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Las\u00a0<a href=\"https:\/\/emplifi.io\/es\/productos\/social-media-marketing\/analytics\">funcionalidades de analytics<\/a>\u00a0de Emplifi y la integraci\u00f3n con herramientas de generaci\u00f3n de reportes internos, como Power BI, han permitido una cooperaci\u00f3n fluida entre equipos y una mejor toma de decisiones.<\/p>\n"},{"acf_fc_layout":"quote","quote":"La integraci\u00f3n de la herramienta con Emplifi ha sido una verdadera ayuda,, haciendo que generar reportes sea m\u00e1s f\u00e1cil y eficiente.","quote_author":"Alberto Guti\u00e9rrez","quote_author_description":"Coordinador de redes sociales, Penguin Random House"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Las\u00a0<a href=\"https:\/\/emplifi.io\/es\/productos\/social-media-marketing\/scheduling\">funcionalidades autom\u00e1ticas de scheduling y publicaci\u00f3n<\/a>\u00a0para todos los canales de redes sociales desde una interfaz intuitiva ayudaron a optimizar los procesos del equipo. La\u00a0<a href=\"https:\/\/emplifi.io\/es\/productos\/social-media-marketing\/content\">funci\u00f3n de inspiraci\u00f3n de contenido<\/a>\u00a0de Emplifi proporcion\u00f3 ideas nuevas y atractivas para el contenido de las redes sociales, mientras que la funcionalidad de labeling (etiquetado) de publicaciones permiti\u00f3 una f\u00e1cil categorizaci\u00f3n y la generaci\u00f3n de reportes sobre los esfuerzos de las redes sociales. La funcionalidad de influencer permiti\u00f3 al equipo gastar su presupuesto de marketing de manera inteligente al predecir qu\u00e9 campa\u00f1as ser\u00edan m\u00e1s efectivas en funci\u00f3n de los datos reales.<\/p>\n"},{"acf_fc_layout":"quote","quote":"El enfoque y la visi\u00f3n del equipo de Penguin Random House para fomentar la lectura y promover sus publicaciones es incre\u00edblemente creativo e innovador, y nunca deja de sorprenderme. Como editorial, enfrentan el gran desaf\u00edo de atraer nuevas audiencias que pueden no ser lectores habituales. Sin embargo, a trav\u00e9s de sus campa\u00f1as bien planificadas, logran captar la atenci\u00f3n de diversos segmentos con \u00e9xito. \u00a1Trabajar de cerca con ellos es verdaderamente inspirador!","quote_author":"Aurora Oliva","quote_author_description":"Customer Success Manager de Emplifi"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>El resultado<\/h2>\n<h3>Analytics y reportes<\/h3>\n<p>El dashboard de Emplifi y los diversos widgets brindan al equipo la flexibilidad de experimentar con diferentes m\u00e9tricas y conseguir insights estrat\u00e9gicos. Una de sus principales prioridades es poder informar sobre la retenci\u00f3n en todas sus plataformas, y est\u00e1n emocionados con la capacidad de la herramienta para presentar toda la informaci\u00f3n relevante en una sola m\u00e9trica.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi ha sido un verdadero cambio en el juego, brind\u00e1ndonos m\u00e9tricas en las que podemos confiar y haciendo que mostrar nuestros reportes sea mucho m\u00e1s f\u00e1cil y eficiente.","quote_author":"Aura Garc\u00eda","quote_author_description":"gerente creativa"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>El uso de datos juega un papel crucial en el proceso de toma de decisiones para el negocio. 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