www.bensonsforbeds.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bensons for Beds<\/a>\u00a0enfrenta un desaf\u00edo \u00fanico. La experiencia de elegir camas y colchones y probarlos en tienda, as\u00ed como la posibilidad de recibir ayuda de un asesor, es dif\u00edcil de replicar en un entorno en l\u00ednea y bidimensional.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Cuando analizamos los desaf\u00edos del canal en l\u00ednea y por qu\u00e9 la gente no compra en l\u00ednea, en parte es porque no puede interactuar f\u00edsicamente con el producto. No sabe qu\u00e9 tan grande es o le cuesta imaginar su tama\u00f1o.","quote_author":"Graham Wilson","quote_author_description":"Director de Digital y Omnicanal, Bensons for Beds"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Para resolverlo, Bensons for Beds buscaba la forma de llevar a su sitio web la misma experiencia de compra personalizada que ofrec\u00eda en sus tiendas, garantizando siempre una experiencia fluida para sus clientes.<\/p>\n<h2>Soluci\u00f3n<\/h2>\n<p>\u00abCualquier tecnolog\u00eda y cualquier capacidad que podamos llevar al sitio web, que permita a nuestros clientes hablar con personas, pero tambi\u00e9n experimentar el producto, aunque sea de forma digital, realmente ayuda a aumentar esa confianza y a impulsar la conversi\u00f3n\u00bb, dijo Wilson.<br \/>\nPara ofrecer esta experiencia, Bensons for Beds se asoci\u00f3 con Emplifi para conectar al instante a sus compradores en l\u00ednea con expertos en tienda a trav\u00e9s de Bensons Live, impulsado por\u00a0<a href=\"https:\/\/emplifi.io\/es\/product\/video-shopping\/\">Emplifi Live Advisor<\/a>, una soluci\u00f3n de video en vivo uno a uno que ayuda a las marcas a humanizar las experiencias digitales.<\/p>\n<p>En funcionamiento en menos de dos semanas\u00a0y a tiempo para el Black Friday, los compradores en l\u00ednea pod\u00edan hacer clic en un bot\u00f3n del sitio de Bensons y conectarse directamente con un experto en tienda, que les muestra la tienda y responde al instante cualquier pregunta. 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Y en la primera hora pr\u00e1cticamente ya hab\u00edamos hecho nuestra primera venta.\u00bb<\/p>\n<h2>Resultados<\/h2>\n<p>El equipo de Bensons for Beds vio resultados inmediatos, con su primera venta a trav\u00e9s de Live Advisor en la primera hora, y aumentos notables tanto en sus m\u00e9tricas de conversi\u00f3n como en la satisfacci\u00f3n del cliente (CSAT).<\/p>\n<p>\u00abSi comparamos nuestro AOV [valor promedio del pedido] en l\u00ednea con lo que vemos en Bensons Live, estamos un 20% arriba en esa m\u00e9trica\u00bb, dijo Wilson. \u00abLo m\u00e1s importante para m\u00ed es lo que nuestros clientes piensan de este servicio, y tener un CSAT de 4.7 de cinco\u00a0tan pronto es absolutamente incre\u00edble.\u00bb<\/p>\n<p>\u00bfUn factor clave detr\u00e1s de estos resultados? La experiencia inmersiva que las compras por video en vivo uno a uno pueden ofrecer y el eCommerce tradicional no, con una experiencia igual de fluida para los expertos en tienda que la brindan.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Poder usar una tecnolog\u00eda que permite a los clientes vivir esa experiencia y verla es una gran ventaja para nosotros en el sitio web, para ayudar a encontrar el producto adecuado para cada cliente y lograr que concrete la compra\", dijo Wilson. \"Que [los expertos en tienda] pudieran ver al instante el valor que pod\u00eda aportarles tanto a ellos como a nuestros clientes fue absolutamente fant\u00e1stico.","quote_author":"Graham Wilson","quote_author_description":"Director de Digital y Omnicanal, Bensons for Beds"}]},"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"Desaf\u00edo","description":"Bensons for Beds enfrenta un desaf\u00edo \u00fanico: replicar en l\u00ednea la experiencia en tienda de probar 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