{"id":42066,"date":"2025-06-25T12:00:08","date_gmt":"2025-06-25T12:00:08","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/?post_type=resource_posts&p=42066"},"modified":"2026-10-17T00:38:34","modified_gmt":"2026-10-17T00:38:34","slug":"types-of-influencers","status":"publish","type":"resource_posts","link":"https:\/\/emplifi.io\/es\/resources\/types-of-influencers\/","title":{"rendered":"Blog: Tipos de influencers con los que las marcas deber\u00edan colaborar"},"content":{"rendered":"","protected":false},"author":54,"featured_media":15035,"parent":0,"menu_order":0,"template":"page-templates\/resource-blog.php","resource_topics_tax":[374,370],"resource_types_tax":[196],"resource_industries_tax":[393,243,462,244,245,246,386,247],"resource_visibility_tax":[],"benchmark_industries_tax":[],"benchmark_regions_tax":[],"benchmark_dates_tax":[],"class_list":["post-42066","resource_posts","type-resource_posts","status-publish","has-post-thumbnail","hentry","resource_topics_tax-influencer-marketing-es","resource_topics_tax-user-generated-content-ugc-es","resource_types_tax-blogs-es","resource_industries_tax-agencies-es","resource_industries_tax-consumer-packaged-goods-es","resource_industries_tax-high-education-es","resource_industries_tax-media-entertainment-es","resource_industries_tax-restaurants-es","resource_industries_tax-retail-ecommerce-es","resource_industries_tax-sports-es","resource_industries_tax-travel-hospitality-es"],"acf":{"sidebar_type":"sticky","sidebar_builder_clone":{"sidebar_builder":[{"acf_fc_layout":"table_of_contents","title":"TABLA DE CONTENIDO","type":"automatic","links":false}]},"hero_image":{"ID":15039,"id":15039,"title":"EMP822-BlogTypes of Influencers Feature","filename":"EMP822-BlogTypes-of-Influencers-Feature.png","filesize":880066,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/EMP822-BlogTypes-of-Influencers-Feature.png","link":"https:\/\/emplifi.io\/es\/resources\/types-of-influencers\/emp822-blogtypes-of-influencers-feature-2\/","alt":"","author":"54","description":"","caption":"","name":"emp822-blogtypes-of-influencers-feature-2","status":"inherit","uploaded_to":42066,"date":"2025-06-23 08:23:16","modified":"2026-10-16 16:15:17","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1200,"height":600,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/EMP822-BlogTypes-of-Influencers-Feature-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/EMP822-BlogTypes-of-Influencers-Feature-300x150.png","medium-width":300,"medium-height":150,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/EMP822-BlogTypes-of-Influencers-Feature-768x384.png","medium_large-width":768,"medium_large-height":384,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/EMP822-BlogTypes-of-Influencers-Feature-1024x512.png","large-width":1024,"large-height":512,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/EMP822-BlogTypes-of-Influencers-Feature.png","1536x1536-width":1200,"1536x1536-height":600,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/EMP822-BlogTypes-of-Influencers-Feature.png","2048x2048-width":1200,"2048x2048-height":600,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/EMP822-BlogTypes-of-Influencers-Feature.png","fullscreen-width":1200,"fullscreen-height":600,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/EMP822-BlogTypes-of-Influencers-Feature-24x12.png","menu-24x24-width":24,"menu-24x24-height":12,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/EMP822-BlogTypes-of-Influencers-Feature-36x18.png","menu-36x36-width":36,"menu-36x36-height":18,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/EMP822-BlogTypes-of-Influencers-Feature-48x24.png","menu-48x48-width":48,"menu-48x48-height":24}},"hero_read_time":"10","content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"

El marketing de influencers<\/a> ha evolucionado mucho m\u00e1s all\u00e1 de las recomendaciones de celebridades. Hoy, los defensores de marca m\u00e1s eficaces pueden ser un microinfluencer<\/a> de moda con 15,000 seguidores fieles, un creador de YouTube especializado cuyas rese\u00f1as generan conversiones medibles o incluso un avatar generado por computadora con millones de fans.<\/p>\n

Con tantos tipos de influencers diferentes, la clave de una campa\u00f1a exitosa no es solo con qui\u00e9n trabaja: es saber qu\u00e9 tipo<\/em> de influencer se adapta mejor a sus objetivos.<\/p>\n

Desde el presupuesto hasta la afinidad con la marca, y desde el alcance hasta la profundidad de la interacci\u00f3n, comprender las diferencias entre los niveles de influencers le ayuda a tomar mejores decisiones sobre d\u00f3nde invertir. Ya sea que lance un producto, fortalezca la lealtad a su marca o se expanda a un nuevo mercado, elegir al socio adecuado puede hacer que su estrategia triunfe o fracase.<\/p>\n

Niveles de influencers seg\u00fan el tama\u00f1o de su audiencia<\/h2>\n

\"\"<\/p>\n

Cuando se piensa en influencers, a menudo lo primero que viene a la mente son nombres de celebridades o personalidades conocidas de las redes sociales. Pero existe una amplia variedad de influencers, y cada tipo aporta un valor \u00fanico seg\u00fan sus objetivos. La forma m\u00e1s com\u00fan de agruparlos es por n\u00famero de seguidores, un factor importante que influye en la interacci\u00f3n, el alcance y el costo.<\/p>\n

A continuaci\u00f3n, desglosamos los cuatro niveles principales de influencers para ayudarle a elegir el perfil adecuado para su pr\u00f3xima campa\u00f1a.<\/p>\n

Puede seleccionar un influencer de forma m\u00e1s eficaz seg\u00fan su n\u00famero de seguidores. Existen cuatro tipos principales de influencers:<\/p>\n