{"id":26782,"date":"2026-06-24T21:59:29","date_gmt":"2026-06-24T21:59:29","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/resources\/cultural-relevance-cx-social-listening\/"},"modified":"2026-06-25T01:16:22","modified_gmt":"2026-06-25T01:16:22","slug":"relevancia-cultural-experiencia-cliente-futbol-listening","status":"publish","type":"resource_posts","link":"https:\/\/emplifi.io\/es\/resources\/relevancia-cultural-experiencia-cliente-futbol-listening\/","title":{"rendered":"Blog: Por qu\u00e9 la relevancia cultural es una ventaja para la experiencia del cliente"},"content":{"rendered":"","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"page-templates\/resource-blog.php","resource_topics_tax":[212,189,242,384,190,191,374,192,193,437,194,370],"resource_types_tax":[196],"resource_industries_tax":[393,243,244,386,247],"resource_visibility_tax":[],"class_list":["post-26782","resource_posts","type-resource_posts","status-publish","hentry","resource_topics_tax-ai-automation-es","resource_topics_tax-analytics-and-reporting-es","resource_topics_tax-community-management-es","resource_topics_tax-content-management-es","resource_topics_tax-customer-experience-es","resource_topics_tax-industry-trends-es","resource_topics_tax-influencer-marketing-es","resource_topics_tax-instagram-es","resource_topics_tax-marketing-insights-and-tips-es","resource_topics_tax-social-listening-es","resource_topics_tax-social-media-management-es","resource_topics_tax-user-generated-content-ugc-es","resource_types_tax-blogs-es","resource_industries_tax-agencies-es","resource_industries_tax-consumer-packaged-goods-es","resource_industries_tax-media-entertainment-es","resource_industries_tax-sports-es","resource_industries_tax-travel-hospitality-es"],"acf":{"hide_main_menu":false,"remove_gtm":false,"custom_card_title":"Por qu\u00e9 la relevancia cultural se est\u00e1 convirtiendo en una ventaja para la experiencia del cliente","resource_description":"Un pato en CDMX gener\u00f3 4.5 mil millones de impresiones potenciales. Emplifi analiza qu\u00e9 nos ense\u00f1a sobre relevancia cultural y experiencia del cliente.","hero_default_group":{"image":false,"subhead":"","headline":"","text":"","button_1":null,"button_2":null,"video_modal_group":{"add_video":false,"button_text":"","video_type":"youtube","vimeo_embed":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/339430037?h=d982fc6177&title=0&byline=0&portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},"icon_blocks_group":{"show_section":false,"section_subhead":"","section_headline":"","section_text":"","section_button":null,"blocks":false},"media_embed_group":{"show_section":false,"section_icon":false,"section_subhead":"","section_headline":"","section_text":"","background_height":"half","media_type":"image","image":false,"lottie_animation":false,"code_embed":"","":null,"video_type":"youtube","vimeo_embed":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/339430037?h=d982fc6177&title=0&byline=0&portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"},"stats_group":{"show_section":false,"section_subhead":"","section_headline":"","section_text":"","stats":false},"resource_wysiwyg":"","page_cta_group":{"show_section":false,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null},"awards_group":{"show_section":false,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"hero_hide_subhead":false,"hero_headline":"Por qu\u00e9 la relevancia cultural se est\u00e1 convirtiendo en una ventaja para la experiencia del cliente","hero_text":"","hero_read_time":"15","left_sidebar_type":"static","left_sidebar_add_cta":true,"sidebar_type":"sticky","faqs_group":{"show_section":false,"section_subhead":"","section_headline":"","section_text":"","faqs":false,"disclaimer_text":"","add_additional_sections":false,"additional_faq_sections":false},"resource_feed_group":{"show_section":false,"section_subhead":"","section_headline":"Insights from Emplifi","section_text":"<p>Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":false,"custom_links":false},"author":26739,"hero_button":{"title":"Ve el digital scoreboard","url":"https:\/\/emplifi.io\/resources\/football-social-intelligence-hub\/","target":""},"left_sidebar_cta_headline":"El torneo, en tiempo real.","left_sidebar_cta_text":"Del Pato Merl\u00edn a miles de millones de impresiones, el Football Social Intelligence Hub de Emplifi captura cada conversaci\u00f3n en el momento en que ocurre.","left_sidebar_cta_button":{"title":"Ve los datos en vivo","url":"https:\/\/emplifi.io\/resources\/football-social-intelligence-hub\/","target":""},"sidebar_left_featured_resource":26227,"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"blue","wysiwyg":"<p><span style=\"font-weight: 400;\">M\u00e1s de 5 millones de interacciones sociales. Casi 4.5 mil millones de impresiones potenciales. Y un pato dom\u00e9stico con tenis y jersey de la selecci\u00f3n que, sin estrategia de marketing ni plan de medios, se convirti\u00f3 en uno de los personajes no oficiales m\u00e1s queridos del campeonato mundial de f\u00fatbol.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mientras las marcas compet\u00edan por la atenci\u00f3n durante el torneo, una de las lecciones m\u00e1s importantes de la semana en materia de experiencia del cliente lleg\u00f3 de una fuente inesperada: un pato llamado<\/span> <a href=\"https:\/\/www.instagram.com\/soyelpatomerlin\/\">Merl\u00edn<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">En Emplifi, rastreamos en tiempo real los momentos culturales, los comportamientos de las audiencias y los cambios en el sentimiento que dieron forma a la conversaci\u00f3n del torneo, utilizando nuestras soluciones de<\/span>\u00a0<a href=\"https:\/\/emplifi.io\/product\/social-listening\/\">Social Listening<\/a> y\u00a0<a href=\"https:\/\/emplifi.io\/product\/social-media-analytics\/\">Social Media Analytics<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">Lo que encontramos no fue solo la historia de un fen\u00f3meno viral. Fue un ejemplo poderoso de c\u00f3mo la experiencia del cliente se desarrolla cada vez m\u00e1s dentro de la cultura misma.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las marcas que entienden estos momentos suelen ser las que generan interacciones m\u00e1s relevantes, m\u00e1s humanas y m\u00e1s memorables con sus clientes.<\/span><\/p>\n"},{"acf_fc_layout":"line","add_line":true},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2><b>Ponte al d\u00eda con la serie de inteligencia del torneo<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Este art\u00edculo forma parte de la serie de inteligencia social del torneo de Emplifi:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Semana 0: <a href=\"https:\/\/emplifi.io\/resources\/football-trends-social\/\">\u00bfQui\u00e9n est\u00e1 ganando la competencia en redes sociales antes de que comience el torneo?<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Semana 1: <a href=\"https:\/\/emplifi.io\/resources\/tim-payne-football-social-media\/\">C\u00f3mo Tim Payne se convirti\u00f3 en la historia viral m\u00e1s grande del torneo<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Semana 2: <a href=\"https:\/\/emplifi.io\/resources\/how-grok-became-one-of-the-most-influential-voices\/\">Lo que la primera semana revel\u00f3 sobre la conversaci\u00f3n global de f\u00fatbol<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Semana 3: C\u00f3mo las marcas se convirtieron en parte de la conversaci\u00f3n del torneo sin comprar derechos de patrocinio<\/span><\/li>\n<\/ul>\n"},{"acf_fc_layout":"line","add_line":true},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>El efecto Merl\u00edn: cuando la cultura se convierte en experiencia del cliente<\/h2>\n<p><span style=\"font-weight: 400;\">La historia m\u00e1s inesperada de la semana lleg\u00f3 desde Ciudad de M\u00e9xico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conocido en redes como \u00abEl Pato Merl\u00edn\u00bb<\/span> (<a href=\"https:\/\/www.instagram.com\/soyelpatomerlin\/\">@soyelpatomerlin<\/a>),<\/p>\n<p><span style=\"font-weight: 400;\">n pato propiedad de una familia local se convirti\u00f3 r\u00e1pidamente en sensaci\u00f3n en redes sociales tras aparecer en contenido relacionado con el torneo usando tenis y jersey de la selecci\u00f3n nacional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Durante el periodo rastreado (23 de febrero al 24 de junio), apenas 7,424 menciones generaron m\u00e1s de 5 millones de interacciones sociales y casi 4.5 mil millones de impresiones potenciales.<\/span><\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DZisQX0gcBN\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DZisQX0gcBN\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por Seleccio\u0301n Nacional de Me\u0301xico (@miseleccionmx)<\/a><\/p><\/div><\/blockquote>\r\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h4><\/h4>\n<p><span style=\"font-weight: 400;\">La conversaci\u00f3n se expandi\u00f3 r\u00e1pidamente por plataformas:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26756 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-24-a-las-4.48.44-p.m.png\" alt=\"Mentions platform Merlin the duck\" width=\"620\" height=\"627\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-24-a-las-4.48.44-p.m.png 620w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-24-a-las-4.48.44-p.m-297x300.png 297w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-24-a-las-4.48.44-p.m-24x24.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-24-a-las-4.48.44-p.m-36x36.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-24-a-las-4.48.44-p.m-48x48.png 48w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Geogr\u00e1ficamente, M\u00e9xico gener\u00f3 el mayor volumen de menciones, mientras que Estados Unidos registr\u00f3 el mayor nivel de engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La conversaci\u00f3n fue igualmente global en t\u00e9rminos de idioma:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26761 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-24-a-las-4.50.47-p.m.png\" alt=\"Language - Merlin the duck\" width=\"917\" height=\"357\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-24-a-las-4.50.47-p.m.png 917w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-24-a-las-4.50.47-p.m-300x117.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-24-a-las-4.50.47-p.m-768x299.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-24-a-las-4.50.47-p.m-24x9.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-24-a-las-4.50.47-p.m-36x14.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-24-a-las-4.50.47-p.m-48x19.png 48w\" sizes=\"auto, (max-width: 917px) 100vw, 917px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Y fue inconfundiblemente emocional, llena de s\u00edmbolos de identidad, celebraci\u00f3n y humor:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26766\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-24-a-las-4.52.12-p.m.png\" alt=\"Emojis - Merlin the duck\" width=\"628\" height=\"458\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-24-a-las-4.52.12-p.m.png 628w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-24-a-las-4.52.12-p.m-300x219.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-24-a-las-4.52.12-p.m-24x18.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-24-a-las-4.52.12-p.m-36x26.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-24-a-las-4.52.12-p.m-48x35.png 48w\" sizes=\"auto, (max-width: 628px) 100vw, 628px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Lo que hace interesante la historia de Merl\u00edn desde la perspectiva de la experiencia del cliente no es el pato en s\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es la respuesta de la audiencia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las personas no interactuaron porque el contenido fuera pulido o producido profesionalmente. Interactuaron porque se sent\u00eda aut\u00e9ntico, inesperado y humano.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed es, cada vez m\u00e1s, como los consumidores eval\u00faan tambi\u00e9n sus interacciones con las marcas. <\/span><span style=\"font-weight: 400;\">Algunos ejemplos destacados:<\/span><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/viajavolaris\/\"><strong>Volaris<\/strong>\u00a0<\/a><span style=\"font-weight: 400;\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">utiliz\u00f3<\/span>\u00a0a Merl\u00edn como vocero para generar expectativa alrededor de un anuncio pr\u00f3ximo, aprovechando directamente la popularidad creciente del personaje.<\/span><\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DZqlsIdMEhs\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DZqlsIdMEhs\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DZqlsIdMEhs\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por Volaris (@viajavolaris)<\/a><\/p><\/div><\/blockquote>\r\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p><a href=\"https:\/\/www.instagram.com\/p\/DZn_ATFqYhk\/\">IHOP M\u00e9xico<\/a> se sum\u00f3 a la conversaci\u00f3n invitando a los fans a disfrutar los partidos del torneo con su men\u00fa \u00abpa-todos\u00bb, conectando sus productos con el momento cultural m\u00e1s amplio.<\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DZn_ATFqYhk\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DZn_ATFqYhk\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DZn_ATFqYhk\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por IHOP M\u00e9xico (@ihopmxoficial)<\/a><\/p><\/div><\/blockquote>\r\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p><a href=\"https:\/\/www.instagram.com\/atlantefc\/\">Atlante FC<\/a> abraz\u00f3 el fen\u00f3meno nombrando a Merl\u00edn miembro honorario del club, creando un cruce natural entre la cultura futbolera y el sentido de comunidad.<\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DZ-YqGMAAEc\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DZ-YqGMAAEc\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DZ-YqGMAAEc\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por Atlante F.C. (@atlantefc)<\/a><\/p><\/div><\/blockquote>\r\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p><a href=\"https:\/\/www.instagram.com\/netflixlat\/\">Netflix\u00a0<\/a><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><a href=\"https:\/\/www.instagram.com\/netflixlat\/\" target=\"_blank\" rel=\"noopener\">Latam <\/a>le dio la bienvenida a Merl\u00edn en sus oficinas de Ciudad de M\u00e9xico con un recorrido improvisado, convirtiendo el momento cultural en un contenido que encaj\u00f3 de manera natural con la voz juguetona y cercana a su comunidad que caracteriza a la plataforma.<\/span><\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DZ-IP0xD08b\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DZ-IP0xD08b\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DZ-IP0xD08b\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por Netflix Latinoame\u0301rica (@netflixlat)<\/a><\/p><\/div><\/blockquote>\r\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p><span style=\"font-weight: 400;\">Lo que hace interesantes estos ejemplos es que ninguna de estas marcas cre\u00f3 la tendencia. En cambio, identificaron un comportamiento existente de su audiencia y participaron de una forma que se sinti\u00f3 org\u00e1nica dentro de la conversaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para los equipos de experiencia del cliente y redes sociales, esta es una distinci\u00f3n importante. El objetivo rara vez es fabricar cultura. La oportunidad est\u00e1 en reconocer cu\u00e1ndo un momento cultural se alinea de forma natural con tu audiencia y participar de una manera que se sienta aut\u00e9ntica, no promocional.<\/span><\/p>\n"},{"acf_fc_layout":"line","add_line":true},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>La experiencia del cliente ahora ocurre en p\u00fablico<\/h2>\n<p><span style=\"font-weight: 400;\">Durante a\u00f1os, la experiencia del cliente estuvo confinada en gran medida a canales privados.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un ticket de soporte.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Un intercambio de correos.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Una llamada telef\u00f3nica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hoy, la experiencia del cliente ocurre cada vez m\u00e1s en espacios p\u00fablicos: plataformas sociales, secciones de comentarios, conversaciones comunitarias y momentos culturales que millones de personas viven simult\u00e1neamente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El mismo cliente que por la ma\u00f1ana hace una consulta de soporte puede estar participando en una tendencia cultural viral por la tarde.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este cambio genera tanto una oportunidad como un desaf\u00edo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las marcas que entienden el contexto que rodea a sus audiencias pueden interactuar de formas m\u00e1s relevantes y oportunas. Las marcas que ignoran esas se\u00f1ales corren el riesgo de sonar desconectadas de las conversaciones que sus clientes ya est\u00e1n teniendo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aqu\u00ed es donde las estrategias modernas de<\/span><a href=\"https:\/\/emplifi.io\/product\/social-customer-care\/\"> Social Customer Care<\/a> y<a href=\"https:\/\/emplifi.io\/solutions\/social-media-customer-service\/\">\u00a0Social Media Customer Service\u00a0<\/a><span style=\"font-weight: 400;\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">se<\/span>\u00a0entrelazan cada vez m\u00e1s con el social listening.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El objetivo no es forzar la participaci\u00f3n en cada tendencia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El objetivo es entender qu\u00e9 le importa a tu audiencia, mientras le importa.<\/span><\/p>\n<h2>Un mapa global del sentimiento del torneo<\/h2>\n<p>Mientras Merl\u00edn capturaba la atenci\u00f3n en las Am\u00e9ricas, la conversaci\u00f3n m\u00e1s amplia del torneo revel\u00f3 patrones importantes sobre c\u00f3mo las audiencias expresan emociones en distintas plataformas y regiones.<\/p>\n<p>Del 16 al 21 de junio, Instagram se consolid\u00f3 como el principal espacio para la conversaci\u00f3n positiva, generando 744,290 menciones y superando ampliamente a Facebook (162,969) y YouTube (7,857).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26771 size-large\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/IMAGEPLACEMENT2_PositiveMentionsbyPlatform-915x1024.png\" alt=\"sentiment - 16 -21 june\" width=\"915\" height=\"1024\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/IMAGEPLACEMENT2_PositiveMentionsbyPlatform-915x1024.png 915w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/IMAGEPLACEMENT2_PositiveMentionsbyPlatform-268x300.png 268w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/IMAGEPLACEMENT2_PositiveMentionsbyPlatform-768x860.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/IMAGEPLACEMENT2_PositiveMentionsbyPlatform-21x24.png 21w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/IMAGEPLACEMENT2_PositiveMentionsbyPlatform-32x36.png 32w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/IMAGEPLACEMENT2_PositiveMentionsbyPlatform-43x48.png 43w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/IMAGEPLACEMENT2_PositiveMentionsbyPlatform.png 996w\" sizes=\"auto, (max-width: 915px) 100vw, 915px\" \/><\/p>\n<p>Para los equipos con atenci\u00f3n al cliente, esta distinci\u00f3n es relevante.<\/p>\n<p>Distintas plataformas generan distintos ambientes emocionales. Entender d\u00f3nde ocurre naturalmente la conversaci\u00f3n positiva puede ayudar a las marcas a priorizar sus esfuerzos de engagement y construcci\u00f3n de comunidad de manera m\u00e1s efectiva.<\/p>\n<p>Varios pa\u00edses destacaron tanto por volumen de conversaci\u00f3n como por nivel de engagement:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud83c\udde7\ud83c\uddf7 Brazil: 42,559 menciones, 151.3 millones de interacciones<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud83c\uddec\ud83c\udde7 Reino Unido: 21,519 menciones, 31.2 millones de interacciones<br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\ud83c\uddfa\ud83c\uddf8 <\/span><\/span>Estados Unidos: 18,744 menciones, 21.1 millones de interacciones<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Los patrones por idioma revelan oportunidades similares:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Portugu\u00e9s: 460,162 menciones, 240.9 millones de interacciones<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ingl\u00e9s: 336,818 menciones, 253.9 millones de interacciones<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Espa\u00f1ol: 78,007 menciones, 86.7 millones de interacciones<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Franc\u00e9s: 40,123 menciones, 16.6 millones de interacciones<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Este tipo de informaci\u00f3n ayuda a las marcas a usar<\/span><a href=\"https:\/\/emplifi.io\/product\/social-media-analytics\/\">\u00a0<span style=\"font-weight: 400;\">Social Media\u00a0<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><a href=\"https:\/\/emplifi.io\/product\/social-media-analytics\/\" target=\"_blank\" rel=\"noopener\">Analytics\u00a0<\/a>para<\/span>\u00a0comprender mejor el comportamiento de su audiencia en distintos mercados y canales.<\/span><\/p>\n"},{"acf_fc_layout":"line","add_line":true},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2><b>Lo que los equipos de experiencia del cliente pueden aprender de los datos<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La conversaci\u00f3n del torneo reforz\u00f3 varias lecciones importantes para los l\u00edderes de experiencia del cliente.<\/span><\/p>\n<p><b>La relevancia tiene fecha de caducidad<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La tendencia de Merl\u00edn se aceler\u00f3 r\u00e1pidamente, alcanzando un pico de 216 menciones y 128 autores \u00fanicos en un solo d\u00eda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Momentos como este demuestran la velocidad con que se desplaza la atenci\u00f3n en l\u00ednea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las marcas que pueden identificar conversaciones emergentes de forma temprana tienen una mayor oportunidad de participar mientras el inter\u00e9s sigue creciendo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aqu\u00ed es donde el <\/span><a href=\"https:\/\/emplifi.io\/product\/social-listening\/\"> Social Listening<\/a><span style=\"font-weight: 400;\"> en tiempo real se vuelve especialmente valioso.<\/span><\/p>\n<p><b>La autenticidad genera mayor engagement<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La historia de Merl\u00edn funcion\u00f3 porque se sent\u00eda genuina.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No hab\u00eda campa\u00f1a.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> No hab\u00eda inversi\u00f3n en medios.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> No hab\u00eda activaci\u00f3n elaborada.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Solo una historia sencilla que la gente quer\u00eda compartir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El mismo principio se aplica en las interacciones con clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los consumidores responden cada vez m\u00e1s a una comunicaci\u00f3n que se siente aut\u00e9ntica, contextual y humana.<\/span><\/p>\n<p><b>Los ambientes positivos generan oportunidades distintas<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Instagram gener\u00f3 la mayor concentraci\u00f3n de conversaci\u00f3n positiva durante el periodo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eso no significa que cada marca deba enfocarse exclusivamente en Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Significa que los equipos de experiencia del cliente deben entender c\u00f3mo var\u00eda el comportamiento de la audiencia seg\u00fan el canal y adaptar sus estrategias de engagement en consecuencia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El mismo mensaje puede tener un rendimiento muy diferente dependiendo del lugar donde aparezca.<\/span><\/p>\n<p><b>La cultura genera contexto<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Las interacciones con los clientes no ocurren en el vac\u00edo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cada conversaci\u00f3n existe dentro de un entorno cultural m\u00e1s amplio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entender qu\u00e9 est\u00e1n celebrando, discutiendo y compartiendo las audiencias proporciona un contexto valioso que puede mejorar la forma en que las marcas se relacionan con sus clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El objetivo no es perseguir tendencias.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es entender el entorno en el que se construyen las relaciones con los clientes.<\/span><\/p>\n"},{"acf_fc_layout":"line","add_line":true},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Las marcas que se benefician de los momentos culturales positivos<\/h2>\n<p><span style=\"font-weight: 400;\">Uno de los hallazgos m\u00e1s interesantes de los datos es c\u00f3mo las grandes marcas se asociaron de forma natural con la conversaci\u00f3n positiva.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plataformas digitales como Caz\u00e9TV generaron m\u00e1s de 7.5 millones de interacciones a partir de contenido positivo relacionado con el torneo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grandes marcas globales como Coca-Cola acumularon cientos de millones de impresiones potenciales a trav\u00e9s de asociaciones positivas con el torneo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clubes de f\u00fatbol como Manchester United y FC Bayern Munich generaron m\u00e1s de 1,000 millones de impresiones potenciales cada uno, impulsados por comunidades de fans altamente comprometidas.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26776\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/IMAGEPLACEMENT3_Topauthorsbymentions-e1782347396475.png\" alt=\"\" width=\"981\" height=\"963\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/IMAGEPLACEMENT3_Topauthorsbymentions-e1782347396475.png 981w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/IMAGEPLACEMENT3_Topauthorsbymentions-e1782347396475-300x294.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/IMAGEPLACEMENT3_Topauthorsbymentions-e1782347396475-768x754.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/IMAGEPLACEMENT3_Topauthorsbymentions-e1782347396475-24x24.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/IMAGEPLACEMENT3_Topauthorsbymentions-e1782347396475-36x36.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/06\/IMAGEPLACEMENT3_Topauthorsbymentions-e1782347396475-48x48.png 48w\" sizes=\"auto, (max-width: 981px) 100vw, 981px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">La lecci\u00f3n no es que las marcas deban replicar a estas organizaciones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La lecci\u00f3n es que participar en momentos culturales positivos puede amplificar significativamente la visibilidad, el engagement y la afinidad con la audiencia.<\/span><\/p>\n"},{"acf_fc_layout":"line","add_line":true},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Lo que esto significa para las marcas<\/h2>\n<p><span style=\"font-weight: 400;\">El fen\u00f3meno de Merl\u00edn demuestra algo m\u00e1s grande que un momento viral. <\/span><span style=\"font-weight: 400;\">Pone de relieve c\u00f3mo la experiencia del cliente y la cultura est\u00e1n cada vez m\u00e1s interconectadas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los consumidores no separan sus experiencias en categor\u00edas. <\/span><span style=\"font-weight: 400;\">Se mueven con fluidez entre el entretenimiento, las redes sociales, las interacciones con marcas y las conversaciones comunitarias.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las marcas que entiendan este cambio estar\u00e1n mejor posicionadas para crear experiencias que se sientan relevantes, oportunas y humanas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Porque cada vez m\u00e1s, la experiencia del cliente no se trata solo de resolver problemas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se trata de entender los momentos que importan a tu audiencia.<\/span><\/p>\n"},{"acf_fc_layout":"quote","quote":"La experiencia del cliente no se trata solo de resolver problemas. Se trata de entender los momentos que importan a tu audiencia.","quote_author":"","quote_author_description":""},{"acf_fc_layout":"callout","callout_gray_group":{"show_section":true,"subhead":"","headline":"Sigue la conversaci\u00f3n en tiempo real","text":"<p><span style=\"font-weight: 400;\">\u00bfQuieres ver c\u00f3mo evolucionan los momentos culturales, el sentimiento de la audiencia y las tendencias emergentes a lo largo del torneo?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explora el Football Social Intelligence Hub de Emplifi para obtener insights en tiempo real sobre el comportamiento de los fans, las tendencias de engagement y la conversaci\u00f3n social.<\/span><\/p>\n","button_1":{"title":"Accede al Football Hub","url":"https:\/\/emplifi.io\/resources\/football-social-intelligence-hub\/","target":""},"button_2":null}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Descubre c\u00f3mo Emplifi detecta tendencias emergentes<\/h2>\n<p><span style=\"font-weight: 400;\">Conoce c\u00f3mo<\/span><a href=\"https:\/\/emplifi.io\/product\/social-listening\/\">\u00a0<span style=\"font-weight: 400;\">Social Listening<\/span><\/a><span style=\"font-weight: 400;\"> de Emplifi, ayuda a las marcas a identificar momentos culturales, comprender el sentimiento de su audiencia y convertir los insights en tiempo real en interacciones significativas con sus clientes.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explora:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/emplifi.io\/product\/social-listening\/\"><span style=\"font-weight: 400;\">Social Listening<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/emplifi.io\/product\/social-media-analytics\/\"><span style=\"font-weight: 400;\">Social Media Analytics<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/emplifi.io\/product\/social-customer-care\/\"><span style=\"font-weight: 400;\">Social Customer Care<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/emplifi.io\/solutions\/social-media-customer-service\/\"><span style=\"font-weight: 400;\">Social Media Customer Service<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/emplifi.io\/solutions\/social-marketing\/\"><span style=\"font-weight: 400;\">Social Marketing<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/emplifi.io\/industries\/social-media-marketing-for-sports\/\"><span style=\"font-weight: 400;\">Social media management for sports organizations<\/span><\/a><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Los datos de este reporte fueron capturados con las capacidades de Social Listening y analytics de Emplifi, que monitorearon conversaciones p\u00fablicas en las principales plataformas sociales durante el periodo del torneo.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Emplifi es un proveedor independiente de analytics. Este contenido no est\u00e1 afiliado ni avalado por ning\u00fan organizador del torneo ni patrocinador oficial.<\/span><\/i><\/p>\n"}],"sidebar_builder":[{"acf_fc_layout":"table_of_contents","title":"TABLE OF CONTENTS","type":"automatic","links":false}]},"_links":{"self":[{"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/resource_posts\/26782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/resource_posts"}],"about":[{"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/types\/resource_posts"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/media?parent=26782"}],"wp:term":[{"taxonomy":"resource_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/resource_topics_tax?post=26782"},{"taxonomy":"resource_types_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/resource_types_tax?post=26782"},{"taxonomy":"resource_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/resource_industries_tax?post=26782"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/resource_visibility_tax?post=26782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}