{"id":9682,"date":"2023-12-06T22:15:52","date_gmt":"2023-12-06T22:15:52","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/customers\/aeromexico-success\/"},"modified":"2025-10-15T19:37:19","modified_gmt":"2025-10-15T19:37:19","slug":"aeromexico-caso-de-exito","status":"publish","type":"customer_posts","link":"https:\/\/emplifi.io\/es\/clientes\/aeromexico-caso-de-exito\/","title":{"rendered":"Aeromexico"},"content":{"rendered":"","protected":false},"featured_media":7622,"template":"","customer_solutions_tax":[178],"customer_topics_tax":[184,182],"customer_industries_tax":[],"resource_visibility_tax":[],"class_list":["post-9682","customer_posts","type-customer_posts","status-publish","has-post-thumbnail","hentry","customer_solutions_tax-social-marketing-es","customer_topics_tax-community-management-es","customer_topics_tax-social-media-management-es"],"acf":{"customer_card_logo":{"ID":15538,"id":15538,"title":"AM_POS_ESP_VERTICAL_RGB","filename":"AM_POS_ESP_VERTICAL_RGB-scaled.png","filesize":38572,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/AM_POS_ESP_VERTICAL_RGB-scaled.png","link":"https:\/\/emplifi.io\/es\/clientes\/aeromexico-caso-de-exito\/am_pos_esp_vertical_rgb-2\/","alt":"","author":"46","description":"","caption":"","name":"am_pos_esp_vertical_rgb-2","status":"inherit","uploaded_to":9682,"date":"2025-07-15 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c\u00f3mo la aerol\u00ednea insignia mexicana aument\u00f3 su comunidad de redes sociales en un 40% y aument\u00f3 el compromiso en un 786% con Emplifi.","customer_card_subhead":"CASO DE \u00c9XITO","customer_card_headline":"Aerom\u00e9xico fortalece la fidelidad de su marca con Emplifi","customer_card_quote":"Ahorrar tiempo en los procesos de reporting y an\u00e1lisis de m\u00e9tricas permite fortalecer las propuestas en la estrategia de nuevas campa\u00f1as.\r\n","customer_card_quote_author":"Jaime Buenrostro","customer_card_quote_author_title":"Analista senior de redes sociales","customer_card_stats":[{"stat":"35%","description":"Disminucion del en piezas de contenido"},{"stat":"786%","description":"Crecimiento del en engagement"},{"stat":"40%","description":"Crecimiento del en su comunidad"}],"customer_card_button_text":"Lee la historia 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fortalece la fidelidad de su marca con Emplifi","text":"<div class=\"emplifi-article-area emplifi-article-area--type-Editorial\">\n<div class=\"emplifi-article-area__container emplifi-article-area__container--image-position-undefined\">\n<div class=\"emplifi-article-area__info\">\n<div class=\"typography typography--Headline5\">La Aerol\u00ednea Mexicana transform\u00f3 desaf\u00edos en conexiones positivas y crecimiento corporativo.<\/div>\n<\/div>\n<\/div>\n<\/div>\n","button_1":"","button_2":"","video_modal_group":{"add_video":false,"button_text":"","video_type":"youtube","vimeo_embed":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/339430037?h=d982fc6177&title=0&byline=0&portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><script 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15:26:52","modified":"2025-06-27 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del en piezas de contenido","logo":false},{"stat":"786%","description":"Crecimiento del en engagement","logo":false},{"stat":"40%","description":"Crecimiento del en su comunidad","logo":false}]},"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>El desaf\u00edo: En busca de conexiones positivas<\/h2>\n<p>En el ferozmente competitivo paisaje de la industria a\u00e9rea mexicana, Aerom\u00e9xico enfrent\u00f3 un desaf\u00edo \u00fanico en 2023: la tarea de posicionarse para convertirse en una lovebrand en los corazones de los viajeros.<\/p>\n<p>Para el equipo de redes sociales de Aerom\u00e9xico, el desaf\u00edo estaba claro: necesitaban crear contenido que no s\u00f3lo complementara la experiencia de vuelo, sino que tambi\u00e9n resonara a un nivel m\u00e1s profundo, construyendo conexiones positivas con su audiencia.<\/p>\n<p>\u00abUno de los muchos desaf\u00edos de trabajar en el departamento de Redes Sociales de la aerol\u00ednea insignia de M\u00e9xico es crear contenido que brinde un valor significativo y pueda conectar m\u00e1s all\u00e1 de la experiencia de vuelo\u00bb, dijo Regina Valdes, Social Media &amp; Content Manager in Aeromexico.<\/p>\n<h2>La soluci\u00f3n: Emplifi despega<\/h2>\n<p>Emplifi simplific\u00f3 c\u00f3mo se analizaba el rendimiento en redes sociales para Aerom\u00e9xico al consolidar el an\u00e1lisis cuantitativo y cualitativo en un solo lugar, no s\u00f3lo para las redes sociales de Aerom\u00e9xico, sino tambi\u00e9n para sus competidores y en diversas industrias.<\/p>\n<p>Emplifi proporcion\u00f3 la tecnolog\u00eda necesaria para ejecutar procesos que involucran a diferentes equipos y proveedores, complementando tareas clave, como monitoreo y an\u00e1lisis de rendimiento, dentro de las redes sociales. Esto permiti\u00f3 al equipo realizar un seguimiento del progreso contra m\u00e9tricas establecidas, optimizar procesos internos que consum\u00edan tiempo y, lo m\u00e1s importante, responder a usuarios en diferentes canales desde una plataforma.<\/p>\n<p>Desde que Aerom\u00e9xico comenz\u00f3 a interactuar con su comunidad a trav\u00e9s de Emplifi, el tiempo de respuesta disminuy\u00f3 de 4 d\u00edas a un par de horas al d\u00eda.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9959\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-chart.jpeg\" alt=\"\" width=\"740\" height=\"511\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-chart.jpeg 740w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-chart-300x207.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-chart-24x17.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-chart-36x25.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-chart-48x33.jpeg 48w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9964\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote.png\" alt=\"\" width=\"1200\" height=\"410\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote.png 1200w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-300x103.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-1024x350.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-768x262.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-24x8.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-36x12.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-48x16.png 48w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>El resultado: Alcanzando nuevas alturas en participaci\u00f3n<\/h2>\n<p>Con un objetivo en mente: convertirse en la marca m\u00e1s querida por los viajeros en M\u00e9xico, en 2023, Aerom\u00e9xico lanz\u00f3 una serie de campa\u00f1as, aprovechando tanto los d\u00edas internacionales conmemorativos como el D\u00eda de la Tripulaci\u00f3n de Cabina o el D\u00eda Mundial del Perro, como sus propios personajes ficticios para interactuar de manera divertida con su audiencia.<\/p>\n<p>A trav\u00e9s de la campa\u00f1a del D\u00eda Mundial del Perro, el equipo de Aerom\u00e9xico utiliz\u00f3 contenido creativo, emocional y de video trending para establecer un v\u00ednculo \u00edntimo con sus clientes. Aprovechando el poder del engagement del usuario, la campa\u00f1a involucr\u00f3 a influencers y un filtro interactivo de realidad aumentada en Instagram que respond\u00eda de manera juguetona a la pregunta, \u00ab\u00bfQu\u00e9 tipo de cachorro viajero eres?\u00bb.<\/p>\n<p>La campa\u00f1a logr\u00f3 un impresionante\u00a0<b>75% de sentimiento positivo<\/b>\u00a0entre los usuarios, reflejando la conexi\u00f3n emocional genuina que se estableci\u00f3. Tambi\u00e9n obtuvo un asombroso n\u00famero de visitas org\u00e1nicas en Instagram: 41,000, demostrando el impacto generalizado de la campa\u00f1a y el camino de Aerom\u00e9xico hacia convertirse en una marca querida y apreciada.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9969\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-1.jpeg\" alt=\"\" width=\"1000\" height=\"619\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-1.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-1-300x186.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-1-768x475.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-1-24x15.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-1-36x22.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-1-48x30.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9974\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-2.png\" alt=\"\" width=\"1200\" height=\"410\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-2.png 1200w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-2-300x103.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-2-1024x350.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-2-768x262.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-2-24x8.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-2-36x12.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-2-48x16.png 48w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>La campa\u00f1a \u00abEsto es Volar\u00bb present\u00f3 dos personajes animados, un enfoque \u00fanico en la industria; Aerom\u00e9xico cre\u00f3 una narrativa m\u00e1gica destacando la experiencia extraordinaria de volar. Aprovechando las diversas capacidades de Emplifi, el equipo gestion\u00f3 de manera fluida las interacciones de los usuarios, respondiendo con gifs atractivos extra\u00eddos del video de la campa\u00f1a. La campa\u00f1a tuvo un \u00e9xito notable, con un 90% de sentimiento positivo entre los usuarios y m\u00e1s de 2.4 millones de impresiones en solo una semana. La narrativa de Aerom\u00e9xico no s\u00f3lo despeg\u00f3, sino que tambi\u00e9n reson\u00f3 profundamente con los viajeros globales.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9979\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-2.jpeg\" alt=\"\" width=\"1000\" height=\"504\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-2.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-2-300x151.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-2-768x387.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-2-24x12.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-2-36x18.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-2-48x24.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Finalmente, consolidar todas las cuentas de redes sociales de Aerom\u00e9xico y proporcionar acceso instant\u00e1neo al desempe\u00f1o de la campa\u00f1a fue un factor crucial para alcanzar los objetivos de la compa\u00f1\u00eda. Estos esfuerzos optimizaron la gesti\u00f3n en diversas plataformas de redes sociales generando resultados tangibles. Solo en 2023, Aerom\u00e9xico logr\u00f3:<\/p>\n<ul>\n<li>Reducci\u00f3n del 35% en piezas de contenido<\/li>\n<li>Crecimiento del 786% en engagement<\/li>\n<li>Crecimiento del 40% en su comunidad<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9984\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-3.png\" alt=\"\" width=\"1200\" height=\"410\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-3.png 1200w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-3-300x103.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-3-1024x350.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-3-768x262.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-3-24x8.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-3-36x12.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-3-48x16.png 48w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9989\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-4.png\" alt=\"\" width=\"1200\" height=\"410\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-4.png 1200w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-4-300x103.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-4-1024x350.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-4-768x262.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-4-24x8.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-4-36x12.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-4-48x16.png 48w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Beneficios inesperados: Optimizaci\u00f3n de procesos y asociaciones<\/h2>\n<p>Aerom\u00e9xico descubri\u00f3 que Emplifi les permiti\u00f3 optimizar procesos y plazos con proveedores externos y departamentos, mejorando su eficiencia y colaboraci\u00f3n general.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9994\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-5.png\" alt=\"\" width=\"1200\" height=\"410\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-5.png 1200w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-5-300x103.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-5-1024x350.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-5-768x262.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-5-24x8.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-5-36x12.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-5-48x16.png 48w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<div class=\"emplifi-article-renderer\">\n<div class=\"emplifi-article-renderer__article-body\">\n<p>A medida que Aerom\u00e9xico contin\u00faa con su viaje en las redes sociales, Emplifi sigue siendo un aliado estrat\u00e9gico, ayud\u00e1ndole a navegar por los cielos competitivos de la industria a\u00e9rea mexicana. Juntos, est\u00e1n alcanzando nuevas alturas en el crecimiento en redes sociales y a nivel corporativo, con una conexi\u00f3n positiva a la vez.<\/p>\n<\/div>\n<\/div>\n"}],"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"Desaf\u00edo","description":"El equipo de Redes Sociales de Aerom\u00e9xico busc\u00f3 crear contenido que resonara profundamente en los viajeros, forjando conexiones positivas y posicionando la marca como la mejor opci\u00f3n."},{"icon":false,"title":"Soluci\u00f3n","description":"Emplifi proporcion\u00f3 a Aerom\u00e9xico una plataforma optimizada para analizar el desempe\u00f1o de las redes sociales, consolidando datos cuantitativos y cualitativos."},{"icon":false,"title":"Resultado","description":"Al utilizar Emplifi, Aerom\u00e9xico mejor\u00f3 significativamente su participaci\u00f3n en las redes sociales y su sentimiento de marca."}]},"callout_group":{"show_section":false,"image":false,"subhead":"","headline":"","text":"","button_type":"links","button_1":null,"button_2":null,"chat_button_text":"","fallback_button":null},"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Perspectivas de Emplifi","section_text":"<p>Explore nuestros blogs m\u00e1s recientes y gu\u00edas completas dise\u00f1adas para ayudarlo a dominar las estrategias de experiencia del cliente e impulsar el crecimiento.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":false,"custom_links":false},"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null},"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"remove_gtm":false,"customer_card_cover_image":{"ID":7622,"id":7622,"title":"AdobeStock_607974734_Editorial_Use_Only","filename":"AdobeStock_607974734_Editorial_Use_Only-scaled.jpeg","filesize":173238,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/AdobeStock_607974734_Editorial_Use_Only-scaled.jpeg","link":"https:\/\/emplifi.io\/es\/clientes\/aeromexico-caso-de-exito\/adobestock_607974734_editorial_use_only-2\/","alt":"","author":"23","description":"","caption":"","name":"adobestock_607974734_editorial_use_only-2","status":"inherit","uploaded_to":9682,"date":"2025-02-07 22:12:30","modified":"2025-02-07 22:12:30","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":2560,"height":1707,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/AdobeStock_607974734_Editorial_Use_Only-150x150.jpeg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/AdobeStock_607974734_Editorial_Use_Only-300x200.jpeg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/AdobeStock_607974734_Editorial_Use_Only-768x512.jpeg","medium_large-width":768,"medium_large-height":512,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/AdobeStock_607974734_Editorial_Use_Only-1024x683.jpeg","large-width":1024,"large-height":683,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/AdobeStock_607974734_Editorial_Use_Only-1536x1024.jpeg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/AdobeStock_607974734_Editorial_Use_Only-2048x1365.jpeg","2048x2048-width":2048,"2048x2048-height":1365,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/AdobeStock_607974734_Editorial_Use_Only-1920x1080.jpeg","fullscreen-width":1920,"fullscreen-height":1080,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/AdobeStock_607974734_Editorial_Use_Only-24x16.jpeg","menu-24x24-width":24,"menu-24x24-height":16,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/AdobeStock_607974734_Editorial_Use_Only-36x24.jpeg","menu-36x36-width":36,"menu-36x36-height":24,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/AdobeStock_607974734_Editorial_Use_Only-48x32.jpeg","menu-48x48-width":48,"menu-48x48-height":32}},"tab_card_stat":"","tab_card_stat_description":"","tab_card_small_text":"","tab_card_large_text":"","content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>El desaf\u00edo: En busca de conexiones positivas<\/h2>\n<p>En el ferozmente competitivo paisaje de la industria a\u00e9rea mexicana, Aerom\u00e9xico enfrent\u00f3 un desaf\u00edo \u00fanico en 2023: la tarea de posicionarse para convertirse en una lovebrand en los corazones de los viajeros.<\/p>\n<p>Para el equipo de redes sociales de Aerom\u00e9xico, el desaf\u00edo estaba claro: necesitaban crear contenido que no s\u00f3lo complementara la experiencia de vuelo, sino que tambi\u00e9n resonara a un nivel m\u00e1s profundo, construyendo conexiones positivas con su audiencia.<\/p>\n<p>\u00abUno de los muchos desaf\u00edos de trabajar en el departamento de Redes Sociales de la aerol\u00ednea insignia de M\u00e9xico es crear contenido que brinde un valor significativo y pueda conectar m\u00e1s all\u00e1 de la experiencia de vuelo\u00bb, dijo Regina Valdes, Social Media &amp; Content Manager in Aeromexico.<\/p>\n<h2>La soluci\u00f3n: Emplifi despega<\/h2>\n<p>Emplifi simplific\u00f3 c\u00f3mo se analizaba el rendimiento en redes sociales para Aerom\u00e9xico al consolidar el an\u00e1lisis cuantitativo y cualitativo en un solo lugar, no s\u00f3lo para las redes sociales de Aerom\u00e9xico, sino tambi\u00e9n para sus competidores y en diversas industrias.<\/p>\n<p>Emplifi proporcion\u00f3 la tecnolog\u00eda necesaria para ejecutar procesos que involucran a diferentes equipos y proveedores, complementando tareas clave, como monitoreo y an\u00e1lisis de rendimiento, dentro de las redes sociales. Esto permiti\u00f3 al equipo realizar un seguimiento del progreso contra m\u00e9tricas establecidas, optimizar procesos internos que consum\u00edan tiempo y, lo m\u00e1s importante, responder a usuarios en diferentes canales desde una plataforma.<\/p>\n<p>Desde que Aerom\u00e9xico comenz\u00f3 a interactuar con su comunidad a trav\u00e9s de Emplifi, el tiempo de respuesta disminuy\u00f3 de 4 d\u00edas a un par de horas al d\u00eda.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9959\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-chart.jpeg\" alt=\"\" width=\"740\" height=\"511\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-chart.jpeg 740w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-chart-300x207.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-chart-24x17.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-chart-36x25.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-chart-48x33.jpeg 48w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9964\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote.png\" alt=\"\" width=\"1200\" height=\"410\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote.png 1200w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-300x103.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-1024x350.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-768x262.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-24x8.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-36x12.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-48x16.png 48w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>El resultado: Alcanzando nuevas alturas en participaci\u00f3n<\/h2>\n<p>Con un objetivo en mente: convertirse en la marca m\u00e1s querida por los viajeros en M\u00e9xico, en 2023, Aerom\u00e9xico lanz\u00f3 una serie de campa\u00f1as, aprovechando tanto los d\u00edas internacionales conmemorativos como el D\u00eda de la Tripulaci\u00f3n de Cabina o el D\u00eda Mundial del Perro, como sus propios personajes ficticios para interactuar de manera divertida con su audiencia.<\/p>\n<p>A trav\u00e9s de la campa\u00f1a del D\u00eda Mundial del Perro, el equipo de Aerom\u00e9xico utiliz\u00f3 contenido creativo, emocional y de video trending para establecer un v\u00ednculo \u00edntimo con sus clientes. Aprovechando el poder del engagement del usuario, la campa\u00f1a involucr\u00f3 a influencers y un filtro interactivo de realidad aumentada en Instagram que respond\u00eda de manera juguetona a la pregunta, \u00ab\u00bfQu\u00e9 tipo de cachorro viajero eres?\u00bb.<\/p>\n<p>La campa\u00f1a logr\u00f3 un impresionante\u00a0<b>75% de sentimiento positivo<\/b>\u00a0entre los usuarios, reflejando la conexi\u00f3n emocional genuina que se estableci\u00f3. Tambi\u00e9n obtuvo un asombroso n\u00famero de visitas org\u00e1nicas en Instagram: 41,000, demostrando el impacto generalizado de la campa\u00f1a y el camino de Aerom\u00e9xico hacia convertirse en una marca querida y apreciada.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9969\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-1.jpeg\" alt=\"\" width=\"1000\" height=\"619\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-1.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-1-300x186.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-1-768x475.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-1-24x15.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-1-36x22.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-1-48x30.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9974\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-2.png\" alt=\"\" width=\"1200\" height=\"410\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-2.png 1200w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-2-300x103.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-2-1024x350.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-2-768x262.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-2-24x8.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-2-36x12.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-2-48x16.png 48w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>La campa\u00f1a \u00abEsto es Volar\u00bb present\u00f3 dos personajes animados, un enfoque \u00fanico en la industria; Aerom\u00e9xico cre\u00f3 una narrativa m\u00e1gica destacando la experiencia extraordinaria de volar. Aprovechando las diversas capacidades de Emplifi, el equipo gestion\u00f3 de manera fluida las interacciones de los usuarios, respondiendo con gifs atractivos extra\u00eddos del video de la campa\u00f1a. La campa\u00f1a tuvo un \u00e9xito notable, con un 90% de sentimiento positivo entre los usuarios y m\u00e1s de 2.4 millones de impresiones en solo una semana. La narrativa de Aerom\u00e9xico no s\u00f3lo despeg\u00f3, sino que tambi\u00e9n reson\u00f3 profundamente con los viajeros globales.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9979\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-2.jpeg\" alt=\"\" width=\"1000\" height=\"504\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-2.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-2-300x151.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-2-768x387.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-2-24x12.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-2-36x18.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico_Image-2-48x24.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Finalmente, consolidar todas las cuentas de redes sociales de Aerom\u00e9xico y proporcionar acceso instant\u00e1neo al desempe\u00f1o de la campa\u00f1a fue un factor crucial para alcanzar los objetivos de la compa\u00f1\u00eda. Estos esfuerzos optimizaron la gesti\u00f3n en diversas plataformas de redes sociales generando resultados tangibles. Solo en 2023, Aerom\u00e9xico logr\u00f3:<\/p>\n<ul>\n<li>Reducci\u00f3n del 35% en piezas de contenido<\/li>\n<li>Crecimiento del 786% en engagement<\/li>\n<li>Crecimiento del 40% en su comunidad<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9984\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-3.png\" alt=\"\" width=\"1200\" height=\"410\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-3.png 1200w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-3-300x103.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-3-1024x350.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-3-768x262.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-3-24x8.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-3-36x12.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-3-48x16.png 48w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9989\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-4.png\" alt=\"\" width=\"1200\" height=\"410\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-4.png 1200w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-4-300x103.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-4-1024x350.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-4-768x262.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-4-24x8.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-4-36x12.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-4-48x16.png 48w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Beneficios inesperados: Optimizaci\u00f3n de procesos y asociaciones<\/h2>\n<p>Aerom\u00e9xico descubri\u00f3 que Emplifi les permiti\u00f3 optimizar procesos y plazos con proveedores externos y departamentos, mejorando su eficiencia y colaboraci\u00f3n general.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9994\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-5.png\" alt=\"\" width=\"1200\" height=\"410\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-5.png 1200w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-5-300x103.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-5-1024x350.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-5-768x262.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-5-24x8.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-5-36x12.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2023\/12\/Aeromexico-quote-5-48x16.png 48w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<div class=\"emplifi-article-renderer\">\n<div class=\"emplifi-article-renderer__article-body\">\n<p>A medida que Aerom\u00e9xico contin\u00faa con su viaje en las redes sociales, Emplifi sigue siendo un aliado estrat\u00e9gico, ayud\u00e1ndole a navegar por los cielos competitivos de la industria a\u00e9rea mexicana. Juntos, est\u00e1n alcanzando nuevas alturas en el crecimiento en redes sociales y a nivel corporativo, con una conexi\u00f3n positiva a la vez.<\/p>\n<\/div>\n<\/div>\n"}]},"resource_feed_clone":{"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Perspectivas de Emplifi","section_text":"<p>Explore nuestros blogs m\u00e1s recientes y gu\u00edas completas dise\u00f1adas para ayudarlo a dominar las estrategias de experiencia del cliente e impulsar el crecimiento.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":false,"custom_links":false}},"stats_clone":{"stats_group":{"show_section":true,"section_subhead":"","section_headline":"","section_text":"","stats":[{"stat":"35%","description":"Disminucion del en piezas de contenido","logo":false},{"stat":"786%","description":"Crecimiento del en engagement","logo":false},{"stat":"40%","description":"Crecimiento del en su 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