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Esencialmente, ofrecen productos y servicios financieros a personas y empresas a trav\u00e9s de m\u00faltiples canales digitales y una extensa red de sucursales.<\/p>\n<p>&nbsp;<\/p>\n<div>\n<div class=\"center\"><img decoding=\"async\" src=\"https:\/\/images.ctfassets.net\/cpumif18y1gd\/2R1dcXcN39nh5ooiGxhQSl\/e68efea6091bb69972d13a051723d039\/Grupo-Petersen_Image_.jpg\" \/><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2>Objetivo<\/h2>\n<p>Para sus 4 bancos, Grupo Petersen busc\u00f3 crear una conexi\u00f3n m\u00e1s profunda con su audiencia a trav\u00e9s de las redes sociales y de los\u00a0<i>reviews\u00a0<\/i>(rese\u00f1as), brindando a sus clientes respuestas inmediatas para mantenerlos informados en todo momento.<\/p>\n<p>\u00bfC\u00f3mo lograron esto sin perderse en tareas repetitivas o descuidar\u00a0 las solicitudes de los clientes?<\/p>\n<h2>Soluci\u00f3n<\/h2>\n<p>La respuesta se encuentra en una combinaci\u00f3n de soluciones proporcionadas por Emplifi que Grupo Petersen us\u00f3 de manera efectiva desde la parte humana y estrat\u00e9gica de sus equipos expertos.<\/p>\n<p>Gracias a esto, se implementaron de manera efectiva tecnolog\u00edas de Social Listening, Community Management, Reviews, Analytics, Dashboard y Publisher, que impulsaron significativamente la tasa de respuesta y el engagement de Grupo Petersen.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Podemos administrar todos nuestros canales desde un solo lugar. Y m\u00faltiples personas de diferentes equipos pueden acceder y centralizar todo.","quote_author":"Sofia Giordano","quote_author_description":"Analista de Marketing Digital (Grupo Petersen)"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Cuando el uso de las redes sociales alcanz\u00f3 su punto m\u00e1ximo durante la pandemia en 2020 y se necesit\u00f3 que las marcas aumentaran las interacciones con sus clientes, Grupo Petersen maximiz\u00f3 sus resultados.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Durante la pandemia, pudimos atender miles de consultas, solicitudes y comentarios de nuestros clientes en las redes sociales. Nosotros atendemos m\u00e1s de 30,000 consultas con una tasa de respuesta del 98%.","quote_author":"Nicolas Sanin","quote_author_description":"L\u00edder de Marketing Digital (Grupo Petersen)"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Para lograr este objetivo, Grupo Petersen form\u00f3 dos equipos distintos con un total de 150 empleados para forjar una relaci\u00f3n estrat\u00e9gica que desafi\u00f3 el enfoque tradicional de \u00abtrabajo en silos\u00bb.<\/p>\n<p>El primer equipo estaba conformado por trabajadores de\u00a0<i>customer service<\/i>\u00a0(atenci\u00f3n al cliente) de varias sucursales bancarias que conoc\u00edan el producto y que ten\u00edan muy bien identificadas las preguntas m\u00e1s frecuentes de los clientes. El segundo equipo contaba con los valiosos social media managers de cada banco, los cuales son expertos en la suite de Emplifi.<\/p>\n<p>Esto tuvo un gran impacto en la relaci\u00f3n de Grupo Petersen con su audiencia en las redes sociales. Los n\u00fameros hablan por s\u00ed mismos:<\/p>\n<ul>\n<li>98% del Response rate (Tasa de respuesta)<\/li>\n<li>23% de aumento en el engagement<\/li>\n<li>18% de aumento en el Positive sentiment (Sentimiento positivo)<\/li>\n<\/ul>\n<h2>Resultados<\/h2>\n<p>Grupo Petersen est\u00e1 comprometido a crear contenido de calidad para mantener a su audiencia actualizada sobre las \u00faltimas noticias para asegurar su engagement a trav\u00e9s de las novedades y tendencias. Aqu\u00ed es donde el Emplifi Publisher ha ayudado:<\/p>\n"},{"acf_fc_layout":"quote","quote":"Publisher nos permite tener una agenda organizada con horarios y fechas de las diferentes publicaciones. Teniendo en cuenta que publicamos en las redes sociales de 4 bancos diferentes, Emplifi nos permite tener un orden y organizar la publicaci\u00f3n de cada uno de los bancos y las diferentes empresas a las que brindamos apoyo.. Cuando tenemos todas las piezas de contenido que se deben publicar en las diferentes cuentas, con tan solo dedicar 1 d\u00eda para programar, es m\u00e1s que suficiente. Esto nos facilita mucho el trabajo.","quote_author":"Sofia Giordano","quote_author_description":"Analista de Marketing Digital (Grupo Petersen)"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<div class=\"emplifi-article-renderer\">\n<div class=\"emplifi-article-renderer__article-body\">\n<p>Finalmente, para cerrar el engagement loop, Grupo Petersen utiliza \u201dEmplifi Reviews Management Solution\u00bb para monitorear las rese\u00f1as de los clientes en los cuatro bancos del Grupo. Al implementar esta funcionalidad, la marca puede etiquetar estrat\u00e9gicamente los comentarios de los clientes en varias plataformas, como Apple App Store, Android, Google My Business, Reddit y otras para responder en tiempo real todos los comentarios de inmediato.<\/p>\n<p>El equipo sabe exactamente cu\u00e1ndo una rese\u00f1a es general, cu\u00e1ndo se refiere a un producto espec\u00edfico y si expresa una emoci\u00f3n negativa o positiva gracias al etiquetado y categorizaci\u00f3n estrat\u00e9gica. Y, con \u00abLA MANO\u00bb, un bot din\u00e1mico de GP que ayuda igualmente al equipo, \u00a1ninguna rese\u00f1a pasar\u00e1 desapercibida!<\/p>\n<p>Los trabajadores del contact center (Grupo Petersen) dicen: \u00abNuestro trabajo de revisi\u00f3n ayuda a los bancos en un tema estad\u00edstico y al tener informaci\u00f3n sobre las necesidades y reclamos de los usuarios, hacemos que los clientes se sientan escuchados en sus rese\u00f1as y sus comentarios. Es una plataforma muy din\u00e1mica que agiliza mucho nuestro trabajo diario.\u00bb<\/p>\n<\/div>\n<\/div>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>\u00bfQui\u00e9n es Grupo Petersen?<\/h2>\n<p>Grupo Petersen lidera la banca regional en Argentina, ubic\u00e1ndose en el ranking de los 10 principales players del sistema financiero del pa\u00eds.<\/p>\n<p>Banco San Juan, Banco Santa Cruz, Banco Santa Fe y Banco Entre R\u00edos son todos agentes financieros en sus respectivas provincias liderando en el sector privado dep\u00f3sitos y pr\u00e9stamos. Esencialmente, ofrecen productos y servicios financieros a personas y empresas a trav\u00e9s de m\u00faltiples canales digitales y una extensa red de sucursales.<\/p>\n<p>&nbsp;<\/p>\n<div>\n<div class=\"center\"><img decoding=\"async\" src=\"https:\/\/images.ctfassets.net\/cpumif18y1gd\/2R1dcXcN39nh5ooiGxhQSl\/e68efea6091bb69972d13a051723d039\/Grupo-Petersen_Image_.jpg\" \/><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2>Objetivo<\/h2>\n<p>Para sus 4 bancos, Grupo Petersen busc\u00f3 crear una conexi\u00f3n m\u00e1s profunda con su audiencia a trav\u00e9s de las redes sociales y de los\u00a0<i>reviews\u00a0<\/i>(rese\u00f1as), brindando a sus clientes respuestas inmediatas para mantenerlos informados en todo momento.<\/p>\n<p>\u00bfC\u00f3mo lograron esto sin perderse en tareas repetitivas o descuidar\u00a0 las solicitudes de los clientes?<\/p>\n<h2>Soluci\u00f3n<\/h2>\n<p>La respuesta se encuentra en una combinaci\u00f3n de soluciones proporcionadas por Emplifi que Grupo Petersen us\u00f3 de manera efectiva desde la parte humana y estrat\u00e9gica de sus equipos expertos.<\/p>\n<p>Gracias a esto, se implementaron de manera efectiva tecnolog\u00edas de Social Listening, Community Management, Reviews, Analytics, Dashboard y Publisher, que impulsaron significativamente la tasa de respuesta y el engagement de Grupo Petersen.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Podemos administrar todos nuestros canales desde un solo lugar. Y m\u00faltiples personas de diferentes equipos pueden acceder y centralizar todo.","quote_author":"Sofia Giordano","quote_author_description":"Analista de Marketing Digital (Grupo Petersen)"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Cuando el uso de las redes sociales alcanz\u00f3 su punto m\u00e1ximo durante la pandemia en 2020 y se necesit\u00f3 que las marcas aumentaran las interacciones con sus clientes, Grupo Petersen maximiz\u00f3 sus resultados.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Durante la pandemia, pudimos atender miles de consultas, solicitudes y comentarios de nuestros clientes en las redes sociales. Nosotros atendemos m\u00e1s de 30,000 consultas con una tasa de respuesta del 98%.","quote_author":"Nicolas Sanin","quote_author_description":"L\u00edder de Marketing Digital (Grupo Petersen)"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Para lograr este objetivo, Grupo Petersen form\u00f3 dos equipos distintos con un total de 150 empleados para forjar una relaci\u00f3n estrat\u00e9gica que desafi\u00f3 el enfoque tradicional de \u00abtrabajo en silos\u00bb.<\/p>\n<p>El primer equipo estaba conformado por trabajadores de\u00a0<i>customer service<\/i>\u00a0(atenci\u00f3n al cliente) de varias sucursales bancarias que conoc\u00edan el producto y que ten\u00edan muy bien identificadas las preguntas m\u00e1s frecuentes de los clientes. El segundo equipo contaba con los valiosos social media managers de cada banco, los cuales son expertos en la suite de Emplifi.<\/p>\n<p>Esto tuvo un gran impacto en la relaci\u00f3n de Grupo Petersen con su audiencia en las redes sociales. Los n\u00fameros hablan por s\u00ed mismos:<\/p>\n<ul>\n<li>98% del Response rate (Tasa de respuesta)<\/li>\n<li>23% de aumento en el engagement<\/li>\n<li>18% de aumento en el Positive sentiment (Sentimiento positivo)<\/li>\n<\/ul>\n<h2>Resultados<\/h2>\n<p>Grupo Petersen est\u00e1 comprometido a crear contenido de calidad para mantener a su audiencia actualizada sobre las \u00faltimas noticias para asegurar su engagement a trav\u00e9s de las novedades y tendencias. Aqu\u00ed es donde el Emplifi Publisher ha ayudado:<\/p>\n"},{"acf_fc_layout":"quote","quote":"Publisher nos permite tener una agenda organizada con horarios y fechas de las diferentes publicaciones. Teniendo en cuenta que publicamos en las redes sociales de 4 bancos diferentes, Emplifi nos permite tener un orden y organizar la publicaci\u00f3n de cada uno de los bancos y las diferentes empresas a las que brindamos apoyo.. Cuando tenemos todas las piezas de contenido que se deben publicar en las diferentes cuentas, con tan solo dedicar 1 d\u00eda para programar, es m\u00e1s que suficiente. Esto nos facilita mucho el trabajo.","quote_author":"Sofia Giordano","quote_author_description":"Analista de Marketing Digital (Grupo Petersen)"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<div class=\"emplifi-article-renderer\">\n<div class=\"emplifi-article-renderer__article-body\">\n<p>Finalmente, para cerrar el engagement loop, Grupo Petersen utiliza \u201dEmplifi Reviews Management Solution\u00bb para monitorear las rese\u00f1as de los clientes en los cuatro bancos del Grupo. Al implementar esta funcionalidad, la marca puede etiquetar estrat\u00e9gicamente los comentarios de los clientes en varias plataformas, como Apple App Store, Android, Google My Business, Reddit y otras para responder en tiempo real todos los comentarios de inmediato.<\/p>\n<p>El equipo sabe exactamente cu\u00e1ndo una rese\u00f1a es general, cu\u00e1ndo se refiere a un producto espec\u00edfico y si expresa una emoci\u00f3n negativa o positiva gracias al etiquetado y categorizaci\u00f3n estrat\u00e9gica. Y, con \u00abLA MANO\u00bb, un bot din\u00e1mico de GP que ayuda igualmente al equipo, \u00a1ninguna rese\u00f1a pasar\u00e1 desapercibida!<\/p>\n<p>Los trabajadores del contact center (Grupo Petersen) dicen: \u00abNuestro trabajo de revisi\u00f3n ayuda a los bancos en un tema estad\u00edstico y al tener informaci\u00f3n sobre las necesidades y reclamos de los usuarios, hacemos que los clientes se sientan escuchados en sus rese\u00f1as y sus comentarios. Es una plataforma muy din\u00e1mica que agiliza mucho nuestro trabajo diario.\u00bb<\/p>\n<\/div>\n<\/div>\n"}]},"customer_sidebar_group":{"show_section":false,"sidebar_contents":false},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":false,"sidebar_contents":false}},"callout_group":{"show_section":false,"image":false,"subhead":"","headline":"","text":"","button_type":"links","button_1":null,"button_2":null,"chat_button_text":"","fallback_button":null},"callout_clone":{"callout_group":{"show_section":false,"image":false,"subhead":"","headline":"","text":"","button_type":"links","button_1":null,"button_2":null,"chat_button_text":"","fallback_button":null}},"resource_feed_group":{"show_section":false,"section_subhead":"","section_headline":"Insights from Emplifi","section_text":"<p>Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive 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