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Usaban m\u00faltiples herramientas y plataformas para administrar sus esfuerzos en las redes sociales y cada vez les resultaba m\u00e1s dif\u00edcil hacer un seguimiento de lo que funcionaba y lo que no. Con la necesidad de mantenerse al d\u00eda con este acelerado mundo digital, recurrieron a la plataforma de\u00a0<a href=\"https:\/\/emplifi.io\/es\/productos\/social-media-marketing\">Emplifi Social Marketing<\/a>.<\/p>\n<h2>La soluci\u00f3n<\/h2>\n<p>Para impulsar el \u00e9xito de Entel, Emplifi implement\u00f3 un enfoque integral que comenz\u00f3 con la alineaci\u00f3n constante de su CSM, Aurora, con el equipo de Entel. El objetivo de Aurora era entender los objetivos de Entel y brindar al equipo interno una capacitaci\u00f3n clara, breve y relevante sobre los mejores\u00a0<i>workflows<\/i>\u00a0(flujos de trabajo) para lograr estos objetivos.<\/p>\n"},{"acf_fc_layout":"quote","quote":"\"Entel siempre est\u00e1 buscando innovar de la mano de sus aliados. Ellos ven a Emplifi como una plataforma que los ayudar\u00e1 a mantenerse al d\u00eda con las tendencias del mercado y los nuevos formatos, y siempre aceptar\u00e1n el cambio y la evoluci\u00f3n del marketing con entusiasmo, trabajar con ellos es un aprendizaje constante para m\u00ed.\"","quote_author":"Aurora Oliva","quote_author_description":"Enterprise Customer Success Manager de Emplifi"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>El monitoreo de Emplifi del uso de la suite por parte de Entel permiti\u00f3\u00a0<i>check-ins<\/i>\u00a0constantes y an\u00e1lisis de performance.. Durante estos\u00a0<i>check-ins<\/i>, Aurora present\u00f3 a Entel un an\u00e1lisis de\u00a0<i>performance<\/i>\u00a0(desempe\u00f1o) y tambi\u00e9n destac\u00f3 caracter\u00edsticas como la automatizaci\u00f3n de tareas y los dashboards, que Entel podr\u00eda aprovechar para mejorar a\u00fan m\u00e1s el desempe\u00f1o de su comunidad.<\/p>\n"},{"acf_fc_layout":"quote","quote":"\"Uno de los esfuerzos clave para el \u00e9xito de esta alianza fue la alineaci\u00f3n de objetivos y estar constantemente monitoreando actividades para mejora continua.\"","quote_author":"Arturo Rayas","quote_author_description":" Solution Ambassador en Emplifi"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Los resultados<\/h2>\n<p>Al combinar diferentes funcionalidades de Emplifi en Social Marketing, Entel registr\u00f3 resultados sorprendentes.<\/p>\n<ol>\n<li><b>Emplifi Analytics<\/b>: Para monitorear y\u00a0<a href=\"https:\/\/emplifi.io\/es\/productos\/social-media-marketing\/analytics\">analizar el performance de su contenido en las redes sociales<\/a>. Espec\u00edficamente, etiquetar su contenido les ayuda a optimizar sus campa\u00f1as al proporcionar reportes detallados sobre sus productos y servicios cuando lo necesitan. Han creado una estructura de contenido \u00fanica con la ayuda de Emplifi para generar estos informes, lo que les permite realizar un seguimiento de su performance de manera m\u00e1s efectiva. Esto les permiti\u00f3 ver qu\u00e9 contenido resonaba con su audiencia y cu\u00e1l no. Con base en esta informaci\u00f3n, pudieron proponer una estrategia para sus esfuerzos en las redes sociales.<\/li>\n<li><b>Emplifi Publisher<\/b>: Para\u00a0<a href=\"https:\/\/emplifi.io\/es\/productos\/social-media-marketing\/scheduling\">programar y organizar su contenido<\/a>\u00a0para las pr\u00f3ximas campa\u00f1as. Esto incluy\u00f3 la programaci\u00f3n de publicaciones\u00a0<i>(m\u00e1s de 1k publicaciones programadas en 2022)<\/i>\u00a0y la creaci\u00f3n de un calendario de contenido. Esto les ayud\u00f3 a mantenerse al d\u00eda de sus esfuerzos en las redes sociales y garantizar que publican contenido de manera constante.<\/li>\n<li><b>Emplifi Community<\/b>: para\u00a0<a href=\"https:\/\/emplifi.io\/es\/productos\/social-media-marketing\/community\">monitorear la reacci\u00f3n y el engagement<\/a>. Esto les ayud\u00f3 a comprender c\u00f3mo su audiencia estaba respondiendo a su contenido y ajustar su estrategia si era necesario. Al utilizar plantillas predise\u00f1adas, Entel pudo reducir el tiempo de respuesta en un 75% y brindar respuestas consistentes a sus clientes, lo que ayud\u00f3 a mejorar la satisfacci\u00f3n y la lealtad de los clientes.<\/li>\n<li><b>Emplifi Content Hub<\/b>: Para\u00a0<a href=\"https:\/\/emplifi.io\/es\/productos\/social-media-marketing\/content\">descubrir contenido inspirador<\/a>\u00a0de cualquier marca, no solo de la competencia sino tambi\u00e9n de sus propios esfuerzos anteriores. Esto les ayud\u00f3 a comprender lo que estaba funcionando bien para otras marcas y aplicar esos insights a su propia estrategia de contenido, lo que result\u00f3 en un contenido m\u00e1s atractivo y efectivo. Esto tambi\u00e9n contribuy\u00f3 al \u00e9xito de Entel en el aumento de la interacci\u00f3n con la marca y la empat\u00eda de la audiencia.<\/li>\n<\/ol>\n"},{"acf_fc_layout":"quote","quote":"\"Emplifi nos ha brindado la comodidad de tener toda nuestra informaci\u00f3n en una ubicaci\u00f3n central. Esto nos permite mantenernos informados sobre lo que est\u00e1n haciendo nuestros competidores, otras empresas y l\u00edderes de la industria en todo el mundo, lo que nos ayuda a generar continuamente contenido nuevo y relevante que se alinee con los valores fundamentales de nuestra empresa. Adem\u00e1s de darnos una idea de c\u00f3mo nuestra audiencia est\u00e1 respondiendo a los cambios que estamos viviendo.\"","quote_author":"Boris Lizana","quote_author_description":"Analista de Redes Sociales de Entel"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Entel ahora puede mantenerse al d\u00eda con el mundo digital acelerado y tener un mayor impacto en su audiencia a trav\u00e9s de sus esfuerzos en las redes sociales. Ahora, puedes visualizar contenido inspirador, analizar el performance y tomar decisiones comerciales basadas en resultados.<\/p>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>El desaf\u00edo<\/h2>\n<p><a href=\"https:\/\/www.entel.cl\/\" target=\"_blank\" rel=\"noopener noreferrer\">Entel<\/a>, la empresa de telecomunicaciones m\u00e1s grande de Chile, enfrentaba desaf\u00edos en la gesti\u00f3n y ejecuci\u00f3n de sus proyectos de redes sociales. Usaban m\u00faltiples herramientas y plataformas para administrar sus esfuerzos en las redes sociales y cada vez les resultaba m\u00e1s dif\u00edcil hacer un seguimiento de lo que funcionaba y lo que no. Con la necesidad de mantenerse al d\u00eda con este acelerado mundo digital, recurrieron a la plataforma de\u00a0<a href=\"https:\/\/emplifi.io\/es\/productos\/social-media-marketing\">Emplifi Social Marketing<\/a>.<\/p>\n<h2>La soluci\u00f3n<\/h2>\n<p>Para impulsar el \u00e9xito de Entel, Emplifi implement\u00f3 un enfoque integral que comenz\u00f3 con la alineaci\u00f3n constante de su CSM, Aurora, con el equipo de Entel. El objetivo de Aurora era entender los objetivos de Entel y brindar al equipo interno una capacitaci\u00f3n clara, breve y relevante sobre los mejores\u00a0<i>workflows<\/i>\u00a0(flujos de trabajo) para lograr estos objetivos.<\/p>\n"},{"acf_fc_layout":"quote","quote":"\"Entel siempre est\u00e1 buscando innovar de la mano de sus aliados. Ellos ven a Emplifi como una plataforma que los ayudar\u00e1 a mantenerse al d\u00eda con las tendencias del mercado y los nuevos formatos, y siempre aceptar\u00e1n el cambio y la evoluci\u00f3n del marketing con entusiasmo, trabajar con ellos es un aprendizaje constante para m\u00ed.\"","quote_author":"Aurora Oliva","quote_author_description":"Enterprise Customer Success Manager de Emplifi"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>El monitoreo de Emplifi del uso de la suite por parte de Entel permiti\u00f3\u00a0<i>check-ins<\/i>\u00a0constantes y an\u00e1lisis de performance.. Durante estos\u00a0<i>check-ins<\/i>, Aurora present\u00f3 a Entel un an\u00e1lisis de\u00a0<i>performance<\/i>\u00a0(desempe\u00f1o) y tambi\u00e9n destac\u00f3 caracter\u00edsticas como la automatizaci\u00f3n de tareas y los dashboards, que Entel podr\u00eda aprovechar para mejorar a\u00fan m\u00e1s el desempe\u00f1o de su comunidad.<\/p>\n"},{"acf_fc_layout":"quote","quote":"\"Uno de los esfuerzos clave para el \u00e9xito de esta alianza fue la alineaci\u00f3n de objetivos y estar constantemente monitoreando actividades para mejora continua.\"","quote_author":"Arturo Rayas","quote_author_description":" Solution Ambassador en Emplifi"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Los resultados<\/h2>\n<p>Al combinar diferentes funcionalidades de Emplifi en Social Marketing, Entel registr\u00f3 resultados sorprendentes.<\/p>\n<ol>\n<li><b>Emplifi Analytics<\/b>: Para monitorear y\u00a0<a href=\"https:\/\/emplifi.io\/es\/productos\/social-media-marketing\/analytics\">analizar el performance de su contenido en las redes sociales<\/a>. Espec\u00edficamente, etiquetar su contenido les ayuda a optimizar sus campa\u00f1as al proporcionar reportes detallados sobre sus productos y servicios cuando lo necesitan. Han creado una estructura de contenido \u00fanica con la ayuda de Emplifi para generar estos informes, lo que les permite realizar un seguimiento de su performance de manera m\u00e1s efectiva. Esto les permiti\u00f3 ver qu\u00e9 contenido resonaba con su audiencia y cu\u00e1l no. Con base en esta informaci\u00f3n, pudieron proponer una estrategia para sus esfuerzos en las redes sociales.<\/li>\n<li><b>Emplifi Publisher<\/b>: Para\u00a0<a href=\"https:\/\/emplifi.io\/es\/productos\/social-media-marketing\/scheduling\">programar y organizar su contenido<\/a>\u00a0para las pr\u00f3ximas campa\u00f1as. Esto incluy\u00f3 la programaci\u00f3n de publicaciones\u00a0<i>(m\u00e1s de 1k publicaciones programadas en 2022)<\/i>\u00a0y la creaci\u00f3n de un calendario de contenido. Esto les ayud\u00f3 a mantenerse al d\u00eda de sus esfuerzos en las redes sociales y garantizar que publican contenido de manera constante.<\/li>\n<li><b>Emplifi Community<\/b>: para\u00a0<a href=\"https:\/\/emplifi.io\/es\/productos\/social-media-marketing\/community\">monitorear la reacci\u00f3n y el engagement<\/a>. Esto les ayud\u00f3 a comprender c\u00f3mo su audiencia estaba respondiendo a su contenido y ajustar su estrategia si era necesario. Al utilizar plantillas predise\u00f1adas, Entel pudo reducir el tiempo de respuesta en un 75% y brindar respuestas consistentes a sus clientes, lo que ayud\u00f3 a mejorar la satisfacci\u00f3n y la lealtad de los clientes.<\/li>\n<li><b>Emplifi Content Hub<\/b>: Para\u00a0<a href=\"https:\/\/emplifi.io\/es\/productos\/social-media-marketing\/content\">descubrir contenido inspirador<\/a>\u00a0de cualquier marca, no solo de la competencia sino tambi\u00e9n de sus propios esfuerzos anteriores. Esto les ayud\u00f3 a comprender lo que estaba funcionando bien para otras marcas y aplicar esos insights a su propia estrategia de contenido, lo que result\u00f3 en un contenido m\u00e1s atractivo y efectivo. Esto tambi\u00e9n contribuy\u00f3 al \u00e9xito de Entel en el aumento de la interacci\u00f3n con la marca y la empat\u00eda de la audiencia.<\/li>\n<\/ol>\n"},{"acf_fc_layout":"quote","quote":"\"Emplifi nos ha brindado la comodidad de tener toda nuestra informaci\u00f3n en una ubicaci\u00f3n central. Esto nos permite mantenernos informados sobre lo que est\u00e1n haciendo nuestros competidores, otras empresas y l\u00edderes de la industria en todo el mundo, lo que nos ayuda a generar continuamente contenido nuevo y relevante que se alinee con los valores fundamentales de nuestra empresa. 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