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C&rsquo;est une nouvelle fa\u00e7on pour les agences et les marques de r\u00e9ussir ensemble.<\/p>\n<h2>Rendre l&rsquo;autonomie aux clients sans perdre la coh\u00e9rence strat\u00e9gique<\/h2>\n<p><span style=\"font-weight: 400;\">Avec un portefeuille de marques internationales, Xplace faisait face \u00e0 un d\u00e9fi complexe\u00a0: comment conserver un workflow clair et standardis\u00e9 tout en r\u00e9pondant aux besoins, aux comp\u00e9tences et aux attentes propres \u00e0 chaque client\u00a0?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Certaines marques sont enti\u00e8rement digitalis\u00e9es et pr\u00eates \u00e0 exploiter donn\u00e9es et tableaux de bord, quand d&rsquo;autres ont besoin de plus de simplicit\u00e9 et d&rsquo;un accompagnement concret. 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Les clients s&rsquo;investissent non par obligation, mais gr\u00e2ce au sentiment d&rsquo;appropriation et \u00e0 la confiance int\u00e9gr\u00e9s au processus.<\/p>\n<h2>Une meilleure fid\u00e9lisation, des marques autonomes et un nouveau standard pour la gestion de la r\u00e9putation<\/h2>\n<p>En pla\u00e7ant l&rsquo;autonomie au c\u0153ur de la relation agence-client, Xplace a obtenu des am\u00e9liorations mesurables en efficacit\u00e9 op\u00e9rationnelle, en engagement des clients et en rapidit\u00e9 de d\u00e9cision. Un reporting standardis\u00e9 et des insights en temps r\u00e9el permettent aux marques d&rsquo;avancer avec clart\u00e9, tandis que l&rsquo;accompagnement concret de l&rsquo;agence permet aux clients de toutes tailles et de tous niveaux de piloter efficacement leurs propres actions digitales.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Certaines entreprises sont sinc\u00e8rement surprises qu'un tel outil existe. Quand nous leur montrons notre fa\u00e7on de travailler, elles sont tr\u00e8s impressionn\u00e9es, car elles n'imaginaient pas qu'un outil puisse leur simplifier autant la vie.","quote_author":"Laura Bartoli","quote_author_description":"CMO et Digital Strategist chez Xplace"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>L&rsquo;impact de cette approche est all\u00e9 bien au-del\u00e0 des op\u00e9rations quotidiennes. En s&rsquo;appuyant sur Emplifi Listening, Xplace a franchi une \u00e9tape strat\u00e9gique audacieuse en lan\u00e7ant son propre service de presse. Le listening est devenu le moteur de cette nouvelle offre, qui positionne Xplace comme un partenaire cl\u00e9 non seulement de la strat\u00e9gie de contenu, mais aussi de la gestion de la r\u00e9putation.<\/p>\n<p>\u00ab\u00a0Le listening compl\u00e8te l&rsquo;un de nos messages cl\u00e9s\u00a0: ma\u00eetriser et contr\u00f4ler ce que les gens disent de votre marque. 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elles-m\u00eames et donne \u00e0 chaque client la pleine ma\u00eetrise de sa pr\u00e9sence digitale. Plut\u00f4t que de jouer les interm\u00e9diaires, Xplace s&rsquo;int\u00e8gre pleinement \u00e0 l&rsquo;\u00e9cosyst\u00e8me de ses clients, pour une vraie collaboration et un partenariat durable. Ce n&rsquo;est pas un simple travail d&rsquo;agence. C&rsquo;est une nouvelle fa\u00e7on pour les agences et les marques de r\u00e9ussir ensemble.<\/p>\n<h2>Rendre l&rsquo;autonomie aux clients sans perdre la coh\u00e9rence strat\u00e9gique<\/h2>\n<p><span style=\"font-weight: 400;\">Avec un portefeuille de marques internationales, Xplace faisait face \u00e0 un d\u00e9fi complexe\u00a0: comment conserver un workflow clair et standardis\u00e9 tout en r\u00e9pondant aux besoins, aux comp\u00e9tences et aux attentes propres \u00e0 chaque client\u00a0?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Certaines marques sont enti\u00e8rement digitalis\u00e9es et pr\u00eates \u00e0 exploiter donn\u00e9es et tableaux de bord, quand d&rsquo;autres ont besoin de plus de simplicit\u00e9 et d&rsquo;un accompagnement concret. Il fallait cr\u00e9er un syst\u00e8me adapt\u00e9 \u00e0 ces deux types de clients, sans sacrifier le niveau de personnalisation qui fait la r\u00e9putation de Xplace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C&rsquo;est l\u00e0 qu&rsquo;Emplifi est entr\u00e9 en jeu. Plut\u00f4t que de g\u00e9rer les comptes clients de fa\u00e7on centralis\u00e9e comme la plupart des agences, Xplace a choisi une autre voie\u00a0: donner une vraie autonomie. En cr\u00e9ant des suites d\u00e9di\u00e9es pour chacun de ses clients, Xplace a fourni aux marques les outils pour piloter elles-m\u00eames leur pr\u00e9sence digitale.<\/span><\/p>\n"},{"acf_fc_layout":"quote","quote":"Nos clients ne sont pas de simples b\u00e9n\u00e9ficiaires d'un service. Ils sont acteurs. Ils poss\u00e8dent leur propre suite. Ils ont leur propre espace. Et nous sommes l\u00e0, \u00e0 leurs c\u00f4t\u00e9s. Cette approche simplifie notre gestion interne, mais garantit aussi la confidentialit\u00e9 et l'int\u00e9grit\u00e9 de la marque de nos clients. Ils ne voient que leurs propres contenus.","quote_author":"Giorgia Mezzi","quote_author_description":"International Team Leader chez Xplace"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Donner la main aux clients sans compromettre la coh\u00e9sion<\/h2>\n<p>Pour concr\u00e9tiser cette vision, Emplifi a apport\u00e9 la flexibilit\u00e9 et l&rsquo;\u00e9volutivit\u00e9 n\u00e9cessaires pour rendre les clients autonomes sans perdre la coh\u00e9sion strat\u00e9gique. Au c\u0153ur de la solution, la d\u00e9cision de cr\u00e9er dans la plateforme des environnements ind\u00e9pendants pour chaque client. Pas un acc\u00e8s partag\u00e9, mais des espaces enti\u00e8rement adapt\u00e9s aux workflows internes et aux circuits de validation de chaque marque.<\/p>\n<p>Cette approche a permis \u00e0 Xplace de standardiser ses op\u00e9rations sur plus de quinze comptes clients tout en s&rsquo;adaptant \u00e0 la maturit\u00e9 digitale de chacun. Au-del\u00e0 des outils, Xplace guide et forme ses clients \u00e0 la plateforme pour qu&rsquo;ils g\u00e8rent en toute confiance leur propre \u00e9cosyst\u00e8me digital.<\/p>\n<p>\u00ab\u00a0Nous adaptons chaque suite au niveau de comp\u00e9tence digitale du client. S&rsquo;il est tr\u00e8s \u00e0 l&rsquo;aise, nous ouvrons davantage d&rsquo;acc\u00e8s. Sinon, nous simplifions. Il s&rsquo;agit de partir de l\u00e0 o\u00f9 il en est\u00a0\u00bb, explique Giorgia Mezzi.<\/p>\n<p>Avec les modules Publisher, Community, Content Hub et Listening d&rsquo;Emplifi, Xplace a mis en place un syst\u00e8me qui soutient \u00e0 la fois l&rsquo;ex\u00e9cution cr\u00e9ative et les d\u00e9cisions fond\u00e9es sur les donn\u00e9es. Des fonctionnalit\u00e9s comme la labellisation, la segmentation des contenus, les circuits de validation automatis\u00e9s et le reporting \u00e0 la demande alignent toutes les parties prenantes, des \u00e9quipes social media jusqu&rsquo;\u00e0 la direction.<\/p>\n<p>Pour les grandes organisations aux \u00e9quipes complexes, cette approche favorise un engagement plus fort et une implication durable. Les clients s&rsquo;investissent non par obligation, mais gr\u00e2ce au sentiment d&rsquo;appropriation et \u00e0 la confiance int\u00e9gr\u00e9s au processus.<\/p>\n<h2>Une meilleure fid\u00e9lisation, des marques autonomes et un nouveau standard pour la gestion de la r\u00e9putation<\/h2>\n<p>En pla\u00e7ant l&rsquo;autonomie au c\u0153ur de la relation agence-client, Xplace a obtenu des am\u00e9liorations mesurables en efficacit\u00e9 op\u00e9rationnelle, en engagement des clients et en rapidit\u00e9 de d\u00e9cision. Un reporting standardis\u00e9 et des insights en temps r\u00e9el permettent aux marques d&rsquo;avancer avec clart\u00e9, tandis que l&rsquo;accompagnement concret de l&rsquo;agence permet aux clients de toutes tailles et de tous niveaux de piloter efficacement leurs propres actions digitales.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Certaines entreprises sont sinc\u00e8rement surprises qu'un tel outil existe. Quand nous leur montrons notre fa\u00e7on de travailler, elles sont tr\u00e8s impressionn\u00e9es, car elles n'imaginaient pas qu'un outil puisse leur simplifier autant la vie.","quote_author":"Laura Bartoli","quote_author_description":"CMO et Digital Strategist chez Xplace"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>L&rsquo;impact de cette approche est all\u00e9 bien au-del\u00e0 des op\u00e9rations quotidiennes. En s&rsquo;appuyant sur Emplifi Listening, Xplace a franchi une \u00e9tape strat\u00e9gique audacieuse en lan\u00e7ant son propre service de presse. Le listening est devenu le moteur de cette nouvelle offre, qui positionne Xplace comme un partenaire cl\u00e9 non seulement de la strat\u00e9gie de contenu, mais aussi de la gestion de la r\u00e9putation.<\/p>\n<p>\u00ab\u00a0Le listening compl\u00e8te l&rsquo;un de nos messages cl\u00e9s\u00a0: ma\u00eetriser et contr\u00f4ler ce que les gens disent de votre marque. Nous proposons d\u00e9sormais des revues de presse via notre nouveau service de presse, et le social listening y joue un r\u00f4le fondamental\u00a0\u00bb, explique Laura.<\/p>\n<p>Ce d\u00e9veloppement renforce l&rsquo;engagement de Xplace \u00e0 aider ses clients non seulement \u00e0 participer aux conversations, mais \u00e0 les mener. Dans un environnement rapide o\u00f9 fid\u00e9liser ses clients est un d\u00e9fi, le mod\u00e8le de Xplace, fond\u00e9 sur l&rsquo;appropriation partag\u00e9e, la transparence et le partenariat durable, continue d&rsquo;\u00e9tablir un nouveau standard.<\/p>\n<p>Gr\u00e2ce \u00e0 cette alliance de technologie, de confiance et de strat\u00e9gie, Xplace prouve que l&rsquo;avenir de la relation agence-client ne repose pas sur le contr\u00f4le, mais sur l&rsquo;autonomie.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13929,"id":13929,"title":"Case Study Icon 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