{"id":10607,"date":"2023-04-03T23:13:06","date_gmt":"2023-04-03T23:13:06","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/customers\/penguin-random-house-success\/"},"modified":"2026-10-06T22:16:11","modified_gmt":"2026-10-06T22:16:11","slug":"penguin-random-house-success","status":"publish","type":"customer_posts","link":"https:\/\/emplifi.io\/fr\/customers\/penguin-random-house-success\/","title":{"rendered":"Penguin Random House"},"content":{"rendered":"","protected":false},"author":18,"featured_media":0,"template":"","customer_solutions_tax":[256],"customer_topics_tax":[325,257],"customer_industries_tax":[326],"resource_visibility_tax":[],"class_list":["post-10607","customer_posts","type-customer_posts","status-publish","hentry","customer_solutions_tax-social-marketing-fr","customer_topics_tax-analytics-and-reporting-fr","customer_topics_tax-community-management-fr","customer_industries_tax-media-entertainment-fr"],"acf":{"customer_card_logo":{"ID":8412,"id":8412,"title":"penguinrandomhouse_logo_color","filename":"penguinrandomhouse_logo_color.svg","filesize":5962,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_color.svg","link":"https:\/\/emplifi.io\/fr\/customers\/penguin-random-house-success\/penguinrandomhouse_logo_color-2\/","alt":"","author":"54","description":"","caption":"","name":"penguinrandomhouse_logo_color-2","status":"inherit","uploaded_to":10607,"date":"2025-02-17 22:08:35","modified":"2025-02-17 22:08:35","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1,"height":1,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_color.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_color.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_color.svg","medium_large-width":768,"medium_large-height":1,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_color.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_color.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_color.svg","2048x2048-width":1,"2048x2048-height":1,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_color.svg","fullscreen-width":1,"fullscreen-height":1,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_color.svg","menu-24x24-width":1,"menu-24x24-height":1,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_color.svg","menu-36x36-width":1,"menu-36x36-height":1,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_color.svg","menu-48x48-width":1,"menu-48x48-height":1}},"customer_card_logo_white":{"ID":8409,"id":8409,"title":"penguinrandomhouse_logo_white","filename":"penguinrandomhouse_logo_white.svg","filesize":5914,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","link":"https:\/\/emplifi.io\/fr\/customers\/penguin-random-house-success\/penguinrandomhouse_logo_white-2\/","alt":"","author":"54","description":"","caption":"","name":"penguinrandomhouse_logo_white-2","status":"inherit","uploaded_to":10607,"date":"2025-02-17 22:08:30","modified":"2025-02-17 22:08:30","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1,"height":1,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","medium_large-width":768,"medium_large-height":1,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","2048x2048-width":1,"2048x2048-height":1,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","fullscreen-width":1,"fullscreen-height":1,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","menu-24x24-width":1,"menu-24x24-height":1,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","menu-36x36-width":1,"menu-36x36-height":1,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","menu-48x48-width":1,"menu-48x48-height":1}},"customer_card_description":"L'un des leaders de l'\u00e9dition a optimis\u00e9 ses performances sur les r\u00e9seaux sociaux et obtenu des insights pour prendre des d\u00e9cisions \u00e9clair\u00e9es.","customer_card_subhead":"\u00c9tude de cas","customer_card_headline":"Penguin Random House rel\u00e8ve ses d\u00e9fis de performance et d'engagement client","customer_card_quote":"\"Emplifi a vraiment chang\u00e9 la donne\u00a0: des mesures fiables et un partage des rapports bien plus simple et efficace.\"","customer_card_quote_author":"Aura Garcia","customer_card_quote_author_title":"Creative Manager, Penguin Random House","customer_card_stats":[{"stat":"6.24%","description":"Croissance de la communaut\u00e9"},{"stat":"59%","description":"Hausse de l'engagement sur les publications"},{"stat":"4,000","description":"Publications programm\u00e9es automatiquement en un an"}],"customer_card_button_text":"Lire le cas client","customer_card_cover_image":{"ID":8415,"id":8415,"title":"penguinrandomhouse_hero","filename":"penguinrandomhouse_hero.webp","filesize":2503048,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero.webp","link":"https:\/\/emplifi.io\/fr\/customers\/penguin-random-house-success\/penguinrandomhouse_hero-2\/","alt":"","author":"54","description":"","caption":"","name":"penguinrandomhouse_hero-2","status":"inherit","uploaded_to":10607,"date":"2025-02-17 22:10:19","modified":"2025-02-17 22:10:19","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero-300x169.webp","medium-width":300,"medium-height":169,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero-768x432.webp","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero-1024x576.webp","large-width":1024,"large-height":576,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero-1536x864.webp","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero.webp","2048x2048-width":1920,"2048x2048-height":1080,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero.webp","fullscreen-width":1920,"fullscreen-height":1080,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero-24x14.webp","menu-24x24-width":24,"menu-24x24-height":14,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero-36x20.webp","menu-36x36-width":36,"menu-36x36-height":20,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero-48x27.webp","menu-48x48-width":48,"menu-48x48-height":27}},"hero_customer_group":{"image":{"ID":8415,"id":8415,"title":"penguinrandomhouse_hero","filename":"penguinrandomhouse_hero.webp","filesize":2503048,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero.webp","link":"https:\/\/emplifi.io\/fr\/customers\/penguin-random-house-success\/penguinrandomhouse_hero-2\/","alt":"","author":"54","description":"","caption":"","name":"penguinrandomhouse_hero-2","status":"inherit","uploaded_to":10607,"date":"2025-02-17 22:10:19","modified":"2025-02-17 22:10:19","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero-300x169.webp","medium-width":300,"medium-height":169,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero-768x432.webp","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero-1024x576.webp","large-width":1024,"large-height":576,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero-1536x864.webp","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero.webp","2048x2048-width":1920,"2048x2048-height":1080,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero.webp","fullscreen-width":1920,"fullscreen-height":1080,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero-24x14.webp","menu-24x24-width":24,"menu-24x24-height":14,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero-36x20.webp","menu-36x36-width":36,"menu-36x36-height":20,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero-48x27.webp","menu-48x48-width":48,"menu-48x48-height":27}},"dark_image_overlay_percent":"60","subhead":"\u00c9tude de cas","headline":"Penguin Random House rel\u00e8ve ses d\u00e9fis de performance et d'engagement client","text":"<p>L&rsquo;un des leaders de l&rsquo;\u00e9dition a optimis\u00e9 ses performances sur les r\u00e9seaux sociaux et obtenu des insights pour prendre des d\u00e9cisions \u00e9clair\u00e9es.<\/p>\n","button_1":null,"button_2":null,"video_modal_group":{"add_video":false,"button_text":"","video_type":"youtube","vimeo_embed":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/339430037?h=d982fc6177&title=0&byline=0&portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"},"logo_1":{"ID":8409,"id":8409,"title":"penguinrandomhouse_logo_white","filename":"penguinrandomhouse_logo_white.svg","filesize":5914,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","link":"https:\/\/emplifi.io\/fr\/customers\/penguin-random-house-success\/penguinrandomhouse_logo_white-2\/","alt":"","author":"54","description":"","caption":"","name":"penguinrandomhouse_logo_white-2","status":"inherit","uploaded_to":10607,"date":"2025-02-17 22:08:30","modified":"2025-02-17 22:08:30","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1,"height":1,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","medium_large-width":768,"medium_large-height":1,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","2048x2048-width":1,"2048x2048-height":1,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","fullscreen-width":1,"fullscreen-height":1,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","menu-24x24-width":1,"menu-24x24-height":1,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","menu-36x36-width":1,"menu-36x36-height":1,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","menu-48x48-width":1,"menu-48x48-height":1}},"logo_2":{"ID":4184,"id":4184,"title":"emplifi-logo-full-white","filename":"emplifi-logo-full-white.svg","filesize":4075,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","link":"https:\/\/emplifi.io\/fr\/customers\/salomon\/emplifi-logo-full-white-2\/","alt":"","author":"1","description":"","caption":"","name":"emplifi-logo-full-white-2","status":"inherit","uploaded_to":16481,"date":"2024-12-04 15:26:52","modified":"2025-08-15 14:19:23","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":220,"height":49,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","thumbnail-width":150,"thumbnail-height":33,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","medium-width":300,"medium-height":67,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","medium_large-width":768,"medium_large-height":171,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","large-width":1024,"large-height":228,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","1536x1536-width":220,"1536x1536-height":49,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","2048x2048-width":220,"2048x2048-height":49,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","fullscreen-width":220,"fullscreen-height":49,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-24x24-width":24,"menu-24x24-height":5,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-36x36-width":36,"menu-36x36-height":8,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-48x48-width":48,"menu-48x48-height":11}}},"stats_group":{"show_section":true,"section_subhead":"","section_headline":"","section_text":"","stats":[{"stat":"6.24%","description":"Croissance de la communaut\u00e9","logo":false},{"stat":"59%","description":"Hausse de l'engagement sur les publications","logo":false},{"stat":"4,000","description":"Publications programm\u00e9es automatiquement en un an","logo":false}]},"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Le d\u00e9fi<\/h2>\n<p>Penguin Random House Grupo Editorial, acteur majeur de l&rsquo;\u00e9dition, faisait face \u00e0 un d\u00e9fi courant\u00a0: engager son audience et la convertir. Malgr\u00e9 une forte pr\u00e9sence sur les r\u00e9seaux sociaux, l&rsquo;\u00e9diteur ne disposait pas d&rsquo;un outil fiable et coh\u00e9rent pour mesurer ses performances. Il lui \u00e9tait donc difficile de comprendre le comportement de son audience et d&rsquo;adapter ses contenus. Faute d&rsquo;indicateurs fiables, il \u00e9tait aussi compliqu\u00e9 de rendre compte pr\u00e9cis\u00e9ment de ses actions social media aux principales parties prenantes de l&rsquo;organisation.<\/p>\n<h2>La solution<\/h2>\n<p>La plateforme d&rsquo;Emplifi a r\u00e9pondu aux d\u00e9fis d&rsquo;engagement et de conversion de Penguin Random House, et l&rsquo;\u00e9quipe a pu l&rsquo;utiliser presque imm\u00e9diatement apr\u00e8s l&rsquo;onboarding.<\/p>\n<p>Gr\u00e2ce \u00e0 un large choix d&rsquo;indicateurs, Emplifi a permis \u00e0 l&rsquo;\u00e9quipe d&rsquo;identifier les contenus les plus performants et de comprendre les diff\u00e9rences entre plateformes, pour une vision compl\u00e8te de ses performances social media. Les\u00a0<a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\/analytics\">puissantes fonctions d&rsquo;analyse<\/a>\u00a0d&rsquo;Emplifi et son int\u00e9gration aux outils de reporting internes, comme Power BI, ont facilit\u00e9 la coop\u00e9ration entre \u00e9quipes et am\u00e9lior\u00e9 la prise de d\u00e9cision.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Int\u00e9grer l'outil \u00e0 Emplifi nous a vraiment sauv\u00e9 la mise, en rendant le partage des rapports plus simple et plus efficace","quote_author":"Alberto Gutierrez","quote_author_description":"Social Media Coordinator, Penguin Random House"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>La planification et la publication automatis\u00e9es sur tous les canaux sociaux depuis une interface intuitive ont simplifi\u00e9 les processus de l&rsquo;\u00e9quipe. La fonction d&rsquo;inspiration de contenu d&rsquo;Emplifi a apport\u00e9 des id\u00e9es nouvelles et engageantes, tandis que la labellisation des publications a facilit\u00e9 le classement et le reporting des actions social media. La fonction influenceurs a permis \u00e0 l&rsquo;\u00e9quipe de d\u00e9penser son budget marketing \u00e0 bon escient en pr\u00e9voyant, sur la base de donn\u00e9es r\u00e9elles, les campagnes les plus efficaces.<\/p>\n<p>\u00ab\u00a0L&rsquo;approche de l&rsquo;\u00e9quipe Penguin Random House pour encourager la lecture et promouvoir ses publications est incroyablement cr\u00e9ative et innovante, et ne cesse de m&rsquo;\u00e9tonner\u00a0\u00bb, explique Aurora Oliva, Customer Success Manager chez Emplifi. \u00ab\u00a0En tant qu&rsquo;\u00e9diteur, elle doit relever le d\u00e9fi important d&rsquo;attirer de nouveaux publics qui ne lisent pas forc\u00e9ment beaucoup. Gr\u00e2ce \u00e0 des campagnes bien pens\u00e9es, elle parvient \u00e0 capter l&rsquo;attention de segments vari\u00e9s. Travailler \u00e0 ses c\u00f4t\u00e9s est vraiment inspirant\u00a0!\u00a0\u00bb<\/p>\n<h2>Les r\u00e9sultats<\/h2>\n<h4>Analytics et reporting<\/h4>\n<p>Le tableau de bord et les nombreux widgets d&rsquo;Emplifi donnent \u00e0 l&rsquo;\u00e9quipe la souplesse n\u00e9cessaire pour tester diff\u00e9rents indicateurs et recueillir des insights pr\u00e9cieux. L&rsquo;une de ses priorit\u00e9s est de pouvoir mesurer la r\u00e9tention sur toutes ses plateformes, et elle appr\u00e9cie que l&rsquo;outil puisse pr\u00e9senter toutes les informations utiles dans un seul indicateur.<\/p>\n<h4>Community management et gestion de crise<\/h4>\n<p>Pendant la pand\u00e9mie de COVID-19, le standard t\u00e9l\u00e9phonique a ferm\u00e9, ce qui emp\u00eachait les clients de joindre l&rsquo;entreprise pour acheter un livre ou signaler un probl\u00e8me. Pour y rem\u00e9dier, l&rsquo;entreprise a fait des r\u00e9seaux sociaux son principal canal de communication avec ses clients.<\/p>\n<p>En s&rsquo;appuyant sur les informations de la fonction community d&rsquo;Emplifi, l&rsquo;entreprise a cr\u00e9\u00e9 une FAQ pour r\u00e9pondre aux questions de ses clients. Pour s&rsquo;adapter aux changements li\u00e9s \u00e0 la pand\u00e9mie, elle a repens\u00e9 ses processus et utilis\u00e9 des mod\u00e8les de r\u00e9ponse pour simplifier ses services, comme le remplacement des livres pr\u00e9sentant des erreurs d&rsquo;impression, auparavant g\u00e9r\u00e9 par t\u00e9l\u00e9phone.<\/p>\n"}],"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13929,"id":13929,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/fr\/customers\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18306,"date":"2025-04-18 17:23:10","modified":"2025-08-15 14:23:52","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":36,"height":36,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","thumbnail-width":36,"thumbnail-height":36,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","medium-width":36,"medium-height":36,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","medium_large-width":36,"medium_large-height":36,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","large-width":36,"large-height":36,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","1536x1536-width":36,"1536x1536-height":36,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","2048x2048-width":36,"2048x2048-height":36,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","fullscreen-width":36,"fullscreen-height":36,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge-24x24.png","menu-24x24-width":24,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","menu-36x36-width":36,"menu-36x36-height":36,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","menu-48x48-width":36,"menu-48x48-height":36}},"title":"D\u00e9fi","description":"Avant Emplifi, Penguin Random House peinait \u00e0 engager son audience et \u00e0 convertir sur les r\u00e9seaux sociaux. "},{"icon":{"ID":13924,"id":13924,"title":"Case Study Icon Solution","filename":"Case-Study-Icon-Solution.png","filesize":783,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","link":"https:\/\/emplifi.io\/fr\/customers\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-solution-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-solution-2","status":"inherit","uploaded_to":18306,"date":"2025-04-18 17:23:09","modified":"2025-08-15 14:23:52","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":36,"height":36,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","thumbnail-width":36,"thumbnail-height":36,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","medium-width":36,"medium-height":36,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","medium_large-width":36,"medium_large-height":36,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","large-width":36,"large-height":36,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","1536x1536-width":36,"1536x1536-height":36,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","2048x2048-width":36,"2048x2048-height":36,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","fullscreen-width":36,"fullscreen-height":36,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution-24x24.png","menu-24x24-width":24,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","menu-36x36-width":36,"menu-36x36-height":36,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","menu-48x48-width":36,"menu-48x48-height":36}},"title":"Solution","description":"La plateforme d'Emplifi a apport\u00e9 une r\u00e9ponse imm\u00e9diate \r\ngr\u00e2ce \u00e0 ses solides fonctions d'analyse et de \r\ncommunity management. "},{"icon":{"ID":13919,"id":13919,"title":"Case Study Icon Outcome","filename":"Case-Study-Icon-Outcome.png","filesize":1282,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","link":"https:\/\/emplifi.io\/fr\/customers\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-outcome-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-outcome-2","status":"inherit","uploaded_to":18306,"date":"2025-04-18 17:23:08","modified":"2025-08-15 14:23:52","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":36,"height":36,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","thumbnail-width":36,"thumbnail-height":36,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","medium-width":36,"medium-height":36,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","medium_large-width":36,"medium_large-height":36,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","large-width":36,"large-height":36,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","1536x1536-width":36,"1536x1536-height":36,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","2048x2048-width":36,"2048x2048-height":36,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","fullscreen-width":36,"fullscreen-height":36,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome-24x24.png","menu-24x24-width":24,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","menu-36x36-width":36,"menu-36x36-height":36,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","menu-48x48-width":36,"menu-48x48-height":36}},"title":"R\u00e9sultats","description":"La pr\u00e9sentation claire des donn\u00e9es et la fiabilit\u00e9 des indicateurs d'Emplifi ont nettement am\u00e9lior\u00e9 la prise de d\u00e9cision, pour plus de visibilit\u00e9, d'engagement et de ventes de livres."}]},"callout_group":{"show_section":false,"image":false,"subhead":"","headline":"","text":"","button_type":"links","button_1":null,"button_2":null,"chat_button_text":"","fallback_button":null},"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Les insights d'Emplifi","section_text":"<p>D\u00e9couvrez nos derniers articles de blog et nos guides complets pour ma\u00eetriser vos strat\u00e9gies d&rsquo;exp\u00e9rience client et stimuler votre croissance.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":[{"resource":false},{"resource":false},{"resource":false}],"custom_links":false},"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null},"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"remove_gtm":false,"tab_card_stat":"59%","tab_card_stat_description":"d\u2019augmentation de l\u2019engagement sur les publications sponsoris\u00e9es","tab_card_small_text":"Penguin Random House","tab_card_large_text":"Communaut\u00e9 en croissance de 6,24 % gr\u00e2ce \u00e0 de meilleurs insights ","tab_card_bg_color":"#000066","tab_card_logo":{"ID":4058,"id":4058,"title":"Penguin Random House_Logo_0","filename":"Penguin-Random-House_Logo_0.svg","filesize":9881,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/Penguin-Random-House_Logo_0.svg","link":"https:\/\/emplifi.io\/fr\/customers\/penguin-random-house-success\/penguin-random-house_logo_0-2\/","alt":"","author":"1","description":"","caption":"","name":"penguin-random-house_logo_0-2","status":"inherit","uploaded_to":10607,"date":"2024-10-25 13:33:32","modified":"2024-10-25 13:33:32","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1,"height":1,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/Penguin-Random-House_Logo_0.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/Penguin-Random-House_Logo_0.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/Penguin-Random-House_Logo_0.svg","medium_large-width":768,"medium_large-height":1,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/Penguin-Random-House_Logo_0.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/Penguin-Random-House_Logo_0.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/Penguin-Random-House_Logo_0.svg","2048x2048-width":1,"2048x2048-height":1,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/Penguin-Random-House_Logo_0.svg","fullscreen-width":1,"fullscreen-height":1,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/Penguin-Random-House_Logo_0.svg","menu-24x24-width":1,"menu-24x24-height":1,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/Penguin-Random-House_Logo_0.svg","menu-36x36-width":1,"menu-36x36-height":1,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/Penguin-Random-House_Logo_0.svg","menu-48x48-width":1,"menu-48x48-height":1}},"customer_hero_clone":{"hero_customer_group":{"image":{"ID":8415,"id":8415,"title":"penguinrandomhouse_hero","filename":"penguinrandomhouse_hero.webp","filesize":2503048,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero.webp","link":"https:\/\/emplifi.io\/fr\/customers\/penguin-random-house-success\/penguinrandomhouse_hero-2\/","alt":"","author":"54","description":"","caption":"","name":"penguinrandomhouse_hero-2","status":"inherit","uploaded_to":10607,"date":"2025-02-17 22:10:19","modified":"2025-02-17 22:10:19","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero-300x169.webp","medium-width":300,"medium-height":169,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero-768x432.webp","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero-1024x576.webp","large-width":1024,"large-height":576,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero-1536x864.webp","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero.webp","2048x2048-width":1920,"2048x2048-height":1080,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero.webp","fullscreen-width":1920,"fullscreen-height":1080,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero-24x14.webp","menu-24x24-width":24,"menu-24x24-height":14,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero-36x20.webp","menu-36x36-width":36,"menu-36x36-height":20,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_hero-48x27.webp","menu-48x48-width":48,"menu-48x48-height":27}},"dark_image_overlay_percent":"60","subhead":"\u00c9tude de cas","headline":"Penguin Random House rel\u00e8ve ses d\u00e9fis de performance et d'engagement client","text":"<p>L&rsquo;un des leaders de l&rsquo;\u00e9dition a optimis\u00e9 ses performances sur les r\u00e9seaux sociaux et obtenu des insights pour prendre des d\u00e9cisions \u00e9clair\u00e9es.<\/p>\n","button_1":null,"button_2":null,"video_modal_group":{"add_video":false,"button_text":"","video_type":"youtube","vimeo_embed":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/339430037?h=d982fc6177&title=0&byline=0&portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"},"logo_1":{"ID":8409,"id":8409,"title":"penguinrandomhouse_logo_white","filename":"penguinrandomhouse_logo_white.svg","filesize":5914,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","link":"https:\/\/emplifi.io\/fr\/customers\/penguin-random-house-success\/penguinrandomhouse_logo_white-2\/","alt":"","author":"54","description":"","caption":"","name":"penguinrandomhouse_logo_white-2","status":"inherit","uploaded_to":10607,"date":"2025-02-17 22:08:30","modified":"2025-02-17 22:08:30","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1,"height":1,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","medium_large-width":768,"medium_large-height":1,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","2048x2048-width":1,"2048x2048-height":1,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","fullscreen-width":1,"fullscreen-height":1,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","menu-24x24-width":1,"menu-24x24-height":1,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","menu-36x36-width":1,"menu-36x36-height":1,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/04\/penguinrandomhouse_logo_white.svg","menu-48x48-width":1,"menu-48x48-height":1}},"logo_2":{"ID":4184,"id":4184,"title":"emplifi-logo-full-white","filename":"emplifi-logo-full-white.svg","filesize":4075,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","link":"https:\/\/emplifi.io\/fr\/customers\/salomon\/emplifi-logo-full-white-2\/","alt":"","author":"1","description":"","caption":"","name":"emplifi-logo-full-white-2","status":"inherit","uploaded_to":16481,"date":"2024-12-04 15:26:52","modified":"2025-08-15 14:19:23","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":220,"height":49,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","thumbnail-width":150,"thumbnail-height":33,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","medium-width":300,"medium-height":67,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","medium_large-width":768,"medium_large-height":171,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","large-width":1024,"large-height":228,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","1536x1536-width":220,"1536x1536-height":49,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","2048x2048-width":220,"2048x2048-height":49,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","fullscreen-width":220,"fullscreen-height":49,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-24x24-width":24,"menu-24x24-height":5,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-36x36-width":36,"menu-36x36-height":8,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-48x48-width":48,"menu-48x48-height":11}}}},"stats_clone":{"stats_group":{"show_section":true,"section_subhead":"","section_headline":"","section_text":"","stats":[{"stat":"6.24%","description":"Croissance de la communaut\u00e9","logo":false},{"stat":"59%","description":"Hausse de l'engagement sur les publications","logo":false},{"stat":"4,000","description":"Publications programm\u00e9es automatiquement en un an","logo":false}]}},"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Le d\u00e9fi<\/h2>\n<p>Penguin Random House Grupo Editorial, acteur majeur de l&rsquo;\u00e9dition, faisait face \u00e0 un d\u00e9fi courant\u00a0: engager son audience et la convertir. Malgr\u00e9 une forte pr\u00e9sence sur les r\u00e9seaux sociaux, l&rsquo;\u00e9diteur ne disposait pas d&rsquo;un outil fiable et coh\u00e9rent pour mesurer ses performances. Il lui \u00e9tait donc difficile de comprendre le comportement de son audience et d&rsquo;adapter ses contenus. Faute d&rsquo;indicateurs fiables, il \u00e9tait aussi compliqu\u00e9 de rendre compte pr\u00e9cis\u00e9ment de ses actions social media aux principales parties prenantes de l&rsquo;organisation.<\/p>\n<h2>La solution<\/h2>\n<p>La plateforme d&rsquo;Emplifi a r\u00e9pondu aux d\u00e9fis d&rsquo;engagement et de conversion de Penguin Random House, et l&rsquo;\u00e9quipe a pu l&rsquo;utiliser presque imm\u00e9diatement apr\u00e8s l&rsquo;onboarding.<\/p>\n<p>Gr\u00e2ce \u00e0 un large choix d&rsquo;indicateurs, Emplifi a permis \u00e0 l&rsquo;\u00e9quipe d&rsquo;identifier les contenus les plus performants et de comprendre les diff\u00e9rences entre plateformes, pour une vision compl\u00e8te de ses performances social media. Les\u00a0<a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\/analytics\">puissantes fonctions d&rsquo;analyse<\/a>\u00a0d&rsquo;Emplifi et son int\u00e9gration aux outils de reporting internes, comme Power BI, ont facilit\u00e9 la coop\u00e9ration entre \u00e9quipes et am\u00e9lior\u00e9 la prise de d\u00e9cision.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Int\u00e9grer l'outil \u00e0 Emplifi nous a vraiment sauv\u00e9 la mise, en rendant le partage des rapports plus simple et plus efficace","quote_author":"Alberto Gutierrez","quote_author_description":"Social Media Coordinator, Penguin Random House"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>La planification et la publication automatis\u00e9es sur tous les canaux sociaux depuis une interface intuitive ont simplifi\u00e9 les processus de l&rsquo;\u00e9quipe. La fonction d&rsquo;inspiration de contenu d&rsquo;Emplifi a apport\u00e9 des id\u00e9es nouvelles et engageantes, tandis que la labellisation des publications a facilit\u00e9 le classement et le reporting des actions social media. La fonction influenceurs a permis \u00e0 l&rsquo;\u00e9quipe de d\u00e9penser son budget marketing \u00e0 bon escient en pr\u00e9voyant, sur la base de donn\u00e9es r\u00e9elles, les campagnes les plus efficaces.<\/p>\n<p>\u00ab\u00a0L&rsquo;approche de l&rsquo;\u00e9quipe Penguin Random House pour encourager la lecture et promouvoir ses publications est incroyablement cr\u00e9ative et innovante, et ne cesse de m&rsquo;\u00e9tonner\u00a0\u00bb, explique Aurora Oliva, Customer Success Manager chez Emplifi. \u00ab\u00a0En tant qu&rsquo;\u00e9diteur, elle doit relever le d\u00e9fi important d&rsquo;attirer de nouveaux publics qui ne lisent pas forc\u00e9ment beaucoup. Gr\u00e2ce \u00e0 des campagnes bien pens\u00e9es, elle parvient \u00e0 capter l&rsquo;attention de segments vari\u00e9s. Travailler \u00e0 ses c\u00f4t\u00e9s est vraiment inspirant\u00a0!\u00a0\u00bb<\/p>\n<h2>Les r\u00e9sultats<\/h2>\n<h4>Analytics et reporting<\/h4>\n<p>Le tableau de bord et les nombreux widgets d&rsquo;Emplifi donnent \u00e0 l&rsquo;\u00e9quipe la souplesse n\u00e9cessaire pour tester diff\u00e9rents indicateurs et recueillir des insights pr\u00e9cieux. L&rsquo;une de ses priorit\u00e9s est de pouvoir mesurer la r\u00e9tention sur toutes ses plateformes, et elle appr\u00e9cie que l&rsquo;outil puisse pr\u00e9senter toutes les informations utiles dans un seul indicateur.<\/p>\n<h4>Community management et gestion de crise<\/h4>\n<p>Pendant la pand\u00e9mie de COVID-19, le standard t\u00e9l\u00e9phonique a ferm\u00e9, ce qui emp\u00eachait les clients de joindre l&rsquo;entreprise pour acheter un livre ou signaler un probl\u00e8me. Pour y rem\u00e9dier, l&rsquo;entreprise a fait des r\u00e9seaux sociaux son principal canal de communication avec ses clients.<\/p>\n<p>En s&rsquo;appuyant sur les informations de la fonction community d&rsquo;Emplifi, l&rsquo;entreprise a cr\u00e9\u00e9 une FAQ pour r\u00e9pondre aux questions de ses clients. Pour s&rsquo;adapter aux changements li\u00e9s \u00e0 la pand\u00e9mie, elle a repens\u00e9 ses processus et utilis\u00e9 des mod\u00e8les de r\u00e9ponse pour simplifier ses services, comme le remplacement des livres pr\u00e9sentant des erreurs d&rsquo;impression, auparavant g\u00e9r\u00e9 par t\u00e9l\u00e9phone.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13929,"id":13929,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/fr\/customers\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18306,"date":"2025-04-18 17:23:10","modified":"2025-08-15 14:23:52","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":36,"height":36,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","thumbnail-width":36,"thumbnail-height":36,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","medium-width":36,"medium-height":36,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","medium_large-width":36,"medium_large-height":36,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","large-width":36,"large-height":36,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","1536x1536-width":36,"1536x1536-height":36,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","2048x2048-width":36,"2048x2048-height":36,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","fullscreen-width":36,"fullscreen-height":36,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge-24x24.png","menu-24x24-width":24,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","menu-36x36-width":36,"menu-36x36-height":36,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","menu-48x48-width":36,"menu-48x48-height":36}},"title":"D\u00e9fi","description":"Avant Emplifi, Penguin Random House peinait \u00e0 engager son audience et \u00e0 convertir sur les r\u00e9seaux sociaux. "},{"icon":{"ID":13924,"id":13924,"title":"Case Study Icon Solution","filename":"Case-Study-Icon-Solution.png","filesize":783,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","link":"https:\/\/emplifi.io\/fr\/customers\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-solution-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-solution-2","status":"inherit","uploaded_to":18306,"date":"2025-04-18 17:23:09","modified":"2025-08-15 14:23:52","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":36,"height":36,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","thumbnail-width":36,"thumbnail-height":36,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","medium-width":36,"medium-height":36,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","medium_large-width":36,"medium_large-height":36,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","large-width":36,"large-height":36,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","1536x1536-width":36,"1536x1536-height":36,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","2048x2048-width":36,"2048x2048-height":36,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","fullscreen-width":36,"fullscreen-height":36,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution-24x24.png","menu-24x24-width":24,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","menu-36x36-width":36,"menu-36x36-height":36,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","menu-48x48-width":36,"menu-48x48-height":36}},"title":"Solution","description":"La plateforme d'Emplifi a apport\u00e9 une r\u00e9ponse imm\u00e9diate \r\ngr\u00e2ce \u00e0 ses solides fonctions d'analyse et de \r\ncommunity management. "},{"icon":{"ID":13919,"id":13919,"title":"Case Study Icon Outcome","filename":"Case-Study-Icon-Outcome.png","filesize":1282,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","link":"https:\/\/emplifi.io\/fr\/customers\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-outcome-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-outcome-2","status":"inherit","uploaded_to":18306,"date":"2025-04-18 17:23:08","modified":"2025-08-15 14:23:52","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":36,"height":36,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","thumbnail-width":36,"thumbnail-height":36,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","medium-width":36,"medium-height":36,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","medium_large-width":36,"medium_large-height":36,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","large-width":36,"large-height":36,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","1536x1536-width":36,"1536x1536-height":36,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","2048x2048-width":36,"2048x2048-height":36,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","fullscreen-width":36,"fullscreen-height":36,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome-24x24.png","menu-24x24-width":24,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","menu-36x36-width":36,"menu-36x36-height":36,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","menu-48x48-width":36,"menu-48x48-height":36}},"title":"R\u00e9sultats","description":"La pr\u00e9sentation claire des donn\u00e9es et la fiabilit\u00e9 des indicateurs d'Emplifi ont nettement am\u00e9lior\u00e9 la prise de d\u00e9cision, pour plus de visibilit\u00e9, d'engagement et de ventes de livres."}]}},"callout_clone":{"callout_group":{"show_section":false,"image":false,"subhead":"","headline":"","text":"","button_type":"links","button_1":null,"button_2":null,"chat_button_text":"","fallback_button":null}},"resource_feed_clone":{"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Les insights d'Emplifi","section_text":"<p>D\u00e9couvrez nos derniers articles de blog et nos guides complets pour ma\u00eetriser vos strat\u00e9gies d&rsquo;exp\u00e9rience client et stimuler votre croissance.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":[{"resource":false},{"resource":false},{"resource":false}],"custom_links":false}},"page_cta":{"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null}},"awards_clone":{"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false}}},"_links":{"self":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_posts\/10607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_posts"}],"about":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/types\/customer_posts"}],"author":[{"embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/users\/18"}],"version-history":[{"count":0,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_posts\/10607\/revisions"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/media?parent=10607"}],"wp:term":[{"taxonomy":"customer_solutions_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_solutions_tax?post=10607"},{"taxonomy":"customer_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_topics_tax?post=10607"},{"taxonomy":"customer_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_industries_tax?post=10607"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/resource_visibility_tax?post=10607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}