{"id":9683,"date":"2021-10-14T05:00:01","date_gmt":"2021-10-14T05:00:01","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/?post_type=customer_posts&#038;p=9683"},"modified":"2025-12-01T17:45:48","modified_gmt":"2025-12-01T17:45:48","slug":"banco-del-pacifico-caso-de-exito","status":"publish","type":"customer_posts","link":"https:\/\/emplifi.io\/es\/clientes\/banco-del-pacifico-caso-de-exito\/","title":{"rendered":"Banco del Pac\u00edfico"},"content":{"rendered":"","protected":false},"featured_media":8024,"template":"","customer_solutions_tax":[178],"customer_topics_tax":[179,180,181,182],"customer_industries_tax":[],"resource_visibility_tax":[],"class_list":["post-9683","customer_posts","type-customer_posts","status-publish","has-post-thumbnail","hentry","customer_solutions_tax-social-marketing-es","customer_topics_tax-analytics-reporting-es","customer_topics_tax-content-management-es","customer_topics_tax-social-listening-es","customer_topics_tax-social-media-management-es"],"acf":{"customer_card_logo":{"ID":8027,"id":8027,"title":"Banco del Pacifico logo","filename":"Banco-del-Pacifico-logo.svg","filesize":3664,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Banco-del-Pacifico-logo.svg","link":"https:\/\/emplifi.io\/es\/?attachment_id=8027","alt":"","author":"46","description":"","caption":"","name":"banco-del-pacifico-logo-2","status":"inherit","uploaded_to":3536,"date":"2025-02-14 12:48:20","modified":"2025-02-14 12:48:20","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1,"height":1,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Banco-del-Pacifico-logo.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Banco-del-Pacifico-logo.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Banco-del-Pacifico-logo.svg","medium_large-width":768,"medium_large-height":1,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Banco-del-Pacifico-logo.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Banco-del-Pacifico-logo.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Banco-del-Pacifico-logo.svg","2048x2048-width":1,"2048x2048-height":1,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Banco-del-Pacifico-logo.svg","fullscreen-width":1,"fullscreen-height":1,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Banco-del-Pacifico-logo.svg","menu-24x24-width":1,"menu-24x24-height":1,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Banco-del-Pacifico-logo.svg","menu-36x36-width":1,"menu-36x36-height":1,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Banco-del-Pacifico-logo.svg","menu-48x48-width":1,"menu-48x48-height":1}},"customer_card_logo_white":{"ID":8030,"id":8030,"title":"bancodepacifico_logo_white","filename":"bancodepacifico_logo_white.svg","filesize":3416,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_logo_white.svg","link":"https:\/\/emplifi.io\/es\/?attachment_id=8030","alt":"","author":"46","description":"","caption":"","name":"bancodepacifico_logo_white-2","status":"inherit","uploaded_to":3536,"date":"2025-02-14 12:48:38","modified":"2025-02-14 12:48:38","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1,"height":1,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_logo_white.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_logo_white.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_logo_white.svg","medium_large-width":768,"medium_large-height":1,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_logo_white.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_logo_white.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_logo_white.svg","2048x2048-width":1,"2048x2048-height":1,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_logo_white.svg","fullscreen-width":1,"fullscreen-height":1,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_logo_white.svg","menu-24x24-width":1,"menu-24x24-height":1,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_logo_white.svg","menu-36x36-width":1,"menu-36x36-height":1,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_logo_white.svg","menu-48x48-width":1,"menu-48x48-height":1}},"customer_card_description":"","customer_card_subhead":"Case Study","customer_card_headline":"Banco del Pac\u00edfico SA invierte y gana con una mejor estrategia en redes sociales","customer_card_quote":"La soluci\u00f3n de Emplifi Social Marketing Cloud te gu\u00eda para tomar decisiones inteligentes, lo que resulta en un mejor performance.","customer_card_quote_author":"Carlos Coloma","customer_card_quote_author_title":"Digital Marketing Analyst","customer_card_stats":[{"stat":"2.75","description":"veces que increment\u00f3 su eficiencia"},{"stat":"1.6K","description":"Interacciones por cada 1K followers"},{"stat":"178K","description":"Promedio de usuarios alcanzados"}],"customer_card_button_text":"Lee la historia completa","hero_customer_group":{"image":{"ID":8024,"id":8024,"title":"bancodepacifico_hero","filename":"bancodepacifico_hero.jpg","filesize":761263,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_hero.jpg","link":"https:\/\/emplifi.io\/es\/?attachment_id=8024","alt":"","author":"46","description":"","caption":"","name":"bancodepacifico_hero-2","status":"inherit","uploaded_to":3536,"date":"2025-02-14 12:48:11","modified":"2025-02-14 12:48:11","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_hero-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_hero-768x432.jpg","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_hero-1024x576.jpg","large-width":1024,"large-height":576,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_hero-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_hero.jpg","2048x2048-width":1920,"2048x2048-height":1080,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_hero.jpg","fullscreen-width":1920,"fullscreen-height":1080,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_hero-24x14.jpg","menu-24x24-width":24,"menu-24x24-height":14,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_hero-36x20.jpg","menu-36x36-width":36,"menu-36x36-height":20,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_hero-48x27.jpg","menu-48x48-width":48,"menu-48x48-height":27}},"dark_image_overlay_percent":"55","subhead":"Case Study","headline":"Banco del Pac\u00edfico SA invierte y gana con una mejor estrategia en redes sociales","text":"<p>La soluci\u00f3n de Emplifi Social Marketing Cloud te gu\u00eda para tomar decisiones inteligentes, lo que resulta en un mejor performance.<\/p>\n","button_1":null,"button_2":null,"video_modal_group":{"add_video":false,"button_text":"","video_type":"youtube","vimeo_embed":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/339430037?h=d982fc6177&title=0&byline=0&portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"},"logo_1":{"ID":8030,"id":8030,"title":"bancodepacifico_logo_white","filename":"bancodepacifico_logo_white.svg","filesize":3416,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_logo_white.svg","link":"https:\/\/emplifi.io\/es\/?attachment_id=8030","alt":"","author":"46","description":"","caption":"","name":"bancodepacifico_logo_white-2","status":"inherit","uploaded_to":3536,"date":"2025-02-14 12:48:38","modified":"2025-02-14 12:48:38","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1,"height":1,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_logo_white.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_logo_white.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_logo_white.svg","medium_large-width":768,"medium_large-height":1,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_logo_white.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_logo_white.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_logo_white.svg","2048x2048-width":1,"2048x2048-height":1,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_logo_white.svg","fullscreen-width":1,"fullscreen-height":1,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_logo_white.svg","menu-24x24-width":1,"menu-24x24-height":1,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_logo_white.svg","menu-36x36-width":1,"menu-36x36-height":1,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_logo_white.svg","menu-48x48-width":1,"menu-48x48-height":1}},"logo_2":{"ID":4186,"id":4186,"title":"emplifi-logo-full-white","filename":"emplifi-logo-full-white.svg","filesize":4075,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","link":"https:\/\/emplifi.io\/es\/clientes\/stori-transformacion-banca-digital\/emplifi-logo-full-white-2\/","alt":"","author":"1","description":"","caption":"","name":"emplifi-logo-full-white-2","status":"inherit","uploaded_to":14714,"date":"2024-12-04 15:26:52","modified":"2025-06-27 00:17:28","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":220,"height":49,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","thumbnail-width":150,"thumbnail-height":33,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","medium-width":300,"medium-height":67,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","medium_large-width":768,"medium_large-height":171,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","large-width":1024,"large-height":228,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","1536x1536-width":220,"1536x1536-height":49,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","2048x2048-width":220,"2048x2048-height":49,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","fullscreen-width":220,"fullscreen-height":49,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-24x24-width":24,"menu-24x24-height":5,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-36x36-width":36,"menu-36x36-height":8,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-48x48-width":48,"menu-48x48-height":11}}},"stats_group":{"show_section":true,"section_subhead":"","section_headline":"","section_text":"","stats":[{"stat":"","description":"","logo":false},{"stat":"","description":"","logo":false},{"stat":"","description":"","logo":false}]},"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Fundado en 1972 en Ecuador, Banco del Pac\u00edfico SA se dedica a brindar servicios financieros tanto a personas como a empresas, as\u00ed como servicios de apoyo al comercio exterior y la inversi\u00f3n. La empresa tambi\u00e9n cuenta con sucursales en Miami y Panam\u00e1, operadas por otros miembros del grupo, como Almagro y Pacific Card.<\/p>\n<h2>Construyendo brand awareness para alcanzar 178k usuarios por publicaci\u00f3n<\/h2>\n<p>En 2019, Banco del Pac\u00edfico SA buscaba consolidarse como l\u00edder en la industria y convertirse en el principal banco y el de mayor confianza en la regi\u00f3n de Latinoam\u00e9rica. Para hacerlo, tuvieron que transformar todos sus activos tradicionales en formatos digitales para alinearse con las nuevas estrategias de redes sociales. El objetivo principal era aumentar el brand awareness y determinar qu\u00e9 contenido resonaba m\u00e1s con su audiencia.<\/p>\n<p>Usando\u00a0<a href=\"https:\/\/emplifi.io\/es\/demo-social-marketing-cloud\">Emplifi Social Marketing Cloud<\/a>, pudieron hacer un track del performance del contenido. Como resultado, incrementaron su brand awareness a 177.9k usuarios por publicaci\u00f3n.<\/p>\n<p>\u00abEmplifi nos mostr\u00f3 la importancia del contenido en video para aumentar nuestras m\u00e9tricas,\u00bb dijo Carlos Coloma, Analista de Marketing Digital, Banco del Pac\u00edfico, SA. \u00abSostuvimos una tasa de retenci\u00f3n de 43% en la primera mitad del video y alcanzamos a cerca de 6.05k usuarios que se informaron sobre nuestros cr\u00e9ditos en un video de 16 segundos de duraci\u00f3n.\u00bb<\/p>\n"},{"acf_fc_layout":"quote","quote":"Gracias a la escucha hemos podido superar los retos de detectar y responder a los comentarios negativos de la forma m\u00e1s eficaz, \u00e1gil y correcta y solucionarlos a tiempo antes de que sigan escalando.","quote_author":"Carlos Coloma","quote_author_description":"Analista de Marketing Digital (Banco del Pac\u00edfico, SA)"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Mejorando el engagement a 1.6k interacciones<\/h2>\n<p>En 2020, para mejorar a\u00fan m\u00e1s su estrategia de contenido, el equipo de Banco del Pac\u00edfico, S.A., se enfoc\u00f3 en conectar mejor con su comunidad. Combinaron contenido org\u00e1nico y promocionado, lo que les permiti\u00f3 aumentar las interacciones en 12% y obtener 1,600 interacciones por cada 1k seguidores.<\/p>\n<p>Por ejemplo, su campa\u00f1a #Cr\u00e9ditoReact\u00edvateEcuador impuls\u00f3 el engagement, generando un promedio de 25.9k interacciones por video en Facebook. Adem\u00e1s, la campa\u00f1a reson\u00f3 mucho m\u00e1s con su audiencia principal: hombres ecuatorianos de 25 a 34 a\u00f1os. Como resultado, aumentaron las reproducciones totales de video en 285.9 veces y mantuvieron una tasa de retenci\u00f3n de 35% durante la primera mitad del video.<\/p>\n<p>Emplifi Social Marketing Cloud les ayud\u00f3 tambi\u00e9n a mejorar sus procesos y a incrementar la eficiencia. \u00abAl usar Emplifi, podemos programar y publicar posts en m\u00faltiples plataformas desde un solo lugar, mientras que los\u00a0<i>insights<\/i>\u00a0generados por IA nos dicen el mejor momento para publicar,\u00bb dice Carlos. \u00abLa puntuaci\u00f3n de contenido de Emplifi y las recomendaciones de mejora de publicaciones nos ayudaron a tomar decisiones m\u00e1s inteligentes, lo que nos llev\u00f3 a un mejor desempe\u00f1o.\u00bb<\/p>\n<p>Con Emplifi Social Marketing Cloud, Banco del Pac\u00edfico SA puede administrar, publicar y analizar su contenido en un solo lugar, lo que ha agilizado sus workflows de gesti\u00f3n de contenido. Emplifi tambi\u00e9n ofrece m\u00e9tricas de engagement para que puedan analizar qu\u00e9 contenido resuena m\u00e1s con su audiencia.<\/p>\n"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Insights Data-driven (basados en datos) aumentan la eficiencia 2.75 veces<\/h2>\n<p>En 2021, Banco del Pac\u00edfico SA se enfoc\u00f3 en mejorar la eficiencia y optimizar el contenido de alta calidad. Con la calificaci\u00f3n de contenido impulsada por IA de Emplifi, determinaron qu\u00e9 publicaciones conectaron mejor con sus audiencias, lo que les permiti\u00f3 promocionar \u00fanicamente el mejor contenido.<\/p>\n<p>\u00abEmplifi nos ayud\u00f3 a afinar nuestra estrategia de redes sociales para que pudi\u00e9ramos asignar inteligentemente nuestros recursos e invertir en contenido de alta calidad\u00bb agreg\u00f3 Carlos, \u00abcomo resultado, nos volvimos 2.75 veces m\u00e1s eficientes en publicaciones promocionadas a\u00f1o tras a\u00f1o.\u00bb<\/p>\n<p>Con el an\u00e1lisis de contenido de Emplifi\u00a0<i>data driven<\/i>\u00a0(basado en datos) para sus canales propios, ganados y pagados, Banco del Pac\u00edfico SA identific\u00f3 \u00a0que los centros de autoservicio y la banca digital eran los pilares de contenido m\u00e1s relevantes para sus seguidores. Esta informaci\u00f3n llev\u00f3 a que sus piezas de contenido mejor calificadas obtuvieron m\u00e1s interacciones, recursos compartidos, comentarios y reacciones.<\/p>\n"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Escuchar para mejorar el Customer Care<\/h2>\n<p>Finalmente, en 2022, Banco del Pac\u00edfico SA se ha centrado en mejorar la atenci\u00f3n y experiencia del cliente. El fraude es uno de los principales desaf\u00edos en el sector bancario y puede generar muchas quejas en las redes sociales.<\/p>\n<p>El uso de las herramientas de social listening de Emplifi y el an\u00e1lisis de sentimientos con IA en todas las publicaciones\u00a0 y conversaciones, ayudan a que Banco del Pac\u00edfico SA pueda detectar comentarios negativos y reaccionar ante ellos r\u00e1pidamente. Adem\u00e1s, son capaces de proporcionar experiencias y respuestas sociales atractivas y emp\u00e1ticas. Al disminuir la cantidad de comentarios y el tiempo de respuesta, pueden mejorar el sentimiento del cliente y la percepci\u00f3n de la marca.<\/p>\n"}],"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13932,"id":13932,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/es\/clientes\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"46","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18309,"date":"2025-04-18 17:23:10","modified":"2025-10-17 15:09:22","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":36,"height":36,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","thumbnail-width":36,"thumbnail-height":36,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","medium-width":36,"medium-height":36,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","medium_large-width":36,"medium_large-height":36,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","large-width":36,"large-height":36,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","1536x1536-width":36,"1536x1536-height":36,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","2048x2048-width":36,"2048x2048-height":36,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","fullscreen-width":36,"fullscreen-height":36,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge-24x24.png","menu-24x24-width":24,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","menu-36x36-width":36,"menu-36x36-height":36,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","menu-48x48-width":36,"menu-48x48-height":36}},"title":"desaf\u00edo","description":"Banco del Pac\u00edfico S.A. buscaba posicionarse como un l\u00edder en la industria y transformar sus activos tradicionales en formatos digitales para alinearse con nuevas estrategias en redes sociales."},{"icon":{"ID":13927,"id":13927,"title":"Case Study Icon Solution","filename":"Case-Study-Icon-Solution.png","filesize":783,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","link":"https:\/\/emplifi.io\/es\/clientes\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-solution-2\/","alt":"","author":"46","description":"","caption":"","name":"case-study-icon-solution-2","status":"inherit","uploaded_to":18309,"date":"2025-04-18 17:23:09","modified":"2025-07-04 17:31:19","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":36,"height":36,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","thumbnail-width":36,"thumbnail-height":36,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","medium-width":36,"medium-height":36,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","medium_large-width":36,"medium_large-height":36,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","large-width":36,"large-height":36,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","1536x1536-width":36,"1536x1536-height":36,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","2048x2048-width":36,"2048x2048-height":36,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","fullscreen-width":36,"fullscreen-height":36,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution-24x24.png","menu-24x24-width":24,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","menu-36x36-width":36,"menu-36x36-height":36,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","menu-48x48-width":36,"menu-48x48-height":36}},"title":"soluci\u00f3n","description":"Con las capacidades de Social Marketing y reportes de Emplifi, el banco logr\u00f3 monitorear el desempe\u00f1o de su contenido, incrementar el reconocimiento de marca y generar interacciones significativas con su audiencia."},{"icon":{"ID":13922,"id":13922,"title":"Case Study Icon Outcome","filename":"Case-Study-Icon-Outcome.png","filesize":1282,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","link":"https:\/\/emplifi.io\/es\/clientes\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-outcome-2\/","alt":"","author":"46","description":"","caption":"","name":"case-study-icon-outcome-2","status":"inherit","uploaded_to":18309,"date":"2025-04-18 17:23:08","modified":"2025-10-17 15:09:22","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":36,"height":36,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","thumbnail-width":36,"thumbnail-height":36,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","medium-width":36,"medium-height":36,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","medium_large-width":36,"medium_large-height":36,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","large-width":36,"large-height":36,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","1536x1536-width":36,"1536x1536-height":36,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","2048x2048-width":36,"2048x2048-height":36,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","fullscreen-width":36,"fullscreen-height":36,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome-24x24.png","menu-24x24-width":24,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","menu-36x36-width":36,"menu-36x36-height":36,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","menu-48x48-width":36,"menu-48x48-height":36}},"title":"resultado","description":"Gracias al alcance, awareness e interacci\u00f3n impulsados con Emplifi, Banco del Pac\u00edfico S.A. obtuvo insights basados en datos que derivaron en mejor contenido, una experiencia del cliente optimizada y mayor eficiencia a largo plazo."}]},"callout_group":{"show_section":false,"image":false,"subhead":"","headline":"","text":"","button_type":"links","button_1":null,"button_2":null,"chat_button_text":"","fallback_button":null},"resource_feed_group":{"show_section":false,"section_subhead":"","section_headline":"Insights from Emplifi","section_text":"<p>Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":false,"custom_links":false},"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null},"awards_group":{"show_section":false,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"customer_card_cover_image":{"ID":8024,"id":8024,"title":"bancodepacifico_hero","filename":"bancodepacifico_hero.jpg","filesize":761263,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_hero.jpg","link":"https:\/\/emplifi.io\/es\/?attachment_id=8024","alt":"","author":"46","description":"","caption":"","name":"bancodepacifico_hero-2","status":"inherit","uploaded_to":3536,"date":"2025-02-14 12:48:11","modified":"2025-02-14 12:48:11","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_hero-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_hero-768x432.jpg","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_hero-1024x576.jpg","large-width":1024,"large-height":576,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_hero-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_hero.jpg","2048x2048-width":1920,"2048x2048-height":1080,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_hero.jpg","fullscreen-width":1920,"fullscreen-height":1080,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_hero-24x14.jpg","menu-24x24-width":24,"menu-24x24-height":14,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_hero-36x20.jpg","menu-36x36-width":36,"menu-36x36-height":20,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/bancodepacifico_hero-48x27.jpg","menu-48x48-width":48,"menu-48x48-height":27}},"remove_gtm":false,"tab_card_stat":"","tab_card_stat_description":"","tab_card_small_text":"","tab_card_large_text":""},"_links":{"self":[{"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/customer_posts\/9683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/customer_posts"}],"about":[{"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/types\/customer_posts"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/media\/8024"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/media?parent=9683"}],"wp:term":[{"taxonomy":"customer_solutions_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/customer_solutions_tax?post=9683"},{"taxonomy":"customer_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/customer_topics_tax?post=9683"},{"taxonomy":"customer_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/customer_industries_tax?post=9683"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/resource_visibility_tax?post=9683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}