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C&rsquo;est l\u00e0 qu&rsquo;Emplifi est intervenu, avec la strat\u00e9gie, les outils et l&rsquo;accompagnement pour y parvenir.<\/p>\n<h2>Trop d&rsquo;outils, trop peu de visibilit\u00e9<\/h2>\n<p>Avant Emplifi, l&rsquo;\u00e9cosyst\u00e8me social media international de J\u00e4germeister \u00e9tait \u00e9clat\u00e9 entre plateformes et prestataires. Les march\u00e9s locaux fonctionnaient de fa\u00e7on ind\u00e9pendante, avec leurs propres agences et outils\u00a0; l&rsquo;\u00e9quipe globale n&rsquo;avait ni vue unifi\u00e9e ni acc\u00e8s \u00e0 des donn\u00e9es coh\u00e9rentes.<\/p>\n<p>\u00ab\u00a0Chaque r\u00e9gion faisait les choses \u00e0 sa fa\u00e7on, avec sa propre agence et ses propres outils. Nous n&rsquo;avions aucun acc\u00e8s centralis\u00e9, aucune donn\u00e9e coh\u00e9rente et aucune id\u00e9e de ce qui se passait sur le terrain\u00a0\u00bb, explique Kat Geborys, Global Head of Digital Marketing chez J\u00e4germeister.<\/p>\n<p>Ce fonctionnement en silos cr\u00e9ait des inefficacit\u00e9s \u00e0 tous les niveaux\u00a0: travail en double, KPI incoh\u00e9rents et beaucoup de temps perdu pour les \u00e9quipes globales comme locales. Sans transparence, apprendre d&rsquo;un march\u00e9 \u00e0 l&rsquo;autre et se comparer \u00e9tait presque impossible.<\/p>\n<h2>Emplifi cr\u00e9e une vue unifi\u00e9e \u00e0 l&rsquo;\u00e9chelle mondiale<\/h2>\n<p>Pour reprendre le contr\u00f4le et gagner en clart\u00e9, J\u00e4germeister a adopt\u00e9 Emplifi comme plateforme mondiale de gestion des r\u00e9seaux sociaux. Aujourd&rsquo;hui, plus de 150 comptes sociaux sur de nombreux march\u00e9s sont g\u00e9r\u00e9s facilement au m\u00eame endroit, avec un cadre commun pour la planification, le reporting et l&rsquo;analyse des performances.<\/p>\n"},{"acf_fc_layout":"quote","quote":"L'interface simple d'Emplifi, ses tableaux de bord centralis\u00e9s et son support de classe mondiale en ont fait une \u00e9vidence. Nous gardons une visibilit\u00e9 depuis le si\u00e8ge tout en laissant \u00e0 chaque march\u00e9 l'autonomie de fonctionner comme il l'entend, et tout le monde reste connect\u00e9 et align\u00e9.","quote_author":"Kat Geborys","quote_author_description":"Global Head of Digital Marketing chez J\u00e4germeister"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Mais l&rsquo;impact va bien au-del\u00e0 de l&rsquo;unification des donn\u00e9es. Avec Emplifi, J\u00e4germeister a\u00a0:<\/p>\n<ul>\n<li>Standardis\u00e9 ses KPI entre march\u00e9s pour un benchmarking pr\u00e9cis et coh\u00e9rent<\/li>\n<li>Favoris\u00e9 la collaboration entre march\u00e9s en mettant en avant les formats de contenu gagnants<\/li>\n<li>Automatis\u00e9 son reporting r\u00e9gulier, et \u00e9conomis\u00e9 des centaines d&rsquo;heures de travail manuel chaque mois<\/li>\n<\/ul>\n<p>\u00ab\u00a0Le temps est un facteur \u00e9norme\u00a0\u00bb, ajoute Kat. \u00ab\u00a0Nous passions des centaines d&rsquo;heures \u00e0 cr\u00e9er des rapports. D\u00e9sormais, ils arrivent automatiquement dans nos bo\u00eetes mail chaque mois.\u00a0\u00bb<\/p>\n<p>C\u00f4t\u00e9 Emplifi, Philipp W\u00fcrdinger, Customer Success Manager, explique\u00a0:<\/p>\n<p>\u00ab\u00a0Nous savions que J\u00e4germeister avait besoin de plus qu&rsquo;une plateforme\u00a0: il lui fallait une strat\u00e9gie \u00e9volutive. Notre \u00e9quipe a adapt\u00e9 la configuration pour cr\u00e9er de la valeur \u00e0 l&rsquo;\u00e9chelle globale comme locale, et nous continuons \u00e0 faire \u00e9voluer la solution au rythme de sa croissance.\u00a0\u00bb<\/p>\n<h2>Du temps gagn\u00e9, des insights obtenus, des relations renforc\u00e9es<\/h2>\n<p>Le passage \u00e0 Emplifi a transform\u00e9 la fa\u00e7on dont J\u00e4germeister g\u00e8re et mesure sa pr\u00e9sence digitale mondiale. Ce qui n&rsquo;\u00e9tait qu&rsquo;un r\u00e9seau fragment\u00e9 est devenu un moteur strat\u00e9gique et centralis\u00e9.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Nous avons d\u00e9sormais un acc\u00e8s direct \u00e0 tout\u00a0: les performances par march\u00e9, les benchmarks concurrentiels et m\u00eame les contenus qui ont march\u00e9 ou non. Nous gagnons \u00e9norm\u00e9ment de temps et nous y voyons vraiment clair.","quote_author":"Kat Geborys","quote_author_description":"Global Head of Digital Marketing chez J\u00e4germeister"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Au-del\u00e0 de l&rsquo;efficacit\u00e9, la plateforme est devenue un vecteur de lien et de bonne volont\u00e9. Comme le souligne Kat, \u00ab\u00a0offrir aux march\u00e9s un outil gratuit et simple d&rsquo;utilisation, avec formation et accompagnement, a renforc\u00e9 nos relations.\u00a0\u00bb<\/p>\n<p>Pour la suite, l&rsquo;\u00e9quipe attend avec enthousiasme les prochaines innovations d&rsquo;Emplifi, notamment en IA et en valorisation des influenceurs.<\/p>\n<p>\u00ab\u00a0Il ne s&rsquo;agit plus seulement de donn\u00e9es\u00a0; il s&rsquo;agit de comprendre la valeur de chaque publication\u00a0\u00bb, explique Kat. \u00ab\u00a0Avec Emplifi, nous sommes sur cette voie.\u00a0\u00bb<\/p>\n"}],"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13929,"id":13929,"title":"Case Study Icon 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Avec Emplifi, J\u00e4germeister a\u00a0:<\/p>\n<ul>\n<li>Standardis\u00e9 ses KPI entre march\u00e9s pour un benchmarking pr\u00e9cis et coh\u00e9rent<\/li>\n<li>Favoris\u00e9 la collaboration entre march\u00e9s en mettant en avant les formats de contenu gagnants<\/li>\n<li>Automatis\u00e9 son reporting r\u00e9gulier, et \u00e9conomis\u00e9 des centaines d&rsquo;heures de travail manuel chaque mois<\/li>\n<\/ul>\n<p>\u00ab\u00a0Le temps est un facteur \u00e9norme\u00a0\u00bb, ajoute Kat. \u00ab\u00a0Nous passions des centaines d&rsquo;heures \u00e0 cr\u00e9er des rapports. D\u00e9sormais, ils arrivent automatiquement dans nos bo\u00eetes mail chaque mois.\u00a0\u00bb<\/p>\n<p>C\u00f4t\u00e9 Emplifi, Philipp W\u00fcrdinger, Customer Success Manager, explique\u00a0:<\/p>\n<p>\u00ab\u00a0Nous savions que J\u00e4germeister avait besoin de plus qu&rsquo;une plateforme\u00a0: il lui fallait une strat\u00e9gie \u00e9volutive. Notre \u00e9quipe a adapt\u00e9 la configuration pour cr\u00e9er de la valeur \u00e0 l&rsquo;\u00e9chelle globale comme locale, et nous continuons \u00e0 faire \u00e9voluer la solution au rythme de sa croissance.\u00a0\u00bb<\/p>\n<h2>Du temps gagn\u00e9, des insights obtenus, des relations renforc\u00e9es<\/h2>\n<p>Le passage \u00e0 Emplifi a transform\u00e9 la fa\u00e7on dont J\u00e4germeister g\u00e8re et mesure sa pr\u00e9sence digitale mondiale. Ce qui n&rsquo;\u00e9tait qu&rsquo;un r\u00e9seau fragment\u00e9 est devenu un moteur strat\u00e9gique et centralis\u00e9.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Nous avons d\u00e9sormais un acc\u00e8s direct \u00e0 tout\u00a0: les performances par march\u00e9, les benchmarks concurrentiels et m\u00eame les contenus qui ont march\u00e9 ou non. Nous gagnons \u00e9norm\u00e9ment de temps et nous y voyons vraiment clair.","quote_author":"Kat Geborys","quote_author_description":"Global Head of Digital Marketing chez J\u00e4germeister"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Au-del\u00e0 de l&rsquo;efficacit\u00e9, la plateforme est devenue un vecteur de lien et de bonne volont\u00e9. Comme le souligne Kat, \u00ab\u00a0offrir aux march\u00e9s un outil gratuit et simple d&rsquo;utilisation, avec formation et accompagnement, a renforc\u00e9 nos relations.\u00a0\u00bb<\/p>\n<p>Pour la suite, l&rsquo;\u00e9quipe attend avec enthousiasme les prochaines innovations d&rsquo;Emplifi, notamment en IA et en valorisation des influenceurs.<\/p>\n<p>\u00ab\u00a0Il ne s&rsquo;agit plus seulement de donn\u00e9es\u00a0; il s&rsquo;agit de comprendre la valeur de chaque publication\u00a0\u00bb, explique Kat. \u00ab\u00a0Avec Emplifi, nous sommes sur cette voie.\u00a0\u00bb<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13929,"id":13929,"title":"Case Study Icon 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