Marketing

Senior Manager, Marketing Operations/Marketo Admin

It’s official, global digital marketing spend reached a record high of around $340 billion in 2020, and the future of CX management and social media spend is at the heart of every organization. This is why Emplifi has brought together world-leading specialists in everything CX and marketing related, to help innovative brands gain the insights they need to meet fast-changing expectations. As we work with some of the top Fortune 500 companies across the world, our mission is to help create powerful and progressive experiences across the entire customer journey 

 

About the Marketing Team 

Marketing sits right at the heart of Emplifi. We’re a team of social media marketers, product marketing whizzes, content creators, campaign experts, community connectors, and demand generators with the customer at the core. How do we do all of that? We create progressive and personalized content and share it across the channels on which our customers are active - social media, web, email, media, and much more. We measure everything we do, and use what we learn about our campaigns, and our audiences, to keep creating, learning, and iterating to excellence. And the best thing about being a part of Emplifi’s Marketing department is you’ll be working with other customer-obsessed marketers in an energetic, fast-moving and fun environment. If you like the sound of that, you’re at the right place! 

 

Job Summary

Responsible for execution and overseeing of digital strategy and tracking of marketing campaigns and activities. Work with the broader marketing and sales organizations to define, implement and optimize tools to drive automation and processes, improve lead generation and quality, identify key lead behaviors, and deliver marketing results and analytics.

 

What You’ll Do Here

  • Act as head Marketo Administrator - Certified Marketo Expert preferred 
  • Optimize and maintain lead flow/management and scoring processes
  • Ensure consistent Program/Campaign/Nurture setups & execution
  • Manage target lists & segmentation across products, business units
  • Asset creation & management (emails, forms, landing pages, templates)
  • Manage revenue models and lead lifecycles
  • Database management, fields & global campaign sync to Salesforce
  • Additional integrations/launchpoint connections
  • Oversee admin settings & user management

 

What You’ll Bring to Us

  • Strong experience aligning Marketo & Salesforce lead lifecycle processes
  • Working knowledge of Bizible or similar multi-touch attribution reporting platforms
  • Experience with Demandbase or similar Account Based Marketing (ABM) platforms and intent data
  • Experience with various webinar/event platforms such as Zoom, On24, Bizzabo
  • Experience with database & appending services such as D&B, Zoominfo, Insideview, etc.
  • General knowledge of web development needs and SEM-focused initiatives
  • Ability to work cross-functionally with Growth/Content/Product marketing teams, Sales and Client Organizations to achieve process alignment and implement new tools
  • Experience of managing a team of marketing ops & email specialists



What We Offer 

  • International, fast paced and rapidly growing environment
  • Chance to work with the world’s biggest brands at the CX tech leader
  • Agile and open-minded culture, with high levels of trust and flexibility 
  • Opportunity for professional growth and development 
  • Possibility to learn new and cutting edge technologies, in an environment that encourages new ideas
  • Benefits package including Medical, Dental, Vision & Life Coverage
  • 16 days vacation 
  • Gym Membership contribution
  • There’s more as well! Speak with us to find out all details!



position:
Senior Manager, Marketing Operations/Marketo Admin
département:
Marketing
localisation:
New York
Type de contrat:
Full-time
Postulez dès maintenant !