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Elle l&rsquo;a ensuite transmis \u00e0 l&rsquo;\u00e9quipe de d\u00e9veloppement web pour mettre \u00e0 jour les fonctionnalit\u00e9s de l&rsquo;outil.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Quelques heures apr\u00e8s avoir formul\u00e9 une hypoth\u00e8se sur un probl\u00e8me, nous pouvons l'identifier rapidement et transmettre l'information aux bonnes personnes pour le corriger, au lieu de prendre beaucoup plus de temps \u00e0 organiser un focus group.","quote_author":"Craig Chaplick","quote_author_description":"Superviseur marketing digital et gestion de la relation client, Mercedes-Benz"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Am\u00e9liorer l&rsquo;exp\u00e9rience client sur le site<\/h2>\n<p>Une fois les probl\u00e8mes du configurateur corrig\u00e9s, Mercedes-Benz a pu constater gr\u00e2ce aux retours clients continus que les visiteurs faisaient \u00e9tat d&rsquo;une meilleure exp\u00e9rience sur le site.<\/p>\n<p>Mercedes a aussi collabor\u00e9 avec Emplifi sur d&rsquo;autres sujets. L&rsquo;an dernier, quand un concurrent a subi une vague de mauvaise publicit\u00e9 li\u00e9e \u00e0 des conducteurs ayant rencontr\u00e9 des probl\u00e8mes d&rsquo;acc\u00e9l\u00e9rateur, Mercedes-Benz a mis\u00e9 sur sa propre r\u00e9putation de s\u00e9curit\u00e9 avec une s\u00e9rie de vid\u00e9os mettant en avant les t\u00e9moignages positifs de clients sur leur exp\u00e9rience au volant de v\u00e9hicules Mercedes-Benz.<\/p>\n<p>Le constructeur a ensuite publi\u00e9 ces vid\u00e9os sur son site web et diffus\u00e9 une publicit\u00e9 TV invitant les t\u00e9l\u00e9spectateurs \u00e0 les regarder sur son site. Mercedes a ensuite utilis\u00e9 Emplifi pour sonder la r\u00e9action des clients aux vid\u00e9os. Le constructeur de luxe a appris que la publicit\u00e9 TV ramenait efficacement des visiteurs r\u00e9guliers sur MBUSA.com, et que ceux qui avaient vu les vid\u00e9os sur MBUSA.com avaient une meilleure image de la marque que les visiteurs qui ne les avaient pas vues.<\/p>\n<h2>\u00c0 retenir<\/h2>\n<p>MBUSA fabrique des v\u00e9hicules de luxe alliant confort et technologie haut de gamme, et le constructeur voulait offrir une exp\u00e9rience comparable aux visiteurs de son site web. MBUSA a travaill\u00e9 avec Emplifi pour recueillir les retours de ses clients gr\u00e2ce \u00e0 une technologie d&rsquo;enqu\u00eate responsive, s\u00e9curis\u00e9e et accessible. En comprenant les besoins, les attentes et la perception des clients sur MBUSA.com, Mercedes-Benz a pu prendre des d\u00e9cisions cl\u00e9s pour am\u00e9liorer la refonte du site.<\/p>\n<p>Vous avez besoin d&rsquo;aide pour comprendre les points de friction de vos clients\u00a0? Comment am\u00e9liorer la satisfaction client\u00a0? Si vous souhaitez recueillir des retours clients pour am\u00e9liorer vos exp\u00e9riences,\u00a0<a href=\"https:\/\/emplifi.io\/demo\/\">planifiez une d\u00e9mo<\/a>\u00a0avec un expert Emplifi d\u00e8s aujourd&rsquo;hui.<\/p>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Lever le pied avant de refondre l&rsquo;outil<\/h2>\n<p>Mercedes-Benz USA (MBUSA) propose aux conducteurs la gamme la plus diversifi\u00e9e du segment premium, avec 14 mod\u00e8les. 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Elle l&rsquo;a ensuite transmis \u00e0 l&rsquo;\u00e9quipe de d\u00e9veloppement web pour mettre \u00e0 jour les fonctionnalit\u00e9s de l&rsquo;outil.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Quelques heures apr\u00e8s avoir formul\u00e9 une hypoth\u00e8se sur un probl\u00e8me, nous pouvons l'identifier rapidement et transmettre l'information aux bonnes personnes pour le corriger, au lieu de prendre beaucoup plus de temps \u00e0 organiser un focus group.","quote_author":"Craig Chaplick","quote_author_description":"Superviseur marketing digital et gestion de la relation client, Mercedes-Benz"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Am\u00e9liorer l&rsquo;exp\u00e9rience client sur le site<\/h2>\n<p>Une fois les probl\u00e8mes du configurateur corrig\u00e9s, Mercedes-Benz a pu constater gr\u00e2ce aux retours clients continus que les visiteurs faisaient \u00e9tat d&rsquo;une meilleure exp\u00e9rience sur le site.<\/p>\n<p>Mercedes a aussi collabor\u00e9 avec Emplifi sur d&rsquo;autres sujets. L&rsquo;an dernier, quand un concurrent a subi une vague de mauvaise publicit\u00e9 li\u00e9e \u00e0 des conducteurs ayant rencontr\u00e9 des probl\u00e8mes d&rsquo;acc\u00e9l\u00e9rateur, Mercedes-Benz a mis\u00e9 sur sa propre r\u00e9putation de s\u00e9curit\u00e9 avec une s\u00e9rie de vid\u00e9os mettant en avant les t\u00e9moignages positifs de clients sur leur exp\u00e9rience au volant de v\u00e9hicules Mercedes-Benz.<\/p>\n<p>Le constructeur a ensuite publi\u00e9 ces vid\u00e9os sur son site web et diffus\u00e9 une publicit\u00e9 TV invitant les t\u00e9l\u00e9spectateurs \u00e0 les regarder sur son site. Mercedes a ensuite utilis\u00e9 Emplifi pour sonder la r\u00e9action des clients aux vid\u00e9os. Le constructeur de luxe a appris que la publicit\u00e9 TV ramenait efficacement des visiteurs r\u00e9guliers sur MBUSA.com, et que ceux qui avaient vu les vid\u00e9os sur MBUSA.com avaient une meilleure image de la marque que les visiteurs qui ne les avaient pas vues.<\/p>\n<h2>\u00c0 retenir<\/h2>\n<p>MBUSA fabrique des v\u00e9hicules de luxe alliant confort et technologie haut de gamme, et le constructeur voulait offrir une exp\u00e9rience comparable aux visiteurs de son site web. MBUSA a travaill\u00e9 avec Emplifi pour recueillir les retours de ses clients gr\u00e2ce \u00e0 une technologie d&rsquo;enqu\u00eate responsive, s\u00e9curis\u00e9e et accessible. En comprenant les besoins, les attentes et la perception des clients sur MBUSA.com, Mercedes-Benz a pu prendre des d\u00e9cisions cl\u00e9s pour am\u00e9liorer la refonte du site.<\/p>\n<p>Vous avez besoin d&rsquo;aide pour comprendre les points de friction de vos clients\u00a0? 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