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Au-del\u00e0 de Samsung, Cheil Chile sert aujourd&rsquo;hui un portefeuille vari\u00e9 de clients dans de nombreux secteurs, qui appr\u00e9cient tous son approche fond\u00e9e sur les donn\u00e9es et son ex\u00e9cution agile.<\/p>\n<p>Avec Emplifi comme partenaire de confiance, Cheil Chile produit chaque ann\u00e9e des milliers de rapports complexes et d\u00e9taill\u00e9s, et affine en continu ses strat\u00e9gies social media pour r\u00e9pondre aux attentes de l&rsquo;audience. R\u00e9cemment, l&rsquo;agence a int\u00e9gr\u00e9 un volet complet de Social Listening pour suivre les conversations sur toute la gamme de produits Samsung, et a fait cro\u00eetre l&rsquo;audience de 5\u00a0% alors que l&rsquo;ensemble du secteur recule.<\/p>\n<h2>Gagner en pr\u00e9cision \u00e0 grande \u00e9chelle sur un march\u00e9 complexe<\/h2>\n<p>Piloter le marketing de Samsung \u00e0 l&rsquo;\u00e9chelle de l&rsquo;Am\u00e9rique latine exige un reporting tr\u00e8s pr\u00e9cis et la capacit\u00e9 d&rsquo;extraire et d&rsquo;analyser les donn\u00e9es rapidement. Auparavant, Cheil Chile devait collecter les donn\u00e9es manuellement, page par page, un processus chronophage qui limitait sa capacit\u00e9 \u00e0 agir vite et de fa\u00e7on strat\u00e9gique.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Il nous fallait un outil capable de r\u00e9unir au m\u00eame endroit les donn\u00e9es de multiples sources, pour produire rapidement des rapports et prendre des d\u00e9cisions \u00e9clair\u00e9es \u00e0 la vol\u00e9e. Nos anciennes m\u00e9thodes n'\u00e9taient plus tenables \u00e0 mesure que notre portefeuille clients et nos besoins de reporting grandissaient.","quote_author":"Mario Ibarra","quote_author_description":"Head of Data Analytics & Performance Marketing chez Cheil Chile"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Le soutien d&rsquo;Emplifi pour b\u00e2tir une organisation pilot\u00e9e par les donn\u00e9es<\/h2>\n<p>Le soutien et l&rsquo;accompagnement d&rsquo;Emplifi ont \u00e9t\u00e9 d\u00e9cisifs pour transformer le reporting de Cheil Chile en un syst\u00e8me fluide et efficace qui oriente toutes les d\u00e9cisions strat\u00e9giques. L&rsquo;API d&rsquo;Emplifi et sa plateforme tout-en-un simple d&rsquo;utilisation ont permis \u00e0 Cheil Chile de cr\u00e9er un syst\u00e8me de reporting sur mesure qui capte chaque \u00e9volution du sentiment de l&rsquo;audience et fournit des insights en temps r\u00e9el, essentiels aux d\u00e9cisions strat\u00e9giques.<\/p>\n<p>Toute l&rsquo;\u00e9quipe ayant rapidement pris en main cette plateforme intuitive, Cheil Chile peut prendre des d\u00e9cisions critiques sans quitter l&rsquo;outil, ce qui renforce nettement son agilit\u00e9 et sa r\u00e9activit\u00e9.<\/p>\n<h2>Des gains d&rsquo;efficacit\u00e9 et une croissance impressionnante<\/h2>\n<p>Depuis son partenariat avec Emplifi, Cheil Chile a consid\u00e9rablement am\u00e9lior\u00e9 l&rsquo;efficacit\u00e9 de son reporting et \u00e9conomis\u00e9 80\u00a0% du temps homme auparavant consacr\u00e9 \u00e0 la collecte manuelle des donn\u00e9es. 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Auparavant, Cheil Chile devait collecter les donn\u00e9es manuellement, page par page, un processus chronophage qui limitait sa capacit\u00e9 \u00e0 agir vite et de fa\u00e7on strat\u00e9gique.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Il nous fallait un outil capable de r\u00e9unir au m\u00eame endroit les donn\u00e9es de multiples sources, pour produire rapidement des rapports et prendre des d\u00e9cisions \u00e9clair\u00e9es \u00e0 la vol\u00e9e. Nos anciennes m\u00e9thodes n'\u00e9taient plus tenables \u00e0 mesure que notre portefeuille clients et nos besoins de reporting grandissaient.","quote_author":"Mario Ibarra","quote_author_description":"Head of Data Analytics & Performance Marketing chez Cheil Chile"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Le soutien d&rsquo;Emplifi pour b\u00e2tir une organisation pilot\u00e9e par les donn\u00e9es<\/h2>\n<p>Le soutien et l&rsquo;accompagnement d&rsquo;Emplifi ont \u00e9t\u00e9 d\u00e9cisifs pour transformer le reporting de Cheil Chile en un syst\u00e8me fluide et efficace qui oriente toutes les d\u00e9cisions strat\u00e9giques. L&rsquo;API d&rsquo;Emplifi et sa plateforme tout-en-un simple d&rsquo;utilisation ont permis \u00e0 Cheil Chile de cr\u00e9er un syst\u00e8me de reporting sur mesure qui capte chaque \u00e9volution du sentiment de l&rsquo;audience et fournit des insights en temps r\u00e9el, essentiels aux d\u00e9cisions strat\u00e9giques.<\/p>\n<p>Toute l&rsquo;\u00e9quipe ayant rapidement pris en main cette plateforme intuitive, Cheil Chile peut prendre des d\u00e9cisions critiques sans quitter l&rsquo;outil, ce qui renforce nettement son agilit\u00e9 et sa r\u00e9activit\u00e9.<\/p>\n<h2>Des gains d&rsquo;efficacit\u00e9 et une croissance impressionnante<\/h2>\n<p>Depuis son partenariat avec Emplifi, Cheil Chile a consid\u00e9rablement am\u00e9lior\u00e9 l&rsquo;efficacit\u00e9 de son reporting et \u00e9conomis\u00e9 80\u00a0% du temps homme auparavant consacr\u00e9 \u00e0 la collecte manuelle des donn\u00e9es. Le nouveau syst\u00e8me lui permet de produire des milliers de rapports d\u00e9taill\u00e9s en quelques secondes, pour des d\u00e9cisions strat\u00e9giques plus rapides et plus efficaces.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi nous a permis de cr\u00e9er un syst\u00e8me de reporting impeccable, devenu central dans notre strat\u00e9gie. La simplicit\u00e9 d'utilisation et les fonctionnalit\u00e9s compl\u00e8tes de la plateforme permettent \u00e0 notre \u00e9quipe de fournir des insights plus rapides et plus pertinents.","quote_author":"Mario Ibarra","quote_author_description":"Head of Data Analytics & Performance Marketing chez Cheil Chile"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>R\u00e9sultat\u00a0: Cheil Chile a fait cro\u00eetre l&rsquo;audience de 5\u00a0%, une belle performance sur un march\u00e9 o\u00f9 la plupart des marques reculent. De plus, sa capacit\u00e9 \u00e0 suivre les conversations de l&rsquo;audience et \u00e0 y r\u00e9pondre en temps r\u00e9el a r\u00e9duit de 30\u00a0% son temps de r\u00e9action aux tendances du march\u00e9, ce qui renforce encore sa position de leader du secteur.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13929,"id":13929,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/fr\/customers\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18306,"date":"2025-04-18 17:23:10","modified":"2025-08-15 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