{"id":29084,"date":"2026-07-29T19:12:20","date_gmt":"2026-07-29T19:12:20","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/?post_type=resource_posts&#038;p=29084"},"modified":"2026-07-29T19:12:20","modified_gmt":"2026-07-29T19:12:20","slug":"reporte-2026-la-voz-de-la-aficion","status":"publish","type":"resource_posts","link":"https:\/\/emplifi.io\/es\/resources\/reporte-2026-la-voz-de-la-aficion\/","title":{"rendered":"REPORTE: La Voz de la Afici\u00f3n | Lo que +20 millones de conversaciones revelan sobre marcas, aficionados y el futuro"},"content":{"rendered":"","protected":false},"featured_media":29057,"parent":0,"menu_order":0,"template":"page-templates\/resource-gated.php","resource_topics_tax":[212,189,242,384,190,385,191,374,192,193,437,194],"resource_types_tax":[213],"resource_industries_tax":[386],"resource_visibility_tax":[],"benchmark_industries_tax":[],"benchmark_regions_tax":[],"benchmark_dates_tax":[],"class_list":["post-29084","resource_posts","type-resource_posts","status-publish","has-post-thumbnail","hentry","resource_topics_tax-ai-automation-es","resource_topics_tax-analytics-and-reporting-es","resource_topics_tax-community-management-es","resource_topics_tax-content-management-es","resource_topics_tax-customer-experience-es","resource_topics_tax-customer-ratings-and-reviews-es","resource_topics_tax-industry-trends-es","resource_topics_tax-influencer-marketing-es","resource_topics_tax-instagram-es","resource_topics_tax-marketing-insights-and-tips-es","resource_topics_tax-social-listening-es","resource_topics_tax-social-media-management-es","resource_types_tax-downloads-es","resource_industries_tax-sports-es"],"acf":{"hide_main_menu":false,"remove_gtm":false,"custom_card_title":"Reporte: La voz de la afici\u00f3n. Lo que +20 millones de conversaciones revelan sobre marcas, aficionados y el futuro","resource_video":"","resource_description":"","hero_form_group":{"subhead":"La voz de la afici\u00f3n","headline":"Lo que +20 millones de conversaciones revelan sobre marcas, aficionados y el futuro","text":"<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">El torneo termin\u00f3. Pero los datos que dej\u00f3 apenas empiezan a contar su historia.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">M\u00e1s de 20 millones de menciones. 3.91 millones de autores \u00fanicos. 7.86 mil millones de interacciones. 5.48 billones de impresiones potenciales. Esto es lo que gener\u00f3 el torneo de f\u00fatbol m\u00e1s grande del planeta en redes sociales y Emplifi lo captur\u00f3 todo.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">En colaboraci\u00f3n con<a href=\"https:\/\/www.instagram.com\/elmister_mx\/\"> <strong>El Mister<\/strong><\/a>, este reporte analiza qu\u00e9 movi\u00f3 a la afici\u00f3n latinoamericana, qu\u00e9 marcas ganaron la conversaci\u00f3n sin ser patrocinadoras oficiales, y qu\u00e9 lecciones concretas pueden aplicar los equipos de marketing de cara a los pr\u00f3ximos grandes eventos deportivos.<\/p>\n<h3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\">QU\u00c9 ENCONTRAR\u00c1S EN EL REPORTE:<\/h3>\n","add_bullets":true,"bullets":[{"bullet_title":"","bullet_description":"C\u00f3mo +20 millones de menciones se distribuyeron entre plataformas, regiones y momentos clave del torneo."},{"bullet_title":"","bullet_description":"C\u00f3mo evolucion\u00f3 el sentimiento en cada etapa del torneo y qu\u00e9 se\u00f1ales debieron leer las marcas en tiempo real."},{"bullet_title":"","bullet_description":"Los momentos virales que definieron el torneo y lo que tienen en com\u00fan las marcas que supieron aprovecharlos."},{"bullet_title":"","bullet_description":"Cu\u00e1les fueron las selecciones m\u00e1s poderosas en redes sociales y por qu\u00e9 el tama\u00f1o de la audiencia no siempre predice el \u00e9xito."},{"bullet_title":"","bullet_description":"An\u00e1lisis de El Mister: 88.6 millones de interacciones, 4.2 millones de nuevos seguidores y la conversaci\u00f3n m\u00e1s positiva en la historia digital del Tri."},{"bullet_title":"","bullet_description":"Cinco lecciones que el torneo le dio a las marcas para que cualquier equipo de marketing que se prepare para su pr\u00f3ximo gran momento cultural."}],"sequel_id":"","marketo_form":"0","form_headline":"Descarga el reporte completo:","form_embed":"<script src=\"\/\/go.emplifi.io\/js\/forms2\/js\/forms2.min.js\"><\/script> <form id=\"mktoForm_4038\"><\/form> <script>MktoForms2.loadForm(\"\/\/go.emplifi.io\", \"284-ENW-442\", 4038);<\/script>","form_success_message":"\u00a1Listo! Tu reporte est\u00e1 en camino. En unos minutos encontrar\u00e1s el reporte en tu bandeja de entrada.","add_logos":false,"logos_headline":"","logos":false,"hero_image":false},"speakers_title":"Speakers:","icon_blocks_group":{"show_section":false,"section_subhead":"","section_headline":"","section_text":"","section_button":null,"blocks":false},"stats_group":{"show_section":false,"section_subhead":"","section_headline":"","section_text":"","stats":false},"wysiwyg_copy":"","faqs_group":{"show_section":false,"section_subhead":"","section_headline":"","section_text":"","faqs":false,"disclaimer_text":"","add_additional_sections":false,"additional_faq_sections":false},"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null},"awards_group":{"show_section":false,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false}},"_links":{"self":[{"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/resource_posts\/29084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/resource_posts"}],"about":[{"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/types\/resource_posts"}],"version-history":[{"count":0,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/resource_posts\/29084\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/media\/29057"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/media?parent=29084"}],"wp:term":[{"taxonomy":"resource_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/resource_topics_tax?post=29084"},{"taxonomy":"resource_types_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/resource_types_tax?post=29084"},{"taxonomy":"resource_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/resource_industries_tax?post=29084"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/resource_visibility_tax?post=29084"},{"taxonomy":"benchmark_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/benchmark_industries_tax?post=29084"},{"taxonomy":"benchmark_regions_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/benchmark_regions_tax?post=29084"},{"taxonomy":"benchmark_dates_tax","embeddable":true,"href":"https:\/\/emplifi.io\/es\/wp-json\/wp\/v2\/benchmark_dates_tax?post=29084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}